The ancients also said
September 02, 2022 08:38 Source: "China Social Sciences", September 2, 2022, Issue 2484 Author: Qiu Junlin

Jin Dynasty writer Zuo Si Zi Zi Zi Zi Ning Ten Years,Finally completed "Three Du Fu"。But,"Three Du Fu" initially, no one asked,Zuo Si thinks that your article is not as good as Ban Gu Xun,Worried that your "coffee position" is too low and cause the work to be buried。So,He thought of a good marketing method: find the preface of bet365 live casino games the famous celebrity Huangfu at the time,Let the celebrities Zhang Zai and Liu Yan make a comment。

Driven by the celebrity effect,"Three Du Fu" soon became the first "explosion" at that time。There was no copy at that time,People have copied "Sandu Fu" with paper,Luoyang's paper has increased the price,Later, the idiom "Luoyang Paper Gui" was born。"Three Du Fu" only 10,000 words in total,At best, it is a booklet,But never known to Luoyang paper expensive,This fully reflects Zuo Si's marketing level。

The handle of the poetry in the Southern Song Dynasty, Lu You, wrote poems wherever you go,"Fans" one Duo,Then he asked him to publish a collection of poems。So,He started to choose a poem draft,"Jiannan Poetry Draft" is out of stock when it comes out。Later,Lu Zi, the son of Lu You, opened a "publishing house":。Published all Lu You's poems,Become Bet365 lotto review one of the best -selling poems at the time。

Of course,Works to be sold well and you must know how to innovate。The "West Chamber" of Wang Shifu, the writer of the Yuan Dynasty miscellaneous drama writer, broke the solo rules of the Yuan Miscellaneous drama,and the plot twists and turns,Therefore, it is very popular,The character "Red Mother" in it even becomes synonymous with "matchmaker" in Chinese。until the Ming Dynasty,"West Chamber" is still the hottest repertoire。But Tang Xianzu's "Peony Pavilion" was born,Due to the extremely high level of thought and art,So "" Peony Pavilion "came out,Family Household Recitation,Several order "West Chamber" reduced the price "。

Feng Menglong in the late Ming Dynasty recorded a story in "Complete Works of the Think Tank",It is said that the Ming Dynasty scholar Yu Anqi compiled a "Tang letter",The content of several books in the Tang Dynasty is collected into one book。Before listing,Yu Anqi went to the official first,Said that the new book was snatched on the road,He asked the government to issue a notice to catch the thief,On the other hand, you will reward at your own expense。One operating,"Tang letters" greatly increased,Best selling after listing。

This is not the most clueless marketing method of the Ming Dynasty。The publishing industry in the Ming Dynasty is very prosperous,Book vendors Bet365 app download at the time were all working hard。During the Ming Wanli period,There is a publisher called Yu Xiangdou,His marketing ability can definitely be among the first part of the Ming Dynasty。

First,He caters to the market,What book is good for what book is good for selling。History,In the 19th year of Wanli (1591), he was in one year,Published a dozen types of imperial examinations,All the money earned is the money of students。Later,Detective suspense public case novels are on fire,He found a bunch of case -breaking doses from local yards at all levels,I compiled a "Lian Ming Public Case",Although literary is not high,But because it is tailor -made for readers,Finally became a "explosion"。By this wave of heat,He has published a sequel "The Case of the Emperor Ming Ming Zhu"。

He also has a key marketing method: hot spots。"Journey to the West" at the time has long occupied the first place in the best -selling book list。Yu Xiang Dou keenly discovered business opportunities,Global Move,Why don’t you make up "Southeast and Northwest"。So he wrote the pen,Later, I discovered that "Dongyou Ji" has been written by Wu Yuantai。I had to write a "Journey to the North" and "Journey to the South","Four Travels" together as "Grand Slam"。Sure enough,This set of books was snapped up when the market was snapped up。

There is a senior in Bet365 app download the Yu Xiangdou family named Yu Shaoyu,Write this "Biography of the State",It is about the history of the Spring and Autumn and Warring States Periods,Better -selling in the market at that time。Yu Xiangdou thinks that this heat can also be,I wrote a prequel to this one- "The Twelve Dynasties of the State",The story of the two dynasties written from the opening of the world to the Xia and Shang dynasties。In order to achieve better sales performance,He even started "Binding Sales",I inserted a "advertisement" in "Prequel": "To the king of the martial arts, there is the world,"Biography of the Kingdom" uploaded clearly。"" I want to know what happened after the Shang Dynasty,Friends have to buy "Biography of the State" reading,The appetite of the reader is hanging。

The marketing method of Yu Xiangdou is ugly and controversial,But he also knows the importance of innovation。The more you go to the times,illustrations become more and more important。The "Peony Pavilion Returning Soul of the Soul · Fan" published in the late Ming Dynasty: "There is no picture in opera,stagnation。"" There is no illustration in the drama book,Sales must have a question mark,This is still applicable to the book。Yu Xiangdou innovative marketing method,The upper part of the book content page is allocated with illustrations,The lower half of the print bet365 Play online games text,Readers are like watching "comic paintings" when reading。

Last,To prevent pirated versions,You have to add your own logo。Yu Xiangdou likes to insert your portrait in his own book as anti -counterfeiting label。He also plugged in a paragraph of text for pirated in "Tour of the East",The scolding version of the stolen version is "shameless"!

Like Yu Xiangdou, worrying about piracy,Li Yu in the late Ming and early Qing dynasties。As a "professional writer",Li Yu’s works are easy to understand,Close to the life of citizens。So,His works are sold well in the city as soon as he came out,He also became the hottest "best -selling book writer" in the late Ming and early Qing dynasties。

But,As a professional writer,Piracy to pirated means that your rice bowl is threatened。At that time, the pirated phenomenon of Nanjing at that time was especially,Li Yu moved to Nanjing to build a bookstore,called "Mustard Garden"。He printed the "mustard garden" seal trademark for each book for himself。other,Li Yu also sells various books carefully designed in the book shop,and other "Cultural and Creative Products",Making your best -selling book business is so windy。

Also as a writer,Pu Songling's marketing ability is obviously not as good as Li Yu。His "Liao Zhai Zhi Yi" has attracted a lot of readers since the completion of the completion。At that time, bet365 live casino games the famous celebrity Wang Shizhen also wrote the poem "Call" for "Liao Zhai Zhi Yi"。But,Pu Songling does not have the financial resources like Li Yu,Inlections and release of your own "Liao Zhai Zhi Yi",Therefore, only the manuscript is circulating folk。

but but,This work can satisfy people's hunting psychology,More famous scholars come forward to "endorsement",It has long been famous,but not being able to publish it, but it has played the effect of "hunger marketing"。The thirty -first year of Qianlong after Pu Songling's death (1766),"Liao Zhai Zhi Yi" was published for the first time and it would be popular in the book,The follow -up of the follow -up of "Liao Zhai Zhi Yi" also emerged in large quantities。

Of course,If it is an expert in a certain industry,The monograph written naturally comes with "suction power"。For example,Yuan Mei is the top "food" of the Qing Dynasty。Although I didn't eat broadcast at that time,But this does not hinder Yuan Mei's "top flow V"。He once wrote a recipe — "Sui Garden Food List",The book was published in the 57th year of Qianlong,until today,Still Bet365 lotto review one of the best -selling recipes。

Say back,Tens of millions of marketing methods,The real decision to sell the volume,The quality level of the work。Marketing may affect sales in the short term,But only the real classic can go through the test of time。

Editor in charge: Changchang
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