Rural Sports Competition refers to in the context of farming civilization，Disposal in rural economic and geographical space settlements，Developed in the cultural space of folk activity that develops weekly，Entertainment、Health、Sports lifestyle and sports customs for the purpose of leisure。Village sports events due to their unique affinity、Stimulation、Fun、Juqun sex、Regional，For the audience outside the rural field of "others"，More mysterious and attractive。In rural sports events，Groups gathering and observing and interactive ritual group behavior rendering atmosphere，Enhanced people between urban and rural areas and emotional condensation。

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Emotional mobilization refers to the individual or group through emotional expression，Proposal in continuous interaction、Stirring or changing the other party's cognition of things、The process of attitude and evaluation。From the logic of the entire emotional mobilization，The factors that affect the emotional mobilization of the group are mainly: space with emotion、Category of emotional elements、Emotional Interactive Rites。Tourists are placed in the space of rural events，You need to obtain a direct cultural experience through a certain material environment，Villages need to convey local emotions through related physical media。Village architecture design、Traditional clothing、Local food and other substances carry abstract cultural bet365 best casino games emotional integration，At the same time, the rural characteristics are displayed in the form of sports events，The stage of the event show、Travel souvenirs、Land products have become an important landscape in the space of rural events。"Village BA" sports event in Taipan Village, Guizhou，is the difference between players on the basketball field、Regionalization to convey a sample of the emotions of the community。This event attracted the hometown of the migrant workers、Players return home to participate in the competition，Looking for referees from the village、Talent resources such as scorers，The local collective emotions based on blood -based rural collective emotions。​​The medium landscape exhibition，Put the background basketball sports event in the short video front desk。Media -based performance transmits rural space competitions to urban space，Let the heterogeneous group be carnivated for the chic rural sports events。

Village sports events experience tourism is different、Participation、Challenge、Features of authenticity，This is in sharp comparison with the relatively single living and working environment of urban residents。and the openness and diversity of rural space can just create an environment，For the pressure of release work and life，This will cause urban residents to pour into the space of rural sports events。Under the dual -opposing culture of the "main body -object"，Urban residents as "other" as heterogeneous individuals enter the rural space。Under the stare of the main object，Urban culture and rural culture affect each other。Ginging is a kind of height、Eyes with power。The stareman is active、Conscious，and bet365 best casino games those who are stared at in unconscious passive state。Maoz thinks，Local gaze and tourists gaze are a complementary word，In the two -way communication situation of communication and feelings，caused "Mutual Gaze"。Only through equal dialogue，can we establish a harmonious "I -You" relationship。Media image discourse narrative gives rural sports events in line with urban people with ideal colors。When a tourist enters the village space，Special spiritual concepts from self -observation，Culture of the entire rural space、History、Social Relations、Diet produces a unique experience，This has deepened the emotional understanding of sports events。

　　Ceremony sharing complete emotional transmission

Emotional mobilization can directly and effectively use emotion as a tool，Strategic operation of content，The purpose of reaching the space -community condensation and connection。The emotional mobilization of emotional mobilization in rural sports events、Ritual Design、Interaction of ritual ""，Reflection of the logic of emotional mobilization in the entire rural sports event。Local sports events distinguish between their own affinity and the "grassroots" emotional characteristics.，More national cultural value。Rural sports events more follow the influence of informal systems in rural society。Informal system refers to the gradual formation of civil society under certain historical conditions、A series of behavioral specifications agreed in the convention，Including value concepts、Ethics、Cultural tradition、Ethics、custom habits, etc.，More emphasis on moral non -force control。The interactive ritual chain of Collins emphasizes the important role of bet365 best casino games interactive rituals in constructing a group psychology of specific community organizations。Where，Capital and emotional variables are the most critical variables for the interactive ritual chain。There are two places in the physical space of online media discourse space in the entire rural sports event and offline local competitions.，Get "visible" from online space，Then go to offline space to get interactive exchanges to provide emotional space carriers。The epidemic makes a national carnival、The group's aggregate and highly positive rural sports events "Village BA" becomes the vent of the people's emotions。Official Media、From the media to the positive emotional dissemination of "Village BA"，Further push by capital、Algorithm technical recommendation blessing，Make the spiral effect of the positive evaluation attribute of the incident increasingly expanded，Construction of completing the meaning of the event。The individual is interacting with the collective，Praise it for seeking group identity、Comments、Forward，Therefore, the emotions of the individual to more audiences，Constantly gather emotional opinions，Attract many fans to observe on the spot、Pickup，Complete the entire group emotional mobilization。

In the collective space of rural sports，Emotional transmission shared by ritual can break the development status of discrete villages，Reshape the "New Space Community"，so as to condense rural collective emotions and cultural identity。With modernization、Industrialization is increasingly advanced，Chinese society has entered the "acceleration society" defined by German sociologists bet365 best casino games Rosa。People in it，Collective consciousness gradually weakened，Gradually enhanced individual consciousness，Social solidarity also transforms from mechanical solidarity to organic unity。For rural space，Still "local sense" as an emotional connection，Guizhou "Village BA" event breaks the "strong government，Weak Society "constraints，Form the main position of insisting villagers in village sports，The villagers themselves to manage the endogenous development model of sports events themselves，​​External policy、Resource such as "New Space Community" for assistance to help。It is specifically reflected in the rural sports events: allowing discrete capital to return home in time，Participate in the celebration of the entire event。The villagers discuss the development of sports events，In communication and interaction，Strengthen the connection between villagers。

　　For cultural communication and emotional expressionProvide space carrier

In the modern transformation of Chinese society，The mainstream trend of urbanization has weakened the regional form and spatial pattern of rural society，The space -time mechanism that carries rural memory is invalidable。Regular urban rules and strong urban cultural discourse，For rural history、Traditional exclusion，It also weakened the connection between the villagers and its past，Middle -aged and middle -aged mainstream groups are lacking or even unwilling to come into contact with the "backward" of the memory。Village sports events have created a concrete physical space symbol field，Not only an important place for cultivating public culture，It is a way to generate the "emotional structure" of society。bet365 Play online games Establishment of physical places for sports competitions constructs a "public space" field with a sustainable time，Provides space carrier for cultural communication and emotional expression。The organizer of the event will be people and the environment、People and things、Connect people with people。Performing the Lusheng Dance Exhibition of the National Cultural Heritage through the La La team，Show the silver jewelry culture of ethnic minorities through wearing traditional clothing，In a limited closed stadium，Form cultural collective memory in the way of group emotional infection。

Under the situation of participating in rural residents，Rural sports events have strengthened rural cohesion。Problems with insufficient vitality in rural sports space，The reason is not only the lack of material foundation，It is even more villagers' offset for sports values，Labor is equal to sports ideas and ideas.。In the case of weak construction of rural sports cultural value，How to explain and convey the value of good sports itself，Let the villagers accept the sports culture as a "others" as the first step of triggering consequences。Under the background of many villagers who go out to work，Combining "Rural Sports+Tourism"，is extremely necessary。This allows the audience to recognize the charm of rural sports，Understand the necessity and feasibility of sports events，to change its mentality。

　　(This article is the National Social Science Foundation's major project "Research on the Propaganda Mechanism of the Chinese Nation Community Consciousness" (21VMZ004) phased results)

(The author is a professor at the School of Journalism and Communication of Guangdong University of Foreign Studies; researcher at Guangzhou Urban Public Opinion Governance and International Image Communication Research Center)