false news refers to careful planning、Information about false and intentional spread。There are more factors that cause the flood of false news，This article is mainly from the technical logic of smart media、The economic logic of the platform to explore the deep cause of the flood of false news，Then explore the governance path。

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Artificial Intelligence、Big data and social media have increased the difficulty of identifying false news。Artificial intelligence is subverting the way of traditional news production and dissemination，Automated algorithm、Social robots and other technologies can produce a lot of content in a short time，and embedded people’s social networks to spread quickly in a point -to -point manner。The former fake news is manifested as text、False in the form of pictures，The form is more single，It is easy to recognize people through logical reasoning。But the development of artificial intelligence，Promote news information from a single form to a multi -modal transformation，At the same time、Action、Music and other non -language forms have begun to become important content of news。When people enjoy multi -mode information content produced by smart media，It also brought a challenge to identify false news。If in the production of news short video，Deep fake、Artificial synthesis technology has become mature，Audio、Action、Multi -mode information such as emoticons can work together to improve the effect。

The mesh communication Bet365 app download veins formed based on algorithm recommendations and social media communication methods make it difficult to eradicate false news。Zuo Yilu pointed out，The spread of false news in the era of artificial intelligence is not only a point of making a point，Will weave a "net"。For example，To discredit armor，Fake news will create a series of bad records about the media reported by the media。Even if people go to test, there will be fake reports that have been done in advance、Fake website and fake evidence or screenshot，A large number of social robots will like false news in a short period of time、Forwarding and other forms to carry out potential users' directional launch，Forms an explosion，Make people into the "algorithm black box"。Fake news and fake evidence cooperate with each other、Verification，A false news point becomes a "net"，False news becomes unprecedentedly true，"The help of new technologies for fake news is not only reflected in the Internet and weaving，More online weaving and dense "。

false news on social media is not completely false，It's just a false information on important key information，Therefore, it is also called "misleading information"，It is characterized by manipulation、Attack、Political，Such misleading information in the US election accounts for most。other，Smart Media Algorithm Recommended Personalized content，It will allow users to live in a highly homogeneous "Information Echo Room"，Form a closed circle。This makes users lack reflection on different views，Lack of real understanding of reality。immersed in this ring -dejected、In the Nets of Polying News，The identification and bet365 live casino games clarification of false news from all parties becomes more difficult。

　　Flow supreme indulgence of false news spread

Now，People get news、The main channels of the point of view have shifted from traditional media to Weibo、WeChat、Douyin、Social software such as Kuaishou。The logic behind the social network media platform is "big data"，In other words, "traffic economy"。User using social media is free，But the digital traces they left and the big data generated by this become the wealth resource of the platform。Zuo Yilu thinks，flow、Daily active users are the real password for online platforms to make money -more traffic and daily active users can bring more advertising revenue to the platform，Big data generated by users on social platforms has amazing commercial value。More users and traffic means more advertising income，Social media try to attract users and traffic、Accumulation data becomes the most rational and common practice。

The era of truth，The spread of emotions far exceeds real news。Some social media have mastered the password of the traffic economy，The name of spreading positive energy，Fake news、Post information about inciting netizens，If you provoke gender opposition、Regional discrimination、Gap the rich and the poor、Family ethics and other controversial topics，Standard netizens' simple sympathy、Justice、Hunting and other emotions，to harvest traffic，Get benefits。The "2021 Media Ethics Research Report" published by the Journal of Journalists records an explosive fake news，A Douyin user to get eyeballs，Published news says that their parking spaces have been occupied by BMW.，Under a one -sided bet365 Play online games use of its own Land Rover car to block the BMW car，And claiming to put a million vases worth millions in the car。BMW、Land Rover、Millions of vases these words have evoked the curiosity of netizens about the luxurious life of the rich，plus the ups and downs of the plot，The user soon attracted more than 700,000 fans。Under the logic of the flow economy first，The online platform lacks sufficient incentives to limit、Delete、Punishment of false news，Even if you still acquiesce、Encourage it to breed。

The beginning of the Internet in China，Internet users have received most of the high education，BBS at the time still had rational public discussions。Zheng Wen and others pointed out，For more than 20 years，The overall user structure of Chinese netizens is constantly sinking to low academic qualifications、diffusion，The proportion of groups of groups with medium and higher education levels in the network public opinion field structure decreased significantly，The underlying trend of network space is obvious。Intelligent technology advantages broke the restrictions on the centralization of traditional media resource allocation，News production、The power to define the truth transfer to the public。Under the logic of traffic，Some self -media will especially use controversy、Conflict social incidents to make artificial fabrications、Interesting exaggeration、Interesting exaggeration、Highlighting or deleting some facts，Ascend specific cases to abstract social opposite issues，By causing hot spots to attract traffic to achieve profit purposes。This is the case，It will cause the flood of false news，Learn more serious bet365 live casino games social classification。

　　Build a multi -subject participationGlobal Governance Mode

The flood of false news has led to the increasingly serious social crisis，Lack of rationality in the public domain、Conflict continuous。So，False news governance is an urgent task。The rapid development of smart media、Globalization is continuously deepened，The original authority was broken，The diversification of the stakeholders leads to the governance of false news.。

First，It should be strengthened to verify the facts。Current，Xinhua.com's "China Network"、CCTV's "Ballad Lord"、People's Daily’s "Seeking Truth"、The "Rumor Character" column of China Economic Network，All are a factual verification platform established by professional media，Tencent's "Comparative" is also a professional factual verification platform，In 2018, Tencent also launched a small program for "more rumor artifacts"。"Comparative" adopt an open verification，Invite professionals in various fields、Institution、Media participation in checking information content，Also attracts users to participate in various interactive games，The verification results are on the right side of the title of each verification article，Tag True、I have questions、Three levels of false。WeChat public account "can be checked" will not only clarify false news，It will also clarify the professional standard of news to the society。But the factual verification system should be implemented in more media/self -media platforms in a stricter way。Another，About the qualification of the inspection agency、Check the scope、Check the permissions Bet365 lotto review of the object, etc., has not yet been clearly defined，The relevant legal system needs to be improved urgently，To protect the right to know the citizen、The right to express and privacy。

Next，The government should promote the platform and the media to assume more social responsibility，Severe punishment caused by serious consequences of false news。For the platform，Destiny algorithm experts should adopt a more diversified algorithm recommendation mechanism，Evaluation system for adjusting the content of the algorithm，Promoting the content from the above flow to the above transition to attaches importance to public value，Strengthen the supervision of the full process of algorithm，Establish a sound and open and transparent regulatory system。

again，Improve the public's intelligent media literacy。School、Community development of literacy education，Motivation for the public to understand the spread of false news、Users used，Improve the authenticity of the public screening information、Information type ability，Maintain healthy online public opinion space with a broad field of vision; cultivate the public's understanding of the algorithm operation mechanism，The "filter foam" created by the algorithm。

Last，To give full play to the between international institutions, as well as international institutions and the government、Tight cooperation from non -governmental organizations，Operational network to build a multinational false news。It can play the role of the relevant United Nations agencies，Establishing communication channels for the formulation of multinational policy，Bet365 lotto review Share the governance experience of various countries，Establish a global governance mode，prompting global actors to participate in decision -making。

　(Author Unit: The College of Journalism and Communication of Zhejiang University of Technology; School of Journalism and Communication, Zhejiang Media College)