Abstract:bet365 Play online games funding has shifted from power control to contract regulation，Governance innovation is an inevitable requirement to comply with bet365 Play online games contract regulations。Promote effective management of bet365 Play online games funds，The attributes of bet365 Play online games contracts should be clarified，But characterize it as an administrative contract、Civil contract or combination contract，It is difficult to solve the problem of bet365 Play online games funding management。Overview of the nature of bet365 Play online games contracts，Position it as a public-private fusion contract，Concerning the characteristics of bet365 Play online games relationships behind the contract and the evolution of bet365 Play online games contract regulations。The regulation of bet365 Play online games contracts should follow the legal order of bet365 Play online games freedom，Construct a functional regulatory model that is compatible with the attributes of the contract，Create an innovative system for functional regulation of bet365 Play online games contracts。Institutionalization of functional regulations on bet365 Play online games contracts，It is necessary to add non-consensual elements that are also binding，The desired elements should be recreated，Form content system、Clear logic、A normative system with clear rights and responsibilities。Thus, functional regulation is used as a connecting bridge between contract regulation and governance innovation，Promote the modernization of the bet365 Play online games funding management system and governance capabilities。

　　Keywords:bet365 Play online games contracts, functional regulations, bet365 Play online games funding, public-private integration, governance innovation

Author Hu Ming，Professor of School of Law, South China University of Technology (Guangzhou 510006)。