The 1960s，Public diplomacy This term appeared in American politics for the first time。Public level as a diplomatic work，Public diplomatic refers to behavior (such as government、Institution、Group、Personal, etc.) Mobilize foreign public participation，To enhance mutual understanding、diplomatic activities that improve the international environment and reach specific expected goals。Visible，Public diplomacy is related to people from all over the country，Not just a government behavior。

China's public diplomacy research starts for more than ten years，To tell the world a good Chinese story，Promote the in -depth exchanges of Chinese and foreign culture，steadily enhance my country's international influence and shape a strong national brand，Domestic universities need deepening public diplomatic research and practice，And the public must also know and actively participate in it。With this purpose，July 2022，Shanghai Public Diplomacy Research Institute teamed up with Shanghai People's Publishing House to launch the first domestic "public diplomatic translation"，Among them, the new book "Public Diplomacy: Public Diplomacy: Foundations bet365 Play online games for Global Engagement in The Digital Age Age Age Age Age )，Due to the complete content architecture、Based on history and emphasize interdisciplinary analysis、Follow the influence of contemporary digital social media、Cases Choose a wide range of countries、Pay attention to the characteristics of Chinese cultural measures，After publishing, they have received extensive attention from experts and scholars and news media at home and abroad。

This book not only summarizes listening in classic public diplomacy、Initiative、Cultural Diplomacy、Education Exchange and Five basic elements of international broadcasts，and also systematically comprehensively sort out the two new forms of national brands and partnerships that emerged in the new century。The author targets the above five basic elements，Define first and briefly outline its history，Then explain the cases of success or failure in the practice of ancient and modern diplomatic practice，Summarize the lessons from it。Although these elements have different priority levels，and in the direction of information flow、Vermitting sources and time spans difference，But in diplomatic practice, it is necessary to combine the policy to evaluate its effect and avoid taking care of each other。During the public diplomacy,，A single department or the country seeks their respective development goals. It is common，But the author emphasizes，Different countries should uphold the spirit of cooperation when dealing with global bet365 Play online games issues。Especially in recent years，The challenges brought by climate change and epidemic make people realize，Many issues are by no means the power of one country can deal with。Comparative thing is，The author not only gives lessons through specific cases and makes suggestions，The ideal step for designing ideals for multiple public diplomatic elements，and formulate basic specifications for contemporary people to participate in public diplomacy，Therefore, it greatly enhances the operating and practicality of public diplomatic theory。

This book emphasizes the role of history，Also attach great importance to analyzing from the perspective of interdisciplinary。Thanks to your professional background and rich diplomatic experience，The author discusses the five basic elements and national brands and partnerships of public diplomacy，Especially pay attention to learning lessons from a historical perspective，The overall review of history、Based on the present、Looking forward to the future research ideas。No matter how the times develop、How to innovate technology，None of the importance of history in global public diplomacy。At the same time，The author attaches great importance to cross -disciplinary perspectives in the analysis，Always international relations、Communication、The latest achievements in the fields of psychology are closely integrated with public diplomatic practice。For example，The author absorbs the research results of psychology when discussing the two basic elements of listening and initiative，Bet365 app download Repeatedly emphasized people to live in perception and emotional limitations to produce social and cognitive bias (such as ostrich prejudice、Confirm the deviation, etc.)，and the various effects generated by this (such as endowment effect、Halo effect)，How to overcome constructive opinions to teach people。

Opportunities and challenges brought by the digital age，The book emphasizes behavior in public diplomatic practice，Must be required for information review，and refute false information in time。Since the 21st century，The emergence of new numbers and social media，completely changed the situation of interpersonal communication from top to bottom，Leading communication and communication activities more trend in the horizontal extension between peers or peers，and the speed of spreading faster、The range is wider、The impact is greater。but but，The book does not exaggerate the effect of these emerging media in isolation，Instead, many elements of public diplomacy in the digital age combine the consideration and social media consider，This objective and comprehensive reveals the potential and limitations of these new media。other，The author thinks，People around the world are participants of public diplomacy，It is by no means a performance activity of several major countries in Europe and the United States。2016，Swedish scholar James Pamente introduced in China "New Public Diplomacy of the 21st Century: Comparison of Policy and Practice"，Only British、Cases of bet365 live casino games the three countries in the United States and Sweden explain the latest trends of public diplomacy in the context of globalization and new media since 2000。and the book "Public Diplomacy" broaden the scope of the country's and regional selection of the case，Integrate the diplomatic practice of different categories of acts in multiple countries into the work，To a certain extent, it has overcome the European and American centralism that has been criticized by academic circles to a certain extent。

The book is particularly concerned about many measures and cultural activities on China's international public diplomatic stage since the reform and opening up。For the ping -pong diplomacy that improves Sino -US relations in the late 1970s、The prominent role played by the Confucius Institute in cultural exchanges and the unremitting efforts of China International TV (CGTN) against Western Broadcasting hegemony，There are many wonderful comments in the book。As one of the four ancient civilizations，China has a long -term diplomatic etiquette。For Chinese readers，Another feature of the book is that the author is familiar with many ancient Chinese classics，Will quote from time to time to demonstrate your views。For example, when talking about the construction of the national soft power，The author highly respects Confucius' "old people who are not convinced，Foreign policy since cultivating Wende，and many times quoted the "Sun Tzu's Art of War" and "Emperor Fan" to explain the listening elements in the core values bet365 live casino games ​​of the enemy and governing the country。No doubt，The author's quotation of these books also shows the special contribution of ancient Chinese wisdom to contemporary public diplomacy research。This inspiration we will be in public diplomatic research and practice in the future，It should be drawn from the essence of traditional Chinese culture，Strive to create a new pattern and characteristic characteristics of China's public diplomacy in the new era。

Looking at the world today，Although peaceful and developing into the two major themes of today's world，But the local war and the regional conflict since World War II have never stopped。With the increase in global instability in recent years，The role of public diplomacy needs to be expanded urgently。Sometimes，Excellent persuasion is more important than power，People all over the world must use strengthening communication to prevent the upgrade of war and the innocent consequences。As the author said in the lesson at the end of this book，"Public Foreign Diplomacy is related to each of us"。This requires each individual to be in contact and exchange with foreign public，Adhere to mutual respect、Find same -deposit difference、Transparent open、Belief in peaceful coexistence，In the background of the world's centuries -old change, maintaining a state of affected people with a humble interaction。Friendship，The book undoubtedly provides a key，Let people realize and open it in the digital age、Equality、Friendship、Cooperative public diplomacy true meaning。

bet365 Play online games (The author is the lecturer of the School of Foreign Languages ​​of Shanghai University of Science and Technology、Member of the Shanghai Public Foreign Foreign Association)