Popular culture is the explicit expression of social culture and trend，It can deeply and subtly affect the public’s ideological identity，In particular, the emotional communication with the youth groups。In recent years，The development of popular culture is becoming increasingly prosperous and mature，Enhancement of business attributes，Economic benefits are prominent，Capture of the psychological psychology of the youth is more accurate，Possess a lot of share in public resources。Natural carrier that practice as a socialist core values，Red Culture Communication is facing diverse forms in actual life、Lack of depth、Emotional resonance and other questions。In the UGC platform that advocates multiple openness，If you do not deeply understand the characteristics of cultural popularity，Improved communication method、Discourse innovation，It is difficult to stimulate a wide range of emotional foundations、Get the effectiveness of communication in youth culture。

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Red culture plays an important guidance in cultivating the core values ​​of socialism in the new era，It has important political significance。General Secretary Xi Jinping mentioned the concepts such as "red culture" and "red gene"，Emphasize that "take good use of red resources、Promote the red tradition、Inherit the red gene "，Affirmed the special value of red culture in contemporary contemporary。

Young people are the main force of netizens in our country，It is also the main propagation object of various heterogeneous social trends for competing for competition。Often at the beginning of a phenomenon，Various businesses in the popular cultural chain will have the value concept of the youth group、Investigation and analysis of psychological orientation，bet365 Play online games Start from multiple levels such as psychology and behavior，Promoting the emotional expression of marketing models and cultural products。Comparison of comparison，Red Culture has been mainly through official media for a long time、Propage on official occasions，Forms a grand narrative style and orthodox and serious wind。and red culture spread this distance from market business orientation，Disposal position of unintentional "flow management" keenness，It is difficult to form a competitive advantage with the popular cultural content based on the psychological needs of young users。

Youth's recognition of red resources，It is mainly reflected in the two aspects of emotional direction and the resonance of thought。Contemporary youth is always accompanied by red education in the growth process，higher recognition of red culture，This identity requires externalization to behavior，But the phenomenon of young people's active participation and sharing of red culture has not yet been popularized。From the current means of communication，Red education is usually through literature file、Video Video and other forms，Lead the youth to relive the passionate years，Remembering ancestors' deeds;，There are many young people browsed red resources with the "check -in" mentality，This causes body to be greater than heart，Turn the tissue red theme activity as the form of "routine business"，Therefore, the morphological changes and derivatives of red culture and the soul are lacking。

Burdieu proposed the theory of cultural reproduction in the 1970s，Connotation involved in cultural capital、morphology and its reproduction, etc.。Cultural capital includes cultural fun、Consumption method、Cultural ability and educational qualifications such as value。Red culture must be integrated into the reproductive mode of young popular culture，Generate cultural capital，Need to make a two -way force on the foundation of emotional bet365 best casino games roots and communication paths，can we have a vitality，growth in dialogue with the culture of the times。

　　Cultivation of emotional education:Create endogenous red culture

Red culture is not only educational in concept，Even more emotional education。Feelings are a huge power，The ancient saying cloud "attacking the heart"，It is also applicable to cultural communication。Between red culture and youth，AC space containing interpersonal feelings。If you can pass through emotion、Emotional communication、Emotional Cultivation，Resonance in the soul，Red culture is easier to understand for young people、Accept and love，Young people will actively spread and share。Emotional memory is an important prerequisite for exerting cultural functions。Tradition is not to keep the furnace ash，but the passing of the flame。Feeling the years，Must "get heart"。Red culture needs to expand emotional carriers，Combining "people", "things" and "realm"，Emotional memory of the burning of red education。

Young people have been a generation of patriotism and red education since childhood，It has a deep -rooted emotional basis for red culture，with endogenous red cultural gene。Every National Day，The teacher holds the hands of young students，One stroke of painting "Happy Birthday of the Motherland"; children see the ingenious red cultural and creative，Ask my mother "I want a Red Army Uncle"，Behind this moving scene is full of feelings。

As "Hou Lang" said: the best landscape of a country，is their young man。Wuhan epidemic period，Countless young people spontaneously assisted Wuhan; the bad news of Academician Yuan Longping's death，Among people who mourn in various forms，The most moving is the young faces -the crowd that appears in the catcher、Among the people holding chrysanthemums; young people who cannot be present "CD -ROM Action"，Even in the virtual online game world，In the case of unmanned organization，bet365 live casino games A large number of players wear black and white clothes，Posted a eulogy on the public channel; ... everything is proof，The blood of contemporary youth，Dedication of dedication、The spirit of serving the people has spontaneous identity and natural motivation。

Contemporary youth shows the fans of patriotism like "love beans" like "love beans "-" they regard the motherland as idols，Active Online Organization Action "" Call "for Brother Azhong，Maintaining the national image and dignity，Resolutely fight against the remarks that slander with China。Contemporary youth is a fight 996、Section system、Anti -generation of the established program，But when they feel strong will、Feel the subject of personal，Will voluntarily participate in the action of patriotism and people。Red education is not required to give them established educational procedures，but digging the "Burning" point in red culture，Highlighting the red culture in the revolutionary era and the peaceful era of peace、exciting spiritual value，Only can the young generation of the emotional motivation bet365 best casino games of the younger generation，Let the youth find motivation and subjectivity in the process of participating in red culture。At the same time，Red education should change the "top -down" communication mode，Make youth expression、Dialogue and action channels，Creative conditions allow young people to spontaneously organize the action of the country and the people，Form the feeding of red culture for youth actions。

　Aid Creative Communication:Links red culture and daily life

Contemporary Chinese youth is a generation that has both global consciousness and deep national identity。They grew up rapidly in the national economy、National strength enhancement、The period when international discourse rights are improved，With strong cultural self -confidence and recognition of mainstream ideology。At the consumption level，bet365 Play online games This is reflected in the high degree of recognition of domestic goods、Strong pursuit of the national tide brand。Popular cultural industry is the trend of keen capture youth consumption values，Constantly Chinese elements、Combination of patriotic concept elements and modern sense。For example, many domestic products brands，Expiring the concept of Chinese philosophy as a visual pattern、Use a large number of ethnic elements as a design language，Let "National Wind" and street culture、Tree and culture closely combined; in order to reflect the "domestic goods" logo，Some merchants sew the large logo of "China" in the eye -catching position of the chest in front of the clothing，One cannon and red，supply in short supply。

Modern Society，The consumer demand of youth has not only obtained more material products，Instead, it is more and more cultural consumption considered for the meaning of the product -buying a product is not only because of "useful"，It also shows the attitude and self -display。While pursuing reasonable and practicality，They pay more attention to spiritual belonging and expression of personality。In national tide consumption，They take the initiative to link patriotic and love party with consumption preferences; reflect the "national style" boom，Cultural identity of a generation、Cultural self -confidence and consciousness。When a new generation of youth use national identity as a label、Take the national tide as the personality of the self -identification，Red culture naturally enters the daily life of newcomers in the times，Popular culture and consumption have also become an effective carrier for red culture。

my country's youth culture is relatively concerned about new culture，Together with popular culture, it moves forward in the continuous running -in interaction; red culture is always in the course of development with the times，Both are exploring the cultural form that Bet365 lotto review is more suitable for social development and spread。Now，The phenomenon of blending of red culture and popular culture has begun，If the "Red Rap" is expressed in the form of RAP rap to express patriotic feelings，Some works have been reprinted by the official Weibo of CCTV News; in recent years, the "script killing" boom in the sky in recent years，Extreme "Red Script Kill" is popular，It reflects the potential of red culture and youth popular culture compatible。

General Secretary Xi Jinping emphasized: "Efforts to shape credibility、Cute、Dear China image。"The grand narrative of the national image，Linking with cuteness for the first time; behind the cute culture，The cultural rules of the youth generation are hidden。Popular culture is the unique guidance of the market by grasping the nursery of youth culture，Convert the lifestyle and life philosophy of the youth group into cultural concepts and commercial products，So as to obtain considerable traffic and even direct economic benefits，Promote the spread of culture。

One of the remarkable features of the current youth culture is strong emotion and pleasure driving。Fast -pace life，Let them advocate happy culture，Need to have a highly affinity expression method。It is also their characteristics of new and different，Be able to timely take the world trend、Aesthetic tendency、Value concept and future development trends and information injection into daily life，The idealized life goal pursued by the public。In the era of scarce attention，Red culture needs to let go of the positive and dangerous sitting、Sofele and stiff communication method，"Breaking Wall" with popular culture、Support each other，Make red culture daily and aesthetically; realize the transformation of red cultural resources from historical discourse to life and art discourse，The spiritual needs and action desire of the young generation of red education into the young generation bet365 best casino games of the younger generation are subtle，Construction is respectable and cute and cute，Let the new business card of the red culture be available and popular。

(This article is the National Social Science Foundation's major project "Research on the Data Early Warning System and Guidance Mechanism of Chinese Youth Online Public Opinions" (20&ZD013) Pharmaceutical results)

(Author Unit: Institute of Journalism and Communication of the Chinese Academy of Social Sciences)