Ten years of conception by Zuo Si, a writer of Jin Dynasty,Finally completed "Sandu Fu"。However,"Sandu Fu" was initially ignored by no one,Zuo Si believes that his articles are not inferior to Ban Gu,Worried that my “popularity” is too low and my works will be buried。So,bet365 kentucky bonus code thought of a good marketing method: find Huangfu Mi, a celebrity at the time, to write a preface,Also let celebrities Zhang Zai and Liu Kui make comments。
Driven by the celebrity effect,"Sandu Fu" soon became the number one "buzz article" at that bet365 kentucky bonus code。There were no copy machines at that bet365 kentucky bonus code,People used paper to copy "Sandu Fu",The price of paper in Luoyang has increased because of this,Later, the idiom "Luoyang paper is expensive" was born。"Sandu Fu" has a total of just over 10,000 words,At best, it’s a pamphlet,But from unknown to Luoyang Zhigui,This fully reflects Zuo Si’s marketing level。
Lu You, the leading poet in the Southern Song Dynasty, wrote poems wherever bet365 kentucky bonus code went,More than one “fan”,They all asked him to publish a collection of poems。So,bet365 kentucky bonus code began to compile and select poems,"Jiannan Poetry Manuscript" sold out as soon as it came out。Later,Lu You’s son Lu Ziyu simply opened a “publishing house”: Diaotai Academy。Publish all Lu You’s poems,Became one of the best-selling poetry collections at the time。
Of course,If your works want to sell well, you must know how to innovate。"The Romance of the West Chamber" by Wang Shifu, a playwright of the Yuan Dynasty, broke the convention of one person singing alone in Yuan playwright,And the plot has twists and turns,So very popular,The character "matchmaker" has even become synonymous with "matchmaker" in Chinese。Until bet365 kentucky bonus code,"The West Chamber" is still the most popular drama。But after Tang Xianzu’s "The Peony Pavilion" came out,Due to reaching extremely high standards in both thought and art,So "The Peony Pavilion" came out,Changed from family to family,Reduced price of "West Chamber" for several orders"。
Feng Menglong of the late Ming Dynasty recorded a story in "The Complete Works of Think Tank",It is said that bet365 kentucky bonus code scholar Yu Anqi compiled a "Tang Leihan",About to collect the contents of several Tang Dynasty books into one book。Before listing,Yu Anqi goes to sue the official first,Said that the new book was snatched away by robbers on the road,He asked the government to issue a notice to catch the thieves,On the other hand, I am offering a reward at my own expense。Complete in one operation,The fame of "Tang Lei Han" has greatly increased,It became a best seller after being launched。
This is not the most ridiculous marketing method used by bet365 kentucky bonus code people。The publishing industry in bet365 kentucky bonus code was very prosperous,Booksellers at that time put a lot of effort into marketing。Wanli period of Ming Dynasty,There is a publisher named Yu Xiangdou,His marketing ability can definitely rank among the first phalanx of bet365 kentucky bonus code。
First,bet365 kentucky bonus code caters to the market,Publish whatever books sell well。Historical Records,bet365 kentucky bonus code was in one year in the nineteenth year of Wanli (1591),Published more than a dozen imperial examination-related books,Everything you earn is students’ money。Later,Detective and suspenseful case novels are becoming popular,bet365 kentucky bonus code found a bunch of case files from local government offices at all levels,Compiled a "Integrity Public Case",Although not very literary,But because it is tailor-made for readers,Finally became a “hot item”。With this wave of heat,bet365 kentucky bonus code has released a sequel "The Case of Huangming Zhusi"。
bet365 kentucky bonus code also has a key marketing tool: hot spots。At that time, "Journey to the West" occupied the first place on the best-seller list for a long time。Yu Xiangdou keenly discovered business opportunities,An idea struck,Why not gather all the "south, east, northwest" together。So bet365 kentucky bonus code started writing,Later it was discovered that "Journey to the East" had been written by Wu Yuantai。I had to write "Journey to the North" and "Journey to the South" respectively,Collect "Four Travels" into "Grand Slam"。Sure enough,This set of books was sold out as soon as it was launched。
There is a senior in Yu Xiangdou’s family named Yu Shaoyu,Written "The Chronicles of the Nations",It’s about the history of the Spring and Autumn Period and the Warring States,Very popular in the market at that time。Yu Xiangdou thinks this popularity can also be exploited,Written a prequel for this book - "The Biography of the Twelve Dynasties",Written from the creation of the world to the Xia and Shang dynasties。In order to achieve better sales results,bet365 kentucky bonus code even started a "bundled sale",Insert an "advertisement" in the "Prequel": "When King Wu defeated Zhou, bet365 kentucky bonus code established the world,"The Biography of the Nations" is uploaded clearly and impressively。”Want to know what happened after the Shang Dynasty,Friends must buy "Chronicles of Nations" to read,Watch the readers’ appetite。
Although Yu Xiangdou’s marketing method is ugly and controversial,But bet365 kentucky bonus code also understands the importance of innovation。The times are getting later,Illustrations become more and more important。"The Peony Pavilion Resurrection·Fanli" published in the late Ming Dynasty mentioned: "The opera has no pictures,Unable to pass stool。”There are no illustrations in drama books,There has to be a question mark about sales volume,This is still applicable in books。Yu Xiangdou innovated marketing methods,Assign illustrations to the upper half of the book content page,Print text on the lower half,Readers feel like reading a "comic book" when reading。
Finally,To prevent piracy,You also have to add your own logo。Yu Xiangdou likes to insert his own portrait as an anti-counterfeiting label in his self-published books。bet365 kentucky bonus code also inserted a text denouncing piracy in "Journey to the East",Criticized the pirates as “so shameless”!
Like Yu Xiangdou, bet365 kentucky bonus code is worried about combating piracy,There is also Li Yu in the late Ming and early Qing dynasties。As a "professional writer",Li Yu’s works are easy to understand,Close to citizens’ lives。So,His works were very popular as soon as they came out,bet365 kentucky bonus code also became the most popular "best-selling author" in the late Ming and early Qing dynasties。
However,As a professional writer,Rampant piracy means that your job is threatened。Piracy was particularly prevalent in Nanjing at that time,Li Yu moved to Nanjing and built a bookstore,Named "Mustard Seed Garden"。bet365 kentucky bonus code stamps each of his books with the "Mustard Seed Garden" seal and trademark。In addition,Li Yu also sells all kinds of carefully designed notes in his bookstore,And other "cultural and creative products",Make your own best-selling book business a success。
Also as a writer,Pu Songling’s marketing ability is obviously not as good as Li bet365 kentucky bonus code。His "Strange Stories from a Chinese Studio" has attracted many readers since the day it was completed。The famous scholar Wang Shizhen at that time even wrote a poem "call" for "Strange Stories from a Chinese Studio"。However,Pu Songling does not have the financial resources of Li bet365 kentucky bonus code,Unable to publish and distribute my own "Strange Stories from a Chinese Studio",Therefore, only the manuscripts are circulated among the people。
However,This work can satisfy people’s curiosity,There are even famous celebrities coming forward to “endorse”,It has long been famous,The delay in publishing has accidentally had the effect of "hunger marketing"。The thirty-first year of Qianlong (1766) after the death of Pu Songling,"Strange Stories from a Chinese Studio" became popular bet365 kentucky bonus code book world after its first publication,There are also a large number of follow-up works that imitate "Strange Stories from a Chinese Studio"。
Of course,If you are the leading expert in a certain industry,The monograph written will naturally have its own "power to attract fans"。For example,Yuan Mei was the top "foodie" in the Qing Dynasty。Although there was no mukbang at that time,But this does not prevent Yuan Mei from becoming the "top V" in the food world。bet365 kentucky bonus code once wrote a special cookbook - "Suiyuan Food List",This book was published in the fifty-seventh year of Qianlong,To this day,Still one of the best-selling recipes。
Having said that,There are thousands of marketing methods,What really determines sales,Still the quality level of the work。Marketing may be able to impact sales bet365 kentucky bonus code short term,But only true classics can stand the test of time。
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