With the deep development of monopoly capitalism in the world's deep development and structural transformation，The mutual promotion of social changes and technical iteration has made capitalism present many aspects and diverse capital forms。In the second half of the 20th century, computer、Under the background of the third scientific and technological revolution developed by Internet and information technology，"New Imperialism" and "Accelerating Capitalism", etc., have become the signature concept describing the new changes in contemporary capitalism。In artificial intelligence、Robotics、Quantum information technology、Fourth Science and Technology Revolution promoted by virtual reality and biotechnology，Digital deep penetration of production methods seems to further differentiate media capital、Digital Capital、Independent capital forms of self -activity such as platform capital，Therefore, the digital dimension of the productive application of information technology is becoming more and more disconnected from the material production field，The dominant force that becomes the division of surplus value in the actual movement of capital。Clarify the information construction method of capital and the digital logic of capitalist production and its fundamental differences in the critical position，It is a necessary prerequisite for revealing the combination of media technology and capital and creating a materialized illusion that is separated from social labor。

　　bet365 best casino games

The acceleration of network and digitalization makes the service industry and information industry relative to the first、The second industry occupies a larger proportion of the GDP。Starting from the 1960s and 1970s，People use the "Media Era" and "Information Age" to express such an epoch -making consciousness with the traditional society，That is, the interactive medium (the Internet as the interactive medium is co - -term and interactive to strengthen the broadcast、The language function of playback media such as TV) constructed by the new social reality built by the steam engine、Internal combustion engines are modern industrial capitalism for development power。The inner structure and significance of information exchange not only re -construct the way of communication between people，and more and more powerfully dominate the organizational form bet365 best casino games of social production and the status and role of intangible labor in the production process。In the process of continuously shifting to the field of surplus value production and realization,，Symbolization of goods and the exchange of symbols and the exchange of symbols relying on individual social identity construction and media information exchange。Media information technology through new language experience and symbol self -fingers involving the system constantly shaping the existence of individuals in imitating realistic or virtual reality，Based on the subjectivity of the individual、Modern theory centered on rationalism is constantly micro。

Since the mid -20th century，Post -modernist ideological transformation of linguistics penetration with various social theories，Post -structuralism provides new conceptual social fields and symbolic analysis strategies for understanding the configuration of interactive medium on the basis of modernity.。In order to activate the interpretation of interactive medium rule and power logic in order to activate the theory of Western Marxist Social Criticism，Reveal the social root of postmodernist cultural conditions，Mark Poster will television advertisements and Bodrida、Database and Foucault、Electronic writing and Derrida、Both combination of science and Lionta，The practical method and power mechanism of the self -constructing the individual through the criticism of the media language through the critical strategy of the post -structuralism is revealed，The focus of social critical theory has shifted from material production to information exchange、From the change of the structure of the production method to the identity construction of the modern subject、Class analysis from social survival conditions to the symbol analysis of individual self -constructing。Decentralization、Remove stable post -modern subject and cultural and political consequences are directly reversed to the realistic social situation constructed by interactive medium，Perster's observation perspective of post -industrial society has changed from the action of self -discipline to the information construction method of capital，The multi -degree identity of a modern subject that has been completely resolved by the interactive medium is self -constructive in the social space。The power rule of the capitalist media technology and the fragmented identity of the postmodern subject and its resistance narrative established an inherent consistency，Perster pointed out this，His structuralism has foreshadows the development of information theory，bet365 live casino games That is, this theory is replaced by this theory while reflecting the theory of production method。

Explain how the interactive medium and information technology shaped out the characteristics of things that are separated from things、Self -referring to the language system and its discourse power，The post -Marxist position formed by Perster's theory of social critical theory。This position attempts to replace the modernity of Marx production methods in the post -modern social context and its production labor、The overall commitment associated with human liberation。From the Perster view，The reason why the two areas can be replaced，It is because of oral、Writing、Interactive medium and other information methods not only constitute a staging of historical continuity of people's communication methods，The focus of social criticism has shifted from modern industrial capitalism to post -modern media capitalism。Perster thinks，Today's culture makes "information" have some important meaning of worship。But，If only Baltricia is used only from the rhetoric structure、Perster and other Marxist "symbolism worship education" and "information worship education" replace "product worship education"，Use Manuel Scart、Dan Schiller and other sociologists proposed by sociologists such as "information capitalism" and "digital capitalism" replacing the industrial capitalist society led by steam mills described by Marx，The complex method of interaction between socio -economic form and social technology form will be covered up。

Although Perster tries to adopt the post -structuralist strategy to adhere to Marx's capitalist critical position，And emphasizing that the information method is not the production of the research information itself at the technology or communication level、Exchange and consumption，Instead, it explains how the information method of interactive media technology at a specific stage of capitalist development can re -structure the modern subject and its political power by shaping new language experience。Media technology as the rule of power technology is scattered in all corners of all social life，Perster pointed out on the basis of the Foucault Panorama Prison theory，Go to the center、Anonymous Power Relationship Network Rules disintegrate the overall goal of society as the ultimate goal、The modernity liberation plan of class struggle as the revolutionary strategy，The resistance in the postmodern context is manifested as a local resistance that is performed as a partial political force in daily life as a local resistance。Because the Perster uses the information Bet365 lotto review method as the starting point of the production method or the logical premise of the critical theory，Not the inevitable result of the development of social productive forces or the real starting point of the interaction of media technology and capitalist production methods，Therefore，The theory of information method, although trying to avoid nihilism consequences，But it still slipped to the postmodernism of the postmodernism to the social -historical foundation。

　　Capitalist production mode and digital capital form

Social critical theory in Western Marxist traditions and post -Marxist critical strategy，Scientific rational reason、Daily life、Daily life、Social contradictions such as symbolic steering are connected with Marx's capitalist critical position，While clarifying many faces and new changes in the form of capitalism in contemporary capitalism，It also departed from Marx to a certain extent.。Contemporary Social Theory Pass Information -Capitalism、Digital -Capitalism and other rhetoric structure replacement，Experienced description and analysis of the social and economic reality of capitalism at a specific historical stage。But，The way of expression commonly used in Marx's manuscripts is not "capitalism"，Instead of "civic society", "bourgeois society", "assets society" as the foundation of productivity material, "。From Marx's view，Any tool、Technical changes in machines and labor organization methods，Only in certain social conditions can it be played realistic。

Unlike general socio -economic theory based on empiricalism or social critical theory with a premise of modern rationality，Marx sets its own research goals as the development law of capitalist socio -economic forms。Whether it is a product、currency or technology other production factors，All obtain your own exact expression form with this social form，When the capital has not yet become a dominant factor in the social and economic form，Commodity、The function of currency as capital is only manifested as the unheard of、Simple abstract regulations。That's for this，Marx emphasized that it cannot be sorted in the order of decisive role in history in accordance with these economic categories，Instead of explaining the formation process and execution function of the formation process as a special capital form in the modern bourgeois society in the modern bourgeois society or the role and role in the internal structure of society。Marx will commercial capital、Agricultural Capital、Agricultural Capital、Financial Capital, etc. The capital form bet365 best casino games that has been fully established has grasped the component of total social capital，Different functions of the reproduction and circulation of total social capital due to these different capital forms，Therefore, a special form of existence between yourself and other capital forms。"Capital Theory" Volume 3 Chapter 4 divides businessman capital or commercial capital into two forms or subspecies，"That is commodity operating capital and currency operating capital"。Examination of the general law of capitalist production methods，This is the intricate reality overall general，It is reflected in the social and organic self -activity in the form of capital's economic transformation as a starting point and end point。

The era of industrial capitalism in Marx's life，Media communication and information technology in the accumulation of social capital only as the production factors that have not been fully developed，In the area of ​​attachment of the industrial capital production department。Capitalist Socialization and Mutual Promotion of Products of Media Technology，In the field of productivity and production relations。The capitalization of information through media communication technology in the field bet365 best casino games of social production and life is universal，Make knowledge、Information and data can be obtained、Processing and use resources, as well as assets that can be possessed，and is more universal、Abstract dimension，Make capital the form of dominance of informatization，Digital capital forms bear specific functions in the accumulation of total social capital。Capital informatization means the comprehensive penetration of media communication information technology for production methods，Make the reproduction and circulation process of total social capital、fluency，Capital is influxed into the media technology in order to pursue excess remaining value、Artificial Intelligence、Future investment in the fields of virtual reality。Capital informatization means，The capital form that can be used as an information exchange execution function in the actual movement of real capital can occupy a greater proportion in the surplus value distribution of total social capital。

Different capital forms play a certain role in performing functions in the process of reappearing and circulating in social capital，The execution function of capital determines the different proportion of social capital to the distribution of surplus value in different historical stages of capitalism，and caused the production of substances、Freshly allocate the materialized illusion of the remaining value according to the certain percentage of bet365 best casino games individual capital。In the trend of adverse globalization in the second ten years of the 21st century，Media information technology developed as social productivity has continuously acts on the deep structure of the reproduction of capitalist social relations，Global political and economic forces surpass the boundaries of national countries，Continuously shaping the development direction and digital capital form of interactive media technology in a more flat way。Knowledge、Information and data acquisition、Filter、Integration and conversion as an independent capital form，Become the trend of overcoming excessive accumulation of capital、The core resources and key areas of accelerated proliferation of surplus value。Competition of discourse power around digital structure and digital labor，Even dividing from multinational enterprises、Reconstruction of the Geopagant Political Strategic Field of the Ego and Global Industrial Value Chain to the Global Industrial Value Chain。

The transformation based on the above -mentioned era，For the post -structural critical strategy of the information construction method of capital，Obviously it is impossible to fundamentally explain the formation process of digital capital form and its relationship with the trend of new liberal capitalism against globalization。The essence of the essence of imitation of realistic and materialized appearance，You need to return from information to capitalist production methods，The technical form of interactive media information in the essence of the general laws of the capital movement、Economic form of information capital、The political form of multiple digital identities in individuals and the concept of postmodernist cultural ideology as the contemporary form of the basic contradiction movement of capitalism。

In the two -way construction of information capitalization and capital informatization，Following the division of labor cooperation、Industrial structure、Production organization form、Media Technology、Labor skills、Comprehensive and profound social changes in various fields such as intellectual property，Social production makes each element、links and their interrelationships and effects have become organic links that social and economic forms are moving towards the overall movement。Digital capital form is an inevitable result of the development of social productivity，Not only the "conspiracy" between media technology and capital logic，Not only the "conspiracy" between media technology and capital logic。If only digital capitalism or digital capital is used as a established premise，External criticism of capital decision theory or technical decision bet365 Play online games theory will be trapped，Directly restore a variety of complex digital appearances into capital logic，Or the huge improvement of social production brought about by the production of media technology，Just attributed to the technology itself，power instead of free labor、Power of society between people。That's for this，Independent digital capital form is the integrity of in -depth study of capitalist socio -economic forms、Fundamental change provides a real starting point for reality。Principles of Marxist Material History Explanation Principles in the field of digital capital research，Requires the real conditions of "conspiracy" of digital technology and capital logic in organic movements in socioeconomic forms、Specific way and its operation mechanism，The structural changes of the digital era capitalist production mode are reflected in the inner connection of the economic category。

　　(The author is the Professor of the Institute of Marxist Philosophy and the Chinese Institute of Modernization and the Department of Philosophy of Sun Yat -sen University)