The mainstream ideology refers to a dominance in a society、Unified camera、Leading social ideological concept system。The category of the ideological concept as a upper -level building，The mainstream ideology is the ideological basis and spiritual pillar of the effective operation of a certain social system and the regime.。At the beginning of the founding of New China，my country has established a socialist ideology guided by Marxism。

In the current "decentralization" and "resurrection" network communication era，"mainstream" does not mean "dominant"，"Leading" does not mean "mainstream"。The "dominant" and "mainstream" dispute between ideological communication，It is a long -lasting time、Cultural war without smoke。my country's mainstream ideological discourse rights construction is facing Western technological advantages and control、Capital logic slaughter、Western discourse suppression、Network fragmentation solution、We promote the dilemma such as lagging discourse and rigid communication methods。other，The wrong trend of misunderstanding in the environment of internal and external communication，Ru Xin Liberals、Historical nihilism、pan -entertainmentist、Extreme Personalism, etc.，It has also been the "noise" and "weeds" that interfere with the spread of mainstream ideology in my country。Therefore，We urgently need to use the strategic communication tool of public relations，Innovative mainstream ideological communication method，Reconstruction of mainstream ideological communication discourse system， Politics paradigm bet365 best casino games of hard work and mainstream ideology、News paradigm forms a combination of siege，Continuously enhances the dominance of mainstream ideology to domestic people、Unification and cultural influence，Continuously enhance my country's self -discipline right and cultural soft power in the international community。

"Dialogue" public relations concept 

Mainstream ideological communication is a typical political public relations communication，Political Public Relations is divided into two parts: political party public relations and government public relations，The two are inseparable。Public relations is a political，Public relations and media，All are the mainstream ideological communication machine。Use Li Panman、Bernus's words: "Public Relations is a national art that makes recognition"，"PR is the public support engine。"Public relations as a dialogue -oriented democratic communication mechanism，Tear in society、Public dislike、When the hustle and bustle of public opinion，You can participate in the re -stimulation of the spiritual power of the dominant position through dialogue，Rebuilding the centripetal force and cohesion of mainstream ideology。

Mainstream ideological communication and public relations have always been closely intertwined。The essence of it，The essence of it，It is a way to change the collective thinking of the public、Lifetime、The ideological manipulation of the working method。Habermas thinks，Public relationship is a kind of mobilization society、Discretion of ideological semi -political forces。In Social Structure Theory of Aducei，Ideological form is an "imagination relationship" for individuals for the real environment of it，It is not a force for mandatory control of the ruling class，Instead, it is a powerful cultural influence，Interpret our experience in the real world in a harmonious and consistent way。

bet365 live casino games effectiveness of mainstream ideological communication，Depending on the quality of dialogue communication and public opinion guidance on a subject。Whether it is manifested as a "disguised dialogue"、Only "shallow dialogue" for only one -time communication、Strategic "instrumental dialogue"，still has "open、Honesty、Ethical and respectful attributes "" Real Dialogue "，All represent a two -way communication posture and will，It is possible to make a creative re -frame of knowledge and meaning、Re -combined、Re -configure，It is possible to have a subtle effect on the soul of social members。From this，Bring or far or near、or hidden or displayed communication effect。

Therefore，Mainstream ideological communication needs to emancipate the mind，Update concept，Actively adopt a democratic type、Dialogue Public Relations Communication，and propaganda type、Infiltration of spreads to form a "soft and hard combination，Virtual and Real Complement "interactive pattern，Creation of the coverage of the government's official discourse and the co -creation situation of the penetrated communication of social folk discounts，to create a network ecosystem that is coordinated by the mainstream ideological system and the cooperative cooperation of external social support systems，To the greatest extent to educate the masses、Unified Thought、Concentration consensus、Establishing an recognition of mainstream ideological communication goals。

"Yangmou" public relations strategy 

Mainstream ideological communication is a discourse strategy and concealed means to reveal the legitimacy of social ideas that live in the dominant status，The core content of the national narrative。Mainstream ideological communication requires both political communication、News Communication and other positive publicity and compulsory instilling，"Yangmou" support from bet365 best casino games public relations and strategic communication。"Yangmou" is a soldier strategy opposite to "conspiracy"，"Yangmou" is not hidden，No confidential，Everything is transparent，Let you know，But make you involuntarily、Unknowingly transformed and transformed。

"Yangmou" wisdom of public relations is reflected in，Public relationship is a publicity、openness、Public communication wisdom of public welfare and public opinion。Public relations means a way of doing things for a certain wisdom，Able to creative ways，Integrate the "knowledge" and "line"。Public relations as a practical science，No longer meditation and empty talk，but really practical and practical。Its purpose is to use the "soldiers who are not fighting and fight"，Integrate information through creatively、Culture and Emotion，Find the condensing people's heart、Gathering forces、Methods to disintegrate ideas。So，Public relations with the nature of "Yangmou" can be used as a theoretical method for mainstream ideology.、A strategic communication practical paradigm，Follow the problem -oriented、Theoretical orientation、Method -oriented Explosion，There is a meaningful dialogue on substantive problems，Define and explore substantial issues through creative ways。

"Participating" public relations methodology 

Current，The mainstream ideology enters the communication mode of competing competition，Competitive traffic、Competitive audience、Competitive issues dominate the right to become the norm。For a long time，The "mainstream" qualitative of the mainstream ideology of our country，determines the basic pattern of traditional communication path，Vertical transmission from top to bottom、Organization of the people from officials from officials。This communication mode has a single perspective bet365 best casino games with official communication as the main body，Official media、Party and government cadres、The main bodies of the teachers of ideological and political courses have served as the "vocal" and "spear" of mainstream ideological dissemination。The general public is the "receiver" and the object of being educated，instead of the main body participating in the spread，From this limit and weakening the dissemination effect of mainstream ideology。

Therefore，Mainstream ideological communication needs to summon "human narrative" and full public relations practice。A kind of ideology must become the mainstream ideology，Must achieve dominant coverage and arrival in the daily space of human narrative，The spiritual power of the general minds of the public must be the spiritual power of the public。Participating Public Relations Method Theory Emphasis，The mainstream ideology cannot just stay at the political values ​​and the government's propaganda level，Must integrate daily life，Treating the attention and action of the public。Mainstream ideological communication should be based on the people's position，Deepening Social Reality，Look at human development，Maintaining the world peace，Combining the grand political theme with the tiny people's daily life，Promote the conversion of mainstream ideology from political theoretical expression to human narrative expression，Participate from a single subject to participate in transformation，From cover -type mass communication to precise targeting transformation。Participating public relations objects include citizen participation、Employee participation、Enterprise participation、Media participation、Community participation、Academic participation and other diversified subjects; participating public relations paths include education、Sports、bet365 live casino games Business、Various communication paths such as academic and cultural exchanges。Mainstream ideological communication must penetrate in depth、Education、Ideological Theory、The field of cultural、Religious、Entertainment and other spiritual fields，Who mastered this world，Whoever has the dominance of the ideological battlefield。Where，International Academic、Cultural exchange、The flow of information generated by film and television works is a particularly important form of public relations exchange，Because of these interactive influence decision makers。

Daily life is the residence of ideology。We want to pass the high -end think tank forum、College Student Student Studies、Community entertainment activities、Family public diplomacy、Relative public diplomacy、"Pro -Society" Corporate Responsibility Action、Red "script kill" and other public participation methods，Let public opinion elite、The youth group and the general public deeply feel the spiritual power of China's mainstream ideology，In -depth experience and thinking why the Communist Party of China can、Why Marxism、Why are socialism with Chinese characteristics good and other key issues。

These public communication or public diplomatic methods have penetrated into daily life space，Involved in public psychological emotional state，Expressive as emotional commitment、Positive emotions and individual empowerment。So，Knowledge of the target public、Attitude and beliefs have changed some changes，to form a universal social psychological tendency、Powerful public opinion atmosphere，and maximize the conscious identity of the public、Accept and active spirit，Link the whole society to participate in mainstream ideological communication，Copy confrontation，Clarify the slander of bet365 live casino games the wrong ideology，See the main position of the network ideology，Tell Chinese Stories，spread Chinese voice。

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