The 20th report of the party pointed out: "From now on，The central task of the Communist Party of China is to unite and lead the people of all ethnic groups in the country to comprehensively build a socialist modern power country、Realize the second century -old struggle target，Comprehensively advance the great revival of the Chinese nation with Chinese -style modernization。"" Serving this grand goal，We need to enhance the global public's cognitive recognition of the image of the Communist Party of China as soon as possible，Expand the party's international public opinion "friends circle"，Improve the influence of the party、Appeal、Shapellability。The global image of the Communist Party of China is an important part of the party's global governance capabilities，The source of the power of China's international discourse and global influence。Since the new era，The actual as the party has a big difference with the party's global image in international public opinion。Current，We urgently need to strengthen the construction of international communication capabilities，Improve the party's global image shaping，Enhance the party's appeal。

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News narrative，It is to tell stories with news facts。Narration of Chinese characteristics refers to the excellent traditional culture of China、Based on the concept of the Communist Party of China as the return，Discourse and discourse strategy of explaining Chinese ideological power and spiritual power。As a narrative strategy，Narrative Chinese narrative is an effective way to show the image of China and the image of the Chinese ruling party，Is a ideological weapon guided by international public opinion，It is also the only way to fight for international discourse。

The narrative style of the narrative of Chinese characteristics is vivid、Bet365 app download Reight、sharpness and blunt words。The banner expresses the Chinese position clearly、Explained China Corporation，It is the international communication guarding innovation、The fundamental to streamlined the internal and external propaganda system，From politics、Economy、Culture、Social and ecological civilization and other angles to explain the Chinese spirit、China value、China Power，It helps to break the predicament of the syndrome of speech and dissemination。

The narrative structure of the narrative of Chinese characteristics is based on daily life。For the entire human beings，Daily life is the most basic survival scene，Its feature is true、Equality、Direct。Different nations、The practical status of people in the country and society，is the most attractive and convincing content in the world，It is also the basis for obtaining public recognition and resonance of other countries。As a narrative mirror，The daily life of the Chinese now reflects the logic of time and space like a mirror，Is the richest to the real world、The most true show。As Alduce said: "The subject must be partly said that it is unknowingly、Staying in a new place，can we turn the educated eyes that make him see something invisible to the things you haven't seen before。"" Show the Chinese，Especially the daily life of ordinary Chinese people now，Fully mobilize the vision of the international audience、Hearing and touch，Return to trivial、micro、The flowing contemporary Chinese daily landscape，Show the rich daily nature of socialism with Chinese characteristics in the new era。

The narrative of Chinese characteristics is based on the excellent Chinese traditional culture，Taking the Chinese modern communication system as the communication channel。Graduation of narratives with Chinese characteristics、Rich and perfect，will promote the spread of Chinese voice，Let the world better understand China，Active contribution to promoting the construction of a community of human destiny。

Content innovation and enriching the image of the party 

The global communication of the image of the Communist Party of China has a common point with the global communication of the Chinese national image，I also have my own unique content，It contains the advanced ideas and advanced ideas of the Chinese ruling party governing the country and governing the country，Is China’s concept of development、Civilization Expenses、Safe View、Human Rights Outlook、International order concept and global governance concept。

First，To fully present the party's global governance concept。In the past ten years，The Communist Party of China proposed and actively practiced the global governance concept of human destiny community，To build lasting peace、General security、Common prosperity、Open tolerance、Clean and beautiful world is the goal，Continuously enrich and develop this governance concept。In the prevention and control of the new crown epidemic，Scientists from all over the world cooperate with resistance、R & D vaccine;、Destiny with the Communist Party; Athletes of various countries gather together 2022 Beijing Winter Olympics、Competitive collaboration ... These crossed national borders、Effective efforts in the nation and region，jointly constructed a harmonious coexistence global community picture。For the international public，and the country、The information related to myself is valuable information，That is, the "closeness" emphasized in the traditional news theory and the "usefulness" emphasized in modern news theory。China International Communication Media is facing international public，Be good at combining global events，Use regional communication strategies to actively spread the action of cooperation between the Communist Party of China and the people of the world to build a community，Vivid with objective facts、Tell the value of the value and practical significance of the human destiny community。

Second，Multi -channel communication is both the image of the Communist Party of China who shows bet365 best casino games human nature and individuality。For the international public，political party organization is abstract，Only the personalization of political parties、symbolization and image，can help international public cognition、Understand and then identify with the Communist Party of China。The so -called personality is to show the abstract party spirit through specific and objective characters、political party system and political party culture。Symbolization is to repeatedly use the iconic symbols of political parties，Let the international public deeply perceive the party's particularity and value。The so -called image refers to the concrete manifestation of the people's emotions and loyalty to the party。Global Communication era，Information acceptance of the complexity of the object、Multiple，The basic features of global communication focus on major issues and national leaders (political party leaders)。But，Except for party leaders，Ordinary party members and grass -roots party members in ordinary posts are essentially an important part of the Chinese public，It also constitutes the background of the Chinese Volkswagen。China International Communication Media should make great efforts to do a good job of reporting ordinary party members，The image of a party member with distinctive personality and noble personality around the public shows the image of the Communist Party of China，Exclude abstract party spirit in universal human nature，Attract the international audience with a unique personality、Infected international audience，Then show the charm of the Communist Party of China。

again，To use the story text strategy to enhance the effect of the party's image communication。As Aristotle said: "We cannot influence others through intelligence，Emotional can do this。"Provenance of Psychology of Communication，Story text can strongly stimulate public emotions，The reason is that the story text is good at using the symbols or rituals familiar to the public to attract public participation。Bet365 app download In political communication，Emotional tension of the story text，Integrated into the interpretation of the concept and action of the Communist Party of China，Can effectively enhance the spread of the party's image。For example，In terms of structural layout，The story text quickly sets the event scene，Drives to the audience's ideological purpose and role relationship that runs through the entire news report; in terms of reporting content，Use the verb of the story text、adverbs and pronouns, etc.，Promote the news story with interactive discourse; in terms of cognitive tension，With a rich details of news stories，Symbols that are familiar with the public，Causes emotional impact。Compared with the facts of facts，The story text may be slightly inferior to effective transmission of cognitive information，But obviously it can stimulate the public's attention to the production of information。

Intelligent Media Technology empower the party's image 

Today，Technology is deeply shaping the appearance of the human world，The progress of communication technology is also rapidly changing the pattern of human communication，embedded and affecting human existence and communication activities。Virtual human communication represented by social robots has entered multiple fields that have entered news and information communication，"Human Machine Symbiosis" becomes a new feature of the global communication ecology。Global image dissemination of the Communist Party of China should seize the opportunity to transform the transformation of the dissemination pattern，Use new communication technology to increase international communication influence、International public opinion guidance、China's image affinity、Chinese discourse persuasion、International public opinion guidance。

Use algorithm and social robot directional push related information。Social media robots are based on "artificial intelligence", "deep learning", "machine learning", "algorithm recommendation" and other technologies，Artificial bet365 best casino games intelligence products applied on social media platforms，It has partial or completely autonomous behavior，Form an automated account as a person，Automatically send the party's relevant information。Social media robots have fast information generation、Massive features，At present, we can target the characteristics of the regional countries，From the perspective of "one country, one policy" and "a group of one policy", tailor -made party related information for the international public。Social media robots are automatically generating push articles、At the same time of transmission in batches，Through algorithm，Build a specific social network according to user association，Communicate the relevant information of the party through selective transmission，Improving foreign countries not knowing much about the Communist Party of China、Cognitive status quo that is not deeply knows。

Fighting the Global Communication of the Yuan Universe for the Global Communication of the Party to build a digital scene。The new technology revolution integrated with the Yuan universe is promoting digital technology and accelerated integration of the real world，my country's mainstream media is also actively exploring the integration of virtual technology and intellectual media technology，After Xinhua News Agency took the lead in launching the 3D virtual anchor "New Small" globally，"Guoguo" from People's Daily、AI virtual anchors such as "Xiaoming" of Guangming.com quietly launched，Become a recruit of China International Communication。Future，China International Communication Media will use digital twin to digitize the real space，Building through scene construction to gradually advance to the virtual Yuan universe。The construction of the virtual world will inevitably act in the real world，Grasp the opportunity of the Yuan universe，Strengthen basic research，Accumulate mature technology，Grasp in the virtual world to tell the active right Bet365 lotto review and dominance of the Chinese story and the Chinese Communist Party story，Promoting the party's story and the global expression of Chinese voice，Enhance the effectiveness of international communication。

(This article is the major project of the National Social Science Fund "Research on Global Communication and identity in the image of the Communist Party of China under the change&ZD314) Pharmaceutical results) 

(Author Unit: School of International News and Communication, Beijing University of Foreign Languages)