People and machines in the smart news era "domesticated"
July 07, 2022 08:21 Source: "China Social Sciences", July 7, 2022, Issue 2443, author

When technologies such as big data and artificial intelligence are deeply embedded in news production and communication,Platform -based news production is connected to multiple content producers in a large scale,It also realized "human -computer marriage",and transform the content into data through the digital structure of the platform,After the algorithm is integrated with artificially,Data interface and content consumer docking。Although the new media technology has been completely embedded in news production,But technology is not the only decisive factor。From the process of the entire news production and communication,Big data and intelligent technology can only be partially involved,Responsible for such as news content capture、News value judgment (mainly based on content sources and correlation) and some factual verification of facts,and news title production、Summary of content,Division of news value elements such as influence and abnormalities and conflicts,and the facts that the machine cannot accurately complete,can only be handled by manual research。In recent years,"hidden work" in intelligent production constantly surfaced。To ensure the effective operation of the intelligent identification system,A large number of workers are hidden behind the system,Met the "label" work with low difficulty and high repetition,"Feed the data" system,can the intelligent news recognition system accurately read text and images,Then deep learning and data processing。In this process,Human and technical work together。

bet365 Play online games Now,From the "Central Kitchen" to the construction of local financing media platforms, the construction has gone through the digital process。Even some media still retain offline news production models mainly based on reporters and editors,But news content also needs to use digital platforms such as social media to push。So,Definition of Digital Age News、News value,Is the status of as a producer and the Guanren changed?

More non -professional content producers join

The word "news" in Chinese corresponds to the words "News" and "Journalism" in English。From a definition point of view,The meaning of news (news) in the English Dictionary in English: 1. Reports to the new recent incident -previous unknown information; 2. In newspaper、Materials reported in news journals or news programs -things worth reporting。Journalism (news industry、Journalism) The content refers to: 1. Press collection and editors presented by the media; 2. Public Newspaper; 3. Academic research on collecting and editing news or news media management。

According to the above definition, we can know,Journalism appears later than NEWS。From the historical perspective,The news industry is accompanied by the second industrial revolution。That time,The innovation of technology has promoted the progress of productivity,To adapt to the production of the machine era,Labor forms such as flowing water are invented,A large amount of labor has also achieved division of labor。Editors and reporters engaged in news content collection and processing full -time,It is also divided from part -time businessmen such as businessmen and small handicrafts。Want to come,History of only two hundred years of history。But,The technical conditions of the 4.0 era of Industry 4.0 have broken the past occupational Bet365 lotto review division of labor,The role of journal producers has become more diverse,New technology platforms such as Internet and social media promotes more non -professional content producers to join,An important source of rich content。

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News concepts have been generalized,was once equated as "Information",Because what I saw in the media at the moment is not just the newly unknown incidents,It also includes living information related to it、Fiction Story、Scientific and cultural knowledge and other non -time -effective content。These contents are not the first of the media technology,Instead, it has always been accompanied by the generation and development of news。It's just today,The changes in media technology have brought an increase in non -timely content。

Review the history of news development,The formation of modern journalism is closely related to the invention of the telegram。Through submarine cable and land telegram system,It is connected around the world。At this time, the information dissemination has far exceeded the postal post at a magnitude of order,The time of the telegram eliminates space,Common time,The concept of the futures market produces it,news production represented by financial news has exacerbated the media's crazy chase and communication resources for the media。

Fast spread with the telegram,People are more thirsty for things that have happened recently,Whether it's about war、Business、Weather,Still a lot of news,I hope to get the latest news related to it,To provide a reference for decision -making and life。Since then,The timeliness that the post -postal era cannot be achieved has become an important competitiveness of the news media,Who can release 0.1 seconds when a major Bet365 app download event occurs,Who can become the industry leader。Telegraph、Phone,and SNG satellite live broadcast represents from newspapers to broadcasting to TV era,News media's pursuit of time -effective。But,Since the popularity of the Internet in the world and low -cost operation,and use mobile phones to realize the real -time dissemination of people to people,The timeliness of the news has lost the powerful charm。Cable -based telegrams are predecessor of the Internet,In the past, it was still a competitive resource,Now the fiber network and GPRS wireless signal transmission system have spread all over the world,Common communication in the world has been realized。

While the timeliness disappears,It must be accompanied by fun、Increases of related news value factors,Therefore, from the perspective of the development of media technology,It can also explain why entertainment and life service information is continuously increased now。The concept of news is also generalized into a wide range of knowledge。Of course,Whether it is a professional media or a self -media,Exclusive channels and exclusive resources are still core competitiveness。

  News value transformed into human -machine relationships

With the development of new media technology,News value elements also changes together。Except the reduction of timeliness,We can also see the changes brought about by information infrastructure and platform confession。The social network based on the Internet platform has changed the information dissemination pattern of "one pair" in the Volkswagen era,The sharing of news has become an important value element of the digital age。When we rely on the WeChat circle of friends every day to obtain main news and living information,What is the functions such as "sharing" and "like" if the news has bet365 best casino games no fun? Sociality becomes an important feature of the current news。

other,In the process of digitalization of the news,When the content information is included in the platform,Data processing will be processed by the computer system,then transformed into a data that can be read by the computer,Realize the communication and collaborative operation of people and machines。Realize the communication and collaborative operation of people and machines,You need to establish two databases of user behavior and news content,and establish a recommendation algorithm of related rules through computer semantics between the two。This technical logic assumes that there is correlation between different things,so that users are associated with the recommended content。This correlation also fundamentally changed the correlation of news value。The correlation of traditional news value is mainly based on the personal experience judgment of reporters and editors。News practice through many years of interview reports,Reporter or editor can judge the interests of the news events and target audiences、Interest or geographical and psychological correlation。However, smart news correlation based on computer semantic relations,It has far exceeded the previous category,transforms from a kind of master and guest body to a kind of object that established between data。The logic of news production,It is also transformed from a person's logic to a technical logic。News value transformed into a social relationship under new technical conditions,A human -machine relationship。

  Continuous adjustment of people and technical cooperation operation methods

The change brought by media technology is profound and extensive,News production and communication models bet365 Play online games in the context of digital new media have also undergone fundamental changes。Definition news today,No longer full -time、Professional as the sole judgment,But the demand for the accuracy of the facts of the news is the eternal pursuit of people -real life is always the life of news; unknown in news value、Curiosity、Related (including the psychology of people、Geographically related,New semantic correlation) is still understanding the outside world、Elimination of the basic psychological needs of uncertainty and satisfying curiosity。

The media form is changing,But the core connotation of the news does not change。Digitalization of the news industry will be human and technology、Information and machines gather together on the platform,This has opened a new production of news in the era of Industry 4.0。The technical environment has been changing in the process of news development,The use and popularization of new technologies need a series of social and cultural foundations corresponding to it,At the same time, people who also need to be the main body to constantly adjust their own way of cooperating with technology。

Therefore,Whether the news industry exists,Whether the news industry exists、Whether the news is dying has become no longer important,The important thing is how people meet the requirements of new technologies,Find a suitable self -positioning in the process of "domestication" of technology and people。In this process,The logic of human logic and technology has always affected each other,People have not always been the only decisive factor。Therefore,News in the digital era not only need to follow people,Should pay more attention to media technology、The role of infrastructure and big data in it,Find a positive balanced development Bet365 app download path in the symbiotic of technology and people。

(Author Unit: School of Journalism and Communication of Tsinghua University)

Editor in charge: Changchang
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