For the construction of drama and bet365 new customer offer and television disciplines,It has a long historical tradition,deep academic accumulation、Rich practical results。At Beijing bet365 new customer offer Academy、Central Academy of Drama、Except professional bet365 new customer offer and television art schools such as Communication University of China,There are also places like Beijing Normal University、Nanjing University、Nanjing Normal University、Shanghai University、Comprehensive universities such as Fujian Normal University play their own unique advantages and roles in the construction and development of bet365 new customer offer and television disciplines。The bet365 new customer offer and television discipline construction of Zhejiang Normal University also has a long historical tradition,Dated back to the 1980s、Created bet365 new customer offer and television general education and campus bet365 new customer offer and television culture cultivation。1986,The school founded the campus bet365 new customer offer publication "Normal University bet365 new customer offer Story",The first National College Student bet365 new customer offer Week was held in the same year,Continuing to this day。October 2008,The School of Cultural Creativity and Communication (hereinafter referred to as the "School of Culture and Communication"), which has been in preparation for several years, was officially established,With drama, bet365 new customer offer and television literature major,Later approved to award a master’s degree in radio and television arts,In 2017, the first-level master’s degree in drama and bet365 new customer offer and television was approved to be awarded。Just like the founding process of the School of Literature and Communication,Compared with other disciplines and majors,Drama and bet365 new customer offer and television studies are newly established subjects,Also a “rising star” even in the field of art,For the construction and development of bet365 new customer offer and television disciplines,This is an opportunity,Also a challenge。
Promote discipline bet365 new customer offer from subdivided fields
School of Literature and Communication, Zhejiang Normal University as a Culture、bet365 new customer offer and TV、Second-level college that spreads “Trinity”,We have been working hard to explore a bet365 new customer offer and television discipline construction path that suits our own characteristics。Disciplines according to accurate positioning、Focus on connotation、Outstanding advantages、Principles of strengthening characteristics,Through independent design and construction plan,Promote training model、Teaching Team、Course Materials、Teaching methods、Comprehensive reform of teaching management and other aspects,Do a good job in building the first-level discipline of drama and bet365 new customer offer and television。And then give full play to your own advantages,Realize the art of radio and television、Taiwanese movies、bet365 new customer offer and television education in primary and secondary schools、Leadership in African bet365 new customer offer and television and other characteristic research,Achieving the goal of cultivating professional talents。Start from here,Divide bet365 new customer offer and television disciplines into radio and television arts、bet365 new customer offer and television education in primary and secondary schools、Taiwan bet365 new customer offer and Television Arts and Communication、Four main subject directions including African bet365 new customer offer and television creation and communication,Promote and improve the construction and development of disciplines from subdivided fields。
First,Adhering to the principle of "based on Zhejiang,Develop radio and television arts based on the principle of "radiating the whole country"。In theoretical research,Focus on Zhejiang Movies、TV series、Documentary、Drama、Commentary and theoretical research on the creation of online dramas, etc.。In terms of creative practice, it is based on market demand,Strengthening the integration of industry and academia,Leverage the geographical advantage of being adjacent to the Hengdian National bet365 new customer offer and Television Culture Industry Cluster,Expand cooperation with the Hengdian bet365 new customer offer and Television Culture Industry Cluster Management Committee。A number of subject teachers serve as bet365 new customer offer and television review experts at the Hengdian bet365 new customer offer and Television Base,Engaged in pre-screening of project scripts and final bet365 new customer offer review;Cooperate with the Management Committee of Hengdian bet365 new customer offer and Television Culture Industry Cluster,Jointly establish a bet365 new customer offer review base,Write "Hengdian bet365 new customer offer and Television Cultural Industry Annual Development Report" and bet365 new customer offer and television reviews。At the same time,Further develop the professional characteristics of folklore and cultural industry management of the School of Culture and Communication,Exploring Zhejiang’s intangible cultural heritage,Produce intangible cultural heritage application films and documentaries at all levels,Promote the audio-visual inheritance and protection of local culture。From this,Gradually formed a synergy between bet365 new customer offer and television creation and criticism in Zhejiang、The development trend of two-way research on bet365 new customer offer and television art and industry,Constructing the disciplinary characteristics of integrating industry, academia and research。
Secondly,Discipline construction actively responds to the call of national policies,Carry out unremitting practice and efforts in the field of bet365 new customer offer and television education in primary and secondary schools。The top-level design for the national development of bet365 new customer offer and television education in primary and secondary schools,The "Zhejiang Primary and Secondary School bet365 new customer offer and Television Drama Education Research Center" was established in 2019,And held the "First National Seminar on bet365 new customer offer and Television Drama Education in Primary and Secondary Schools"。2019,Also cooperated with the School of Art and Media of Beijing Normal University to organize the “New Practice of bet365 new customer offer and Television Education in Primary and Secondary Schools、Shenzhen Development Report Conference and the First Press Conference on bet365 new customer offer and Television Education Teacher Talent Training Project for Primary and Secondary Schools,Received widespread attention and reports。Multiple teachers lead teams to meet local basic education needs,Actively develop bet365 new customer offer and television media expansion courses for schools。So far with Xiaoshan No. 2 Senior High School、Jinhua Binhong Primary School、Jinhua No. 1 Middle School and other units signed an agreement,Developing bet365 new customer offer and television course modules,Good results。
Again,Leverage the influence of vertical media such as the WeChat public account "Picture Taiwan" founded by the college's teachers,Developing the subject direction of Taiwan’s bet365 new customer offer and television art and communication,Expand the influence of research on Taiwanese films and Chinese-language films。The teaching and research team is cutting-edge and promising,Use self-media to focus on Taiwan’s bet365 new customer offer and television art and communication,Develop regional bet365 new customer offer research dialogue,And successfully held activities such as the "Third Academic Seminar of the Taiwan bet365 new customer offer Professional Committee of the China Taiwan and Hong Kong bet365 new customer offer Research Association",Has strong influence in the bet365 new customer offer industry and academia on both sides of the Taiwan Strait。
Finally,The bet365 new customer offer and television discipline of the School of Culture and Communication is also based on the unique advantages of African studies of the school,Deeply engaged in the field of African bet365 new customer offer and television research,Established the first African bet365 new customer offer and television research center in China,Collaborating with Contemporary bet365 new customer offer Magazine to create the country’s first “China-Africa bet365 new customer offer and Television Cooperation Forum”,Already in China、Tanzania、Ethiopia successfully hosted 3 sessions。The team of teachers in this subject planned and filmed "I Come from Africa" (2017) (also known as "Africans in Yiwu")、"Revisiting the TAZARA Railway" (2018) and other documentaries。Among them, "I'm from Africa" is on CCTV Chinese International Channel、Beijing TV Documentary Channel、iQiyi、Broadcast by StarTimes etc.,Highly recognized at the 6th China-Africa Media Cooperation Forum。"Revisiting the Tanzania-Zambia Railway" is now available on CCTV Documentary International Channel,Broadcast to European, American and African countries。
Anyway,As a bet365 new customer offer and television subject in general comprehensive universities,There are also many gaps between universities and colleges under the “double first-class” construction。Therefore,Find something that suits your own characteristics、The discipline construction path that can give full play to one's own strengths is extremely important。It can be said,In recent years, the drama and bet365 new customer offer and television disciplines of the School of Culture and Communication have achieved certain results by following the above-mentioned construction and development path。In scientific research,Hold domestically many times、International Academic Conference,Undertaken national-level scientific research projects in multiple fields and published important academic papers,Publish a set of related books。In terms of social services, we are committed to promoting bet365 new customer offer and television education in primary and secondary schools、Shooting documentaries on China and Africa,And based on Hengdian bet365 new customer offer and Television Base,Serving the development of local bet365 new customer offer and television industry。Undergraduate graduates trained may work in major bet365 new customer offer and television media organizations across the country,Or continue your studies at well-known universities at home and abroad。The master’s degree graduates trained have become the backbone of bet365 new customer offer and television education and research in southeastern my country。A group of Southeast Asians trained、African students have also had a positive international impact。Even so,The construction and development of the bet365 new customer offer and television discipline of the School of Culture and Communication still faces many challenges,Where the future goes is still a question that requires us to continue to think and explore。
Highlight openness, contemporary nature, and integration
The School of Culture and Communication of Zhejiang Normal University vigorously develops the first-level disciplines of drama and bet365 new customer offer and television、Development,Strive to become a first-class A-level discipline in Zhejiang Province,And strive to enter the top 30% of the national rankings in disciplines,And be prepared to apply for a doctoral program。Although it is going fast、Approach this overall goal in an orderly manner,But facing the integration of disciplines、Talent training、Teacher Ecology、Media environment、The evolution and development of the bet365 new customer offer and television industry,bet365 new customer offer and television disciplines in team building、Platform expansion、Scientific research、There are still many problems and challenges faced in talent cultivation。This is exactly the question that requires our unremitting exploration and thinking,It is also the future of bet365 new customer offer and television discipline construction and development。
From a macro perspective,As a national strategy, the construction of new liberal arts has unprecedented guiding and leading significance for the construction and development of drama and bet365 new customer offer and television disciplines。As General Secretary Xi Jinping pointed out,We must speed up the construction of philosophy and social sciences with Chinese characteristics,Based on China、Learn from abroad,Digging History、Grasp the contemporary era,Care for Humanity、Thoughts for the future,Strive to build philosophy and social sciences with Chinese characteristics,In guiding ideology、Discipline System、Academic System、Discourse system and other aspects fully reflect Chinese characteristics、Chinese style、Chinese style。This requires that our bet365 new customer offer and television disciplines must first face the world,And highlight Chinese characteristics;Secondly, the intersection between adjacent disciplines should be strengthened、fusion,Establish the integration of ancient and modern times、Awareness of integrating Chinese and foreign countries。
From a micro perspective,The subject of drama and bet365 new customer offer and television is both an art and a discipline major,Also has both technical and industrial characteristics。Therefore,Construction and development of bet365 new customer offer and television disciplines,Such as research direction、Course settings, etc.,Need to follow the bet365 new customer offer and television industry、Form、Changes due to market changes,Advance with the times。In addition, subject construction will also be affected by media changes。As a type of carrier of content,The change of media forms will lead to a new trend in the development of bet365 new customer offer and television disciplines to a certain extent,Such as the current popular VR imaging research、Short video culture、Cross-media operations, etc.。
The above-mentioned changes in macro-environment and micro-conditions bring about the first issue that needs to be pondered in the construction of drama and bet365 new customer offer and television disciplines,That is, whether the current construction path of bet365 new customer offer and television disciplines can meet the subjective and objective needs of students in the new era。Because of the training targets faced by the bet365 new customer offer and television discipline,Either undergraduate or graduate student,Their study habits、Knowledge literacy、The way of thinking about problems will change with the changes in the social environment。So,The setting of basic courses in subject construction should keep pace with the times,Avoid lagging behind students’ subjective and objective needs。The second problem that needs to be constantly solved is the construction of the teaching team。Compared to other disciplines,There is still a shortage of teachers in bet365 new customer offer and television subjects、Problem of low quality,Especially the lack of high-end talents。Think about it,This has to do with the teaching level of the subject、Students’ cultivation abilities are complementary to each other,It is not a problem that can be solved properly in the short term,Needs overall linkage of bet365 new customer offer and television disciplines。This is mainly due to the construction and development of a discipline,One of its essentials is the improvement of research level and the expansion of social influence,Thus we should pay more attention to its social influence and overall direction of development,Then guide the setting of majors and courses。
Anyway,The discipline construction of bet365 new customer offer and television studies must demonstrate its openness、Contemporary、Integrated subject characteristics。New philosophy and social science environment、The rise of new media、The birth of new bet365 new customer offer and television forms will directly affect the development path of the discipline,At the same time, it will also intersect with other disciplines in the art category、fusion。Only keep pace with the times,Only in order to be able to build oneself、Development is more in line with the needs of the times and the people。The bet365 new customer offer and television discipline construction of the School of Culture and Communication of Zhejiang Normal University will also be based on the existing successful path,Remitting efforts、Active exploration、Leverage your own strengths and advantages,Strive to find a development path that suits our own characteristics,Achieving the set discipline construction goals,And then contribute to the construction and development of the national drama and bet365 new customer offer and television disciplines。
(The author is the dean of the School of Cultural Creativity and Communication, Zhejiang Normal University)