Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping always places publicity and ideological work in an important position for global work，Hosted two national publicity and ideological work meetings、Literature and Art Symposium、The Party's News and Public Opinion Symposium、Network Security and Informatization Symposium、Symposium on Philosophy and Social Sciences、Symposium on the National Network Security and Informatization Work Symposium, etc.。Looking back on the historical achievements and historic changes of propaganda work since the 18th National Congress of the Communist Party of China，In the system summary practice, we continuously deepen the regular understanding of publicity and ideological work，Requires us to adhere to the party's leadership of ideological work，Adhere to the fundamental task of "two consolidation" of ideological work，Persist in using Xi Jinping's new era of socialist ideology with Chinese characteristics to armed the whole party、Education People's，Persist in cultivating and practicing the core values ​​of socialism，Adhere to cultural self -confidence is more basic、More extensive、Deeper self -confidence，Is more basic、Deeper、More long -lasting power，Persist in improving the spread of news and public opinion、Guidance、Influence、Trustworthiness，Persist in the creative orientation centered on the people，Adhere to creating a righteous network space，Persist in telling Chinese stories、spread Chinese voice。You can see，We not only need to grasp the fundamental task requirements of propaganda and ideological work，It is also necessary to deeply grasp the party's regular understanding of the party's regularity of publicity and ideological work。

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General Secretary Xi Jinping pointed out at the 2013 National Propaganda and bet365 live casino games Ideological Work Conference，Economic construction is the party's central work，Ideological work is an extreme important work of the party。The qualitative of "Extremely Important Work"，It is the first time in the history of the party's bet365 live casino games ideological work。Summarize the history of the development of world socialism, you can see，The disintegration of the Soviet Union of that year、One of the important reasons for the fall of the CPSU，It is caused by a series of effects caused by ideological crisis。This is for our party，It has extremely profound education and warning significance。Based on this，General Secretary Xi Jinping emphasized at this meeting，Publicity and ideological work is to consolidate Marxism in the ideological field of ideology，Consolidation of the common ideological foundation of the people's unity and struggle。This is exactly the fundamental task of publicity and ideological work。

Guiding thought is the spiritual banner of a political party，The Communist Party of China has written Marxism on its own flag since the date of birth。The reason why our party can continue to win，The very important one is always paying attention to the establishment of the party、Theoretical Strong Party。History and reality proof，Marxism is truth、Is the True Scripture，It is the most likely to lead the Chinese nation to the great rejuvenation "doctrine"。The current world is in a big change in a hundred years，The prominent feature is "East Rising West"，The rule of China and the chaos of the West form a sharp contrast。Socialist China under the leadership of the Communist Party of China，Realized effective governance，In particular, the achievements of rapid economic development have been achieved and the formation of long -term stable development of society。There is such anism，There is such a positive way，We have no reason not to stick to it。

Unified Thought、Concrete power is the central link of publicity and ideological work。In a big country like us with a population of 1.4 billion、The big party of more than 90 million party members，No ideological consensus is unimaginable，No one's heart condensation is nothing to do。Only insist on the one -ivers of the one -ivers of Marxism，Only in the field of ideology，Gather the party's heart、People's Heart，The greatest consensus of the society，to avoid social turmoil and anxiety caused by diversified guidance thinking。

　　Shouzheng Innovation: The necessary path of publicity and ideological work

General Secretary Xi Jinping emphasized at the 2018 National Propaganda bet365 live casino games Ideological Work Conference，Propaganda ideological front has entered an important stage of keeping positive innovation，Promoting publicity and ideological work continues to strengthen。

Promoting publicity and ideological work continues to strengthen，"Shouzheng" is the basis。No matter the environment of publicity and ideological work、Object、What changes have happened，Early heart、Can't change at all。The more facing the strategic overall of the great rejuvenation of the Chinese nation、There is no major change in the world for a century，The more you face the great struggle with many new historical characteristics，The more we must adhere to the correct political direction、Maintain strategic fixed force，Persist in Marxism News，Persist in unity and stability and encouragement、Positive publicity，Consciously undertake a banner、Gathering Heart、Education Newcomer、Xing Culture、The mission task of the image of the exhibition，Continuously enhance the cohesion and leading force of socialist ideology。

Promoting publicity and ideological work continues to strengthen，"Innovation" is the key。"Newcomers will retreat every day"。Today's publicity and ideological work，Facing a new international situation in the country、New situation in the ideological field、New style of public opinion spread、New trend of information development，I need innovation than ever before。Since the 18th National Congress of the Communist Party of China，Publicity and ideological work innovation，The point is to grasp the innovation of ideas、Counter innovation、Grassroots work innovation。Idea Innovation，Mainly breaking traditional thinking，International Vision，Promote the upgrading leap in ideological understanding，Create "invisible publicity" and "superior propaganda"。In public opinion guidance and public opinion struggle，Note the agenda settings，Innovative foreign discourse，Combining solving ideological problems and practical problems，Combining storytelling with storytelling。Counter innovation，It is mainly to adapt to the acceleration of information society、The new situation of deep changes in the Internet era。The Party Central Committee has introduced the "Guiding Opinions on Promoting the Integration of Traditional Media and Emerging Media" and "Opinions Bet365 app download on Accelerating the Deep Integration of Media"，Hold a special collective learning on the development of the entire media era and the media of the media，Internet thinking、Research on the perspective of all media promoting publicity and ideological work。Grassroots work innovation，Mainly focusing the focus of innovation on the first line of the grassroots。These years，Democratic Time of the Party Central Committee、Mobilize the masses，Establish a new era civilization practice center at the grassroots level and county -level Rong Media Center，Better to promote the masses、Mobilize the masses、Guide the masses、Mass foundation，Consolidate the social foundation of the party's governance at the grassroots level、Mass foundation。

　　Institutionalization: Key mechanism of publicity and ideological work

Propaganda ideological work、Ideological work is related to the banner、Related to the road、Related to national political security。The current governing conditions and the governing environment have changed very much，Especially the Internet、The rapid development of the new media，It has deeply influenced and changed people’s expression and political participation mode。Do a good job of publicity and ideology，It must continue to promote institutionalization process。October 2015，The Party Central Committee formulated and introduced the "Implementation Measures for the Responsibility System of the Party Committee (Party Group) Ideological Work Responsibility System"，This is the first time in the party's history in the form of party regulations，System regulations on the production of ideological work responsibilities，Clarify the leadership of the party committee (party group) at all levels at all levels of the ideological work of the region in the region，Party Committee (Party Group) Secretary is the first responsible person，The party committee (party group) leaders are direct responsible persons，Members of other teams in accordance with the requirements of "one post and two responsibilities"，Like leadership responsibility for ideological work within the scope of responsibility。

In order to strengthen the system constraints of the ideological work responsibility system、Rigid constraints，General Secretary Xi Jinping proposed Bet365 lotto review at the second plenary session of the Sixth Plenary Session of the 18th Central Committee of the Party，We must carefully implement the ideological work responsibility system，Intertured in the inspection work arrangement，Strengthen the management of ideological positions。Starting from the 11th round of the Eighteenth Central Central Committee，Implementation of ideological work responsibility system supervision and inspection situation Incorporate inspection content。Feedback of each round of inspection，There are more localities and departments "the implementation of the responsibility system for implementation of ideology is not in place", "ideological work responsibility implementation existence of weak links" and other related content。

April 2019，The Central Political Bureau meeting reviews the "Regulations on Propaganda Work of the Communist Party of China" (hereinafter referred to as the "Regulations")，The important idea of ​​General Secretary Xi Jinping on publicity and ideological work，and our party's long -term valuable experience and effective practices formed by propaganda work since the 18th National Congress of the Communist Party of China，Fixed in the form of party regulations in the party。Subsequent，The CPC Central Committee issued the "Regulations"。"Regulations" introduced，It marks the pace of the institutionalization of publicity and ideology.。

October 2019，The Fourth Plenary Session of the 19th Central Committee of the Communist Party of China proposed the fundamental system that insists on the guidance of Marxism in the ideological field。This is the first time that our party has made Marxism's guidance in the field of ideology as a fundamental system.，The ideological basis for consolidating party governance，and promote the modernization of the national governance system and governance capacity to provide strong and deep support。

　　Hard burden: the basic power of publicity and ideological work

Do a good job of the party's propaganda ideology，The key lies in people，The key lies in the party's propaganda cadres。Is there any hard to properly propagate cadres，Directly related to the party's propaganda and ideological work is good or bad。hard burden，First of all, politics is too strong。The party’s propaganda and ideological work is political work，Not simply business work，bet365 Play online games Politics is the first place。Be good at political problems，Adhere to the correct political direction、Correct public opinion orientation and correct value orientation。Especially in the face of the big right and wrong, the banner must be clear，Dare to voice、Dare to fight。As General Secretary Xi Jinping emphasized，Comrades of propaganda ideological fronts want to be soldiers、Not a gentleman，With the attitude of warriors、Warrior's responsibility，Actively devoted to the front line of struggle in the field of publicity and ideology。

hard burden，Also skills are too strong。General Secretary Xi Jinping pointed out at the 2013 National Propaganda bet365 live casino games Ideological Work Conference，Propaganda cadres except for political reliability，Always need to be theoretically、On the pen,、"A few brushes" on the mouth or other expertise，Really become a convincing expert at home; emphasized at the 2018 National Propaganda Ideological Work Conference，Propaganda thought cadres must continue to master new knowledge、Familiar with the new field、Pioneering new vision，Enhance the ability，Strengthening investigation research，Continuous enhancement of foot force、Eye Power、Brainpower、pen force。Whether it is practicing "a few brushes"，Still enhancing "four forces"，All requirements put forward the aspects of propaganda cadres' business skills。Comrade Mao Zedong preached in 1939: "There is a panic in our team，Not economic panic，Not a political panic，But the ability to panic "。General Secretary Xi Jinping has also emphasized the problem of "skills panic" many times。Current public opinion ecology、Make a profound change in media patterns and communication methods，Especially requires full media type、Expert type、Compound type and propaganda cadre with international vision。Only those who have received it，Only to stand up in the new era、Drama as，Be better as the country's heart、The mission task of casting the soul for the nation。

Standing on the new historical starting point，The more complicated the situation faced by propaganda and ideological work，The heavier the task is，The more we need to strengthen the party's leadership。We need to move because of time、Make the trend，Keep abundant combat power，bet365 live casino games Efforts to deepen the understanding of the party's propaganda and ideological work through various work practice，Actively explore new measures and methods that are conducive to cracking work problems，Consolidation of the common ideological foundation of the people's unity and struggle，To achieve the "two hundred years" goal、The Chinese Dream of the Great Revival of the Chinese Nation Provides strong spiritual power and support of public opinion。

　　(Author Unit: School of Journalism and Communication of Tsinghua University)