The 20th National CPC Report on the Party is proposed，Strengthen the construction of the entire media communication system，Shape the new pattern of mainstream public opinion。This new requirements are put forward for the construction of the media and communication system。Digital Age，The new media expands rapidly nationwide，Enter the vast rural area，provides new ideas and new paths for rural modernization。

New media has digitalization、Interactivity、Real -time、The characteristics of multimedia and globality，Provides more freedom and flexibility for information dissemination and interaction。The use of new media and its technology will become a powerful engine to help rural construction，Provide high -quality driving forces for rural revitalization。

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New media as an important tool for information dissemination and interaction，It provides a broad space for improving the level of rural governance，Using the new media as the entry point can effectively crack the problem of high investment in rural information development。

Build a bridge between the government and the masses through the new media platform，It can enhance the scientific and democratic nature of government decision -making，Improve the effectiveness and level of rural governance。New media can also increase government information bet365 Play online games disclosure and transparency，While promoting the transparency and democratization of government work，It is conducive to promoting the understanding of policies in the country.、Trust and support。

Breaking the limitation of unidirectional communication in the age of the public media，By -directional dissemination of urban and rural information with new media，Forms a distributed mesh communication structure。First, you can use various social media platforms and government affairs APP，Promote the spread of information in the countryside; the second is to master public opinion through the new media dot and face，Listen to the masses' suggestions，​​Then improve policies and measures，and feedback to the masses in time。Establish and improve the two -way communication system mechanism with new media technology，Promote rural governance with informationization。

New media helps rural intelligence development。Use the new media platform to carry out digital rural governance work，Establish a smart rural management system，Provide new media data support and management tools for rural governance。At the same time，Cultivate new opinion leaders through the new media platform，Bring information and knowledge into the countryside，Gradually reduced or even brought about the gap between urban and rural areas，Promote the integration of urban and rural areas，Improve the level of informationization of rural governance。

New media promotes rural cultural communication。New Media era，The breadth and depth of propagation are expanded，provides a broad stage and channel for the inheritance and bet365 Play online games development of rural culture，Help the development of rural cultural tourism integration。Village has unique history、Folklore、Arts and other cultural resources，But rarely get effective communication。Now you can use the new media platform to show these characteristic cultures to more people，Enhance the cultural charm and influence of the countryside，attracted the attention and identification of rural culture from all walks of life，Promote the inheritance and development of rural culture。On the new media platform，Rural residents、Non -hereditors、Artists and other real -time interactive communication，Share experience and wisdom，Help rural development。

Social media and online video platforms can be used to promote rural culture。Promote cultural activities and tourism resources on the new media platform，Attract tourists and investment，Realize the transformation and development of rural culture。For example，The hot "Village BA" activity is live broadcast through the new media platform，Realized the spread of nationwide。

New media empower rural construction digitalization。New media promotes the construction of digital communities through information sharing。Residents of rural communities can use new media means，If social media platform、Online Forum and other channels to obtain community dynamics at a small cost、Policy information、Public Service and other information。New media provides applicable infrastructure and technical support for empowering rural communities。As a collection of Jishi Station Bet365 app download in Ninghai County, Zhejiang Province，Open the last mile of "Express Entering the Village"，At the same time to promote rural digital services、The construction of the digital community adds new power。

other，New media provides a wider range of information resources and social networks for rural communities，Including agricultural technology、Market Quotes、Education information and resources。At the same time，New media has expanded social networks inside and outside the rural community，Promoting social interaction and collaboration。Online agricultural product sales、E -commerce and other methods，Promote agricultural products to a wider market，Promote the development of rural economy。

　　New media improves the literacy of rural residents

Through new media，Rural residents can get more information resources、Education opportunities and social interaction，Realize lifelong learning and autonomous learning，to improve your own literacy。The improvement of residential literacy can enable them to better use digital tools to solve various problems in daily life。

Diver in the Communication of New Media、Rich content。New media technology provides villagers with digital education and learning resources。Government and all sectors of society can also provide villagers with online learning courses with the help of new media platforms、Educational resources and training opportunities，Improve the level of knowledge and comprehensive literacy of villagers。

New media provides rich and diverse resources for rural society，Ru Education、Agricultural Technology、Agricultural Technology、bet365 Play online games Employment opportunities, etc.。You can also use the new media audience Guang、Quick Communication and other characteristics to help villagers solve the difficulties and problems in life。You can also use social media、Online community and other methods，Improve residential information、Use information、The ability to pass information。

New media communication also has problems such as personal privacy and security risks。Improving the digitalization and informatization of villagers through training and information dissemination through new media platform training，Add new technical ability，Cracking new media communication information is uneven and resource unstable problems，Create rural production、Life、Entertainment and Information Exchange New Media Comprehensive Platform。At the same time，Through new media technology，Actively promote digital payment method，Such as mobile payment and electronic banks，Improve the financial literacy of the villagers，The ability to enhance the revitalization of financial services to the countryside。

With the help of new media integrating rural development resources

The rise of new media provides new opportunities for rural construction，greatly enhanced information communication。New media provides a broad communication platform for the "out of the circle" in the countryside。Traditional propaganda methods are limited by geographical and resources，Not comprehensive and timely information communication。and the new media via the Internet、social media and other platforms，It can quickly spread rural information bet365 live casino games to the whole country and even the world。The results of rural construction、Policy、Projects, etc. to show the outside world through new media，Attract more attention and resources。

New media improves the interaction and participation of rural construction。Through the new media platform，Travel Foreign Residents、Experts and scholars、Enterprise, etc. can conduct multi -party real -time interaction and communication，Timely understanding the latest dynamics of rural construction through new media，Put forward construction opinions and suggestions and cooperation，Provide professional support for rural construction，Develop "New Media+Industry"，The process of jointly promoting rural construction。

New media provides a variety of publicity and display methods for rural construction。Video with new media、Picture、Text and other forms，Vividly display the results and characteristics of rural construction。At the same time，With the promotion and communication ability of the new media platform，Fully integrate resources of all parties，Serving rural tourism through "live economy"、Sales of specialty agricultural products，Promoting the development of rural economy。Future，We need to further tap the potential of new media，Give full play to the advantages of the dissemination of the new media，Promoting rural construction sustainable、High -quality development。

　　(Author is Deputy Minister of Foreign Liaison Department of the School of Science and Technology of Ningbo University; Professor of Teacher Education College of Ningbo University)