External communication is a cross-cultural communication activity using language and translation as the medium，The essence is a bet365 tennis bet practice。In the context of globalization，“Soft power” has become an important part of national competitiveness。Cultural self-confidence is a cultural subject’s high degree of recognition and conscious persistence of its own national culture，Highly consistent with the right to speak in the same culture。China’s excellent traditional culture is an important part of Chinese culture，The collective memory and value identity of the Chinese nation，It is the cultural gene and spiritual power for the continued development of the Chinese nation。Confidence in China’s excellent traditional culture can provide spiritual motivation for spreading Chinese culture，Presenting the ideas contained in China’s excellent traditional culture through bet365 tennis bet is an important basis for realizing cultural identity。Cultural confidence is a prerequisite for enhancing cultural bet365 tennis bet power，The improvement of cultural bet365 tennis bet power will in turn promote cultural confidence。We must strengthen our cultural confidence，Proactively strengthen the international dissemination of Chinese culture，Contribute a cultural bet365 tennis bet system with Chinese wisdom。To this，It can be expressed from the way of Chinese cultural bet365 tennis bet、bet365 tennis bet platform、bet365 tennis bet subject and other aspects，Proactively enhance the right to speak of Chinese culture，Improve the communication efficiency of Chinese cultural bet365 tennis bet。

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China has profound cultural heritage，On self-cultivation、Nurture morality、Solving the relationship between man and nature, etc.，Has universal significance。Chinese cultural classics contain rich cultural value and the essence of thinking，Spread overseas。The Zen Buddhism of Lao Zhuang, Confucius and Mencius continues to flourish in the international spread，Classical poetry continues to be re-translated and re-translated。However，The scale and scope of international communication of the traditional subset of classics and history is relatively narrow，An independent cultural bet365 tennis bet system has not yet been formed。Take the spread of Confucianism in China’s excellent traditional culture as an example，Confucianism covers people、Society、Country、Philosophical view of the world，Very popular among overseas scholars，It has gone global and become an important topic in overseas Chinese studies。But，Confucian culture advocates the moral ethics and way of life of "harmony is precious", "unity of man and nature" and "golden mean"，Abstract and profound meaning，Causing some translation difficulties，Plus different translators’ personalized interpretations，Making the interpretation content in a certain state of confusion。Faced with such problems，We need to refine cultural bet365 tennis bet with Chinese characteristics，Carry out creative transformation and innovative development，Interpreting the concepts and categories of Chinese culture with international expressions that integrate both China and foreign countries，Enhance international recognition，Expand the scope and influence of the bet365 tennis bet system。

bet365 tennis bet content is the core element of bet365 tennis bet power。China’s excellent traditional culture comprehensively covers literature, history, philosophy, industry, agriculture, and medicine，Jian Yifeng，Condensing the collective wisdom of the Chinese nation，Philosophical。Dan ancient Chinese expressions and meanings，It is easy to cause certain understanding obstacles to international readers and even translators。The bet365 tennis bet of China’s excellent traditional culture can change the traditional way of speaking language，Innovative bet365 tennis bet expression system。Multimodal hypertext form focusing on reader acceptance，can provide a broad space for the dissemination of the bet365 tennis bet content of China’s excellent traditional culture。For example，Can take pictures、Video、Audio and other hypertext formats，Innovative interpretation of the original meaning，Presented in vivid and interesting expressions。

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As a bet365 tennis bet publishing field，bet365 tennis bet platform is the channel and medium for bet365 tennis bet communication。bet365 tennis bet platform focuses on bet365 tennis bet audience and bet365 tennis bet effect，Is an important link in determining the effectiveness of bet365 tennis bet。Channels or media for the dissemination of Chinese cultural bet365 tennis bet，It is often an “introverted” traditional bet365 tennis bet platform such as translated book publishing。This traditional platform will limit the coverage of overseas audiences。The international communication of Chinese culture should change the traditional single way，Make full use of modern communication technology，Creating a “media convergence” bet365 tennis bet platform。and，Can leverage foreign private and personal communication platforms，Create a “soft” cultural communication environment，Create an "outward-oriented" cultural bet365 tennis bet platform with a communication method that is popular with people around the world，Increase the audience of Chinese culture。

With the rapid development of communication technology，Relying on traditional broadcasting、Newspaper、TV’s bet365 tennis bet spread has a small audience、The shortcomings of narrow geographical coverage are increasingly obvious。To this，Can use digital technology，Integrating network communication and constructing a "fusion media" bet365 tennis bet platform，In scale、Expand the power of bet365 tennis bet in terms of audience and region。In addition，You can also use some self-media platforms，Realizing borderless mobile communication of Chinese cultural bet365 tennis bet，Showing the vitality of Chinese culture。

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International bet365 tennis bet communication uses language and translation as the media，Mainly through "Chuantongren" translators for effective interpretation of words。International spread of Chinese culture，Not just heterogeneous language conversion，What is more important is cultural translation。Due to many terms in Chinese culture、Concept、Ideological systems have certain uniqueness，There are often vocabulary and cultural gaps in the target language。and，Chinese attaches great importance to meaning and harmony，Open semantics，The translator's rigid interpretation will cause misunderstandings and misunderstandings by overseas audiences。Translation talents as the main body of the bet365 tennis bet team，Disciplinary barriers should be broken，Fusion language、Culture、History and other multi-disciplinary knowledge，Improve the international bet365 tennis bet power of Chinese culture。In addition，Translation and publishing organizations should actively understand the publishing organization’s views on overseas markets、Publishing and distribution mechanism and overseas readers’ reading psychology and preferences，Expand the dissemination of Chinese cultural bet365 tennis bet with excellent translation works。

“Who will spread it?” is the key to whether Chinese cultural bet365 tennis bet can successfully enter the international arena。The subject of bet365 tennis bet plays an important role in the dissemination of Chinese cultural bet365 tennis bet。Previous foreign translations of Chinese cultural classics，Mainly undertaken by Western Sinologists and Chinese scholars。Chinese translators are translating and introducing excellent traditional Chinese culture，Often due to lack of understanding of the reading preferences of overseas bet365 tennis bet audiences，But it cannot effectively stimulate the emotional connection and emotional resonance of the audience，Resulting in the international recognition of the bet365 tennis bet being greatly reduced。More importantly，The publication and distribution of translations in the all-media era has deconstructed the concept of translators in the traditional sense，The subject of bet365 tennis bet has fully radiated to the government、Social institutions、Publishing organization、Publishing Market、Edit、Translator, etc.。To this，It is necessary to integrate different communication entities to form coordinated linkage。In addition，You can also use Chinese-Western cooperation and crowdsourcing translation models，Spread Chinese cultural bet365 tennis bet through "borrowing words to speak" and "borrowing boats to go to sea"，Comprehensively enhance the right to speak of Chinese culture。

Culture is an important force for national survival and development，Cultural self-confidence is the foundation and symbol of national rejuvenation。General Secretary Xi Jinping pointed out，“The excellent traditional Chinese culture is the cultural root of the Chinese nation，The ideas contained in it、Humanistic spirit、Ethics，Not only the core of our Chinese thoughts and spirit，It is also of great value in solving human problems”。We must strengthen our cultural confidence and independent bet365 tennis bet，Proactively promote Chinese culture，Promote Chinese cultural bet365 tennis bet，Strive to realize the vision of a community with a shared future for mankind that features "harmony without uniformity" and "shared beauty and beauty"。

(This article is a major project bet365 tennis bet National Social Science Fund "Research on the Original Contribution and World Significance bet365 tennis bet Thought of a Community with a Shared Future for Mankind from the Perspective of Historical Materialism" (20&ZD026) phased results)

(The author is a doctoral candidate at the Graduate School of Xi’an International Studies University、Lecturer, School of Humanities, Gansu Agricultural University；Professor, Center for Translation and Introduction of bet365 tennis bet Ethnic Literature, Xi’an International Studies University)