China Communication's 40 -year research theme and outlook
July 21, 2022 09:10 Source: "China Social Sciences", July 21, 2022, Issue 2453 Author: Sun Ping and Liu Gangping

November 23-25, 1982,The first Chinese Communication Research Symposium advocated by the Institute of Journalism of the Chinese Academy of Social Sciences (today's Institute of Journalism and Communication) was held in Beijing。Looking back at 40 years,40 years of departure。July 2-3,The 15th China Communication Conference and the 40th Anniversary of the Chinese Communication School of Communication in Suzhou with the theme of "China Communication Four years: the common value of the new era and human beings" are held in Suzhou。Experts and scholars participating in the conference review the development process of communication in the past 40 years,Core issues and future directions of reflection and outlooking communication research。The meeting was by the Chinese Communication Society、Institute of Journalism and Communication of the Chinese Academy of Social Sciences、Co -sponsored by Suzhou University Media College。The meeting passed the "new 16 -character policy" of the future study of communication science: Shouzheng Innovation、Fusion Chinese and foreign、Genome Planting Practice、Lead the Times。40 years in combination with China Communication School,Meeting discussion mainly includes three major themes: digital technology change and discipline steering、The localization and autonomy construction of communication science、The international perspective and the issue of the time of communication。

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Artificial Intelligence、The high -speed development of algorithm technology makes the intelligent communication form deeply embedded in human life,A far -reaching impact on people’s clothing, food, housing and transportation,It has also reshaped the content of communication studies、Concepts and methods。

In the discussion of communication technology,Professor Chen Lidan, a professor at the School of Journalism of Renmin University of China, believes,Too much attention to the popular communication form,Ignore the development Bet365 lotto review logic and algorithm mechanism of the Internet,It is an important reason for the slow progress of online research。In -depth research algorithm that may cause media defects、The risk of netizens and its impact on the social structure,and according to this, scientific advice is the deserved meaning of online research。Professor Chen Changfeng, a professor at the School of Journalism and Communication of Tsinghua University, emphasized,High dependency algorithm in modern society to correct the error decision caused by human intuition,The technical logic of the algorithm has been extended to the social system and cultural practice,Have the main body、rule、Imagination、Power and value expression and other multiple meanings,Therefore,To pay more attention to the impact of the ethical value of the algorithm on society。

The essence of the new media is to provide new methods for the connection of human society、scale and standard,Although the universe is still controversial,But it depicts the figurative vision for the future。Professor Yu Guoming, a professor at the School of Journalism and Communication of Beijing Normal University, pointed out,Yuan Universe is a kind of "nuclear fusion",It is the in -depth medium of human society,It provides future integration modes for the full factor integration of Internet development in the sense of increased dimensions。The label of the Yuan universe includes a particulateization society、Experience Times、Game scenes, etc.,The mission of spreading scholars is to explain these key issues。Professor Chen Gang at the School of Journalism and Communication of Peking University summarized the digital transformation trend of public welfare communication since 2009。He believes that the traditional form of public welfare communication gradually integrates into a creative scale、Personalized、Sceneization、Instant public welfare content,These contents are accurately distributed with artificial intelligence technology with the help of big data,Then affect user concepts and behaviors,Promote the development of public welfare。

Professor Sui Yan, a professor at the School of Journalism of Communication University of China, believes,Group communication is the essence of the Internet,From many aspects, the bet365 live casino games essential characteristics of Internet communication。First,Group gathering indicates the Internet from the perspective of the subject rather than tools。Next,It defines the diverse communication subject of the Internet era,Social Organization、Government departments, etc. have become one of the diverse subjects。again,The huge energy of the Internet comes from the power mechanism that gathers due to things,The spread of the dissemination of the next incident will end the spread of the previous incident,This is the fragmentation of time in the Internet era、A reflection of acceleration of space。

Du Junfei, a professor at the School of Journalism and Communication of Nanjing University, said,Practice bet365 live casino games of news communication Steering Steel Standardment designed to remove social structure and human action。In the era of communication,Public spreading strongly will give people a strong person、Information and media integration in the practice of exchange,and regard spread as a dynamic overall human behavior,will be a new starting point for the development of the Discipline of the Digital Age。

Professor Liu Weidong, a professor at the School of Journalism and Communication of Tianjin Normal University, proposed the three -point steering of communication research: from learning to explore localization,Shin from researchers' behavior to the essence of researchers,Shin from one -way causality to diversified collaborative evolution。Therefore,Study of the communication science in the overall process of human civilization。

  Promote localization construction and improve discipline autonomy

Border issues of communication、Adaptability of development has always been controversial。Determine the coordinate system of communication science from historical and practical dimensions,Disadpaid of the legitimacy of the discipline,Is a prerequisite for another。

In terms of concept definition,Professor Dong Tiance, a professor at the School of Journalism of Chongqing University, believes,The subjectivity bet365 live casino games of news communication includes triple connotation,That is the relationship between the autonomy and ideological construction of the news communication discipline、The relationship between the source of Western studies and Sinicization of news communication research、cross -fusion of communication and other disciplines。Professor Chao Peng, a professor at the School of Communication of Shenzhen University, emphasized,Scholars should think of the localization of the localization of communication,At the level of epistemology,To be clear whether "the purpose of China" or "China as the method",The former will test the Western theory in Chinese scenes,The latter grasps the diversified world by studying China; at the operation level,It is necessary to clarify whether the starting point of the starting point is the driver or the theoretical orientation。

Insufficient and localization of subjectivity and localization,Zhang Taofu, a professor at the School of Journalism, Fudan University, said,The knowledge volume of China News Communication is rapid expansion,But the knowledge body is "fat and fat"。On the one hand,Existing theories cannot answer questions in the practice bet365 live casino games of news communication; on the other hand,Excessive intellectual capacity。Professor Wu Xinxun, a professor at the School of Journalism and Communication of Shanghai University,There are many chaos in the Chineseization of communication,For example,Simply use the principles of Western communication to interpret my country's news communication phenomenon,Blind research paradigm of Western Communication,and generalization of communication、Weaken the trend of journalism。For this,Yin Yungong, a professor at the School of Journalism and Communication of Hunan Normal University, recognized it as,The 40 years of the 40 years of communication in my country is still shorter,Therefore, you don’t have to be overwhelmed,Whether the soil that should be developed in the discipline is sufficient。He proposed the localization of social thoughts to have time、Process、Soil、Five target indexes of strength and compliance。

Professor Weilu, a professor at the School of Media and International Culture of Zhejiang University,We must focus on a variety of foundations、Question orientation、People's Standards and Practice Standards,Constructing and communicating independent knowledge system。Where,Diverse foundation includes Chinese excellent bet365 Play online games traditional culture、Basic Principles of Marxism and resources of foreign philosophy and social sciences; the problem orientation includes responding to the question of China、The question of the world and the question of the times。Researcher Ming Anxiang, a researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, supplemented the perspective of discipline education,Call for scholars based on new surveys、Understanding and exploration,Introducing a new communication textbook。

 Leading Times issues participate in international dialogue

The proposition of the dissemination of "40 years of departure" foreshadows the future for the future、Return to the world。Now,Reading the common value of human beings、Reflection of deep media risk,The development direction of the disciplinary discipline independently is imminent。

At the level of international communication and external communication,Dalian University of Foreign Languages ​​University Chinese Culture Overseas Communication Research Center Tang Runhua analyzed the transformation of China's international communication research。First,Overall steering in international communication,From the behavior of professional institutions to the daily activities of all social organizations and members。Next,China's international communication is in a difficult situation of high investment and low output。again,Number of international communication research,but less high -quality research,Equipment of imbalance: More research on the application of Yingjing,less theoretical research; more research strategy research,Systemic strategic research less。Tang Runhua's proposal,China International Communication Studies should pay attention to academic logic、Information communication、Global vision and discipline cross。Professor Yang Guobin, a professor at the University of Pennsylvania, Pennsylvania, pointed out,"Describing Treatment" and "post -criticism" to promote China's communication research must carefully observe and describe research objects,To learn to tell stories,For example,Academic journals can open a small column,Published with thoughts、There is a new idea、Articles with literary bet365 best casino games talents。Professor Guan Shijie, a professor at the School of Journalism and Communication of Peking University, discussed the impact of China's values ​​on the construction of a community of human destiny。He thinks,China's values ​​are widely shared,People's attitude towards Chinese values ​​is positively related to the attitude towards the community of destiny,Overseas people's views on whether the Chinese agree with Chinese values ​​and attitude towards the community of destiny are stronger。

At the level of the discipline construction of the communication science,Zhang Guoliang, a professor at the School of Media and Communication at Shanghai Jiaotong University, proposed,The necessary condition for the birth of Chinese communication is the theoretical theory of communication from the United States and a journalist team based on China,The sufficient condition is the information society、Reform and opening up, unity and forge ahead。He also summarizes the new movement of the communication as intelligent、Media and integration。Professor Chen Long, a professor at the School of Media of Suzhou University, think,The next generation of the Internet has the following characteristics: user interest rises,Reflecting the nature of the psychological utopia; the formation of reason based on free will; the arbitrary content of content production will cause super saturated images and text torrents;。He pointed out,Future communication contains technology、The three -layer thinking logic of the medium and the actor field,Future civilization represented by the Yuan universe will eventually be remitted in the cultural community。

In the development direction level of the theory of communication,Researcher Bu Wei, a researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences,The theoretical localization must be based on the conceptualization of research issues。The current research lacks analysis of the association between the specific population and the development system,Lack of system analysis of policy。Researchers need to reflect on the perspective of the research problem、Positioning and Academic Resources。Singapore National University Communication and New Media Professor Qiu Linchuan proposed a research path of "going bet365 best casino games to imperialism"。He thinks,To establish a communication research system for the people; establish the pursuit of liberation、Equality、The communication research system that respects each other,Opposition to rely on violence、Communication of power and even hegemony。Professor Zhao Yuezhi, a professor at the School of Journalism and Communication of Tsinghua University, proposed,Communication science must return to the newsmaker's body,Return to Marxist Sinicization,Back to the positive innovation based on China's modern career。

  (Author Unit: Institute of Journalism and Communication of the Chinese Academy of Social Sciences)

Editor in charge: Zhang Jing
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