The main ways and risks of computing publicity in the West
July 21, 2022 09:13 Source: "China Social Sciences", July 21, 2022, Issue 2453 Author: Zhang Menghan

The international situation and information environment of today's society are becoming more and more complicated,Calculation publicity promoted by artificial intelligence has become a new way to manipulate public opinion。Computing publicity refers to the social media platform、Automated agent and collection of big data,It is designed to manipulate public opinion organized by organization。Calculation and publicity often uses controversial topics to create viewpoints and social tear,Quickly spread political proposition through algorithm technology。Recent,Election in the United States、Brexit and other political events such as "Brexit" were found to participate in computing publicity。This invisible attack continues to stir up international public opinion and strategic pattern,Impact and shape national security。Therefore,The main method of research and calculation and publicity and their social risks,About national network security,Promotion of the new order related to the spread of world information。

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From the perspective of research at home and abroad,West has obvious opinions on publicity and manipulation of publicity and manipulation.,Then deeply affects the real political process。Calculation promotion can be set through agenda、Ideological hegemony、Discourse symbols or false information,Destroy the subject of the country's sovereignty、international agenda、National governance of the intervention country,and complete ideological penetration through technical means。The main ways to promote the promotion of Western computing are the preparation of false bet365 live casino games news to stir the public opinion、Use deep forgery technology to fake truth、Hire social robot batch distribution、To form public opinion with the help of group diffusion networks、Use emotional infection to provoke "Chinese and Western Confrontation" and other。

In the field of computing publicity,Deep fake and false information always live with each other。With machine learning、Algorithms and technologies of artificial intelligence and other artificial intelligence such as deep neural network,Its "weapon attributes" and "weapon performance" are also continuously improving。Oxford University in the United Kingdom released a report in 2019,At present, more than 56 countries have begun to carry out "network offensive activities" on social media platforms such as Facebook。Take the United States as an example,From "Army Network Science、Technical and Experimental Center Policy Report "" Social Media Strategy Communication "at the U.S. Defense Senior Research and Planning Bureau,The purpose is to use artificial intelligence、Deep learning and other technologies as the basis,Through long -term、Hidden and powerful technical propaganda mode,Inspire the Westerners,Attack my country's mainstream ideological position。

"Employment" to launch a computing publicity offensive by an automated robot controlled by the algorithm,It is also a common means to calculate publicity。Social robots can imitate the behavioral characteristics of human users under precision program drive,It also becomes more complicated in behavior、More deception,You can disturb or affect online discussion in social media in various ways。Since 2010,Social robots have been active in political elections、Business activities、Health communication and other fields,and show strong influence。Compared to the "news media offensive" Bet365 lotto review used in the past,Social robots have more powerful power in the formation and guidance of political views,and be able to imitate the characteristics of real human users,Make yourself in human users。A single social robot does not have the communication power of news media、Influence and authority,But a single social robot account can forward hundreds or even thousands of times in a short time,This makes social robots a "super communicationman" of information,It can quickly launch a round of local or overall computing publicity activities in a short time。Social robots connected to the net,It can affect or even shape a "machine opinion climate",Large -scale dissemination of the information and concepts that promotes the spread of what they want。

The West also often uses group diffusion networks to form public opinion。Calculating the group diffusion network in the publicity refers to the communication node by setting the communication festival,Control the diffusion process of specific information in the group and the political information diffusion method of its results。"fixed -point delivery" and "directional activation" based on algorithm technology,In the process of computing and propaganda in the West,The diffusion path of the relevant information is no longer unknown、It is difficult to predict,and become a manipulator、Modeling process of predictable results。When Western countries can control the communication node during political communication,Or activate the spread chain through connecting key nodes,User's perception of computing propaganda will gradually shift to "predetermined results"。

other,Western also uses emotional infection to provoke views of views。On the basis of calculating publicity group diffusion network transmission mechanism,The role of emotional bet365 Play online games infection in the propaganda in the West is mainly reflected in the following two aspects: on the other hand,The emotional infection system can use visualization methods,Siege the nodes that are not responded in the process of emotional infection,Based on this, the unresponsive node is targeted with emotional output,to effectively improve the efficiency and radiation range of political form infiltration; on the other hand,The emotional infection system can be supported by the algorithm,Based on statistical characteristics of population、Calculation of Social Relations Network Features,Generation of calculating publicity links in the relationship network。In this process,The emotional environment shaped by emotional infection,Can develop a quantifiable emotional infection strategy by calculating the emotional threshold,To ensure that under emotional stimulation and infection, it can promote the action that meets the information purpose,and destroy an emotional immune individual who hinders emotional infection。

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Due to social robots、Deep fake、Calculate the hiddenness of the computing network and other computational and infiltration methods,Traditional public opinion monitoring methods are facing risk of failure。Therefore,How to step down in the context of the computing of propaganda offensive,Create a new set、Efficient risk response system,It seems to be important。

First,Establish an online public opinion monitoring system,Early warning Western computing propaganda penetration。Online public opinion analysis starts earlier,Research system in computing communication theory and application is relatively mature。Online public opinion analysis from the main object of public opinion bet365 best casino games incident、Topic distribution、Emotional tendency、Time -time communication feature angle Out comprehensive evaluation,And this is based on providing public decision -making and crisis public relations and other decision -making support。Existing research technology can start from user emotional changes,To the word、Sentence and document levels perform emotional mining,Pay attention to the user's point of view and intention mining,Use comparative perspective analysis,Early warning to publicize the propaganda offensive under the "smart armed" with a more meticulous detection system。

2,Accurately identify social robots and establish a reasonable network prediction model。In international communication,Social robots become an important way to affect the climate。Social robot itself is not good or bad,but it is hidden、Batch、Features of low cost,It will inevitably become a "weapon" that Western countries calculate and propagate my country。Batch testing and calculation of social robots in propaganda is relatively easy to achieve technically,But how to block the spread of social robots,Become a problem in the academic world。This study believes,Reduce the local gathering coefficient of computing publicity and communication grid,Able to quickly break the confrontation ideology。During the modeling process,The user group should be divided into unknown、Communication、Rumors and immuners four categories,and the transition process of the above four types of user status,Reasonable assumptions and verification。Reasoning modeling includes the prediction of micro -user communication behavior and prediction of macro -communication scale。Micro -prediction model Pay attention to the probability of being activated by a user on a specified time node,Among them, Bet365 app download the most common is the independent -level joint model and linear threshold model; the macro -scale prediction model pays attention to the total number of users with information activation,Including infectious disease models、Innovation and application of common models such as power rate distribution and number of normal distribution。

third,Avoid the algorithm system's invasion of my country's network ideology security。In the new round of computing promotional offensive initiated by the West,Calculating publicity information based on the algorithm system has a high degree of display。The basic logic of this algorithm system is: according to the user、Environment、Social circle layer and other messages,Find the most suitable launch strategy and model,to reach the maximum interests of political organizations or political groups behind the algorithm,Never adjust。Calculating publicity information Awareness Research involves the comprehensive of technology in multiple fields,Including media content classification and processing、Machine learning、Modeling and visualization、Intelligent interaction and big data processing, etc.。With the information search and accumulation of consumer data with specific users,Calculating the information infection of the publicity network will be reflected in the follow -up search and information contact process of nodes。Collecting this information,Calculating publicity network can not only understand the individual information contact preference,Can match the corresponding information type,Adjust the narrative and rhetoric mode to complete the transformation of political views。

From the perspective of national security,Studying Western computing propaganda should start with the main way and specific risks of mastering its ideological infiltration,Bet365 lotto review Calculate communication、Communication network analysis、Data science、Emotional identification and other cutting -edge technologies are means,Relying on the Internet space governance system as the support,Taking network security construction as the people as the purpose,Effectively promote the construction of online ideological security in my country。

(Author Unit: The School of Media of Suzhou University)

Editor in charge: Zhang Jing
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