Abstract:Answer why Bet365 app download research continues to be popular，Need to sort out the evolution of Bet365 app download research，Reflect on its social context from a historical perspective、Media environment、Interaction and connection between changing times。The key factor in the rise of Bet365 app download comes from the combined efforts of multiple subjects: the rise of platform technology capital、Policy orientation and the subjectivity of fan groups，They all laid the foundation for the integration of Bet365 app download from niche culture to mainstream culture。On top of this，The fan base has expanded to a huge scale，Have high organizational skills、Internet community with action and influence，The cultural politics of traffic and the cultural politics of circles are deeply tied to many current social issues，Refresh mainstream society and academia’s perception of Bet365 app download and fan communities in both positive and negative aspects。The study of Bet365 app download arises from social issues，Recently showing a research development trajectory from expropriation to governance。Contemporary research on Bet365 app download in China should emphasize the complex socio-political and economic structure behind the text。

　　Keywords:Bet365 app download Platform rice circle Governance Symptoms

　　AuthorZhu Lili，Professor, School of Journalism and Communication, Nanjing University (Nanjing 210023)。