Chinese civilization is the unique spiritual logo of the Chinese nation，Persist in the position of Chinese culture，Accelerating the construction of Chinese discourse and Chinese narrative system is an important task to enhance the influence of Chinese civilization.。When digital communication becomes a new form of civilized communication，How to re -activate the vitality and influence of Chinese civilization? Mastering digital visual communication power is particularly critical。Visual words，We want to break through the visual image world dominated by Western culture，Use the spirit of Chinese civilization to enhance the cultural penetration of digital visual products，Use digital visual technology to empower the influence of Chinese civilization communication。

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Image is a symbol of culture。The history of Chinese civilization for more than 5,000 years has formed an unique aesthetic system，Chinese civilization talks about love、heavy people's original、Keep integrity、Chong Zhengyi、Shanghehe、Seek the inheritance and promotion of Datong's spiritual traits，Image expression is one of the forms。Chinese civilization communication and cross -cultural communication carried out by image shows also have ancient。14th century，Chinese pictures、Porcelain and silk have been popular in the upper society in Europe，Draw a dragon and phoenix auspicious picture、blue and white porcelain、The image of the Chinese local style symbol is loved by Westerners，It has become an important medium to solve the oriental style。Chinese landscape painting、Paintings、Freehand paintings and other unique oriental beauty painting and painting skills for Asia、painting art in Europe and other places has a profound impact。At the same time，The image full of "China Fun" uses a bet365 best casino games metaphor to convey the philosophy of yin and yang to the world、The core spirit of the unity of heaven and man and the supernatural gas festival，and the diversified blend of cross -cultural mutual learning and civilization in the international communication of Huahua and Hangua。

With the media iteration，Visual communication from two -dimensional images to three -dimensional space，From static vision to dynamic image，Digital space from the real space to the combination of reality。Digital visual leading now，We are entering an emoticon package、Short video、Webcasting and other shaped globalized digital communication space。For this，Examination from the perspective of duration and co -term，Digital visual communication is an effective way to enhance the influence of the spread of Chinese civilization。Because digital visual images can break the cultural discount dilemma of language existence，Enter the multi -language system，Make everyone can contact; digital visual communication is compared to text dissemination，More condensed、Similar and intuitive，Can better realize cross -cultural communication，From "hard communication" to "soft communication"; the deep fusion of digital technology vision and Chinese civilization，Can better use cloud computing、Artificial Intelligence、Virtual reality and other new technical means，Promote the spread of the world audience in the way of "visual -immersive experience -cultural perception"，Strengthen the accurate recognition of Chinese civilization。

"Eye Economy" after the media iteration will pay more attention to content value，Need the blending innovation of digital visual technology and Chinese civilization。Chinese civilization has communication in the world，Chinese civilization because of its advanced nature in material culture、Institutional culture、Institutional culture、Arts and culture and many areas have lived in the world's leading position。For this，In the road of new media visual communication，To strengthen cultural Bet365 app download self -confidence，赓 Continue Chinese traditional image spirit，Improve cultural gene extract ability，Pay attention to the refinement of human common emotions and values。At the same time，Make good use of digital visual technology and elements，Let the cultural relics in Chinese civilization、Cultural Heritage Live，Incorporate more modern and international elements，Let Chinese civilization adapt to contemporary culture，Communicate with world civilization。

　　Digital Visual Communication Network: Production of Media Contents of Chinese Civilization

The visual communication of the digital media era surpasses the text，Let the language symbol system and non -language symbol system realize audiovisual integration，Increase the rich spiritual connotation of Chinese civilization into the form of modern expression，Realize the integration of historical tradition and modern civilization。Chinese Civilization Digital Visual Communication Network will be a core means with visual communication，from digital media、Digital Media、Globalization composed of digital content、Network -like communication network。VR、5g、AR、Big Data、Cloud computing、Digital media such as Yuan Universe and other digital media has become a new kinetic energy for the innovative communication of Chinese civilization; more and more UGC、PUGC、AIGC creators have become key nodes to tell the story of Chinese civilization; digital content products around "Chinese civilization"，Network space with all things with all things。

The production of digital media content of Chinese civilization，It is to condense the essence of Chinese civilization into the world's acceptable digital visual cultural products and effectively spread。In the process of digital visualization,，Three principles should be followed。First is a narrative of empathy，Rebelling the rendering of empathy effects of human common emotional elements。Tell the story of Chinese civilization，The purpose is to achieve meaning sharing and the Bet365 lotto review construction of relationships in empathy。Content emphasis on the two -way process，It is necessary to consider the experience of the recipient when visual coding，The recipient must also understand the thought’s thought from the visual information when decoding。For this，In the process of creating digital visual cultural products，Focus on common problems facing humans，Refine human common emotional elements，Let the media content be carried in our country，It is in line with the world's vision。

Second, use multi -mode discourse production，Digitalize the results of the Chinese civilization exploration source project。Since the start of the Chinese civilization exploration source project in 2002，Source of Chinese civilization has made significant progress，It is urgent to use digital visual methods to bring the origin of Chinese civilization、Connotation Achievement、The contribution to world civilization spread to the international community。During the discourse construction process，To study and analyze the thinking mode of overseas user，Multiple visual elements，Put the visual mode and auditory mode、Text modes cooperate with each other，Abstract、Obst value and spiritual transformation into intuitive、Vivid、Viewed audiovisual language symbol。At the same time，Metaphysical mechanism representation，Realize multi -modal discourse link。Metaphor emphasizes the establishment of a mapping relationship between the specific and familiar source of the source and abstract and unfamiliar target domain。For world friends，In order to achieve the understanding of the target domain of Chinese civilization，Need to find and establish a specific and familiar "source domain"，This is the subject of cognitive domain that conforms to the people's cognitive system，The abstract Chinese civilization story、Vividy、Global understanding。

Third is to treat interaction and sociality as an important digital audiovisual element，Deepen the understanding Bet365 app download of the significance conveyed by the symbol。Good at applying digital interactive communication devices and innovative technical means，The "past life and present life" of precious cultural relics and cultural heritage conveys in the form of interactive form。At the same time，Use big data to properly spread，Mobilize the Internet social genes，"contact" through "gaze" to produce an immersive "contact"，Then it triggers the recognition of the international audience's self -sensing level to the psychological level of the visual expression content of the Chinese civilization。

　　Visual empowerment: a new type of communication form of multi -level civilization dialogue

The significance of digital visual communication is produced in the interaction between digital images and audiences。Visual as a metaphorical empowerment，From the information field to the information ecosystem to the civilized ecosystem，It is producing a new type of civilized communication -multi -level civilization dialogue。In this world interaction with digital visual communication as the core medium，Create a starting node type between people、General direct communication relationship，broaden the depth and breadth of communication，It is providing a medium platform for deepening civilization exchanges and mutual learning。Chinese civilization can only cater to the form of digital communication，can achieve global flow，Promoting civilization is endless。This multi -level civilization dialogue based on digital communication also has three important features。

First, the space of reality and virtual blending。The real space is a strong relationship，It can be regarded as an emotional maintenance between nodes with strong homogeneity、Resource sharing is the status of relationships based on。For example，We rely on the “Belt and Road” to establish political mutual trust with hundreds of countries、Economic fusion、Cultural tolerance strong social network system。Digital civilization bet365 Play online games interaction of virtual space，It is understood as a weak relationship between nodes with strong heterogeneity。Any disseminated digital visual image is a social relationship that can be transformed into personal emotions。We use the weak relationship and social emotions of information transmission，Construction of the discourse system suitable for overseas audiences，Promote the construction of the community of fate of network space。That is to say，The new type of communication is one of the words and deeds、A form of interaction with the fusion of strong relationship。

The second is the interaction of multiple subjects。The spread of Chinese civilization has been transformed from central radiation to circles，You need to pay attention to the socialized network communication mode with extensive penetration。That is to respect the logic of digital technology communication，Establish a government -led，Non -government organization、The network -shaped communication pattern co -participated by the people of the world。In communication，Need to communicate with diversified main body，In particular, pay attention to the cultivation of the influence of "civil node"，Use the most authentic folk narrative and video records，Show credible、Cute、Dear China image。

Third is the communication of multi -level civilization。Civilized communication developed based on digital visual images attracted by different civilizations，Not just watching behavior，Instead, it enters the digital media field with the "cultural gene" of its belonging to psychological communication，Promoting cultural integration，Realize different civilization and equal dialogue and harmonious symbiosis。

In short，The process of the influence of Chinese civilization's communication power is enhanced.。One is to rely on digital visual competition，Attracts global attention to Chinese civilization; the second is to transform the fleeting and weak relationship into a fixed influence.，Establish a digital platform Bet365 app download that can communicate with communication dialogue，Multi -level civilized dialogue。In the form of a new type of communication，Relying on digital visual communication，sustainability of improving the influence of Chinese civilization communication。

　　(This article is the Humanities and Social Science Research of the Ministry of Education of the Ministry of Education, the Youth Fund Project "The Study and its Strategy Research and its Strategy Research on the Field of Network Political Communication" (19yjcgat003)

(Author Unit: College of Journalism and Communication of Huaqiao University)