Since the end of World War II，Western countries led by the United States have built a set of rules、Strong discourse system，For politics between countries、Economy、Military and cultural exchanges lay the macro context。No matter the setting of the topic，Still an interpretation perspective、The structure of narrative、The concept of transmission，Mostly filled with Western positions、Standards and ways of thinking。On the one hand，Western scholars interpret China’s development process through the prism of inherent discourse，Especially the issues caused by the rise of China，Or a kind reminder with empiricism，There may be insufficient explanatory power，Or biased and hostile。On the other hand，bet365 games communication dominated by Western developed countries is often accused of having a certain bias in reports involving developing countries，And deliberately create a negative image of the “other” country。

In this context，How China in the new era tells the story of its growth to the world，Can China’s narrative tone and style be understood and accepted by the bet365 games community，Becoming is about creating a good bet365 games public opinion environment，Important issues to help realize the great rejuvenation of the Chinese nation。May 2021，General Secretary Xi Jinping emphasized when presiding over the 30th collective study session of the Political Bureau of the CPC Central Committee on strengthening my country’s bet365 games communication capacity building，“Top-level design and research layout must be strengthened，Building a strategic communication system with distinctive Chinese characteristics”。This follows the series of speeches on “telling China’s story well” and “enhancing China’s bet365 games voice”，More precise requirements for conveying China’s voice to the bet365 games community。

　　Academic interpretation of strategic communication and bet365 games discourse

　　Fully understanding the disciplinary pedigree and theoretical origins of “strategic communication” and “bet365 games” will help optimize communication effects in practice。

"Strategic bet365 games" is bet365 games carried out to achieve strategic goals。The word "strategy" comes from the ancient Greek word "general" (stratēgos)，Closely related to military；The word "communicate" comes from the Latin verb communicare，Means "to share" or "to make common"。As an interdisciplinary study，The connotation of strategic bet365 games has the following characteristics: First，Goal-oriented bet365 games activities，Whether it is a military operation closely related to national security，Or business activities related to enterprise development，They are all communications aimed at specific target groups for specific strategic goals。Second，From the scope of application，If viewed from the perspective of the etymological meaning of “strategy” and the political practices of the United States and Western countries，Strategic bet365 games is closely related to military operations and national security，The emphasis is “for creation、Strengthen or maintain conducive to advancing government interests、Policies and Objectives，Focus on understanding and engaging key audiences，Through a coordinated approach used in synchronization with state machinery、Plan、Topic、Information and Products，Create favorable conditions”；If analyzed from the perspective of "bet365 games"，emphasizes the use of language、image、Symbols or actions to influence the attitudes of the target audience、Opinions and Behavior，To advance interests or policy goals。Third，Specific methods of strategic bet365 games include publicity、Psychological Action、Military information support、Information Action、Public affairs and public diplomacy, etc.。These approaches are often combined in strategic communications、Interspersed use。Among them，Coherence between strategy and tactics、Values ​​are closely linked to iconic symbols、Persuasion based on professional knowledge is the core element to ensure the success of strategic bet365 games。

The right to speak internationally is not just the right to speak out，It is also the ability and influence of agenda setting。Diplomacy、Political Communication、Multi-disciplinary theoretical knowledge such as public relations and linguistics provides theoretical nourishment for the practice of international discourse。Textual Analysis of Diplomacy、Content analysis of political communication、Critical Discourse Analysis and Positive Discourse Analysis in Linguistics，And some word frequencies、The comprehensive application of database analysis software builds a methodological system for bet365 games research，Walking between "deconstruction" and "construction"。At the same time，The Principle of Demands of “Others” and “Oneself” in Diplomatic Negotiations、The “listening” principle of new public diplomacy、The golden rule of “perception is reality” in the field of public relations，Comprehensive construction of a multi-dimensional analytical framework for the research and practice of bet365 games。

　China’s Practice of bet365 games Discourse

Since General Secretary Xi Jinping proposed “tell the Chinese story well，Since "Spread the Voice of China"，Academic circles tell the story of China from the diverse subjects、Audience awareness、Content selection、Dimensions such as the use of online media，Discuss the specific path of practice，Thus improving China’s national image。Especially in recent years，Domestic academic circles have successively published monographs on the study of "Chinese discourse" and "China's international discourse power"，Provides rich reference for the theoretical system of bet365 games research。The "discourse" in international discourse covers political discourse、Media discourse、Academic discourse and social discourse and other aspects，It is a complex of "actions and words"，It is the fusion of "Tao and art"。

More than 70 years since the founding of New China，Our country’s leaders are far-sighted、Planning strategies，Evolution of the bet365 games situation、Basic principles of China’s diplomacy、China’s development path has made precise strategic judgments，And it has been verified by real development，Has important bet365 games influence，Won the universal recognition and acceptance by the bet365 games community。In fact，China’s development path of reform and opening up practices the traditional Chinese political philosophy of “cultivation”、Qijia、Governing the country、The core essence of "pacifying the world"。When China’s GDP ranks second in the world，When maintaining stable growth for many consecutive years，Discussions on two development models, the “Washington Consensus” and the “Beijing Consensus”, have emerged in the bet365 games community。Based on its own reform and opening up development experience，China then proposed the “One Belt, One Road” initiative to the bet365 games community，Building a “community with a shared future for mankind”，And refine and deepen its connotation through the "Global Development Initiative", "Global Security Initiative" and "Global Civilization Initiative"。It is under the strategic guidance of this political discourse expression，my country’s bet365 games dialogue and agenda-setting capabilities have rapidly improved。

　　Grasp the direction of bet365 games construction in the new era

The new trend of information dissemination generated by the combination of new characteristics of international political communication and new technologies is not only a new opportunity for the construction of China’s bet365 games，It also brings some challenges to specific practice。First，Massive information is presented to the target audience through infotainment and even political entertainment，Influence public perception。Secondly，In algorithm、Supported by big data and other digital technologies，Private customization of information delivery is not only possible，And strengthened the "information cocoon" effect。Finally，In "domestic hotspot internationalization，Globalization era of international hot spots and domestic socialization，The globalization characteristics of localized information are becoming increasingly obvious。

In the process of long-term development practice，Chinese traditional culture and the laws of how things operate provide rich supplies for the construction of China’s bet365 games voice。Take my country’s independently developed Beidou satellite global navigation system as an example，After nearly 40 years of research and development，Beidou people fully practice "independent innovation、Open Fusion、United as one、The New Era Beidou Spirit of Pursuing Excellence，Realized the “three-step” strategic plan，And officially opened in July 2020，Providing services to global users。As a national strategic emerging industry，The process of large-scale application of Beidou industry is not just a process of “Beidou+” and “+Beidou”，It is also a process of promoting bet365 games cooperation and application。Technological maturity and stability are the cornerstones for Beidou to win bet365 games certification；The "spillover effect" with good domestic application results is the business card of Beidou's internationalization；“Telling the story of China’s Beidou well” is the way to win the love of the audience，Way to improve the reputation and popularity of Beidou。Beidou’s road to building its bet365 games voice is a complex of “technology + market brand + narrative”。

According to the "three-step" principle of logic "objective reality-subjective cognition-discourse expression"，“Discourse expression” is a language presentation based on “subjective cognition and clear objective reality”。But due to the changing international situation，International hot spots emerge in endlessly，The cycle of discourse generation is greatly shortened；In addition, it is deeply influenced by traditional Confucian thoughts such as "a gentleman wants to be slow in words but quick in deeds"，The construction and maintenance of Chinese discourse faces increasing challenges，And its quality will directly affect the country’s “reputation security”。Only by having a deep insight into and respecting the new trends in the current development and changes of international politics and political communication，Deepening、Refining the subject affiliation of issues related to bet365 games，Practice the basic principles of strategic communication，Fully achieve interdisciplinarity，Only in order to follow the trend and make a difference，Reap the expected results。

　　(The author is a professor at the School of bet365 games and Public Affairs, Shanghai Jiao Tong University)