buzzwords are real -time things that people have paid attention to during a period、Sensitive assembly,Gathering dynamic changes and innovation methods of language development,Public opinion hotspots and development direction of public opinion in society,Reflection of the people's group emotions and spiritual pursuit,Core theme and value orientation of condensing culture。The earliest inventory of the buzzword was the journal "Bite the Word",The top ten buzzwords in 2008 were announced for the first time: "cottage", "thunder", "囧", "and" "not abandoning or abandoning", "lipstick effect", "turning point", "otaku house girl", "not tossing", "If you are not honest, you must not disturb your good. "。,The inventory of buzzwords has been continuing。The top ten buzzwords in 2022 are: "Li Li、Yong Ying forward "" Chinese -style modernization "," new track "," big white "," fireworks "," ceiling "," hand -control "," ice cream assassin "," mental internal consumption "," immersive "。During 15 years,Episodes have changed from multiple angles。buzzwords are mirrors to reflect the characteristics of the era,From the mirror of buzzwords, you can see the changes in national image and people's style。
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The constitution of the top ten buzzwords in 2008 is the old word derived Bet365 app download Xinyi (1)、Old word conversion (1)、New Words (1)、Old words (4)、Foreign Words (2)、New Words New Form (1); 2022 Top Ten Episodes Constituted Methods include Old Words and New Constitution (4)、Old word conversion (1)、Old words derived Xinyi (5)。Both comparison,Two obvious changes can be seen: Foreign words and new words have decreased、Old words directly in use decreased。
The decline in the popularity of foreign words and new words reflects the powerful capability of Chinese,At the same time, it also reflects my country's increasing cultural self -confidence。When a new social hotspot、Economic Trends、When the ideological point is generated,New vocabulary medium is needed to express。Chinese characters have strong group words,Through the new structural combination,can produce new words to undertake new semantics,Basically, you don't need to use foreign words。Therefore,More than 3,000 Chinese characters are familiar with ordinary people,can cope with most areas。Compared with,English commonly used vocabulary is several times or even dozens of times of Chinese。Economics of Chinese、Energy production,Reading Introduction、Forming cultural characteristics has natural advantages。Language is not only a tool for communication,It is a carrier of culture,It is also a manifestation of the comprehensive strength of the country。Express new hotspots in the way of new words and new righteousness,It reflects the people's deep emotions of Chinese,bet365 live casino games reflects the Chinese story for Chinese、Confidence that communicates with the world。
Decrease directly along the popularity of old words,Reflected Chinese -rich rhetoric and flexible vocabulary,At the same time, it also reflects my country's vibrant cultural creation vitality。In the top ten buzzwords in 2022,Each word has certain ingenuity and new ideas。For example,"ceiling" metaphor is high; "big white" borrows the epidemic prevention and control personnel wearing white protective clothing; "control" expands the range of use,People、All things can be controlled。These ingenious claims without losing their own righteousness,Make a humorous and clever words environment。"Innovation" is one of the keywords of national strategic deployment in recent years,There is a large amount of soft power in the current international environment,Cultural creativity is an important element in soft power,"Innovation" is the source of stimulating cultural creativity。
Changes in the source
The top ten buzzwords in 2008 are derived from dialects (1)、Network Forum (2)、mainstream media (2)、TV drama line words (1)、Foreign Words (2)、Mathematics term (1)、Film name (1); Top Ten bursts in 2022 are derived from mainstream media (3)、Animation characters (1)、Title of the College Entrance Examination (1)、Network Forum/Short Video Platform (5)。Both comparison,The most obvious change is: from the TV series、The vocabulary of the movie decreases,The vocabulary ratio from bet365 live casino games the Internet has increased sharply; at the same time,The network platform becomes more diversified,Short video platform has a trend of dominating position。
This change is a direct manifestation of the results of the national network construction。Once,Film and television works line occupies an important position in buzzwords,Such as "not bad money" in 2009, "Snail House" and "Yuanfang in 2012,What do you think of ",From the Spring Festival Gala sketches and TV series,In the past three years, there are no figures related to the vocabulary of film and television works in the buzzwords。Information era,Network is a bridge to communicate the world,is the motivation to promote social development,Construction of "Network Power" has become a national strategy。In this background,The people’s pastime and communication forms quietly change,The influence of TV media has decreased sharply,Social software with it、The rise of the short video platform。As of June 2023,The scale of netizens in my country reaches 1.079 billion people,Internet penetration rate reaches 76.4%,The Internet has become the public to get information、Important channels for communication。Niche attributes of online language are diluted,The boundary between the popular culture becomes more and more blurred。There are reasons to speculate,In the future buzzwords, we will see more and more vocabulary from the Internet。This is the best label for my country's Bet365 app download network construction to gradually mature。
Changes of the Event kernel
Each buzzword is condensed with an event,Behind the group of the group's words and collective emotions。During 15 years,Event of the Emerald Copycore and the collective psychology of the people have undergone a series of changes。In the top ten buzzwords in 2008,5 related to social hot issues,3 related to psychological analysis,2 Two one related to emotional venting。In the top ten buzzwords in 2022,5 related to social hot issues,3 and politics、Policy related,2 related to psychological analysis。
From the type of core kernel,A clear change is the popular position of emotional vent (such as "thunder" and "囧").、The policy -related term replaced,Of course, there are "Bite and Chewing characters". In accordance with the consideration of the principle of norms,But it cannot deny that the public has improved the sense of responsibility after experiencing the experience of the Internet world from disorder to orderly development。With the continuous growth of the scale of self -media users,In the era of merging media,Everyone can be the main body of the media,All need to assume social responsibility in media communication,The purity of maintaining Chinese is one of the social responsibility。Lack of ideological core、Copy imitations of painting scoop -type scoop,Perhaps it is possible to set off a carnival formed by the formation of mainstream culture,But this kind of carnival is destined not to last long (such Bet365 lotto review as "thunder" and "囧" in the moment it is difficult to find figures),Only when the buzzwords that really fall into the people's lives will have a long vitality。This change in the event kernel,Show the awakening of the public's social responsibility when spreading information,The active pursuit of the good ecology of creating Chinese and media。
From the specific performance of social hot issues in the event kernel,The "Cottage" in 2008 and the "Fireworks Qi" in 2022 form a set of interesting comparisons。The popularity of "cottage" originated from electronic products such as family workshop -type manufacturers imitation mobile phones,At the beginning of popularity, bears a negative evaluation almost one side,Because cottage products are often and deceive、Inferior、Invading intellectual property linked。More than ten years later,"Fireworks Qi" labeled with "grounding gas" and "folk vitality" was sought after,Become a new motivation for promoting social development。"Fireworks Qi" and "Cottage" are related to the people,The treated treatment is very different,This comparison is inseparable from the influence of society、The transformation of the precipitated heart。Return to the original pursuit of the people and the country,Simply、The warm lifestyle is admired,This is the confidence brought by the rapid development of the country,It is a manifestation of the style of the great country and the temperature of governing the country。
(The author is a lecturer at the School of Literature of Suzhou University; Professor of Suzhou University School of Arts)
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