Language services emphasize the use of language to serve all aspects of social development，Not only is it a necessary way to improve the quality of people’s language life，It is also an important link in the contemporary economic and social development process。Research on language services in both broad and narrow sense，The specific practice is inseparable from human factors。In bet365 withdrawal practice，The participating identity of the bet365 withdrawal provider plays an important role。Appropriate identity selection and construction，Is the prerequisite for realizing high-quality language services。Chen Xinren’s pragmatic identity theory，Focus on how to “do things with identity”，Emphasis on the performative nature of identity。This provides us with a new paradigm to explore language services and their practical effects。

　　Feasibility bet365 withdrawal

Emphasis on pragmatic identity theory，Communicator identity is part of and affects discourse practice。The theory is that，Should be combined with the discursive practice of communicators’ choice and identity construction in specific speech communication、Pragmatic function、Contextual constraints、Communication effects and other contents，Research on verbal communication。This is from a new perspective，Points out the direction for bet365 withdrawal research and practice。

On the one hand，The identity of the bet365 withdrawal subject (including all bet365 withdrawal participants such as service providers and service objects)，Constitute part of the bet365 withdrawal practice in a specific communication situation，And influence bet365 withdrawal practices。Interpreting identity selection and construction in language services from the perspective of pragmatic identity theory，Can help us better understand national and regional language policies、Language Planning、bet365 withdrawal products such as translation standards and industry terminology specifications，Promote mutual understanding and trust between service providers and service objects，Avoid misunderstandings and conflicts in bet365 withdrawal activities，Promoting the construction of language life in a harmonious society。

On the other hand，All bet365 withdrawal activities are based on language，High-quality language services depend on the identity construction discourse practice and language pragmatic ability of bet365 withdrawal subjects。Pragmatic identity theory adopts the dynamic selection and discourse construction view of identity，Emphasizes that communicators should base their efforts on the needs of verbal communication and the context of communication，Choose and dynamically adjust your pragmatic identity，By selecting vocabulary and grammar、Discourse structure、Discourse style、Identity construction through speech acts and other discursive practices，Achieve communication purposes。This is how the bet365 withdrawal subject chooses the appropriate identity，How to resort to discourse or language use for identity construction，And how to achieve communication purposes through identity construction，Specific guidance provided。

In addition，Pragmatic identity theory not only focuses on the process of identity construction，Also pay attention to the effect of identity construction，Can be used to evaluate the quality and effectiveness of bet365 withdrawal practices in different contexts。Whether the bet365 withdrawal subject has chosen an appropriate identity to provide language services，Whether the use of identity construction discourse is appropriate、Appropriateness and legitimacy，These can be used as standards to consider the quality and effectiveness of language services in specific communication situations。

　　Case examples

Pragmatic identity theory is widely used to guide medical consultation、Education and Teaching、News reports、Corporate Report、bet365 withdrawal practice in various communication situations such as police mediation，And achieved fruitful research results。

In the field of medical consulting，Researchers based on language adaptation theory，Discussed Radio Medical Counseling Sessions、Genetic counseling interaction and other bet365 withdrawal activities，Problems of pragmatic identity selection and discourse construction of service providers。Research findings，In bet365 withdrawal activities in the field of medical consultation，Service providers mainly choose medical experts、Pragmatic identities of companions and friends and listeners，Communicate and communicate with service recipients。The selection and construction of these identities，By tone、Modal resources、Realization of discourse practices such as personal referential language，Dynamic、Discussability and adaptability characteristics。This is conforming to the physical world、Based on contextual factors related to the social world and psychological world，Realize the interpersonal and behavioral purposes of communication。These studies are helpful for cultivating the identity awareness and discourse ability of bet365 withdrawal providers in the field of medical consultation、Promote effective doctor-patient communication、Building a harmonious doctor-patient relationship、Improving service quality is extremely valuable。

In bet365 withdrawal activities in the field of education and teaching，The dynamic selection and discourse construction of teachers’ pragmatic identity have become the focus of research。Research findings，In teaching interaction，The teacher will use instructions、Speech behavior strategies such as evaluation，Constructing the learned type、Authority type、Multiple pragmatic identities such as affiliative and peer teachers。The study also pointed out，Teacher’s pragmatic identity construction is about the material world、The result of dynamic adaptation of contextual elements of the social world and the psychological world。These studies are studies on the integration of language services and teacher identity in the field of language teaching and training，Provides a new perspective、New path；Also serve the discourse practice of language in various later teaching contexts (such as traditional classroom teaching or online teaching) from the perspective of identity，Provides theoretical support and empirical guidance。

Pragmatic identity theory is also used to guide the production of news headlines、bet365 withdrawal practice in many institutional contexts such as corporate report writing and the use of police mediation discourse。For example，When designing newspaper news headlines，Journalists will attract readers’ attention by highlighting the identity of the parties involved in news events、Interact with readers、Causing reader resonance。In the writing of corporate reports，Pragmatic identity construction in corporate responsibility reporting，Mainly relying on textual intertext、Realization of language-picture intertextuality and intertextual intertextuality strategies，The pragmatic identities constructed include "pioneer enterprise with standardized management", "modern enterprise with multi-party participation", "trustworthy green enterprise", "model enterprise for sustainable development", "national leading multinational company", etc.。In the practice of police mediation language services，The parties will rely on the criticality of the pragmatic identity and contextual factors constructed by the police，Making a subjective evaluation of the effectiveness of police pragmatic identity construction。These studies highlight，News reporter、Corporate person in charge、Police and other bet365 withdrawal providers，Should be combined with specific bet365 withdrawal needs，On the basis of adapting to contextual factors，Construct appropriate pragmatic identity with effective discourse strategies，To improve the quality of language services、The purpose of building a harmonious social language life。

　　Forward-looking reflection

Pragmatic identity theory has been widely used in many of the above bet365 withdrawal fields，This shows the strong vitality and practical application value of this theory。But it is worth noting，so far，The application field of pragmatic identity theory is still limited to traditional face-to-face bet365 withdrawal practice，There is little research on virtual interaction based on social media on the Internet。Currently，Social media has become an integral part of people’s lives，Between people、Online virtual social behaviors between institutions and the public are even more frequent than offline face-to-face direct communication。In such a social interaction context where the simulated environment and the real environment overlap and parallel，Future research should focus on how to expand pragmatic identity research from the field of traditional language services to the field of new media language services。For example，Can target government affairs Weibo、WeChat、Online medical consultation、Pragmatic identity selection in social media bet365 withdrawal activities such as online crowdfunding discourse、Research on discourse construction and communicative effects，Focus on how specific pragmatic identity construction serves the construction of trust among new media users、Interpersonal relationship management and organizational image management, etc.。

Research on pragmatic identity in social media bet365 withdrawal activities，Researchers need to investigate Weibo、We fully understand the nature of social media discourse such as WeChat: they are not simple “online texts”，But based on mixed media，Interaction between communicators supported by technology。Therefore，Researchers should pay attention to the unique aspects of social media interaction、Self-contained discourse form，Includes video、Picture、Technical symbol resources such as emoticons and hashtags。simultaneously，Researchers should not only pay attention to the discourse strategies of online identity construction，We must pay more attention to the motivations behind the identity construction of online bet365 withdrawal participants，And possible social impacts。For this，Consider comprehensive use of discourse analysis、Online interview、Internet Folklore Survey、Multiple research methods such as online questionnaires。Of course，You can also conduct quantitative research with the appropriate use of computer technology and corpus tools，To make up for the shortcomings of excessive subjectivity in traditional qualitative research。

Current，The main contradiction in our society is the contradiction between the people’s growing needs for a better life and unbalanced and inadequate development。“The people’s growing needs for a better life”，Also includes harmony、Health、The needs of a colorful social language life。This depends on the increasing awareness of social language services，And the continuous improvement of bet365 withdrawal capabilities。Guiding medical care with pragmatic identity theory、bet365 withdrawal practice in education, administrative law enforcement and other fields，Can effectively improve the identity discourse ability of bet365 withdrawal subjects，Avoid inappropriate service language caused by improper identity、Poor communication、Communication disharmony and other problems。I believe that as my country’s bet365 withdrawal practice experience continues to enrich、bet365 withdrawal research continues to deepen，Theoretical and empirical research on language services based on pragmatic identity will become increasingly mature and rigorous，Thus playing an active role in effectively promoting the development of my country’s local bet365 withdrawal industry and improving the quality of language services。

(The author is a professor bet365 withdrawal School of Foreign Languages, Nantong University)