2023 is the 10th anniversary of the joint construction of the “Belt and Road” initiative，"Belt and Road" is global political mutual trust、Economic integration、Important platform for cultural tolerance。Digital cultural exchanges between China and the "Belt and Road" partners in China and the "Digital Silk Road" innovation development，Empowerment to comprehensively build the "Silk Road Cultural Industry Belt"，and dredge international communication channels through the digital cultural industry，Integrate the digital culture industry into the mutual learning of the country and the city and the Chinese civilization，Build a new pattern of international communication。

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5g、Virtual reality、Digital cultural and creative products relying on new technologies such as augmented reality are increasingly enriched people's spiritual civilization life，and build a national diversified and broaden cultural trade boundary in the “Belt and Road”，Expand the cultural consumer market。Digital Cultural Expo relies on virtual reality and augmented reality technology，Smart sensory perception，Create a surreal experience for the audience，Change the traditional cultural exchange and communication mode。Create a virtual exhibition，Show the reproducible art and cultural relics in the virtual environment，It is an application in the field of digital cultural technology in the field of cultural heritage protection and art research。This bet365 live casino games technology not only provides one to display、Copy and study precious cultural relics platform，Visual、Multi -sensory experience such as hearing and interaction provides a new appreciation and interpretation perspective for the audience。

Virtual artworks can be regarded as a specific communication medium or communication channel，Signs symbols symbolize the border of information dissemination，Audiences can spanting time and space，Charm of cultural heritage directly，Make the image of China more comprehensive and specific。For example，Shanghai Museum and Xuzhou Museum、Chengdu Cultural Relics and Archaeological Research Institute jointly held the first stop of the "Immortal Jade Rice -Chinese Han Dynasty Cultural Relics Exhibition"，The curator of this exhibition Beiswen is good at reducing boutique cultural relics with the help of digital images，This time he set up the "prosperity of the Silk Road" unit，Inheritance with the Western Han Dynasty as the inheritance of Wenmai，Cultural relics as the end of the world。immersed exhibition allows the audience to experience the local customs of foreign countries，Cross -cultural exchange in a virtual environment，Break the regional limit，Broaden the establishment of a national communication channel，Effectively expand the breadth and depth of international communication，Promote the "Belt and Road" co -construction of national cultural exchanges and economic cooperation，Drawing a new picture of dissemination。

　Forming a new discourse for international communication: Digital Library logo Chinese spiritual civilization 

Digital Library is an important carrier for information dissemination。Digitalized innovation of information public services and channels，Make intelligent reading becomes an important means Bet365 app download of communication，In promoting the "Belt and Road" international cultural exchange、The popularity of knowledge played an important role，It becomes an important carrier for refining the spiritual identity and cultural essence of Chinese civilization。Digital Library can spread "discourse empowerment" through spreading ideas，Digitalized Chinese excellent traditional cultural works into the library，and spread with readers' local language images，interactive interactive communication methods give cultural holders to express the right to speak，Standing on the "Others" position and perspective, cultural expression，Promoting ideological communication。For example，The Yangon Cultural Center of Myanmar responded to the "Chinese Cultural Center Digital Library" plan，Establish a Digital Library in the user interface with Myanmar，Among them, it contains books、Journal、Public class and other more than 18,000 resources，Makes Burmese people enjoy Chinese books without leaving home、Appreciate Chinese culture。The "Belt and Road" co -construction of the country has accumulated rich historical and cultural resources in the development process，The construction of a digital library can help build a country to excavate and explore the history of different cultural groups，Give the audience to guide cultural communication to meet the development direction of their own needs and rights。For example，Yunnan Ruili built the first "Sino -Myanmar -My -My -Boy Friendship Smart Library"，Intelligentization with 24 hours、Automation Management attracts Chinese and Myanmar readers to exchange masterpieces for the two countries，Combined with the "introduction" and "going global" method to build a discourse platform bet365 best casino games for regional cultural protection and dissemination。Emerging Digital Communication Technology Empowerment for my country's International Communication Dialogue，It also shows the ideological wisdom and spiritual pursuit of Chinese culture。

　　Constructing a new platform for digital exchange: social media help international communication 

Globalization、Platform -based social media，Create a new platform for the international communication of excellent traditional culture of China。Social media represented by TIKTOK became a representative of empowering cross -cultural communication，Improve international communication efficiency，opened a new international communication space。For example，TIKTOK's communication practice from "borrowing ships out of the sea" to "shipbuilding and going to sea"，Localization、internationalization as the core strategy，Multiple scenes、The convenient advantage of low threshold sharing daily，Quickly stand out in social software。Construction of the country in the “Belt and Road”，On the one hand，TIKTOK uses UGC -based decentralized content production mode，Continuously digging the explosive video through the algorithm，Grabbing user traffic，Topic sharing basis，Links global users for cross -cultural communication。National Wind Music Singing and Dance Challenge with Chinese Music，Bringing Chinese original songs "Su Muzheng", "Yan Wujie", "Koi Copy", etc.，National Feng Music takes the drama cavity、Taking Minle as the sound，In Southeast Asian countries, it not only attracted a large number of popular coverage of local languages，There are also creators shooting videos with national style music as the background music，Help bloggers' attention to 100,000 or even one million yuan。On the other hand，TIKTOK signs local Internet celebrities and Bet365 lotto review influential stars as spokespersons and certification users，To ensure the continuous production and output of high -quality content，Gathering "Digital Flow"，Lead ordinary users with simple and easy -to -use template production content，Gathering flow effect in a short time，Formation of phenomenon -level communication。With the rise of the national tide culture，Video with hanfu as a traffic topic all over the network，such as @mochihanfu Hanfu bloggers imitate the restoration of ancient Chinese women's images，And with the "Improved Edition" makeup on the streets of the United States，New sparks in the blend of cultural blending; @luseeyalu shoots Hanfu transformation video，Single video praise broke 100,000，Overseas fans communicate and interact in the comment area，Image shooting，Wake up the new vitality of the excellent traditional culture of China。

　　Cross -border cooperation Leading Digital Culture Innovation Trends: Building a modern civilization of the Chinese nation 

Digital art has become an important force to promote art innovation and game development through cross -border cooperation，Greed up the form of artistic expression and the application area of ​​culture。For example，iQiyi, one of the main forces of the Chinese online video platform, actively expand overseas business，Create "Content Go to Sea" and "Platform Go to Sea" to spread the matrix，Dubbing the voices of my country's outstanding original drama and then produced，Large -scale output original content，Establish an overseas office，Localized operation，Gathering high -quality audition content。"Cyclonus" and "Silent Truth" and other domestic original suspense films on iQiyi Overseas Edition，Causes high attention，Overseas bet365 best casino games media conducts warm discussions with praise vocabulary such as "opening a new door"; well -made costume dramas such as "Yanxi Raiders" and "Canglan Jue" have been translated as Russian、Thai、Yue Yu, etc.，Get a large number of Chinese costume dramas overseas fans，Stimulates cultural appeal with cultural soft power。Cultural cross -border cooperation makes the excellent Chinese traditional culture rejuvenating，Ancient game such as the game "Taiwu Painting Volume" created by the traditional Chinese animation image "Taiwu Painting Volume" goes overseas，The essence and logo of integrating our culture，Taking Chinese martial arts and myths as the theme，And with original classical music such as silk bamboo flute，Let overseas players be immersed，immersed experience game scene，Integrated experience character image，Make Chinese culture "go global"，Leading the new trend of digital cultural and creative development with "national wind"。

"Belt and Road"，Bogu Tong Jin; Digital Culture Innovation，Lead the future。The long years carved the ancient people's continuous aesthetic inspiration，From Han Baiyu to Tang Sancai、From Song Ru Kiln to Ming Celebrity，Technical innovation has rejuvenated cultural relics; the long history is quiet on the Silk Road that stretches for thousands of miles，From Hanfu to Tangfang、From Tang Poems to Song Ci，Informatization positive reshape the new charm of classical culture。Poetry and Song Fu，Paper Moxin Chess，The blend of civilization、The rendering of culture will compose a digital cultural innovation chapter with modern communication methods。

　 (The author is deputy dean of the School of Journalism and Communication of Tsinghua University; PhD in the School of Journalism and Communication of Tsinghua University)