bet365 casino bonus refers to the dominant ideology in a society、Overarching、Leading social ideological concept system。The category of ideas as superstructure，bet365 casino bonus is the ideological foundation and spiritual pillar for the effective operation of certain social systems and political power。The beginning of the founding of New China，Our country has established a socialist ideology guided by Marxism。

In the current era of "decentralization" and "re-centralization" of equal rights communication on the Internet，“Mainstream” does not mean “dominant”，“Dominant” does not mean “mainstream”。The dispute between “dominance” and “mainstream” of ideological communication，It’s a protracted battle、Culture war without smoke。The construction of my country’s mainstream ideological discourse power is facing the blockade of Western technological advantages、Capital logic dominance、Western discourse suppression、Deconstruction of network fragmentation、Our propaganda discourse is lagging behind and communication methods are rigid and other difficulties。In addition，Wrong ideological trends existing in the internal and external communication environment，such as neoliberalism、Historical nihilism、Pan entertainmentism、Extreme individualism, etc.，It has always been the "noise" and "weed" that interferes with the spread of mainstream ideology in our country。Therefore，We urgently need to use the bet365 casino bonus paradigm as a strategic communication tool，Innovate mainstream ideological communication methods，Reconstructing the mainstream ideological communication discourse system， Political science paradigm that strives to communicate with mainstream ideologies、Journalism paradigm forming a trend of encirclement，Continuously strengthen the dominance of mainstream ideology over the domestic people、Unifying power and cultural influence，Continuously improve my country’s independent voice and cultural soft power in the international community。

“Conversational” bet365 casino bonus concept

Mainstream ideological communication is a typical political bet365 casino bonus communication，Political bet365 casino bonus is divided into two parts: political party bet365 casino bonus and government bet365 casino bonus，The two are inseparable。PR is a kind of politics，bet365 casino bonus is the same as media，They are all communication machines for mainstream ideologies。Use Lippmann、In Berners’ words: “bet365 casino bonus is the national art of creating identity”，“PR is the engine of public support。”bet365 casino bonus as a dialogue-oriented democratic communication mechanism，Tearing apart in society、Public distrust、When public opinion is noisy，The dominant spiritual force can be re-energized through dialogue participation，Rebuilding centripetal force and cohesion towards mainstream ideology。

Mainstream ideological communication and bet365 casino bonus have always been closely intertwined。bet365 casino bonus，Get to the essence，It is a way of changing the collective thinking of the public、Lifestyle、Ideological manipulation of working methods。Habermas thinks，bet365 casino bonus is a method that can mobilize society、Deconstructing the semi-political power of ideology。In Althusser’s theory of social formation，Ideology is an individual’s “imaginary relationship” to the real environment，It is not a kind of forced control by the ruling class，On the contrary, it is a powerful cultural influence，Interpret our experience of the real world in a coherent way。

The effectiveness of mainstream ideological dissemination，Depends on the quality of dialogue, communication and bet365 casino bonus opinion guidance on a certain issue。Whether it appears as "disguised dialogue"、"Shallow conversation" that only stays in one-time communication、Strategic “instrumental dialogue”，Still has "open、Honesty、“Real Conversation” on “Ethical and Respectful Attributes”，Both represent a posture and willingness to communicate in two ways，It is possible to creatively reframe knowledge and meaning、Regroup、Reconfiguration，All may have a subtle impact on the minds of members of society。Therefore，Bring it far or near、Implicit or explicit communication effect。

Therefore，The spread of mainstream ideology requires emancipation of the mind，Update ideas，Actively adopt the democratic type、Conversational bet365 casino bonus communication，With publicity type、Indoctrination communication forms a "combination of soft and hard"，The interactive pattern of virtual and real complementarity，Create a co-creation situation of the coverage of official government discourse and the penetration of civil discourse，Thus creating a network ecosystem in which the mainstream ideological system and the external social support system cooperate，Educate the masses to the greatest extent、Unity of thought、Building consensus、Mainstream ideological communication goal of establishing identity。

"Conspiracy type" bet365 casino bonus strategy

The spread of mainstream ideology is a discourse strategy and covert means adopted to reveal the legitimacy of dominant social ideas，Belongs to the core content of the national narrative。The spread of mainstream ideology requires both political communication、Positive propaganda and forced indoctrination such as news dissemination，Also needs support from bet365 casino bonus and strategic communications。"Conspiracy" is a military strategy opposite to "conspiracy"，The "conspiracy" is not hidden，No confidentiality，Everything is transparent，Let you know，But it makes you involuntarily、Being transformed and transformed without knowing it。

The "conspiracy" wisdom of bet365 casino bonus is reflected in，bet365 casino bonus is the use of publicity、Publicity、Public communication wisdom for public welfare and public opinion。bet365 casino bonus means a certain intelligent way of doing things，Able to use creative methods，Integrate the "knowledge" and "action" of different stakeholders。bet365 casino bonus as a practical science，No more meditation and empty talk，But real practicality and practice。The purpose is to use the psychological attack method of "conquering the enemy without fighting"，By integrating information creatively、Culture and emotion，Find the unity of people、Gathering strength、Methods to dismantle ideas。Therefore，bet365 casino bonus with the nature of "conspiracy" can be used as a theoretical method for the spread of mainstream ideologies、A practical paradigm of strategic communication，Follow problem orientation、Theoretical orientation、Method-oriented discussion，Have meaningful conversations about substantive issues，Defining and exploring substantive issues in creative ways。

"Participatory" bet365 casino bonus methodology

Current，Mainstream ideologies enter a communication mode of confrontation and competition，Competition traffic、Competing Audience、Competing for dominance on issues has become the norm。Long time，The “mainstream” nature of the spread of my country’s mainstream ideologies，Determines the basic pattern of traditional communication paths，That is, top-down vertical transmission、From official to private organizations。This communication model implies a single perspective with official communication as the main body，Official media、Party and government cadres、Ideological and political teachers and other communication subjects serve as the "voice generator" and "megaphone" for the spread of mainstream ideology。The bet365 casino bonus is the “receiver” of information and the target of education，Instead of the main body participating in the communication，This limits and weakens the communication effect of mainstream ideology。

Therefore，Mainstream ideological communication needs to call on “human narrators” and all-staff bet365 casino bonus practices。An ideology must become the mainstream ideology，Dominant coverage and arrival must be achieved in the daily space of human narrative，Must become the dominant spiritual force deep in the hearts of the public。Emphasis on participatory bet365 casino bonus methodology，Mainstream ideology cannot just stay at the level of political values ​​and government propaganda，Must be integrated into daily life，Arouse public attention and action。The dissemination of mainstream ideologies must be based on the people’s standpoint，Go deep into social reality，Looking at human development，Maintain world peace，Combining grand political themes with small daily lives of the masses，Promote the transformation of mainstream ideology from political theoretical expression to human narrative expression，Transformation from single subject participation to multiple subject participation，Transformation from coverage mass communication to precise targeted communication。The objects of participatory bet365 casino bonus include citizen participation、Employee involvement、Enterprise participation、Media participation、Community Involvement、Academic participation and other diverse subjects；The path to participatory PR includes education、Sports、Business、Academic and cultural exchanges and other communication channels。The dissemination of mainstream ideologies must go deep into politics、Education、Ideological theory、Cultural field、Religion、Entertainment and other spiritual fields，Who controls this world，Whoever controls the ideological battlefield。Among them，International Academic、Cultural exchange、The flow of information generated by film and television works is a particularly important form of bet365 casino bonus communication，Because these interactions influence decision makers。

Everyday life is the residence of ideology。We want to pass the high-end think tank forum、College students study tour、Community entertainment activities、Family bet365 casino bonus Diplomacy、Relational bet365 casino bonus Diplomacy、“Pro-social” Corporate Responsibility Action、Red “script killing” and other bet365 casino bonus participation methods，Let the elites of bet365 casino bonus opinion、Youth groups and the general bet365 casino bonus deeply feel the spiritual power of China’s mainstream ideology，In-depth experience and thinking about why the Chinese Communist Party can、Why does Marxism work、Key issues such as why socialism with Chinese characteristics is good。

These bet365 casino bonus communication or bet365 casino bonus diplomacy methods have penetrated into daily life space，Involving the active emotional state of bet365 casino bonus psychology，Exhibited as emotional commitment、Positive emotions and individual empowerment。So，Available knowledge of the target bet365 casino bonus、Some changes in attitudes and beliefs，Thus forming a general social psychological tendency、Strong bet365 casino bonus opinion atmosphere，And stimulate the bet365 casino bonus’s conscious recognition to the greatest extent、Acceptance and initiative，Link the whole society to participate in the dissemination of mainstream ideologies，Coping with confrontation，Clarify the slander of wrong ideologies，Seize the main position of network ideology，Tell Chinese stories well，Spread the voice of China。

　 (The author is a professor at the School of Journalism and Information bet365 casino bonus, Huazhong University of Science and Technology)