External communication is a cross -cultural communication activity using language and translation as a medium，Its essence is a kind of discourse practice。In the background of globalization，"Soft Power" has become an important content of national competitiveness。Cultural self -confidence is the high recognition and conscious adherence of cultural main body for the national culture，Highly consistent with the right to speak with the culture。Chinese excellent traditional culture is an important part of Chinese culture，The collective memory and value identity of the Chinese nation precipitated，It is a cultural gene and mental motivation for the continuation of the Chinese nation to continue development。Self -confidence in Chinese excellent traditional culture can provide spiritual motivation for spreading Chinese culture，The idea of ​​presenting the excellent traditional Chinese culture through discourse is an important basis for realizing cultural identity。Cultural self -confidence is a prerequisite for improving the right to cultural discourse，The improvement of cultural discourse rights will also in turn promote cultural self -confidence。We must strengthen cultural self -confidence，Actively strengthen the international communication of Chinese culture，Contributions to the cultural discourse system with Chinese wisdom。Bet365 app download For this，It can be expressed from Chinese cultural discourse、discourse platform、discourse subject, etc.，Actively enhance Chinese cultural discourse rights，Improve the spread of Chinese cultural discourse。

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Chinese culture accumulation deep，、Nourishment、To solve the relationship between the relationship between man and nature，With worldwide universal significance。Chinese cultural classics contain rich cultural value and thinking essence，Far broadcast overseas。Laozhuang Confucius and Meng Zen is always prosperous in international communication，Classical poetry continuously re -translated and repeated translation。but but，The international communication scale and scope of the traditional historical collection are relatively narrow，Not yet formed an independent cultural discourse system。Taking the spread of Confucianism in the excellent traditional culture of China，Confucianism covers people、Society、Country、The philosophy of the world，Welcome to overseas scholars，Has going to the world to become an important topic for overseas Sinology research。but，Confucian culture advocates the moral ethics and the way of the world of moral ethics and the way of life，Meaning abstraction deep Austria，Caused a certain interpretation difficulties，Coupled with the personalized interpretation of different translator，Make the interpretation content in a certain chaotic state。Face such problems，We need to refine cultural discourse with Chinese characteristics，Perform creative transformation Bet365 app download and innovative development，The concept and category of interpreting Chinese culture with international and foreign international expressions，Enhance international recognition，Expand the radiation range and influence of the discourse system。

The content of the discourse is the core element of the right to speak。Chinese excellent traditional culture covers the literary history, history, phylogen, agricultural medicine，Sales Clear，Condensing the collective wisdom of the Chinese nation，full of philosophy。But the expression and meaning of ancient text，It is easy to bring a certain understanding of obstacles to international readers and even translators。Chinese excellent traditional cultural discourse can change the words of the traditional text text language.，Innovative words expression system。Pay attention to the multi -mode super -text form that the reader accepted，It can provide broad communication space for the discourse content of the excellent traditional culture of China。For example，You can adopt pictures、Video、Audio and other hyper -text forms，Innovative interpretation of the original meaning，Show in a vivid and interesting expression。

　　Expand the multi -dimensional dialect platform

Published as a discourse，The discourse platform is the channel and medium of discourse spread。The discourse platform follows discourse audience and discourse effect，is an important part of determining the performance of discourse。Channel or medium of Chinese cultural discourse communication，It is often a traditional discourse platform such as translation books publishing.bet365 live casino games 。This traditional platform will restrict the coverage of overseas audiences。The international communication of Chinese culture should change the traditional single way，Make full use of modern communication technology，Create the "Rong Media" discourse platform。and，You can use foreign people and personal communication platforms abroad，Create a "soft" cultural communication environment，Create a "export -oriented" cultural discourse platform with the popular way of spreading people around the world，Increase the audience of Chinese culture。

With the new and moonlight of the communication technology，Relying on traditional broadcasts、Newspaper、TV discourse spreads its audience、The shortcomings covering the narrow area are increasingly obvious。For this，You can use digital technology，Integrate network dissemination and construct a "melt media" discourse platform，At scale、Expansion of discourse power in the audience and regions。other，You can also use some self -media platforms，Non -border mobile communication that realizes Chinese cultural discourse，Show the vitality of Chinese culture。

　　Integration Linking discourse subject

International discourse transmission uses language and translation as a medium，Mainly interprets the discourse through the translator of "Commander"。International Communication of Chinese Culture，Not only heterogeneous language conversion，More important is cultural translation。Many terms in Chinese culture、Concept、The ideological system has a certain uniqueness，Vocabulary and cultural vacancies often appear bet365 best casino games in the translation。and，Chinese pay attention to intention，Open semantics，Translators to move hard -set interpretation will cause misunderstandings from overseas audiences。Translation talent as the main body of the discourse team，It should break the discipline barrier，Fusion language、Culture、History and other multidisciplinary knowledge，International discourse power to improve Chinese culture。other，Translation Publishing Agency should actively understand the publishing agency for overseas markets、Publishing mechanism and reading psychology and preferences of overseas readers，Expand Chinese cultural discourse communication with excellent translation works。

"Who's spread" is the key to solving the smooth entering Chinese cultural discourse。The main body of the discourse is heavily in the spread of Chinese cultural discourse。In the past Chinese cultural classics foreign translation，It is mainly borne by Western Sinologists and Chinese scholars。Chinese translators when translating the excellent traditional Chinese culture，I often do not understand the reading preferences of overseas discourse audiences，cannot effectively stimulate the audience's emotional connection and emotional resonance，The international recognition of the discourse is greatly reduced。More importantly，Publishing and distribution of translations of all -media era has decomposed the concept of translator in the traditional sense，The subject of the discourse has been fully radiated to the government、Social Agency、Publishing Bet365 lotto review Agency、Publishing Market、Edit、Translator, etc.。For this，To integrate different communication subjects to form a collaborative linkage。other，You can also use Chinese and Western cooperation and crowdsourcing translation mode，Display Chinese cultural discourse through "Borrowing Borrowing" and "Borrowing Ship"，Comprehensively enhance Chinese cultural discourse rights。

Culture is an important force for national survival and development，Cultural confidence is the foundation and logo of national rejuvenation。General Secretary Xi Jinping pointed out，"The excellent Chinese traditional culture is the cultural root of the Chinese nation，The ideological concepts it contains、Humanities、Moral specifications，Not only the core of our Chinese thought and spirit，It also has important value to solve human problems "。We must strengthen cultural self -confidence and discourse independent position，Actively promoting Chinese culture，Improve the right to speak Chinese culture，Efforts to realize the "harmony", "beauty and the United States", the human destiny common body vision。

(This article is a major project of the National Social Science Foundation "The Research on the Original Contribution and World Significance of Human Destiny Community in the History of Materials" (20&ZD026) Pharmaceutical results)

(The author is a doctoral student in Graduate School of Xi'an Foreign Studies University、Lecturer of the School of Humanities at Gansu Agricultural University; Professor of the Chinese Minority Literature Translation Research Center of Xi'an University of Foreign Languages)