Director of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences、Dean of the School of Journalism and Communication of the University of China。

The main research areas are new media and media fusion、International Communication、Cultural Industry, etc.。Main works include "Chinese Encyclopedia (Third Edition) · Communication Science" (editor)、"China International Communication Development Report (International Communication Blue Book) 2017", "Global Media Industry Development Report 2017", "New Media Frontier 2017", "Chinese Culture Development 1978-2018", "International Communication Strategy of the World Main Media", etc.。

Global governance pattern is changing rapidly，The world is also moving from a single pole to multi -pole，and further move towards multiple plates，The global communication ecology that follows this is also accelerating the change，This is for China, which is actively developing internationally，It is both a major challenge，It is an important opportunity。

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Facing a big change in the face of a century，Opportunities and challenges in the field of international communication，my country can seize this important time，Constructing the future -oriented new era China International Communication System。

From the evolution of the world governance pattern。Current，Multi -plate geopolitics has made the original world pattern division more complicated and diverse，All kinds of interests intertwined，Conflicions in each sector are unable to fully binary confrontation in the central edge;、Consumption of consumption is more complicated and networked; the social form of the increasingly moldy symbiosis based on the network society、Cultural capital and political pattern are also increasingly bet365 live casino games multi -plate。The world order centered on the western power is changing。China is no longer a passive recipient of international order，It is approaching the central center of the world stage at an unprecedented speed，Dedicated to be responsible for the world peaceful builders、Global Development Contributors、Responsibilities and mission of international order maintenancers。At the same time，The rapid development of a large number of emerging market countries and developing countries，More and more national and international organizations play an important role in the evolution of the world structure。

From the development of the theory and communication format of communication and governance。Communication theory originated in the West，The currently dominated international communication theory is also based on the abstract of Western communication practice.。It is a global governance 1.0 dominated by Britain and the United States in the era of industrialization、products of the 2.0 period，and deeply integrated with the global governance nested at the time。When the world enters global governance 3.0 and even 4.0 period，The original communication theory，Especially the theory of international communication has shown a fatigue that is not adapted to the iterative upgrade。The underlying logic of complex network society is different from industrial society，Communication, especially the role of the international communication system in the online society's giant system, is also different from the former information society。Especially in these years，The era of globalization、The post -epidemic era is forming a complex cognitive framework，At the same time，Communication format is also moving towards the combination of reality，Post the truth、Information epidemic、Deep fake、Roboton generating information, etc. It is also becoming a torrent。And the existing theory's understanding of reality、bet365 best casino games Explanation, etc. Itching is like a boots，Can no longer guide solving real problems。Relevant governance、The theoretical construction and communication practice of communication is also restructuring。

From the foundation of China International Communication。China's international communication has made great progress，Especially since the 18th National Congress of the Communist Party of China，The international communication pattern has basically formed。May 31, 2021，The Political Bureau of the Central Committee of the Communist Party，General Secretary Xi Jinping made an important speech，Emphasize "telling Chinese stories，spread Chinese voice，Show the truth、stereo、Comprehensive China，It is an important task for strengthening my country's international communication capabilities。To deeply understand the importance and necessity of strengthening and improving international communication work under the new situation，Drop at the atmosphere to strengthen international communication capabilities，Forms an international discourse right with comprehensive national strength and international status in my country，Create the environment for the stability of my country's reform and development and stability.，Active contribution to promoting the construction of a community of human destiny "。This is to enter the new era，Reconstruction of the international communication pattern in practice，Reshape the international communication process，Reorganization international communication business provides followed，More theoretically constructing an international communication independent knowledge system with Chinese characteristics provides a basis。

　　Difficult challenges faced

Changes in the pattern provide the opportunity and possibility of constructing a new system，But in the practice of building a new era in the new era，Still facing many difficulties and challenges。So，Question orientation、Effect orientation is the basic position and starting point for building the China International Communication System。

bet365 best casino games Insufficient understanding and understanding of global communication ecology。As a complex network system，Global communication ecology is affected and restricted by many factors。Where，The new generation of information technology is transforming the entire communication ecology。At the same time，Locked geopolitics、Multi -culture intertwined with deep links、Global economy, which is changing global division of labor and process reconstruction, is profoundly re -shaping the global communication ecology。Quick and profound multiple changes brought by multiple causes，Makes us make a high level of accurate judgment on the global spread of ecology and its greater global ecology。Factors for changing ecological changes in the world、Insufficient understanding of evolutionary path and possible way out，It is a major difficulty and challenge for the construction of China's international communication system in the new era。

Lack of support for China International Communication theory。Non -landization of the theory of international communication、Non -contextualization is a huge challenge facing the theoretical and academic interface。How to break through the existing theoretical framework in the new era，Forms a local discipline system、The academic system and discourse system are the tasks and challenges of the Chinese journalism and communication school。First of all, forget the original。China International Communication Research requires a lot of historical resource support。China's long and rich history，It can help us discover the practical experience of past international communication，Summarize historical laws。Secondly absorb foreign。International communication is outgoing and even two -way，We can't speak ourselves、Self -entertainment，Not to be painted for prison、Make a car closed at closed doors。New Era，China News Communication is more and more from an introverted or free research paradigm，Bet365 app download Research paradigm that turns outward or opens。Finally to face the future，Based on practice，Constructing the independent knowledge system of journalism and communication with Chinese characteristics。

Weak for the construction of international communication strategy。For more than 40 years of reform and opening up，my country's international communication industry has achieved huge results，Such rich and pioneering practice，provided rich nourishment for the construction of China's international communication theory。but but，To truly improve China's international communication ability，It also depends on high -quality international communication strategic planning and tactical design。We need to strengthen China's international communication strategic construction，This includes both the innovation of the thinking field、Top -level design innovation，Each subsystem also needs，Such as the subject、discourse、Content and service、Channel and Platform、User and group、Innovation of Effect and Evaluation。

　　Key points built

Adhere to global communication ecology。We need to establish an updated global view、Communication view，The key lies in how to understand the relationship between China and the world，Is it "Global China" or "China Global"，Or is the same important and important。No doubt，The generation and operation of the Chinese international communication system in the new era must be possible in the interaction effects of various internal and external elements。Internal elements include at least but not limited to their own politics、Economy、Society、Cultural elements and internal communication strategies、subject、Product、channel、User、Effects, etc.; while external elements，such as geopolitics, etc.。It can be said，Construction of China International Communication System，and a post -epidemic situation、The global communication ecology of the later globalization era is accompanied by each other、Confused with each other。

Adhere to systemic thinking。Today's society is already a complex online society，System -based thinking，Only the changes in the global giant system that Bet365 lotto review is increasingly complicated and chaotic may be effective。On the one hand，International communication itself is system engineering，Including ideas、subject、Object、Content、channel、Talent team and many aspects，Systematic innovation with systemic thinking，This can promote the construction of the Chinese international communication system in the new era as a whole。On the other hand，The international communication system is an important component of the modernization of the national governance system and governance capabilities，Be sure to have the strategic value of the country、Strategic Location、Strategic Objective、Strategic Resources、Strategic arrangements and strategic reality such as specific elements highly associated，Realize matching with other strategic systems，This can be guaranteed in the synergy of resources and behavior。

Persist in grasping the common significance of communication with the global perspective and the common value of human beings。In the new era，China is getting closer to the center of the world stage，It also proposed to build "Community of Human Destiny" based on "common value of human beings"，This shows that we have realized that China is not only "China in China"，And "China of the World"，Historical Culture in China、Values, etc. are all world civilization、An important part of world values。Universality and commonality are the significance constructive constructive constructive point of China International Communication.。The common value of human beings is the foundation and bridge of China to do a good job of international communication，When we realize "My Story" to "Our Story", we realize，can get a larger understanding and identification in the world。

Adhere to the accurate communication strategy to improve the communication effect。User research and insight is the starting point of international communication，User cognition and behavior changes are the end of international communication，It is the Bet365 lotto review effect of the pursuit of international communication。Build an international communication system，In terms of communication strategy, we must adhere to the user -oriented，Efforts to achieve layering、Classification、Disposal spread，Maximize the effectiveness of international communication through precise communication。