At the 43rd World Heritage Conference held at Baku, the capital of Azerbaijan, 2019，Liangzhu Ancient City Site, located in Hangzhou, Zhejiang, was selected into the World Heritage List，Become an empirical evidence of the "5 Thousand Years Civilization" in the world。"God -Man Beast Face Pattern" in Liangzhu Culture is rich in connotation、High summary、Expressing abstract cultural totems，It is a reasonable object of symbol interpretation，It is also an important carrier for studying the cross -media narrative of the Internet era。

　　bet365 Play online games

The research perspective of cultural heritage continues to change under the development of social trends。1964，The "Charter of the Venice" passed to implement the protection and repairs of the UNESCO Cultural Relics，Use "True cultural heritage、The expression of our responsibility is our responsibility "laid the theoretical basis for the authenticity of cultural heritage。With the continuous development of social trends，Post -modernism's vision makes people pay more attention to the main and objective relationship between people and cultural heritage。"Nara Documents About Truth" by Nara, the ancient capital of Japan in December 1994，On the basis of affirming the authenticity of the cultural heritage，Proposal "The value of the value of cultural heritage should be planted in a specific cultural environment"。This can be seen，cultural heritage cannot be separated from its cultural context，The protection and development of cultural heritage have sufficient reasons to expand from the protection of the material itself to the cultural diversity outside the material。

Enter the 21st century，The research trend of cultural heritage in the academic world is shifting Bet365 app download from "things -oriented" to "people -oriented"。The meaning of the physical entity of the cultural heritage is limited，It can have great practical significance，Because the value of the inheritance is not only contained in the material entity，It is more contained in the construction of people's cultural value significance。Symbolology as a study theory of a symbolic meaning activity，The association between the connotation and connotation of the symbol，Keep approaching the essence of things。The significance of the cultural heritage and the exploration of symbolism at the meaning level is consistent，Interpret cultural heritage from the perspective of symbolics，It is the process of exploring and explaining the significance of existing heritage symbols。

　Liangzhu's "God -Man Beast Face Pattern" imageSymbol learning interpretation

Among the various cultural relics unearthed at the Liangzhu site，琮 is a special jade，The special significance of 琮 is not related to the decoration of the image symbol of the "God -Man Beast Face"。The main elements of the image symbol of the "God -Man Beast Face" include: the upper part of the gods and the lower beast face。The main components of the gods of God are: feather crown、Hands and Beast Noodles，Human Noodles are upside down，Inner round eye、wide nose and teeth; the main components of the beast face are: heavy circle giant eyes、wide nose、wide mouth and beast claws with teeth。The above composition elements are the results of several things that are alienated and highly abstracted after symbolization。It abstracts the sacred things in the eyes of Liangzhu people into a half person、The symbol of the half -beast，Both retain people's characters，It also expresses the sacred meaning，link deity and humanity，This is a symbol of the heavens and the earth。

"God -Man Beast Facial" is a logo cultural totem with Liangzhu people。"God -Man Beast Facial Pattern" image symbols have the deity that is bet365 live casino games easy to perceive，It is because of its composition element natural，In the combination、After deformation, people and nature are highlighted、The association value between God and totem。The generation of totems is often related to the natural worship of the ancient primitive tribe，Beasts of nature、Plants、Weather phenomena may become the object of the totem metaphor。"God Man Beast Face Pattern" totem intuitive visible、Strong symbolic，It can refer to the internal dialectical relationship with what it means，rich explanation value。

For the image symbol of "God, Beast Face"，Symbolist Charles Porses proposed "the three -point method of symbols" provides a new path for it。From this perspective，It can understand the face pattern of the gods and beast as a representative item、Objects and the symbols of the interpretation item。By disassembling、Combination to understand this symbol，Symbol explanation items can be further elaborated。When the noodles of the gods and beasts are regarded as a whole，Its explanation items can be understood as "God and Royal Beast"，Further understanding as a wish to conquer nature。When the noodles of the gods and beasts were disassembled，The interpretation of its tiny details is more significant。The crown wearing the head of the gods symbolizes the flying bird Tongtian，Hook Liantian and Earth; Beast Claws in the Beast Face、Easy teeth highlight the authority of the noodles of the beast，means the magical power of the Liangzhu ethnic group。

Classification method based on Peloss Symbolism，The "God Beast Facial Pattern" as a totem symbol can be recognized as a symbol，The understanding of its understanding is based on the Lenovo of the observer psychological cognition。Interpretation process requires observer to mobilize their cognitive experience，Establish a corresponding relationship with the consequence system to establish the image of the image of the gods and human beasts with the symbol objects in Bet365 app download the cognition。This cognitive process is still with the nation、Region、Cultural and environmental environment and other subjective factors related，The cultural value of the "God -Man Beast Face" symbol in the context。

Interpretation of the totem symbol is one of the paths that interpret the cultural phenomenon of ancient original tribes，The rich cultural connotation behind the "God and Beast Facial" through the vision of symbolic interpretation is a new path for cultural heritage research。By interpreting the surface layer and deep structure of the symbol of the "God -Man Beast Face"，Rich symbolic context，Make the observer more sensory and the experience of the soul。Liangzhu Culture Totem is a sign of the unified and recognition of the primitive religious beliefs of Liangzhu society。Inner logic thinking formed by the symbol of "God Man Beast Facial" symbol，It is the interaction of cultural and natural environment during the Liangzhu period、Results of mutual penetration。

　　"God -Man Beast Face Pattern" image symbolCross -media narrative

"God -Man Beast Facial Pattern" image symbols were originally carved on the form of sculpture，The jade ware as a medium of material is the origin of the "God -Man Beast Facial Pattern" with the help of media communication。Since the discovery of Liang Liangzhu Civilization in 1936，The transmission carrier of "God -Man Beast Face" shifted from jade to mass media。The change of the symbol communication carrier further promoted symbolic communication，Narrative writing of different media has enriched the connotation of Liangzhu Cultural Heritage。

Journalist Henry Jenkins pointed out: "The most ideal form of cross -media narrative，It is each medium that is outstanding、Do your best。"" A variety of media extended the distance of the "God -Man Beast Facial Pattern" image symbols; and the richness of the media，Make the means and methods of meaning expression of meaning。Enter modern society，The media has become more diverse due to the development of the information society，bet365 best casino games It has also spawned more and more cross -media narrative phenomena。

Bral Half League of the 20th Century，Due to technical restrictions，Liangzhu's narrative carrier is mainly concentrated in archeological excavation briefings and current affairs newspapers。After entering the contemporary information society，Digital medium becomes a material tool for storing and presenting Liangzhu symbols。2019 Liangzhu Ancient City Site has successfully applied for her legacy，Symbols of God Beast Facial Facial Elephants are widely appeared in publicity such as pictures and streaming media。Picture narrative most intuitively shows the symbolic appearance of Liangzhu God and Man's Beast Facing; while streaming media not only objectively presents the initial appearance of the noodles of the gods and beasts，It is even more immersed in the reader，Two -way interaction，Dialogue with the narrator。

Symbols around the "God -Man Beast Face" image symbol，A large number of digital creation emerged，For example: "If the National Treasure Speaking" creative cultural relics introduced by Liangzhu Museum designed and released short video、"National Treasure" and "China in the Heritage" variety shows such as the introduction of the face and jade of the gods and beasts。The cross -media narrative of the beast -faced noodle pattern of the gods and beasts is also extended in the field of video games and cultural and creative product design。"My World" and "Animal Forest Friends" and other DIY game platforms reappear the entire Liangzhu ancient city site on the game platform，Use a more novel way to show the cross -media narrative of the image symbol of the beast -like pattern of the beast;，Mortar image symbols from jade carvings to fashion jewelry，At the same time as promoting Liangzhu culture, it attracted the attention of a large number of consumers。Digital coding with vivid symbols of the face pattern of the gods and beasts、Cultural and Creative Activity，Give readers a great imagination space and rich interpretation experience。

bet365 Play online games Cross -media narratives of God and Beast Facial Facial Pattern are still applied in many specific occasions，For example, "Asian Civilization" Liangzhu Jade Special Stamp、2022 Hangzhou Asian Games mascot "琮 琮" formed an element。such media writing allows God -Man Beast Facial Image Symbols to play the role of "National Business Card"，It has a unique contribution to Chinese civilization with profound shades。

Cultural Heritage plays an extremely active role in the contemporary cultural ecosystem，The cultural memory it built deeply affects the cultural concept and value orientation of the nation。The cultural memory of the Liangzhu era depends on the characteristics of many symbols，"God -Man Beast Facial" is the most typical representative of them，Liangzhu cultural memory that is reproduced through symbols will be continuously expanded and deepened in the future。Vivid intuitive、Liangzhu cultural memory with rich connotation has important significance for improving the cultural identity of contemporary people，It is also a cultural business card for Chinese civilization with a long history to the world。"God -Man Beast Facial Pattern" is not only the unique expression of the early civilization belief system，It is an important part of Chinese traditional culture。While guarding the root of Chinese civilization，Cross -media narrative of the image symbol of "God Man Beast Face" as the innovative conversion of Liangzhu culture，shows a strong vitality，Glowing with a long -lasting charm，Drawing the unique contribution of spreading the connotation of Liangzhu Cultural Heritage and the value of the times。

(This article is the Hangzhou Zhenshe key research base "Hangzhou Cultural International Communication and discourse strategy research center"、Hangzhou Normal University New Think Tank "Sino -Foreign Cultural Heritage Comparison Research Center"、National "Great Chuang" training plan project "Liangzhu Culture Communication and Research in the Context Bet365 lotto review of New Media" (202010346059)、Innovation ability improvement project (CX2020228) phase results)

(Author Unit: School of Foreign Languages ​​from Hangzhou Normal University; Hangzhou Normal University Jingheng Hengyi College)