Reuters 2020 Digital News Report Display，In the UK，The proportion of news consumption through the Internet is as high as 79%，Among them, the proportion of news for only 47%through social media platforms。In addition to providing news，Social media also provides social support under epidemic anxiety，This report shows，24%of the interviewed objects use WhatsApp to find、Share and discuss related news information，Add the online support team，To obtain reliable information and get emotional relief。Another，Although the audience obtains news through traditional media in traditional media, the proportion of news is only 18%，​​But the proportion of news from TV media during the new crown pneumonia in 2020 still reached 71%，increased by about 5%compared to the epidemic。Also mentioned in the report，About 20%of the British said，The channels they obtain news have been transformed from the Internet to television。During the epidemic period，Online media and social media have no doubt that it has become the mainstream channel for people to get news，However, the transfer of the audience to the television media and the rebellion growth of the TV media ratings indicate that the value of traditional media has been reappeared again。

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The occurrence of the epidemic of new crown Bet365 app download pneumonia makes people realize the professionalism of news reports、The significance of authenticity。False news on social media and the content of the manipulated conspiracy theory，It does not help the audience to understand the real situation of the epidemic and effective preventive measures that can be taken，People's trust in traditional news media has greatly increased。Survey shows，37%of the audience in Britain believes that the news media performs well in response to the report of the new crown pneumonia.，significantly higher than technology companies; and 60%of the audience hold a positive attitude towards news reports of traditional media。In this process，The important position of the news industry is highlighted，At the same time, the reporter shows greater confidence in the prospects of this industry and the value of the news products produced by it。After the epidemic occurs，The most satisfactory news media in the British is traditional media，News website traffic of traditional media has been doubled。

In terms of specific content production，These news media via data visualization，Provided a scientific interpretation of the audience for the audience，For example, the "Financial Times" launched "European New Crown Pneumonia Epidemic" trend chart analysis。other，The factual verification of traditional media also released a large number of verification content of various fake news，Help the audience recognize false news。New Moon on Internet Media Technology，bet365 best casino games The penetration of the entire process of news production and communication is becoming increasingly deepened today，High -quality content is still scarce goods。

　　Podcast attracts more young users

"Podcast" in 2020 became one of the fastest growing areas of British media.。According to relevant scholars statistics，22%of the British have the habit of listening to news podcasts。British podcast news mainly includes four types，In -depth analysis types such as "Economics", "Guardian", and Times (20-25 minutes or longer); BBC's long interview type (more than 1 hour); "Financial Times", "Financial Times" "" Daily Mail "news review type (10-15 minutes) and BBC's briefing type (3 minutes)。Among them, the sirloin of the Guardian "from February to October 2020，The audience has increased by 48%，Podcast audiences have exceeded the purchase of newspapers，shows a strong development momentum; the news briefing of the "Financial Times" is more than 2 million per month。

The development of podcasts has enhanced the loyalty of users to the news media，At the same time, compared to traditional paper media or television，Can attract more young users。Survey shows，The proportion of groups under 35 years old becomes 4 times higher than those over 35 years old。Another，According to the prediction of digital news report in Reuters 2020，In the future "Podcast" will also break through the audio field，Develop in the direction of video，Implement audio to video conversion。

　　Artificial Intelligence helps media intelligent development

British media fusion，Bet365 lotto review Artificial intelligence technology based on natural language generation and machine learning is further developed and applied。In terms of information collection and news production，"Juicer" artificial intelligence project in the UK，Monitoring news reports worldwide、Government Information, etc.，Provide the latest content for journalists，Improving the information retrieval and news production efficiency of reporters。The "Text -Automatic Conversion of Multimedia Content" of its development，Text news content can be converted into "visual stories" suitable for mobile phones，Human expenditure for the production of multimedia news products，Meeting different groups of reading preferences。2016 Reuters and Semantic Technology Co.,，Promote the visualization of data text to the news、Multimedia application conversion。In terms of content distribution and information retrieval，British media also developed AI chat robots，Answer the user's question by extracting the trustworthy and official source information，Convenient news search。In addition, British media agencies have also developed voice assistant Beeb，Users can control the content of the audio show listening through voice，and provide personal interest preferences for media agencies。Reuters uses "Voice -Text" conversion technology to add time texts to the historical video file from 1896 to the present in its database，It is convenient for people to find a critical moment in 11 different languages。Bet365 lotto review In terms of the tracking and monitoring of the effect of news communication，The OPHAN platform of the Guardian can provide news browsing、Reading habits (geographical location、terminal equipment)、Attention time and other content，Provide the basis for editing decision。

But what needs to be noted is the development of Bet365 lotto review Artificial intelligence，Deepfake also brings new troubles to the media industry，Treating high attention to the ethical crisis and potential social harm in the media in the era of artificial intelligence。

　　Further cracked the right to talk about the right to speak

During the practice of the British media fusion，Due to technical threshold，Different aspects of discourse rights competition questions。First is the competition between the platform and the media，In news consumption，British users obtain news information on the social media platform as high as 47%，Unfortunately these platforms are in the hands of third -party technology companies，They can limit topic flow through Bet365 lotto review Artificial intelligence algorithms。

Followed by the competition between local media and national media discourse。In the process of media fusion，Whether it is used in technology、Enjoy the technical dividend，Still the paid willingness of digital media people，The profitability of the national media agency in the transformation is better than that of local media institutions。In the UK，Only 5%of people are willing to pay for local media。Although some British media have set up a foundation for local bet365 Play online games news reports to support the sustainable development of local news，But the solution to the problem needs to be further explored。

Looking at it overall，During the Practice of British Media Fusion during the epidemic situation，Traditional media development rises against the trend，High -quality content is recognized again，Practice of media fusion is worth reflecting，The social function of the news and the social value of news products is fully affirmed。The strong development momentum in the field of podcasts is to expand young user groups for traditional media、Increasing user stickiness and paid profitability to achieve high -quality content provides a way to solve the road，But it is worth noting that podcasts perform weakly in attracting the public who are not interested in news。The development of Bet365 lotto review Artificial intelligence has driven the intelligent innovation of the media industry，and pushed the full process of media production to data、Scientific direction transformation。Although the application of artificial intelligence products will liberate reporters from simple labor，Provide convenience tools for them to work more efficiently，But when people enjoy convenience, they also face new problems。At the same time，Different types of media have appeared on the British social discourse competition.、contradictions between the national media and local media，How to make complementarity for multi -party consultation，Maximize the public interest，Become a new topic that needs to be explored urgently。

　　(Author Unit: School of Journalism, Renmin University of China)