In recent years，my country has successively introduced the "Outline of the Implementation of the Strategy of the Internet", "Outline of Digital Economic Development Strategy", and "Implementation Opinions on Promoting the Deep Integration of Publication"，Comprehensive、Multi -level promotion of digital technology in my country、Development of digital industry and digital publication。But about the monopoly of the digital industry market and other problems，It has also triggered a wide range of discussions。Sorting up and reviewing digital publishing roads，Exploring the value logic and purpose of digital publishing in the development of the digital economy is very important。

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Now，Digital Publishing in Cloud Computing、Big Data、Blockchain、Policies of new technologies such as artificial intelligence，Gradually formed electronic publishing、Internet publishing、Data Publishing、Five development stages of intelligent publishing and smart publishing，Show a certain evolution trend between technology and publishing。

The first is the fusion of technology gradually enhanced。initial，Electronic publishing and online publishing as a primary form for digital publishing，Technology is just publishing carriers and communication medium，The content of the publication depends on a CD、Network server and other Internet (Wanwei.com) as a medium carrier。Enter the intermediate stage of data publishing and intelligent publishing，Publishing technology as a medium，also added Bet365 app download data storage、Edit、Sharing and other additional features，Gradually realize application intelligence、Refined service，Zhiwang、Wanfang and other databases as typical representatives at this stage，Data processing functions such as the "Academic Involved Literature Retrieval System" and "Network Public Opinion Monitoring System" have been developed one after another，Provide users with new knowledge services。To the advanced stage of smart publishing，Technical form and big data、Artificial intelligence and other close combinations，Make digital publishing forming in line with user intelligent reading、Services for the needs of knowledge retrieval。So far，Digital Publishing Mode、Formly break with bet365 best casino games traditional publishing。

The second is the gradual improvement of the ability to dominate technology。Digital publishing from the initial electronic publishing to the development of smart publishing，A clear change is the ability to dominate technology，The initial electronic publishing manifestations were dependent on the technical carrier，and smart publishing requires the realization of the intelligent control of technology，That is to use "dominance technology" as technical ethical appeal，Realize more intelligent publishing、Reading and using service，Let users enjoy more personalized、Differential、High -efficiency knowledge service。In recent years，The winner of the "content as the king"，Caixin News represented by high -quality content，There is also the winner of the "channel is king"，Reading such as WeChat、Huawei Reading, etc.。In the era of digital publication，"Content" and "Channel" bet365 live casino games are not sufficient conditions for the king，Digital publishing competes for operation capabilities with technical domination as the core，Who can reduce the use threshold of technology，Let the user enhance the experience，Who can improve service capabilities in control technology。

　　Capital logic for digital publishingImpact gradually appears

Due to the combination of business format and technology，Digital Publishing Possibly the Possibility of Capital Logic affects the operation of the format。In recent years，The integration of digital publishing and technology is getting higher and higher，The demand for technical dominance is also getting stronger，The impact of capital logic on digital publication gradually appears。Especially with technologies such as artificial intelligence and other technologies to the publishing industry, more technologies and initiative，Digital logic of digital publishing is more toward capital。

Digital technology is the core asset of the capital market to enter the publishing industry，It is also the core competitiveness of the contemporary information society。There are many consequences between digital technology and capital logic，Frequent and deep interaction between them，It can promote the integration of elements of the digital industry in modern society，It is the root of many modern problems。

Digital technology and capital have monopoly attributes。Informatization of digital technology、Intelligent and easy to form intensive orientation，When digital technology is applied to industrial scale，Digital technology in data processing、Collection、Operations and other characteristics，It is easier to generate the intensive effect of the capital market in scale。Compared to the bet365 best casino games traditional publishing industry，Digital publishing is easier to bless digital technology，The "moat" for building a copyright。Tencent in recent years、Netease、Ali and others entering the digital music publishing market，The exclusive copyright mode is emphasized、Copyright Authorization Agreement、"premium" generated by copyright charges and other forms。Turn in turn，Taoist Paba、Baidu Library and other applications do not have much market coloring，It is mainly the "large and comprehensive" of the capital market that has not yet achieved the capital market。

The operation of data technology is highly consistent with the profitability of capital。Technology、Knowledge、Information is the decisive production factors for the scarcity of the digital publishing industry，And the early investment of these elements requires a lot of capital support。Therefore，Digital publishing large -proportion of the profit beneficiary is the owner of the digital copyright and the operator of the digital technology，instead of copyright。High investment and high return on digital technology drive the investment pace of the capital market。

The cultural form derived from data technology is favored by the capital market。The strong cultural expression shown in the capital logic is manifested on rational tooling，It is often referred to as "tool rationality"。In the development of capital，Tool rational and capital logic is a relationship that conspired with each other。Digital technology as the cutting -edge technology method，It is also the carrier of technical rationality，Have accuracy、Standardized、Systemic and other tools rational characteristics，Bet365 lotto review Highly in line with the demand for the rationality of tools for capital logic。Internet reading、Mobile reading and other digital publishing platforms are so concerned about traffic，It is mainly due to the attention of the capital market for traffic，The traffic is advertising、Application promotion、Basis of attracting high -quality works，Only with traffic can market value。On the surface，Traffic indicators are the results of technical use，It is actually determined by the business model，Reflects the close relationship between technical preferences and capital in the Internet era。But，Tool rationality is easy to produce alienation under the conspiracy of capital logic and modern technology，僭 More on the value rationality，Not conducive to promoting excellent culture。For example，Driven by "The theory of Flow"，Some digital publishing applications are extremely pursuing irritating fast food reading，Continuously breaking through pornography in the promotion packaging、Valuation bottom line，Attract the reading volume with this。This approach not only squeezed some of the publishing and dissemination of deep works，It is not conducive to transmit the correct social value orientation。

　　Digital publishing value Returns to adjust the target

Technology is not neutral，Marx revealed the value bias of the technology as early as the Communist Declaration。Because technology is a key element in the capital market，The value adjustment of digital publishing can be attributed to the balance of "use technology" and "control technology"。Under the current situation，How to "accelerate the development of deep integration of bet365 best casino games publication，Constructing a new publishing and communication system in the digital era "，Not only a technical orientation problem，Still a value orientation problem。

Technology and funds have an important supporting role in digital publishing。Integrate development of the publishing industry，Although it can not be generalized with "technical decision theory"，But the supporting role of major technologies cannot be underestimated，and technology often starts in the market，The core force of becoming capital to enter the media industry。Fund is also an important support for publishing integration，To accelerate the development of deep integration of publication，Construct a new type of publishing and communication system in the digital era，The supporting role of technology and funds must be stimulated。

But at the same time，We also have to realize the impact of capital power on the economy and society。Marx said: "Capital is the economic power to dominate the bourgeois society。"" Make capital and technology play a role of supporting and publishing integration，To prevent it from being alienated into a double -edged sword that dominates digital publishing orientation。Current，The trend of technology dependence and domination is more prominently manifested as the monopoly of the capital market for publishing technology，Some technical forces are not used properly on data assets，The principle of seriously affecting knowledge services to implement fairness and justice。

Clearly cognitive dialectical relationship between digital technology and economic development。Therefore，In promoting the integration and development of the publishing industry，Both the use of capital markets and technical forces to Bet365 app download promote development，It is also necessary to standardize and improve the supervision of the capital market and technical power，Unity of efficiency and fairness。

　　(Author Unit: Academy of Interpretation of the University of Foreign Studies from Guangdong)