bet365 bonus bets integration is one of the most important issues in the development of news bet365 bonus bets in my country。bet365 bonus bets integration is not only the need for news bet365 bonus bets to develop and grow under the new communication pattern，It is also the need for international communication under the new situation，It is also the need for the modernization of national governance。my country’s bet365 bonus bets integration from top-level design to bet365 bonus bets practice，We have gone through an unusual ten years。General Secretary Xi Jinping made a series of important expositions on the integrated development of bet365 bonus bets，These important discussions provide the fundamental theoretical basis for the development of bet365 bonus bets integration，Indicates the background of bet365 bonus bets convergence、Direction、Goals and implementation paths。

At the practical level，my country’s mainstream bet365 bonus bets at all levels and types seize opportunities，In-depth implementation of the Party Central Committee’s decisions and arrangements，Actively promote the deep integration and development of bet365 bonus bets，Exploring the path of bet365 bonus bets integration with Chinese characteristics，In the fusion mechanism、Technological innovation、Platform integration、Remarkable achievements in content production and other aspects。From a macro perspective，Building an all-bet365 bonus bets communication system，The four-level bet365 bonus bets integration practice of “central-provincial-city-county” is fully carried out，Built the People’s Daily、New mainstream bet365 bonus bets represented by China Central Radio and Television，If the People’s Daily has established a newspaper、Publication、NET、End、微、Full bet365 bonus bets matrix of more than 10 carriers including screens。Extended via platform，High-quality content from mainstream bet365 bonus bets can reach a large number of users。New mainstream bet365 bonus bets continues to grow bigger and stronger，The spreading power of news and public opinion、Influence、Guidance and credibility continue to increase。From a micro perspective，bet365 bonus bets convergence promotes changes in news production methods，Mainstream bet365 bonus bets implements reengineering of the acquisition and editing process，The report forms are more diverse and diverse，Enhanced news multi-narrative capabilities，Continuous innovation in news reporting content and methods。

From "promote" to "accelerate advancement"，From “integrated development” to “deep integrated development”，The top-level design of bet365 bonus bets integration is constantly improving。But，It should also be noted that there are still many constraints and practical difficulties faced in the practice of bet365 bonus bets integration，This prompts us to think about the development of bet365 bonus bets integration from a multi-dimensional perspective。

　Cultivate integrated thinking

Follow news rules，First of all, we must clearly understand the relationship between traditional bet365 bonus bets and emerging bet365 bonus bets。Traditional bet365 bonus bets and emerging bet365 bonus bets are not substitutes，Iterative relationship；It’s not about who is the master or who is the slave，But one is longer than the other；It’s not who is strong or who is weak，But complementary advantages。Secondly，Different traditional bet365 bonus bets and emerging bet365 bonus bets merge together，To complement each other’s advantages。Newspaper、Broadcast、Traditional bet365 bonus bets such as television have different advantages，The implementation paths of integrated innovation are different。Finally，According to different bet365 bonus bets carriers，Make full use of words、Picture、Advantages of video，The imagination space of words、The intuitive image of the video, etc.，Cannot focus entirely on video，Ignore text、The use of other carriers such as sound。

The deep integration of bet365 bonus bets requires bet365 bonus bets practitioners to change their thinking mode，Must have integrated thinking、Omni-bet365 bonus bets thinking and other innovative ways of thinking。Integrated news production changes editors, reporters and time、Space、The relationship between traditional news production-related factors such as market pressure，Therefore, having convergence thinking means that editors and reporters must fully understand the changes in bet365 bonus bets time、Changes in the bet365 bonus bets field、Changes in audience reading habits and other factors。

Deep bet365 bonus bets integration requires cultural integration as support，Integration can only be achieved at the cultural level，In order to achieve the best effect of bet365 bonus bets integration，Therefore, it is of great significance to consider cultural integration under the new ecology of integrated communication。Some researchers believe，bet365 bonus bets convergence is actually the integrated operation of different bet365 bonus bets organizations，Different bet365 bonus bets organizations have different cultures，There is bound to be a cultural conflict，Cultural conflict may become the biggest obstacle to the integration of bet365 bonus bets cultures，Cultural integration becomes the key to the success of bet365 bonus bets integration。Traditional bet365 bonus bets and emerging bet365 bonus bets in bet365 bonus bets forms、Technical attributes、Content features、There are differences in audience groups and other aspects，This will form different bet365 bonus bets cultures。Cultural integration is a comprehensive concept，Not only includes the integration of bet365 bonus bets culture，Also includes organizational culture、Audience Culture、Integration of different dimensions such as newsroom culture。

　　Intelligence inspires new kinetic energy for integration

Technological development plays a decisive role in the process of bet365 bonus bets convergence。Mobile with the spread of the Internet、Socialization、Video、The development trend of intelligence，News dissemination in content、Channel、Profound changes in audience and other aspects。

bet365 bonus bets convergence is a continuous evolving process，“Deep integration” means a new depth dimension，Including intelligence、Platformization and other trends。Big data and artificial intelligence give birth to the intelligent era，News bet365 bonus bets should pay attention to the use of artificial intelligence，The style of innovative news reporting。Intelligent communication mainly relies on data and algorithms to drive the traffic logic of content distribution，Reforming the production and dissemination of news content，Reshaping the communication landscape。

The integration and innovation of artificial intelligence and journalism has attracted widespread attention。Artificial Intelligence、Innovative application of big data and other technologies，Significantly improve the bet365 bonus bets’s content production efficiency。As in the report of the 20th National Congress of the Communist Party of China，People’s Daily uses the artificial intelligence video production platform “AI Editorial Department 2” in the editing and editing process..0" and "Intelligent Creation Robot"。Many mainstream bet365 bonus bets use AI digital people、AI anchor and other technical means innovate communication methods，Realize news broadcast 24 hours a day。

　Data-centricity is the core feature of communication change，bet365 bonus bets integration should take data as its core competitiveness in the future。But intelligent technology is always a "double-edged sword"，Data governance is also a top priority for bet365 bonus bets integration。In the era of intelligent bet365 bonus bets，Be wary of traffic-first metrics，You cannot pursue traffic one-sidedly and ignore quality，Mainstream bet365 bonus bets should establish a content construction evaluation system，Promote the return of news value orientation。

Talent is a very important element in bet365 bonus bets integration。In the process of promoting deep bet365 bonus bets integration，Various management、Technology、Acquisition and editing、The integration of management talents is a major problem in development。Especially during the construction of county-level integrated bet365 bonus bets center，This problem is more prominent。We should actively explore talent mechanisms that are compatible with integrated development，Continuously improve the talent incentive and assessment and evaluation mechanism，Further improve the employment system，Design a longer-term arrangement and be more scientific、Rationalized performance appraisal and evaluation system。

　　“People-centered” work orientation

Changes in the bet365 bonus bets status of the audience and changes in bet365 bonus bets contact habits are the deep logic of bet365 bonus bets integration，It is also an important driving force to promote the deep integration and innovative development of mainstream bet365 bonus bets。The in-depth development of bet365 bonus bets integration requires news bet365 bonus bets to adhere to the "people-centered" work orientation，Take the people as the subject and service objects，Adhere to the needs of the people as the guide。

In the era of platform bet365 bonus bets，The status of audience bet365 bonus bets has changed。Communication subjects become diversified，Everyone can become a communicator and receiver in the context of social platforms。The boundaries of news are changing，News becomes a broader “content”，The audience becomes “users”。Users can also participate in more news，Have more choices and autonomy in the choice of bet365 bonus bets and information。The audience’s comprehensive use of new bet365 bonus bets、Digital reading method、Changes in the channels for obtaining news，Becoming a new communication environment for mainstream bet365 bonus bets。

Adhere to the "people-centered" work orientation，First of all, mainstream bet365 bonus bets are required to fully understand the changes in audience contact habits and reading habits。The integrated development of bet365 bonus bets should conform to this trend，Making mainstream bet365 bonus bets accessible、Strong subjects who can exert influence。Secondly，Need to convey content，Adopt narrative methods and narrative techniques that are more conducive to audience acceptance。Again，Require mainstream bet365 bonus bets to base themselves on public interests，Make full use of the service functions of the bet365 bonus bets。For example, in the construction of county-level integrated bet365 bonus bets，Some areas have redeveloped the "big speaker" function in rural areas，Using wireless propagation and solar power generation technology，Achieve point-to-point、One-to-many、Full coverage of news program broadcasts and emergency broadcasts。

Our country’s bet365 bonus bets integration practice is a systematic project with theoretical compliance and policy support。Currently，Still faced with hierarchical differentiation in the practice of bet365 bonus bets convergence、Unbalanced regional development、Realistic dilemmas such as in-depth platform development。To meet development needs，Mainstream bet365 bonus bets should find a good breakthrough point，Further stimulate thinking、Talent、Culture、Technology and other systemic factors，Further promote the deep integration of bet365 bonus bets，Establish an all-bet365 bonus bets communication system，Better serve the propaganda, ideological and cultural work of the party and the country。

　(The author is a special researcher at the Marxist Communication and Popularization Research Center of Communication University of China；Professor, School of Journalism, Communication University of China)