Facing regional conflicts、Science and Technology Revolution、Global development and the complex and changeable international situation brought by the new crown epidemic，Communicate with the world，Enhance China's international discourse influence，It is an important task to tell Chinese stories。In this background，Vigorously develop digital cultural trade with world element characteristics，Improve cultural value，It helps to create a symbol of Chinese cultural symbols with international influence。China's game out of the sea industry is booming，A new window that becomes a contemporary world to know China，It is also an important way for the exchange and mutual learning of Chinese civilization and world civilization。

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Western world countries deliberately solve the image of China for political purposes，Promoting "China Threat theory"，Through stigma report，deliberately distort the facts and create China's stereotypes and error images。Civilized conflict and imperialist thinking under the dominance of Western centralism，Try to cover up on the international public opinion field、Weakened Chinese voice and discourse。

China and Western countries are in the discourse system and cultural logic of different civilizations，Lack of cultural consensus and dialogue basis for a long time。In cross -cultural communication，With the expansion of the interaction，Because the information decoding specifications of the two parties are not the same as the context of the parties，Therefore, in the process of national exchanges。Coupled with the Chinese civilization, Bet365 app download with mysterious aura for the external world，According to Edward Hall's high and low language context culture theory，Chinese civilization with a long history of thousands of years is in the category of high -language context，The information exists in the material environment and is internalized in the personal social consensus，instead of simply attached to the text surface，The typical narrative style of "Words and Endlessness" brings a lot of challenges to understanding Chinese and Chinese culture to the world in the outside world。During the practice of international communication，Due to the historical inertia of traditional and culture，my country's foreign propaganda ideas with strong internal propaganda style，Insufficient attention to "different inside and outside"。In order to enable the international community to understand the traditional Chinese culture in the international community，The content of cultural output is usually simplified into simple aesthetic symbols instead of conceptual symbols，and continuously strengthen the stereotype of "self -orientation" through typical traditional Chinese elements，It also allows foreign audiences to form a single and superficial impression on Chinese culture，The effect of the communication is not ideal。Therefore，In today's international communication system，To spread Chinese voices in the realistic pattern of "Western Strong and Me Weak"，Tell Chinese Stories，Still needs unremitting efforts。

　　Game communication helps the main paradigm international communication

Update and iteration of information media technology makes verticalization、Institutionalization、Authoritative traditional international communication sounds are gradually drowned by platform -based media information，International exchanges no longer rely only on Bet365 app download news media institutions，More is to seek wider public participation through global social platforms。The game as a branch of "entertainment" and "competitive"，Represents a leisure activity that has nothing to do with profit，Natural and strong news、Propaganda videos, etc., formed a sharp contrast。Stephenson in spreading the game theory，Affirmation of the subjectivity of the game to the player。He thinks，The behavior experience of the game is relatively shallow，Faced with less moral constraints and value selection in the real world，But emphasized the process of individual self -pleasure，This pleasant experience is less disturbed by social reality，The individual uses the same entertainment preference to use the game as the intermediary，Formed a pure game cultural group。

In view of the characteristics of the game，Several games that are going overseas in our country have also carried the tasks that promote Chinese culture to a certain extent。The "Wake -ups of the Kingdom" produced by Lilith will set the game in an overhead battlefield，Players can choose to war through different troops，Create civilization。This setting not only gives the player cultural belonging in various countries，Also give them the opportunity to understand the civilization of other countries。"Original God" uses world civilization as the background，Architecture of the "Titva" continent of the seven countries，provides a shared scenario foundation for different cultures in Chinese and foreign players at home and abroad。Want to understand the content of high language context，Long -term accumulation of concepts and behaviors，But the context of the same game provides players with a certain degree of cultural understanding the foundation for a short period of time，Reduce cultural discounts generated Bet365 lotto review by the context of high and low cultural context，promoted sharing between individuals in different cultural backgrounds、Participation and experience，Two -way interaction that helps international communication。

So，The game of the game is in the entertainment process that meets leisure and relax，"Devitarization" of civilized stories，and the player as the center、Features of Sharing Game Culture，Turn from the international communication strategy from the "desperation center" to the "recipient center".。Reform and opening up so far，National foreign publicity strategy has been explained from "explaining China to the world" to "telling Chinese stories"，Then go to "Building a Community of Human Destiny"，Game communication This behavior makes up for the disadvantages of the explanatory framework of unity and foreign propaganda communication。Autonomous behavior of this kind of individual，expanded the diversified immersive scene participation，Breaking the stereotype of the narrative of other countries，Realize the advantage with other communication media，Pioneering new words field，Promoting the multi -channel development of international communication。

　　Good at using world elements

During the process of going to sea，The cultural efforts in the game also experienced the simplicity of symbolism，The process of moving towards deep civilized communication。The use of cultural symbols is a common strategy of localization in the gaming industry，Players virtual landscape from realistic materials from the game culture field、holiday activity，immersed participation in various civilizations，Find a sense of belonging to self -civilization in entertainment and leisure，and can experience the spark collision brought by the difference in civilization。For example，Chinese game Bet365 lotto review design in the context of Japanese cultural context，Not limited to the traditional "two -dimensional" Japanese elements，Instead, it is based on "The Story of Genji"，Can better reflect the Japanese aesthetics under the thought of sorrow。

The excavation and construction of the vertical depth of different cultures，Not only makes players see China's respect for the culture of other countries，The narrative of its embedded Chinese spirit also objectively presents the cultural interpretation of other countries in its own cultural context，Show the Chinese civilization and different civilization communication outlook。If in Chinese game production，Western Europe as the concept of values ​​pursuing freedom，It contains the sense of social responsibility of Taoist "doing nothing"，The silent value interpretation of these moisturizers is also the spiritual core of Chinese culture and Chinese stories。Tell Chinese stories with world elements，Not only must insist on equality、Diversity、Open attitude，Give restoration and respect to the elements of world，At the same time, tolerance、Dialogue is the basic principle，Express China's attitude，Express China's attitude，Only to promote the symbiotic development of civilized exchanges and mutual learning，Exchanges with civilized exchanges beyond civilization barriers，Civilized mutual learning transcendence of civilization conflict，A coexistence of civilization surpassed the superiority of civilization。

Today, the human civilization has been deeply integrated，Only by continuous communication can we develop together，Only by borrowing from each other can we achieve each other。History repeatedly proof，Any kind of civilization is the unity of global and ethnicity，It reflects nationality by inheriting and continuing，Also opens Bet365 app download and absorb worldwide。Chinese civilization has gained inexhaustible growth momentum in continuous foreign exchanges，Standing in the forest of world civilization。

　　Exchange and mutual learning to promote cultural empathy

The state supports this kind of cultural out -of -the -art mode of game -carriers，It is also an recognition of gaming products to help Chinese and Western civilization exchanges and mutual learning。Chinese games as a new Chinese cultural symbol，Use more narrative depth of cultural kernel，Breaking the "Bringingism" of Chinese Culture Symbols under the Western Vision，Based on respecting the local culture of countries around the world，truly understand the historical culture of a country，Cultivation of cultural narrative from shape and meaning，Realize cultural emphasis，Deepen the communication between different civilizations。

"Keep Benzhen" and "Multi -cultural style" is the key to realizing Chinese cultural identity and overseas player's sense of belonging。Tell Chinese stories and Chinese spirit with world cultural elements，Not only avoids the visual cultural impact of Chinese stories that Chinese stories can bring with Chinese elements，At the same time, it can also echo each other with the cultural affection of international communication。Taking the game storyline as the narrative background，Starting point with human common emotions，Building the meaning space of open communication，helps cause dialogue communication and emotional resonance，Advance and difference、Beauty of Beauty、Civilization mutual learning view of the United States and the United States，Promote the establishment of the community of human destiny。

Party's 20 major reports of the party are proposed，To show "credible、Cute、Respected Chinese Image "。It can be seen in the bet365 best casino games process of building an international discourse system，Promoting cultural emphasis、Promoting cultural emphasis、Use world elements，Is deepening civilized communication and mutual learning，Important direction to promote Chinese culture to better move towards the world。

(This article is the Study Research in the New Era International Communication "(22bxw 034) phased achievement)

(Author Unit: School of Journalism, Renmin University of China)