Current，Local -level media integration is in a transition iteration period that is moving from rapid development to comprehensive advancement，Specific performance as policy orientation、In -depth development and innovation iteration in multiple backgrounds such as market drivers and self -change。Municipal -level media have explored the innovative model with reference significance in terms of common characteristics and characteristics，Including production methods、Communication channel、Institutional Mechanism、Comprehensive operation and social governance，These model innovation has a profound impact on the deep integration of prefecture -level media。

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Media deep integration，The update and iteration of content production methods are related to the performance of media reform，Promote the new and old formats replace、Accelerate the conversion of new and old kinetic energy，The main measure of becoming a city -level media in many prefectures。Specific to the city -level media integration，"Time to stop loss" and "streamlined slimming" have become the basic reform path for municipal media at the present level。On the one hand，Reduce、elimination is no longer adapting to traditional publications with serious tendency to spread ecology or homogeneity、Radio and Television Program，Realize the real "shutdown and transfer"，Low quality、audience、Poor communication、Affecting weak layout or program stopping or stopping broadcast。On the other hand，Push the fusion of the new and old media form、Graduated change，Keep the content advantage in the traditional media form，Combined with the communication advantage in emerging media forms，Integrate existing media bet365 Play online games resources，Improve self -discipline utilization efficiency。For example，Local -level radio and television media and newspaper media will use WeChat public platforms or mobile clients，Authoritative information of the local party committee and government work，After the integration of the organization, it will be planned by the new municipal -level media center，Publish information with a new platform，No more homogeneous channel communication for similar information，Content production method has realized intensive and innovation。

The creation of authoritative information channels also needs to adapt to a new platform that needs to adapt to the trend of network communication。For prefecture -level media，It is necessary to actively create content authority、Data integration、There are many users、Serving local embedded type、Regional type、Smart Digital Platform。Chengdu Media Group open up various factors resources within the group，Promote the integration of various media platforms，Forms "Smart Media Group"，Promoting the iterative upgrade of prefecture -level media。Wuxi Radio and Television Comprehensive Integrated content、Technology、Channel and Manpower，Build the "Wuxi Bo" platform into a flagship in the Yangtze River Delta -level radio and television media，Comprehensively enhance the influence of new media in the city -level media。Visible，Local -level media can rely on intelligent technology in digital platform construction、Diverse ports and communication matrix realization channel innovation，Accelerate the configuration of content production to the main position of the Internet，The authoritative news brand and localized content products that develop adapting to the characteristics of network communication，Realize the transformation and innovation of the city -level media content ecology and spread ecology。

　Innovation of institutional mechanism: "Organization+Talent" stimulates reform momentum

In the innovation of bet365 live casino games institutional mechanism，and central level、Provincial and county -level media different，Local -level media should fully consider the level of local regional economic and social development、Media market capacity、The scale structure and strength gap of different media institutions，Select the fusion path suitable for it。Local -level media should adapt to local conditions，Explore the integration development mode suitable for it，You can build the media center and the communication platform，It can also strengthen resource coordination and institutional integration，Work together to build a city -level city -level media center。The "newspaper industry+radio and television" mode is currently more common，Two local newspaper industry and radio and television into one，Integrated into a municipal -level integration media center。Under the framework of "Newspaper+Radio and Television"，The organizational structure inside the city -level media in various regions is also improved。Some city -level media break the traditional newspaper、Internal architecture of units such as radio and television and websites，Set up agency with business sector or operating innovation as the starting point。For example，Fujian Sanming City Rong Media Center will simplify the original 25 departments into 11 departments; Anhui Wuhu Media will merge the original 22 departments into 6 "most rooms" during the transformation。Realized content production resources through this form、Efficient allocation of organizational resources and human resources。

Of course，Innovation of institutional mechanisms not only includes the merger and reorganization of media institutions，It also includes the adjustment and innovation of the talent team structure in the media institution。Talent is the key element of media fusion，Local -level media integration To cultivate outstanding talents that adapt to the all -media communication bet365 best casino games system，The core is to crack the identity of talents，Turn identity management to job management，Get rid of career、Concept of solidification of traditional identity such as enterprises，Premises with media reform、Internet communication is based，Job settings of media talents，Promote the cross -media of talents、The integration and communication of cross -departmental。In the construction of the talent team，Some prefecture -level media through team system、Project system、Working room system and other modes，annual salary、Reward、Policies and other policy support，Stimulate talent vitality，Create a good career atmosphere。For example，Qingdao Radio and Television Establish a "Youth Cavalry" team，Flexible allocation of talent resources with a team model。Chengdu Radio and Television Create the "Product Manager Room" mode，Strengthen Internet product thinking，Implementing market -oriented assessment incentive，Specialization of the talent team to help media integrate vertical deepening。

　Operation model Innovation: "Career+Industry" improves hematopoietic ability

In the innovation of the operation mode，Local -level media completely transforms the traditional thinking mode of relying on fiscal investment，Based on the local market economy structure，Deep cultivation regional industrial layout，Fully improved the localization of the "News+Government Service Business" model、Close to characteristics，Really realize the media ecology from relying on "blood transfusion" to its own "hematopoietic" transformation。Some prefecture -level media actively realize the interaction between career attributes and corporate operations，Implementing the model innovation of "business+industry" and "center+company"。Fujian Sanming City with the "business+industry" double -wheel drive，Support the industrial module through news value，Key news for industrial feeding，Realize the two -way interaction bet365 live casino games and benign complementation of the "journalism+media industry"。Inner Mongolia's Erdos City Rong Media Center uses the "center+company" mode，Promoting the integration reform process。

Establish Rong Media Company under the framework of the Municipal Rong Media Center，News Information from the media、content operation and maintenance、Data Service、Propaganda promotion、Government Service、Data Service、Cultural industry and other business segments are completely embedded in the local industrial chain，Fully integrate the media's comprehensive services with the economic development of the city，Let the city's economic development drive media strategic structure adjustment，Let the media fusion model serve economic and social development，Realize media operations to industrial operations、Urban operation transformation。Through the integration of career and industry，Strengthen the comprehensive operation capabilities of the city -level media，Construction of a media integration new ecology。

　　Social functional innovation: "Governance+Service" extended media boundary

In -depth advancement with the integration of local and urban media，The functional value and business boundary of the city -level media gradually expanded from news production to the entire process of urban governance。For prefecture -level media，Based on urban development、Based on grassroots society，Embedded and provided services，It is an important manifestation of media functional expansion。Governance in Urban、During the process of gradually systematic governance，The media participates in the comprehensive urban governance through multiple service models，An important subject of becoming a community of social governance，This is a manifestation of realizing the innovation of mainstream media function。From the perspective of value logic，Local -level media participation governance，Is improving the effectiveness bet365 Play online games of social governance、The actual requirements of extending the media value chain。

The functional positioning of the city -level media center is the mainstream public opinion position、Comprehensive service platform and community information hub。In this context，Some prefecture -level media through innovative government services、Create a user community、Expansion of the media interrogation、Do a preferred local service and other forms，Gradually integrated into urban comprehensive governance。Changsha Radio and Television based on data fusion and algorithm model，"My Changsha" APP into government affairs、Urban Service、Comprehensive platform for news information，Digital scenario innovation to realize the operation of melting media operations and urban services。"Nanjing Daily" "Listening+" platform takes the online mass line with the service mode of "News+Government Affairs+Think Tank"，Call for a platform、Mass feedback、Ask the people、Think Tank Report and other media participating in the form of the whole process，Innovative new model of "Government -Public" interaction in urban governance。Local -level media is to use governance and service，Make it digitalized in the city、medium、Comprehensive governance hub。

For prefecture -level media，Governance is specifically manifested as "governance" and "ration"，"Governance" more emphasizes to regulate and solve problems in urban social development with compulsory means，and "reason" highlight the comprehensive urban governance，How to coordinate various social subjects、Cooperation to the governance system。In this process，The city -level media should play the connection、The "rational" role of collaboration and linkage。Local -level media through handling themselves and the government、Enterprise、Social Organization、The relationship between users，Business connection and collaborative space of urban governance community，bet365 Play online games Content resources and data services to help urban governance，instead of offside off -situ to play the compulsory effectiveness of "governance"。So，Local -level media participating in social governance，More focus on "ration" under the framework of "rule"，​​and the performance of "reason" is specific to the media's service，Build a logical context and practical operation such as "governance -rationality -service"，is the real media deep integration、The meaning of helping the national governance system and governance capacity of modernization。

　(The author is a lecturer at the School of Journalism and Communication of Hebei University)