Enhance cultural identity actively carry out cooperation
October 30, 2020 08:05 Source: "China Social Sciences" Journal of Social Sciences, October 30, 2020th, Issue 2037 Author: Zhang Limei

December 7, 2016,The "Thirteenth Five -Year Plan" Tourism Development Plan issued by the State Council is proposed,Open cooperation、Construct a new pattern of tourism opening,Implementing tourism diplomatic strategy,Gives the historical mission of "actively cooperating with the overall national diplomatic strategy"。Russia is China's most important comprehensive strategic collaboration partner,"The diplomatic relations between the country lies in the blindness of the people",Men's blind date needs to be based on the cultural identity of each other,So,China and Russia attach great importance to cultural exchanges。Current,China -Russia humanities cooperation mechanism has been started,The content of its cooperation includes the year of China -Russia's interoperability theme、Film Festival and other national projects,It also includes cross -border sports events、festival activities and other civil exchange projects。The Sino -Russian border is a portal developed by the two countries,It is also an important bond for folk cultural exchanges。Under the current international situation,Sino -Russian cross -border tourism cooperation needs to change the traditional mode of "tourism and Taiwan economic and trade drama",Cooperative development of cross -border cultural tourism projects,Enhance the cultural identity of the Chinese and Russian people。

Border town is an important node of China -Russia tourism diplomacy。Since the two parties have determined the comprehensive strategic collaboration partnership,Government of China and Russia actively carried out a series of cultural diplomatic activities,and achieved significant results。but,The cultural identity of the people Bet365 lotto review of the two countries needs to be improved。Current,Sino -Russian news media focuses on the economic and political dynamics of both parties,Cultural reports are small; although the interior film festival,But the popularity of China -Russia's film and television works is still not high; although actively expand the scale of studying abroad、Increase support for study abroad,But China and Russia are not preferred to study abroad in the two countries。Reasons for the reason,Although Russia spans Eurasia geographically,But the cultural origin and Western European source are quite deep,and Chinese culture belongs to the East Asian Cultural Circle,Social structure in the two countries、etiquette customs、There are significant differences in the concept of value。In addition,Cultural communication is inseparable from large -scale personnel flow,and stable and frequent cultural exchanges。but,Russian and Chinese use is limited,Russian Cultural Center is located in its European region,and the Chinese Cultural Center concentrated in inland cities,Cultural communication of the two countries must not only overcome language barriers,Also overcome the distant space distance。

In this background,Border town has unique advantages in performing tourism diplomatic mission。First,Navigation of the Border between the two countries、Business、Marriage has a long history,Number of border people in rough Russian/Chinese,Frequent exchanges between the border people、Is there any interoperability,Its eating habits、Aesthetic preference、Architectural style affects each other,Scraping cupping and other traditional Chinese medicine physiotherapy museums are favored by the Russian people at the border。Next,Under the "Belt and Road" framework,Sino -Russian border trade has increased significantly,Cross -border traffic conditions have improved significantly。For the whole country,Bet365 lotto review In 2019, China ranked ninth to Russia exports in major countries and regions;,Russia has always been the top international trade partner。Under the "Belt and Road" framework,Sino -Russian cross -border traffic rapid development,It has effectively solved the port between the two countries across the river、Bottleneck problems of mantra in winter。With June 2019 Tongjiang -China -Russia Cross -Railway Bridge through,At the end of November 2019, China -Russia Heilongjiang Bridge He Long,In the future, the customs clearance capacity of the Sino -Russian border will increase significantly。To sum up,Sino -Russian border town in historical origins、Economic Drive、Convenient traffic,With the spread of China Excellent Culture、The prominent advantage of enhancing the influence of Chinese cultural influence,It should be an important node to develop tourism diplomacy for Russia。

Targeting cultural identity as the goal。According to the difficulty of crossing the border、Similarity of the border social culture of the two countries、Three indicators of cross -border tourism links,The border areas between the two countries can be divided into alienated type、Coexistence、mutual dependent type、Integrated four types。Alien type refers to no cross -border contact between the border areas of the two countries、Lack of economic permeability,The reason is mostly attributed to war conflict、Political differences、Nationalism、Ideology、Culture and race differences, etc.。Coexistence means that although there is no public conflict between the borders of the two countries,But the obstacles that hinder the cross -border cooperation between the two parties still exist,is emotional disorder、Irregular national border position and process。Integrated type refers to the border area where international trade barriers and international social relationship disorders have disappeared,Persons' personnel in the border bet365 live casino games areas of both parties、Cargo、The intensive and free flow of service and capital,Most of the reasons are that the two countries are incorporated into the integration process due to joining international or super national organizations。

Given that there is no open conflict on the Sino -Russian border、No border dispute、Not incorporated integrated process,Sino -Russian border town belongs to interoperability,That is to maintain interconnection and interaction,Need to actively develop cross -border cooperation,Strengthen personnel、Cargo and capital flow。So,Sino -Russian border has a realistic basis for conducting cross -border cooperation。In view of the significance of the border's mission to travel diplomatic,Sino -Russian cross -border cultural tourism cooperation should be aimed at enhancing each other's cultural identity。

Improve cultural identity,Establish a cross -border collaboration mechanism。It is worth noting that,Border town is an important portal for the country to open to the outside world,It is also often the edge of the country's economic and cultural development。time to this day,Whether it is Northeast China,Still the Far East of Russia,All facing relatively backward economic development、Slow problems of the cultural industry process。So,Although China -Russia cross -border cultural tourism cooperation cooperation and mutual benefit,But the implementation effect depends on whether it can effectively solve the following three problems,The project theme of cross -border cultural tourism cooperation、Space pattern and collaboration mechanism。

First,The theme of the project should take into account regional culture and national culture,Improve the cultural identity of the people。Take Northeast China as an example,Current,Heilongjiang、Jilin、The theme of the border cultural tourism products of Inner Mongolia Autonomous Region all highlights regional cultural characteristics,That is the ethnic minority customs and the exotic Bet365 app download style of Russia,Failure to fully show the charm and confidence of China's excellent traditional culture and modern culture during the design of the tourism project,Most of them are fresh at the small town of the border、Sales next to the streets of exotic goods。Future,Sino -Russian cross -border cultural tourism cooperation needs to pay attention to the national cultural connotation of tourism projects and the cultural characteristics of China and Russia。such as,Ice and Snow Cultural Tourism Product Design can be integrated into the literary works of the two countries、Art performance、Sports Spirit、Medical Techniques、China -Russia Bridge、Entertainment Fashion、clothing and clothing、Home Architecture and other cultural elements; cross -border self -driving travel product design can be integrated into mutual market trade、Jiejiang Shipping、China -Russia Bridge、Transnational Love、A variety of elements such as immigration relocation,Show the characteristics of Sino -Russian border culture。At the same time,Add cultural communication link as appropriate,Guide tourists to experience its cultural connotation through participation in tourism activities,Enhance the understanding and identification of Chinese and Russian tourists for each other。

Next,Should be used as a node at the port town,Form "single point connection、Key highlights、Provincial Capital linkage "spatial pattern。Current,Heilongjiang、Jilin、Many Sino -Russian border distribution of the Inner Mongolia Autonomous Region many water transport、Highway and railway port,You can consider using the original old road to implement road reconstruction,Use the villages along the line、B & B and other construction highway stations,Construction of tourist lines with -like corridors,Multiple port towns connected to scattered distribution。Relying on Suifenhe、Black River、Manzhouli、Hunchun and other key border ports,Policy of using the Pilot Free Trade Zone,Accelerate bet365 live casino games the development of the cross -border self -driving tour industry system。At the same time,Give full play to the linkage effect of port town and provincial capital cities,With the help of the provincial capital as the information flow and logistics advantage of the regional economic and cultural center,and its competitive advantage of gathering cultural resources and creative talents,R & D high -quality cross -border cultural tourism cooperation project。

Last,Understand the institutional differences and humanistic differences in the border areas of China and Russia,Establish a good cross -border collaboration mechanism。China is affiliated with the provinces/autonomous regions of China,The same administrative management system is the same。but,Russia's town to China Port belongs to Wai Baikal Frontier、Habarovsk Wedneys、Binhai Wedneeper、Amur Prefecture、Jewish Prefecture、Sahalin Prefecture、Chetzhou and other different administrative districts,Each district clearly clarifies the division of local and federal rights and financial powers through the "Russian Constitution"。System differences have led to the financing of China -Russia border towns in project financing、Industry Management、Enterprise operation efficiency、Market order maintenance、There are significant differences in the maintenance of consumer rights and interests。This means that the successful cases of cross -border cooperation between China -Russia port town cannot be simply copied to other cities and cities' cross -border cultural tourism cooperation projects。Not only that,Humanities in the border areas of the two countries are also worthy of attention。Chinese and Russian people lack sufficient cognition for each other's traditional culture and contemporary culture。So,Sino -Russian cross -border cultural tourism cooperation is successful or not,Is not to establish regular meetings、Collaborative mechanism for directional communication,bet365 live casino games and whether its collaborative mechanism can overcome the various obstacles formed by the differences between the system differences of the two countries,Can the understanding and identity of the two sides of the two sides of the two parties。

(This article is the "Research on Cross -border Tourism Cooperation for Russia's Border Region" (18gle470) in Heilongjiang Province in Heilongjiang Province Philosophy and Social Science Research Planning Project

(The author is a professor at the School of History and Culture Tourism, Heilongjiang University)

Editor in charge: Changchang
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