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Under the general trend of globalization，Knowledge and information constantly converge and blend，Chinese and Western discourse communication is increasingly frequent。Interactive communication can no longer be limited to simple expression，Language rhetoric gradually enhances the degree of penetration，Expressing a powerful discourse power，Comparison of Chinese and Western rhetoric is particularly important。Comparing analysis of Chinese and Western rhetoric，You can realize the integration of Chinese and Western rhymes as soon as possible，to further improve China's cultural soft power。

　There are differences in the study of Chinese and Western rhetoric

The study of rhetoric in the Western World can be traced back to the ancient Greek period of the 5th century BC，After the prosperity of the ancient Rome、Medieval Dark Period、During the Renaissance and the four stages of the revitalization period of the 20th century。Rhetor，Sometimes like a queen with high height，Placed at the top of art，Leading most or even all disciplines; sometimes the queen is kicked off again，Become a courtier，Even becomes a servant，Auxiliary logic、grammar and dialectics three basic arts。Rhetoric is considered one of the most dangerous tools in humans in the West，It is also regarded as a weapon for promoting the development of human civilized society。Contemporary rhetoric scholars generally think，People are animals using rhetoric (symbol)，Rhetoric studies are a discipline that studies human use means to affect others。Where can I persuade，Words wherever there is，Where is the meaning of "meaning"，Where there is "persuasion"，Therefore, the research object of bet365 live casino games rhetoric is all -encompassing。

Chinese rhetoric research history is also long -distance，We can find records of rhetoric ideas from the vast ancient books in the pre -Qin period、Zero beads broken jade with the rules of rhetoric。For example，"Zuo Zhuan · Xianggong Twenty -five Years" records Confucius' discussion: "，Words to use football，Text is full of words;，Who knows his will? Word of nothing，line but not far。"This contains Shen Bo's beautiful rhetoric philosophy。The 1930s，The pioneer Chen Wangdao, a pioneer of modern Chinese rhetoric, wrote "Rhetoric Fanfan"，Define the rhetoric as "adjustment of words，The need to adapt to the situation of the topic "。This has prompted China to quit and achieve a qualitative leap，Chinese modern rhetoric is formed by forming a prototype、Rich and richer development，Gradually evolved into a solid foundation for theoretical foundation、Modern disciplines with perfect system。Today，Chinese rhetoric out of traditional heavy skills、heavy expression、Light acceptance of narrow rhetoric，Break the concept of language ontology，increasingly showing interdisciplinary、Comprehensive development trend。

　Chinese and Western rhetoric in the axis era highly fit

The "argument" of ancient Greece is the same as the "lobby" in the Spring and Autumn Period and the Warring States Period。Legend Western rhetoric first appeared in Sicily in ancient Greece。At that time, the sages ran in various urban -state society，By persuading others、弭、Freedom。The essence of Western classical rhetoric is speech、Debate，The core function is persuasion。Spring and Autumn and Warring States Periods in the group，A group of wandering saints have also emerged、Loser。Feng Youlan divided these people into "Confucian", "Xia", "Fang", "Schurai" and "Hidden" in "A Brief History of Chinese Philosophy"。Liu Ye mentioned in "Wen Xin Eagle Dragon": bet365 live casino games "Speaker，Yue Ye;，Therefore, the word of money。"" Losenters were accepted in order to make his suggestion，You must use words to move others。"Lobby" is essentially exactly the same as the Western "persuasion"。In the axis era，China's argument at the same prevailing as ancient Greece。Mencius "Yanzhongni Teachers，Broadcasting for argument，Fold a hundred houses "，Mo Family "Master Taoist Taoist Exhibit Multi -Alert，The ink has to fight with it "，It is the argument of Confucianism and ink，unveiled the contention of each school during the Spring and Autumn and Warring States Periods、The prelude to the contest of the fight。Laosuang thinks，The theory of ink debate does not lose the Western thought of the same period，The logic and speculation of famous artists are as valuable in school thinking。

Many sages in ancient Greece, Spring and Autumn and Warring States Periods are "resignation and excellence"。Whether it is the ancient Greece relying on speeches to become a philosopher of the cultural hero of that era，Or the Spring and Autumn Period and the Warring States Period, the Six Kingdoms，Suo Qin, which is co -anti -Qin and hangs on the seal of the six nations，or persuade King Qin、Zhang Yi, who was "Fengyi Wuyi" in the six nations of Liquan，They succeed in various social interactions with the "three -inch tongue"、Seeking the name。

Chinese and Western classical rhetoric is highly consistent in terms of rhetoric。Part of the thoughts of Guiguzi and Gorkia are very consistent。They all think that the role of rhetoric is to affect the soul。"The Spell，The Taoist of the Mind Institute，God is for it。"Guiguzi thinks those who know how to rigid，The law of activity that can control the energy，Become the master of the spirit。So the language that inspires people's hearts can actually stimulate people’s virtues，For example, poetry、Prose、Speech, etc.。Gorkya pointed out in the theoretical framework Bet365 app download of its discussion，Rhetoric as an art of persuasion，It's like the prince of the power in the hands of the power，You can control emotion through words、Attitude and behavior。

，Social functions of Chinese and Western classical rhetoric can be described as similar。Achilles, who was awarded the title of "Best Greek" from the title of "Best Greek" to the "Inventor of Inventor" in the "Inventor of Inventor"，Extinction from Lu Xiangqin、Sonbuilding to offer、Folding the teacher、Wang Sun Zhichu asked to touch the historical story of the Queen Mother Zhao，We have seen the role of rhetoric when solving the conflict and dispute between princes。In the era of war，persuasion、The argument is equally important as the technique of governing the country and war，Master the rhetoric，You can achieve "soldiers who are not fighting without fighting"。

To sum up，Chinese and Western classical rhetoric played a key role in the development of human civilization。It is the pursuit of the hundreds of the sons and the fascination of the sons and the brilliant pages of the glorious Chinese civilization，A reflection of the ancient Greece of the same period，Commonly Huize Human Age generations。The rhetoric itself has a common nature in human society: non -violent means to handle human conflict、Coordinate human action，Update human concept and thought。

　　Comparison of contemporary effects of Chinese and Western rhetoric

　　The 1960s，From philosophy、Linguistics、Sociology、Western scholars in disciplines such as psychology，Start to re -examine rhetoric，Disciplined this ancient discipline; and rhetoric also began to accept both，Act in the theoretical nutrients of different disciplines，Try to attribute all human symbols related to meaning in meaning into its research scope，The focus of the research also turns to meaning、The relationship between people and society, etc.。Western rhetoric after thousands of years of ups and downs，Finally breaking the cocoon as a butterfly，Successful completion of transformation and steering。

I. A. Richards defines rhetoric as a study of misunderstanding and eliminating misunderstandings。Richard Waver thinks that rhetoric is preaching，It is to create a desire for knowledge for good people。Kennes Berke believes that rhetoric is a basic function of rooting in language，It is a symbolic method using language to seduce to cooperate with people who are naturally sensitive。Jacques Drida believes no rhetoric、There is no power for rhetoric，No politics、No human society。Andreia Langsford defines rhetoric as the art and practice of studying all human exchanges。

Chinese rhetoric with profound cultural heritage，In the development process for more than 2,000 years，Gradually form a self -made development path and national characteristics。Although because of value concept、Social background、Customs habit、Different religious beliefs，and is very different from Western rhetoric，But with globalization、Informatization and increasingly modernization，Contemporary Chinese rhetoric is absorbing、Drawing on Western rhetoric and inheritance、On the basis of carrying forward the excellent tradition of Chinese rhetoric，The narrow rhetoric view of "language artistic" or "adjusting language to adapt to the situation of the question"，Quick development，Realizing major changes in one after another，Build a new research paradigm and pattern。

For example, Hu Fanzhu focused on exploring the analysis of words and behaviors，I believe that rhetoric is effectively promoting the socialization of human individuals、The interaction of the group、Modernization of social life plays an important role。Chen Rudong emphasized that rhetoric is a communication behavior，A social behavior，People based on specific context，Consciousness、Construct discourse with a purposeful place、Understand words，The ultimate purpose Bet365 app download is to achieve the ideal communication effect。Tan Xuechun focuses on what ways to explore rhetoric to add discourse、Construction of text and subject，to promote rhetoric studies from "Technology"、Linguistics to "Art"、Literary Aesthetics and Cultural Philosophy Development。

Contemporary Chinese and Western rhetoric scholars' definition and analysis of rhetoric is endless，Destible，But there are different degrees of fit between the theories。The study of contemporary Chinese and Western rhetoric studies all turned to discourse to strengthen the communication and understanding between people、The role of rhetoric in easeding or solving social contradictions and dealing with social problems。

　　Let rhetoric make greater contributions to world peace

The world today shows unprecedented excitement and differentiation。Some countries try to prevent the globalization process，Different interests and value differences in various countries are increasingly acute，The world power pattern changes。Where to go，It has become an important issue for the people of all countries in the world。

In a certain sense,，Improve the soft power of national culture，Just to improve persuasion、Rhetoric ability to serve people，Enhanced the right to speak in international affairs。When the limit of rhetoric power ends at the extreme point of the "Wen Dou" power，Humans may not avoid local "martial arts"。But for the world of nuclear weapons，The ending of "Martial Arts" may be the same as all mankind，Therefore, human rationality must tend to "soldiers who are fighting without fighting"。Although in the face of all kinds of violence that may extinct all mankind，Rhetorists may be able to do nothing，But just as American rhetoric scholar Kennis Berke wrote a criticism of Hitler's rhetoric before World War II，Because it did not attract the attention of the American academic community，Finally, it bet365 best casino games was confirmed by the pain，Rhetoric should be a avoidance and alternative force、Effective means of violence。This is exactly the fit point of contemporary Chinese and Western rhythm。

(Author Unit: School of Foreign Languages, Fujian Normal University、School of Foreign Languages ​​at Xiamen Institute of Technology)