Each era has the "spirit of the times"、Literature and art coordinated by cultural fashion，Correspondingly，Each era also has unique literary theory discourse systems to support it。Since the 21st century，Relying on the Internet、Digital information and artificial intelligence and other technical changes in the online media，For literary creation、The practice of spreading and accepting provides unprecedented possibilities，Of course, it also puts forward a huge challenge for the construction of the literary discipline system and discourse paradigm。but but，In terms of scientific and standardized academic community construction and the innovation of the theoretical discourse paradigm，Current online literature and art, especially Chinese online literature and art creation、Communication、Text and theoretical and criticism research is still immature，The main problem is manifested in the theoretical vision limit、Research method single、Insufficient discourse innovation、Research paradigm misplaced、Aesthetic positioning deviation、The selection mechanism is not flexible、Commenting ecological incomplete ecology and inadequate professional research team building。The lag of the construction of the discipline system of network literature and art and the current online literature creation、The popularity of spreading and accepting constitutes some kind of "lost position" or unbalanced，This is a problem that needs to be solved urgently in the construction of the literary and art discipline system in the new era。

Network literature and art is a broad academic concept。From the scope of research，It should focus on the issue of literary theory and literary reviews in the context of online media or a broader sense of new media，Creation involved in network literature and art、Communication、Text、Reading and its cross -media、Interdisciplinary、The meaning of cross -professional and cross -cultural significance to generate the context of the "pan -problem domain" bet365 live casino games commonly composed of research content。This theoretical research can be understood at the level of ontology as the basic conceptual analysis of network literature and art、Definition of research scope、Theoretical method innovation and criticism of discourse，At the actual operation level, it should be released through the Internet and new media、presentation、Literary theoretical research results of communication and reproduction。The production mechanism and function are highly integrated、Significant online media ecology that spreads and transforms cross -border interaction，Creation for online literary works、Communication、Accepting and reproduction provides far more diverse interpretation prospects than traditional literary production，Of course it also provides prerequisite for the construction and discourse paradigm transformation of online literature and art。Some scholars point out，New Century Literature and Art Practice represented by online literature fully demonstrates the "media type、Bit narrative、Desire Rhetoric "and other aesthetic features，This provides some useful reference for the construction of the discipline system of online literature and art in the new era and the innovation of the theoretical paradigm。Specifically，It should be expanded around the following five aspects。

First，Depart from the carrier bet365 Play online games of online literary and artistic creation，Construction of "Network Media Literature Theory" research paradigm。Network Literature、Online game、Internet film and television、Network Anime、Network variety shows, etc. are the main form of online literature and art，The form of their text、The theme content and ideological value must rely on new media that are constantly integrated and developed to obtain the possibility of "Fu Type", "Fuyi" and dissemination。Especially "super text", "interactive movie" and online games such as online literature and art，If you leave data、The media form of interface and hyperlinks will no longer exist。Therefore，The theoretical practice of "Network Media Literature" should be rewritten to the creation of online literature and art、Communication、Accept、The internal relationship bet365 Play online games between the megapue of production and its medium fusion，Increase the dimension of "media" in the classic literary production field of "Author -World -Text -Reader"，At the same time, in the technical context of "medium" to explore these internal essences related to the traditional literary theory but also "new changes",，Think about these changes for online literary forms、Type and meaning innovation aesthetic role and dissemination value。

Second，To try re -explaining from the perspective of artistic creation, the online literary and artistic works are in the narrative method、Significance refers to the aesthetic significance and ideological value of diversified elements such as involved and text structure，Establishing "Network Literature and Art narrative" research paradigm。In existence,，Almost all online literary works can be understood as "cross -media art"，That is to say，They can generate the meaning in the multimedia media in the form of "Bit" and "Data Stream"，Production of content、Transplantation and conversion。Usually，"Language and Figures", "Audiovisual Touch" and "Technical Measures" are the most obvious ways to exist in online literary and artistic works。Compared with traditional art，The significance of their significance and data from the virtual world，instead of language、Audio、Text、The materialized image of the picture or stage performance。Therefore，"Network Literature and Art narrative" should jump out of the theoretical framework of traditional narrative，Remarks on the narrative、narrative space、Narrative perspective and the voice of the narrativeist's voice，Thinking and reviewing the "language symbols", "Bit text", "interactive narrative", "hyperlink structure", "NPC (non -player) role", "immersive", "narrative copy", "emotional calculation" And the impact of traditional narrative theory such as "post -human situation" and other new concepts。

third，From the perspective of text form，Innovation of online literature and art should build a "cross -media text theory" research paradigm that combines the practice of literary and artistic creation in the new era。In the new technology and cross -media literary production field，Internet literature and art can rely on the Bet365 app download field of traditional publishing to show their theoretical style in concentrated on the field，You can also use the virtual reality interface to achieve the so -called "digital survival"。In this context，The existence of the theoretical results of online literature and art should be diversified and multi -channel，For example, through the "offline" academic work and journal papers, spread in the academic world，In Sibo Space、Network Community、Digital publication、Online Lecture Hall、From the media and short video and other digital interfaces，Dialogue with real -time dialogue、Barrage、Follow post、micro -review、For new forms such as forwarding and online discussion。Network Literature、Online game、IP adaptation and "Film Tour Interaction" and other new literary forms with the help of cross -media、Super text、hyperlinks and VR/AR technology builds a "Star busy" text system that means diversified。Therefore，The construction of the text theory of online literature and art should be closely close to the Internet literary text interactive immersion、"Fusion of Film Tour" production、Communication and receiving features，While updating the theoretical paradigm of traditional literary and artistic text，Media attributes and technical features for online literary and artistic practice，Innovative theoretical discourse's own expression form，Finally, the literary theoretical achievements and online literary works released on digital media that are synchronized with sound painting and video are presented in the recipient's vision，is cross -media、"Text -Theoretical Common" of cross -cultural and cross -disciplinary disciplines。

Fourth，The theoretical transformation and research method innovation of online literature and art in the new era should also be in visual culture、Hearing culture and other youth subcultures to fully intervene in the context of contemporary network literature and artistic dissemination practice，Construction of a new "Internet Literature Symbolism" research paradigm。On the one hand，The literary theory industry should vigorously supplement fresh blood，Actively try to learn from linguistics、symbolics、Anthropology、Mythology、Explanation、Visual Culture、A variety Bet365 app download of disciplines such as hearing culture and digital humanities to examine the intention mechanism of online literature and art、Communication mechanism and consumption mode，Establish theoretical analysis、Research methods and symbolic models of appreciation，Cross -disciplines to promote online literature and art、Cross -professional research。Current，Theoretical research in the above fields has already been seen at the beginning。On the other hand，Different types of online literature and art，Especially the types of online literature and different themes，Ru Xian Xia、City、Power、fantasy、Magic、Crossing、overhead、Rebirth、science fiction、History、Classification Study on Online Literature works such as military and reality and other subjects、Text Episode、Aesthetic characteristics and value judgment，Discipline construction of online literature and art should fully integrate "Chinese Context" and "Global Vision"，Purchases in dual cultural vision、The academic context of communication and dialogue, as well as the interpretation dimension in the interpretation dimension of all human civilization，Internal poetic logic bet365 Play online games of online literary and artistic innovation and type conversion，The special and universal dialectical relationship of the phenomenon of the text category is proceed to start，Exploring the possibility of interpretation of "Internet Literature and Art Types" academic theory。

Fifth，Construction of Internet Literature and Art Discipline should establish "academic community" thinking。Strengthen the scientific construction and governance of network literary theory，Criticism and theoretical criticism should be criticized、Self -discipline of social organizations and industry、Platform supervision and public opinion supervision、The construction of long -term mechanisms such as professional education and all media cultivation is organically unified，Actively promote the healthy development of the online literary industry，So as to build a standard and reasonable "network literary management" research paradigm。Development of Internet literary and artistic practice in the new era Innovation Calls a new literary theory interpretation and management system，It is also urgent to improve the selection mechanism bet365 Play online games of online literary and artistic works in the top -level design，Education and regulatory policy for implementing online literary and artistic creation and communication，Vigorously train the theorists and commentators who are familiar with the laws of online literature and art，Strengthen the construction of the research position of network literature and art theory。"Guiding Opinions on Strengthening the Literature and Art Review Work in the New Era"，Guided by Xi Jinping's new era of socialism with Chinese characteristics，Strengthen the fundamental nature of the field of network literature and art、cutting -edge、Study on trending problems，Pay attention to the excavation and guidance of new works of outstanding newcomers，Timely organize professional authoritative literary reviews and criticisms for hot network literary phenomena，"steering wheel" of good online literary theory and criticism。Only this，We can build a healthy order、Direction and distinctive and facing the Internet literary theory ecology for the new era，Promote the development and improvement of the professional paradigm of online literature and art disciplines。

In short，Online literature and art should pay attention to the current cutting -edge tip of the theoretical expression and professional criticism.、cutting -edge technology、Media and theoretical trends in human society life，Discovering a new trend of the practice of Chinese and artistic practice in the context of the new media、New question，Especially the new round of the scientific and technological revolution and medium integration in the field of "postpone humans" life and the theoretical reflection and aesthetic self -province caused by the online cultural and creative industry。Therefore，Online literature and art should pay more attention to the latest scientific and technological achievements in literary and artistic creation、The role played and accepted and the results it triggered。Only this，professional expansion and criticism methods of literary theory innovation can effectively close to the strategic goal of the construction of "New Liberal Arts"，being enriched、Improving traditional literary and artistic about cross -media expressions、New technical thinking and the knowledge of "post -human theory" in the process of shortcomings bet365 best casino games steadily.，Continuous expansion and deepen the interpretation space of literary and artistic discourse paradigms in the new era，Clarifying literary theory and criticism of the fingerprints bet365 Play online games of online literary and artistic practice in the new era、Directability and guidance，In order to construct prosperity and order、lively and lively、Leading academic ecological services of literary theory with distinctive new era。

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