Fake bet365 live casino games refers to careful planning、Information knowingly spread that is false。There are many factors causing the proliferation of fake bet365 live casino games，This article mainly focuses on the technical logic of intelligent media、Using the economic logic of the platform to explore the underlying causes of the proliferation of false bet365 live casino games，And then explore the governance path。

　Mesh communication increases the difficulty of identifying fake bet365 live casino games

Artificial Intelligence、Big data and social media make it more difficult to identify fake bet365 live casino games。Artificial intelligence is subverting the traditional way of bet365 live casino games production and dissemination，Automated algorithm、Technologies such as social bots can produce large amounts of content in a short period of time，And embedded in people’s social networks to spread quickly in a peer-to-peer manner。The fake bet365 live casino games of the past appears as text、Fake in the form of pictures，The form is relatively simple，It is easy for people to identify through logical reasoning。But the development of artificial intelligence，Promote the transformation of bet365 live casino games information from single form to multi-modal，simultaneous expression、Action、Non-verbal forms such as music have begun to become an important part of bet365 live casino games。When people enjoy multi-modal information content produced by smart media，Also brings the challenge of identifying fake bet365 live casino games。Such as in bet365 live casino games short video production，Deepfake、Synthetic technology has become mature，Audio、Action、Multimodal information such as expressions can work together to improve the effect。

The network communication network formed based on algorithm recommendation and social media communication makes it difficult to eradicate fake bet365 live casino games。Zuo Yilu pointed out，The spread of false bet365 live casino games in the era of artificial intelligence is not just about creating a point，Can even weave a "net"。For example，In order to discredit A，Fake bet365 live casino games will create a series of bad records about Person A that will be reported by the media。Even if people go for testing, there will be false reports that have been prepared in advance、Fake website and fake evidence or screenshots，A large number of social robots will like fake bet365 live casino games in a short period of time、Carry out targeted delivery of potential users through forwarding and other forms，A hit item，Pull people into the "algorithm black box"。Fake bet365 live casino games and fake evidence work together、Mutual verification，A false bet365 live casino games point becomes a "net"，Fake bet365 live casino games has become more real than ever，“New technologies are helping fake bet365 live casino games not only because the network is getting bigger and bigger，The net becomes denser and denser"。

Fake bet365 live casino games on social media is not entirely false，It is only false on important and key information，Therefore also known as "misleading information"，It is characterized by manipulation、Aggression、Political，This type of misleading information accounts for the majority in the US election。In addition，How intelligent media algorithms recommend personalized content，It will cause users to live in a highly homogeneous "information echo chamber"，Form a closed circle。This results in users lacking reflection on different viewpoints，Lack of true understanding of reality。Immerse yourself in this interlocking picture、In the network of false and true bet365 live casino games，It becomes more difficult for all parties to identify and clarify false bet365 live casino games。

　　Traffic comes first and condones the spread of false bet365 live casino games

Now，People get bet365 live casino games、The main channel of opinions has shifted from traditional media to Weibo、WeChat、Douyin、Kuaishou and other social software。The logic behind social network media platforms is “big data”，In other words, "traffic economy"。Although users use social media for free，But the digital traces they left and the resulting big data have become the platform’s wealth resources。Zuo Yilu thinks，Traffic、The number of daily active users is the real password for online platforms to make money - more traffic and the number of daily active users can bring more advertising revenue to the platform，The big data generated by users on social platforms has amazing business value。More users and traffic means more advertising revenue，Social media tries its best to attract users and traffic、Accumulating data becomes the most rational and common approach。

Post-truth era，Emotions spread far more than real bet365 live casino games。Some social media have mastered the password of traffic economy，In the name of spreading positive energy，Creating fake bet365 live casino games、Publish information that incites the emotions of netizens，Such as provoking gender antagonism、Regional discrimination、Gap between rich and poor、Controversial topics such as family ethics，Inciting netizens’ simple sympathy、Justice、Curiosity and other emotions，Thus harvesting traffic，Get benefits。The "2021 Media Ethics Research Report" released by "Journalist" magazine recorded a popular fake bet365 live casino games，A certain Douyin user is trying to gain attention，Published bet365 live casino games that his parking space was occupied by a BMW for no reason，In anger, he blocked the BMW with his own Land Rover，And claimed to have placed a vase worth millions in the car。BMW、Land Rover、The words "million-dollar vase" arouse netizens' curiosity about the luxurious life of the rich，Plus the ups and downs of the plot，This user quickly attracted more than 700,000 fans。Under the logic of traffic economy first，The network platform lacks sufficient incentives to limit、Delete、Punish the spread of false bet365 live casino games，Even acquiesce、Encourage its growth。

The beginning of the development of the Internet in China，Most netizens have received secondary or higher education，There was still rational public discussion on BBS at that time。Zheng Wen and other scholars pointed out，Over the past 20 years，The overall user structure of Chinese Internet users continues to sink towards those with lower education levels、Diffusion，The proportion of groups with secondary and higher education levels in the structure of the online public opinion field has dropped significantly，There is an obvious trend towards the bottom layer of cyberspace。The advantages of intelligent technology break the limitations of centralized allocation of traditional media resources，bet365 live casino games production、The power to define truth shifts to the public。Under the logic of traffic economy，Some self-media will especially take advantage of controversy、Conflictful social events are artificially fabricated、Changing flowers and grafting trees、Intentional exaggeration、Highlight or delete some facts，Elevating specific cases to abstract social opposition issues，Attract traffic to achieve profitability through hot spots。This way，It will definitely lead to the proliferation of fake bet365 live casino games，Leading to more serious social class differentiation。

　　Constructing multi-agent participationbet365 live casino games

The proliferation of fake bet365 live casino games has led to an increasingly serious social crisis，Lack of rationality in the public sphere、Continuous conflicts。Therefore，Fake bet365 live casino games governance is an urgent task。Rapid development of intelligent media、Globalization continues to deepen，The original authority is broken，The diversity of stakeholders results in the governance of fake bet365 live casino games requiring the participation of multiple entities。

First，Fact checking should be strengthened。Currently，Xinhuanet’s “China Internet Affairs”、CCTV Network’s “Rumor Refuting Broadcast”、People’s Daily Online’s “Seeking Truth”、The "Rumor Smasher" column of China Economic Network，They are all fact-checking platforms set up by professional media，Tencent’s “True” is also a professional fact-checking platform，In 2018, Tencent also launched the “True Rumor Refuting Artifact” mini program。“Be more serious” and adopt open verification，Invite professionals from various fields、Organization、Media participates in verifying information content，In addition, various interactive games are used to attract user participation，The verification results are on the right side of the title of each verification article，Mark true、Have questions、False three levels。The "well-documented" WeChat public account will not only clarify false bet365 live casino games，It will also clarify professional journalism standards to the society。But the fact-checking system should be implemented in a stricter manner on more media/self-media platforms。Also，About the qualifications of verification agencies、Verification scope、The authority of the verification object has not been clearly defined，The relevant legal system urgently needs to be improved，To protect citizens’ right to know、Right of expression and privacy。

Next，The government should encourage platforms and self-media to assume more social responsibilities，Fake bet365 live casino games that causes serious consequences must be severely punished。For the platform，Algorithm experts should be empowered to adopt a more diversified algorithm recommendation mechanism，Evaluation system for adjusting algorithm content，Promote the transition of content from traffic first to public value，Strengthen supervision of the entire process of algorithm operation，Establish and improve an open and transparent regulatory system。

AGAIN，Improve the public’s intelligent media literacy。School、Community development of literacy education，Let the public understand the motivations behind the spread of fake bet365 live casino games、Words used，Improving public screening of information authenticity、Information type capabilities，Maintain a healthy online public opinion space with a broad vision；Cultivation of public understanding of the operating mechanism of algorithms，Be wary of the “filter bubble” created by algorithms。

Finally，It is necessary to bring into play among international institutions and between international institutions and governments、Close cooperation with NGOs，A network of actors building transnational fake bet365 live casino games。Can play the role of relevant United Nations agencies，Establishing communication channels for transnational policy formulation，Share the governance experience of various countries，Establishing a global governance model，Enable global actors to participate in decision-making。

　(Author’s unit: Shi Liangcai School of Journalism and bet365 live casino games, Zhejiang Sci-Tech University；School of Journalism and bet365 live casino games, Zhejiang University of bet365 live casino games)