Media fusion is one of the most important issues in my country's news media development。Media fusion is not only the needs of the news media under the new communication pattern，It is also the need for international communication under the new situation，It is the demand for modernization of the country。Chinese media fusion from top -level design to media practice，It has gone through unusual ten years。General Secretary Xi Jinping made a series of important discussions on the development of media integration，These important discussions provide fundamental theoretical compliance for media integration and development，Indicates the background of media fusion、direction、Target and implementation path。

At the practice level，Mainstream media at all levels in my country seize the opportunity，Decision and deployment of the Party Central Committee，Actively promote the development of the media deep integration，Exploring the road of media integration with Chinese characteristics，In the fusion mechanism、Technical Innovation、Platform fusion、Significant results in content production。From a macro perspective，Constructing a full media communication system，"Central -Provincial -City -City -County" four -level media integration practice is fully carried out，Created the People's Daily、New mainstream media represented by Central Radio and Television, etc.，Ru people's Daily built a newspaper、Issue、Net、Duan、micro、screens such as screens and more than 10 carriers of all Bet365 app download -media matrices。Extension through the platform，The high -quality content of the mainstream media can touch the majority of users。New mainstream media constantly grow bigger and stronger，Communication for news public opinion、Influence、Guidance and credibility continues to increase。From the micro perspective，Media fusion promotes the change of news production methods，Mainstream media realizes the reconstruction of editing process，The reporting form is richer and more diverse，News multiple narrative capabilities enhanced，News report content and means constantly innovating。

From "Promotion" to "Accelerate Promotion"，From "integration development" to "deep integration development"，The top -level design of the media fusion is constantly improving。but，It should also be seen that there are still many restricted factors and realistic dilemma in the practice of media integration，This prompts us to think about the development of media integration from a multi -dimensional angle。

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Follow the news of the news，First of all, recognize the relationship between traditional media and emerging media。Traditional media and emerging media are not a replacement relationship，Instead of iterative relationship; who is not the Lord，but this length; not who is strong and weak，But the advantage is complementary。Next，Different traditional media blend together with emerging media，Equipment for complementary advantages。Last、Broadcast、The advantages of traditional media such as television are not the same，The implementation path of integration and innovation is different。Last，According to different media carriers，Give full bet365 best casino games play to text、Picture、Video advantage，Imagination space like text、Auditability of video，Can't fully plenty of videoization，and ignore text、Utilization of other carriers such as sound。

The in -depth integration of the media requires media practitioners to change thinking mode，Make a fusion thinking、All -media thinking and other innovative thinking methods。Fusion news production changed the editor reporter and time、Space、Market pressure and other traditional news production related elements related to the relationship，Therefore, a fusion thinking means that editor reporters must fully recognize the change of media time、Changes in the media field、Change of the changes in audience reading habits。

Media deep integration requires cultural integration as support，Only achieve integration at the cultural level，Only the best effect of media integration can be achieved，Therefore, it is important to consider the integration of cultural fusion in the new ecology of integration。Some researchers think，Media integration is actually the integration and operation of different media organizations，Different media organizations have different cultures，Cultural conflicts will inevitably exist，Cultural conflict may become the biggest obstacle to the integration of media culture，Cultural integration becomes the key to the success of media integration。Traditional media and emerging media in the media form、Technical attribute、Characteristics、There are differences in the aspects of the audience，This will form different media culture。Cultural integration is a comprehensive concept，Not only the integration of media culture，It also includes organizational culture、audience culture、bet365 best casino games Fusion in different dimensions such as news editing room culture。

　　Intelligent stimulation and integration of new kinetic energy

Technology development plays a decisive role in the process of media integration。With the spread of the Internet, it is mobilized、Socialization、Video、Intelligent development trend，News spread in content、channel、Deep changes in the audience。

Media fusion is a process of continuous evolution，"Deep integration" means a new depth dimension，Including intelligent、Platformization and other trends。Big data and artificial intelligence give birth to the era of intelligence，News media should pay attention to artificial intelligence use，Sample state of innovative news report。Intelligent communication mainly relies on data and algorithm -driven content distribution of traffic logic，Change the production method and communication method of news content，Rebelling the communication pattern。

Fusion and innovation of artificial intelligence and journalism has attracted much attention。Artificial intelligence、Big Data and other technologies for innovation use，greatly improved the production efficiency of the media's content。If in the report of the 20th National Congress of the Party，The People's Daily uses the artificial intelligence video production platform "AI Editorial Editorial 2.0" and "Smart Creation Robot"。Many mainstream media use AI digital people、AI anchor and other technical means innovative and communication methods，Realize the news of 24 hours a day all day。

Data -centric is the core feature of communication and change，Media integration should take data as the core competitiveness in the future。But intelligent technology is always a "double -edged sword"，bet365 live casino games Data governance is also the top priority of media integration。In the Times of Intelligent Media，We must be alert to the measurement index of traffic supremacy，Can't pursue traffic and ignore quality，The mainstream media should establish a content construction evaluation system，Promote the return of news value guide。

Talents are very important elements of media integration。In the process of promoting the deep integration of the media，Various management、Technology、Edit、Integration of operating talents is a major problem for development。Especially in the construction of the county -level financial media center，This problem is even more prominent。We should actively explore the talent mechanism that is compatible with development and development，Constantly improving talent incentives and assessment and evaluation mechanisms，Further improve the employment system，Design more long -term arrangements and more scientific、Reasonable performance assessment evaluation system。

　　"people -centered" work orientation

Changes in the status of audience media and the change of media contact habits are deep logic of media fusion，It is also an important driving force for promoting the deep integration of mainstream media。The in -depth development of media integration requires news and media to adhere to the work orientation of "people -centered"，Take the people as the main body and service object，Adhere to the needs of the people。

In the platform media era，The status of audience media changes。The main body of the communication becomes diversified，Everyone may become a communicationman and receiver in the social platform language.。The boundary of the news is changing，News has become a wider "content"，The bet365 Play online games audience has become "user"。Users can also perform more news participation，Have more options and autonomy in the selection of media and information。The audience's full use of new media、Digital reading method、Channel changes to get news，Become a new communication environment for the mainstream media。

Adhere to the work orientation of "people -centered"，First of all, the mainstream media must fully understand the changes in the audience's contact habits and reading habits。The integration and development of the media should be in line with this trend，Make the mainstream media into touch、Strong subject that can play an influence。Next，Need to be communicated in content，Using narrative methods and narrative methods that are more conducive to the audience。again，Requirement of mainstream media based on public interest，Give full play to the media's service function。，Rebuild the rural "big horn" function in some areas，Use wireless communication and solar power generation technology，Implementation point -to -point、One -to -one、Full coverage news program broadcasting and emergency broadcast。

my country's media fusion practice is a systematic engineering with theoretical compliance and policy support。Current，In the practice of media fusion, it still faces hierarchical differentiation、Unbalanced regional development、Platforms Deep Development and other practical dilemma。To meet the needs of development，The mainstream media should find a breakthrough point，Further stimulate thinking、Talent、Culture、Technical and other systematic elements，Further promote the deep integration of the media，Establish a full media communication system，better serving the propaganda, bet365 Play online games ideological and cultural work of the party and the country。

　(Author is a special researcher at the Communication University of China Marxist Communication and Volkswagen Research Center; Professor of Journalism of Communication University of China)