December 7, 2016，Proposed by the "Thirteenth Five-Year Plan for Tourism Development" issued by the State Council，Open cooperation、Building a new pattern of tourism opening，Implementing the tourism diplomacy strategy，Giving tourism the historical mission of “actively cooperating with the country’s overall diplomatic strategy”。Russia is China’s most important comprehensive strategic partner，“The relationship between countries lies in the mutual friendship between people”，Dating between people needs to be based on mutual app bet365 download identity，Therefore，China and Russia attach great importance to app bet365 download exchanges。Currently，The Sino-Russian app bet365 download cooperation mechanism has been launched，The cooperation content includes China and Russia co-hosting theme years、Film festival and other national projects，Also includes cross-border sports events、Festival activities and other non-governmental exchange projects。The Sino-Russian border is the gateway for mutual development between the two countries，It is also an important link between folk app bet365 download exchanges。Under the current international situation，China-Russia cross-border tourism cooperation needs to change the traditional model of "tourism as a stage and economic and trade drama"，Cooperative development of cross-border app bet365 download tourism projects，Enhancing mutual app bet365 download identity between Chinese and Russian people。

Border towns are important nodes in Sino-Russian tourism diplomacy。Since the two parties established a comprehensive strategic partnership，The Chinese and Russian governments actively carry out a series of app bet365 download diplomacy activities，And achieved remarkable results。But，The app bet365 download identity of the people of the two countries needs to be improved。Currently，Chinese and Russian news media focus on the economic and political dynamics of both sides，Lack of app bet365 download coverage；Although each other holds film festivals，But Chinese and Russian film and television works are still not well-known；Although actively expanding the scale of studying abroad、Increase financial support for studying abroad，But China and Russia are not among the top choices for young people from both countries to study abroad。The reason，Although Russia geographically spans the Eurasian continent，But culturally, it has deep roots with Western Europe，Chinese culture belongs to the East Asian app bet365 download circle，The social structure of the two countries、Etiquette and customs、There are significant differences in values ​​and concepts。In addition，app bet365 download dissemination is inseparable from large-scale movement of people，And stable and frequent app bet365 download exchanges。But，Limited use of Russian and Chinese，The app bet365 download center of Russia is located in its European region，China’s app bet365 download centers are concentrated in inland cities，The app bet365 download communication between the two countries must not only overcome language barriers，We still have to overcome the huge distance in space。

In this context，app bet365 download towns have unique advantages in fulfilling their tourism diplomacy mission。First，app bet365 download navigation between the two countries is open、Commerce、Intermarriage has a long history，There are a large number of app bet365 download residents who are proficient in Russian/Chinese，Frequent exchanges between app bet365 download residents、Interoperability，His eating habits、Aesthetic preference、Interaction of architectural styles，Traditional Chinese medicine therapy centers such as scraping and cupping are very popular among Russian people at the app bet365 download。Secondly，Under the framework of “One Belt, One Road”，China-Russia app bet365 download trade has grown significantly，Cross-app bet365 download traffic conditions have been greatly improved。Nationally，Russia ranked ninth in terms of China’s exports of goods to major countries and regions in 2019；As far as app bet365 download port towns are concerned，Russia has always been the number one international trading partner。Under the framework of “One Belt, One Road”，Sino-Russian cross-app bet365 download transportation develops rapidly，It has been effectively solved that the ports of the two countries face each other across the river、Bottleneck problem of sailing suspension in winter。With the completion of the Tongjiang China-Russia cross-river railway bridge in June 2019，The China-Russia Heilongjiang Bridge was closed at the end of November 2019，In the future, the customs clearance capacity of people and goods on the Sino-Russian app bet365 download will be greatly improved。In summary，The historical origins of Sino-Russian app bet365 download towns、Economic drive、Convenient transportation，Have the ability to spread excellent Chinese culture、Outstanding advantages in enhancing the influence of Chinese culture，should become an important node in developing tourism diplomacy with Russia。

Aiming to enhance app bet365 download identity。Depending on the difficulty of crossing the border、The similarity of social culture between the two countries、Three indicators of the strength of cross-border tourism connections，The border area between the two countries can be divided into alienation types、Coexistence type、Interdependent、Four types of integrated types。Alienation type refers to the border area between the two countries having no cross-border contact、Lack of economic penetration，The reason is mostly attributed to war conflicts、Political differences、Nationalism、Ideology、app bet365 download and racial differences, etc.。Coexistence type refers to the fact that there is no open conflict on the border between the two countries，But obstacles hindering cross-border cooperation between the two sides still exist，i.e. emotional disorder、Irregular state border status and processes。Integrated refers to border areas where barriers to international trade and international social relations have disappeared，People present in the border areas of both sides、Goods、Intensification and free flow of services and capital，The reason is mostly that neighboring two countries have been included in the integration process by joining international or supranational organizations。

In view of the fact that there is no open conflict on the Sino-Russian border、No boundary dispute exists、Not included in the integration process，The border towns between China and Russia are interdependent，That is, maintaining mutual relationships and interactions，Need to actively develop cross-border cooperation，Reinforce personnel、Flow of goods and capital。Therefore，The Sino-Russian border has a realistic basis for cross-border cooperation。Given the importance of borders to the mission of tourism diplomacy，The goal of cross-border app bet365 download tourism cooperation between China and Russia should be to enhance mutual app bet365 download identity。

Improve app bet365 download identity，Establish a cross-border collaboration mechanism。It’s worth noting，Border towns are important gateways for the country to open up to the outside world，Also often on the fringes of a country’s economic and app bet365 download development。Today，Whether it is Northeast China，Or the Russian Far East，All are facing relative backwardness in economic development、The problem of slow progress in the app bet365 download industry。Therefore，Although cross-border app bet365 download and tourism cooperation between China and Russia is mutually beneficial，But the implementation effect depends on whether the following three problems can be effectively solved，The project theme of cross-border app bet365 download tourism cooperation、Spatial pattern and collaboration mechanism。

First，The project theme should take into account both regional culture and national culture，Promote people’s app bet365 download identity with each other。Take Northeast China as an example，Currently，Heilongjiang、Jilin、The themes of border app bet365 download tourism products in the Inner Mongolia Autonomous Region highlight regional app bet365 download characteristics，That is, ethnic minority customs and Russian exotic customs，Failed to fully demonstrate the charm and confidence of China’s excellent traditional culture and modern culture in the tourism project design process，Mostly a temporary novelty from a small border town、Street selling of exotic goods。Future，China-Russia cross-border app bet365 download tourism cooperation needs to pay attention to the national app bet365 download connotation of tourism projects and the app bet365 download characteristics of China and Russia。For example，The design of ice and snow app bet365 download tourism products can be integrated into the literary works of the two countries、Art performance、Sportsmanship、Medical techniques、Diet and health care、Entertainment and Fashion、Clothing and apparel、app bet365 download elements such as home architecture；Cross-border self-driving tour product design can be integrated into mutual trade、Jiejiang Shipping、China-Russia Bridge、Cross-border love、Immigration, relocation and other factors，Showing the characteristics of Sino-Russian border culture。At the same time，Add app bet365 download communication links as appropriate，Guide tourists to experience its app bet365 download connotations by participating in tourism activities，Enhance Chinese and Russian tourists’ understanding and recognition of each other’s cultures。

Secondly，Port towns should be used as nodes，Form a "single point connection、Highlights、The spatial pattern of “provincial capital linkage”。Currently，Heilongjiang、Jilin、There are many water transportations on the Sino-Russian border in Inner Mongolia Autonomous Region、Road and railway ports，Consider using the original old road for road reconstruction，Use the villages along the route、Construction of highway stations such as B&Bs，Building strip corridor tourist routes，Connecting multiple scattered port towns。Relying on Suifenhe、Heihe、Manzhouli、Hunchun and other key border ports，Utilize the free trade pilot zone policy，Accelerate the development of cross-border self-driving travel industry system。At the same time，Leverage the linkage effect between port towns and provincial capitals，Leverage the information flow and logistics advantages of the provincial capital as a regional economic and app bet365 download center，And its competitive advantages in gathering app bet365 download resources and creative talents，Develop high-quality cross-border app bet365 download tourism cooperation projects。

Finally，Understanding the institutional differences and humanistic differences in the border areas between China and Russia，Establish a good cross-border collaboration mechanism。China’s port towns to Russia belong to each province/autonomous region，The administrative management system is the same。But，Russia’s port towns to China belong to Zabaikal Krai、Khabarovsk Territory、Primorsky Territory、Amur Region、Jewish State、Sakhalin Region、Different administrative regions such as Chita Prefecture，Regions adopt the "Constitution of the Russian Federation" to clarify the division of administrative and financial rights between local and federal authorities。System differences lead to poor project financing in border towns between China and Russia、Industry Management、Enterprise operation efficiency、Maintenance of market order、There are significant differences in terms of consumer rights protection。This means that successful cases of cross-border cooperation between China and Russia’s port towns cannot simply be copied to cross-border app bet365 download tourism cooperation projects in other towns。Not only that，The app bet365 download differences in the border areas between the two countries also deserve attention。People in China and Russia lack sufficient knowledge of each other’s traditional and contemporary cultures。Therefore，The success of China-Russia cross-border app bet365 download tourism cooperation，It’s not about establishing regular meetings、Collaboration mechanism for targeted communication，It depends on whether the coordination mechanism can overcome various obstacles caused by the differences in the systems between the two countries，Can both parties enhance their understanding and recognition of each other’s culture。

(This article is a phased result of the Heilongjiang Province Philosophy and Social Science Research Planning Project "Research on Cross-app bet365 download Tourism Cooperation in the app bet365 download Areas of Heilongjiang Province with Russia" (18GLE470)

(The author is a professor at the School of History, Culture and app bet365 download, Heilongjiang University)