Since the end of World War II，Western countries dominated by the United States have built a set of molding、Strong discourse system，Politics between the country、Economy、Military and cultural exchanges laid macro context。Whether it is the setting of the topic，Ordinary angle、The structure of the narrative、Pass concepts，Most of them are full of western positions、Standards and Methods。On the one hand，Western scholars interpret China's development process through prisms inherently，Especially issues caused by China's rise，or an empirical goodwill reminder，Or insufficient explanation，or prejudice and hostility。On the other hand，International communication led by developed countries in the West is often accused of having some prejudice in reports involving developing countries，and deliberately create negative "other" national image。

In this context，How China in the new era tells the story of its own growth，Can the Chinese narrative tone and style be understood and accepted by the international community，Become an environment related to creating a good international public opinion，Help to realize important issues of the great rejuvenation of the Chinese nation。May 2021，General Secretary Xi Jinping emphasizes when presiding over the Political Bureau of the Central Committee of the Communist Party of China on the 30th collective study of my country's international communication capabilities，"Must strengthen the top -level design and research layout，Construct bet365 best casino games a strategic communication system with distinctive Chinese characteristics "。This is a series of speeches after "telling a good Chinese story" and "Raising the right to Chinese international discourse"，More accurate requirements for transmitting Chinese voices to the international community。

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　　Fully understand the subject spectrum and theoretical origin of "strategic communication" and "international discourse right" will help optimize the dissemination effect in practice。

"Strategic Communication" is the propagation of strategic goals。The term "strategy" comes from the word "Stratēgos) in ancient Greece，closely related to military; the term "spread" is derived from the Latin verb commonicare，meaning "share" or "make common"。As a interdisciplinary study，The connotation of strategic communication has the following characteristics: first，Popularized communication activities，Whether it is a military action closely related to national security，Still business behavior related to enterprise development，All are spreading for specific target groups for specific strategic targets。Second，From the scope of application，If the source of the word "strategy" and the perspective of political practice in the United States and Western countries, observe，Strategic communication is closely related to military operations and national security，Emphasis is "for creation、Strengthening or maintaining the interests of the government、Policy and goals，Focus on understanding and attracting key audiences，Coordination schemes used synchronously with national machines、Plan、Theme、Information and products，Create favorable conditions ";，Then emphasizes Bet365 lotto review the use of language、image、symbols or action to affect the attitude of the target audience、Opinions and behavior，So as to promote the realization of interests or policies。third，The specific method of strategic communication includes publicity、Psychological action、Military Information Support、Information action、Public affairs and public diplomacy, etc.。These methods are often integrated in strategic communication、Insert。where，Coordination between strategy and tactics、Value and iconic symbols are closely related、persuasion based on professional knowledge is the core element of ensuring the success of strategic communication。

The right to speak is not only the power of sound，The ability and influence of the agenda settings。Diplomacy、Political Communication、Multi -disciplinary theoretical knowledge such as public relations and linguistics provides theoretical nourishment for the practice of international discourse rights。Foreign Affairs text analysis、Analysis of content of political communication、Critical discourse analysis and positive discourse analysis of linguistics，and some words、The comprehensive application of database analysis software has built the methodology system of international discourse research，That is to walk between "deconstruction" and "construction"。At the same time，The principle of "other party" and "own side" in diplomatic negotiations、The "Listening" principle of new public diplomacy、"Cognition is reality" in the field of public relations，Multi -dimensional analysis framework for the research and practice of international discourse rights。

　Chinese practice of international discourse

General Secretary Jin Ping proposed "Tell Chinese bet365 best casino games Stories，Since the Voice of China "，The diverse subject of telling the Chinese story from the academic community、audience consciousness、Content selection、Using the dimension of online media，Discuss the specific path of practice，Then enhance the image of the country in China。Especially in recent years，The domestic academic community has published a monograph on the research on "Chinese discourse" and "China International Dialogue"，Provides a rich reference for the theoretical system of international discourse research。The "discourse" in international discourse is covered with political discourse、Media words、academic discourse and social discourse，is the complex of "Xing and Word"，It is the fusion of "Tao and Art"。

Since the establishment of New China for more than 70 years，Chinese leaders are far -sighted、Mobilization，The evolution of the international situation、Basic criteria for Chinese diplomacy、China's development path has made accurate strategic judgments，Verification after realistic development，It has an important influence internationally，Get the general recognition and acceptance of the international community。In fact，The development path of China's reform and opening up practiced Chinese traditional political philosophy "self -cultivation、Qi Jia、Governing the country、Pingtianxia "core essential meaning。When China GDP jumped to the world second，and maintain stable growth for many years，Discussion on the development model of "Washington Consensus" and "Beijing Consensus" appeared internationally。Development experience according to its own reform and opening up，China then proposes the "Belt and Road" initiative to the international community，Bet365 app download Build "Community of Human Destiny"，and refine and deepen its connotation through the "Global Development Initiative", "Global Security Initiative", "Global Civilization initiative"。It is under the strategic guidance of this political discourse，my country's international dialogue capabilities and agenda setting capabilities quickly improve。

　　Grasp the direction of international discourse construction in the new period

The new trend of information dissemination generated by the new characteristics of international political communication and new technology is not only a new opportunity facing the construction of China's international discourse right，It also brings some challenges to specific practice。First，Massive information is presented to the target audience through information entertainment and even political entertainment，Affects public cognition。Next，In algorithm、Big Data and other digital technology support，The private customization of information delivery is not only possible，and strengthened the "information cocoon room" effect。Last，In "domestic hotspot internationalization，Globalization, the Socialization of International Hot Domestic Socialization，The global characteristics of localized information are becoming more and more obvious。

During the long -term development practice,，The laws of traditional Chinese culture and the operation of things provide a rich support for the construction of China's international discourse right。Taking the Global Navigation System of Beidou Satellite Satellite independently developed in my country as an example，After nearly forty years of research and development，Beidou fulfilled "independent innovation、Open fusion、10,000 people、Pursuit bet365 Play online games of Excellence "New Age Beidou Spirit，Realized the "Three Steps" strategic plan，and officially opened in July 2020，Provide services for global users。As a national strategic emerging industry，The process of large -scale applications in Beidou industry is not just the process of "Beidou+" and "+Beidou"，It is a process of advancing international cooperation and applications。Technical maturity and stability are the cornerstone of Beidou to win international certification; "overflow effect" with good domestic application effects is the business card of Beidou internationalization; "the story of China Beidou" is the love of the audience，The way to enhance the reputation and popularity of Beidou。The road to international discourse rights in Beidou is the complex of "technology+market brand+narrative"。

The principle of "three steps" in accordance with the logic "objective reality -subjective cognition -express expression"，"Dialogue" is a language presentation on the basis of "Clear and objective reality of subjective cognition"。But due to the changes in the international situation，International hotspots endless，The cycle of discourse generation is greatly shortened; coupled with the influence of Confucian traditional thoughts such as "gentleman desire to speak and sensitivity"，The challenges facing Chinese discourse construction and maintenance are increasing，and its quality will directly affect the country's "reputation security"。Only deep insights and respect for the new trend of the current changes in the development of international political and political communication，Deepening、Disciplinary attribution of refining the issues related to international discourse rights，The basic Bet365 lotto review principles of practicing strategic communication，Fully achieved discipline cross，can be done in order to do a good job，The expected effect of harvest。

　　(the author is a professor at the School of International and Public Affairs of Shanghai Jiaotong University)