"China National Image Global Survey 2018" indicates，Among the Chinese cultural elements that overseas interviewees are most concerned about，Martial arts including Tai Chi ranked third。Visible，Through many years of hard work，Martial arts culture represented by Taichu to spread external communication，has achieved attractive achievements。But，Tai Chi as a "local culture" with profound philosophy，Active settings of the Foreign Propaganda Antime are mostly "Daborars"，In the spread of "heterogeneous culture"，"The degree of recognition is not high、Not attractive、Innocence is not enough、 The subjective excessive、Socialization is missing、Emotional alienation、Insufficient affinity "and other questions，Affects the original intention and effectiveness of Taijiquan to spread external communication。How to avoid going global "strenuous"、The unfavorable situation of "difficult to compete" in walk in，Overcoming the misunderstanding of the transmission and the "rejection reaction" derived from this，It has become an emergency。

Emotional steering is the emerging theoretical perspective and research hotspot in cultural research since the 21st century，Mainly investigating emotions in social changes、The evolution of continuous changes in social structure、Function and regulation，It aims to "highlight the trend with the most development potential"。Emotion "not only explains our ability to influence the surrounding world，It also explains the ability we are influenced by it，At the same time, there are two kinds of abilities "。Look at Taijiquan from the perspective of emotional shifts，It is based on the current profound social background and a wide bet365 best casino games range of realistic foundations，Open Contemporary Taijiquan Cross -Culture Communication New Vision。

From the perspective of the history of Taijiquan，Emotion is a main line that runs through the always。Taiji Boxing originated from traditional Chinese culture，It is an ancient people's understanding of Tai Chi culture and nature，Combined martial arts、Healthcare、Health and other knowledge and experience created。Mainly blood margin、Geography and Divine Fate as a bond，Chuan Chu Education，Continuing the future。The "differential pattern" of traditional society plays an important role in the spread of Taijiquan，Emotional blessing with one weight or a few close -up relationships，Mutual trust between masters and apprentices can build，Realize emotional docking from both ends from "passing" and "inheritance"，Form a relatively closed emotional inheritance route。Even when it comes to modern times，Portal and regions are loose，But the teacher's inheritance、The emotional tradition of worshiping the door is deeply rooted。Development has so far，Emotion is still an important indicator of "inside (outside) people in the circle"，It is an important part of the difficulty in the Tai Chi culture that is difficult to give up，The only way to become the inner hall of the Taijiquan ecosystem。

From the social process of human interaction，Emotional contains unparalleled social power。Different countries、Different groups、Between different individuals and between them，When performing specific social operations，All have a certain emotional state，I can't help but involve the assumption of achieving certain emotional goals as expected。The emotional release of one party will have an impact on the other side from psychological or even physiological。Emotional interaction and its impact will form a new social environment，Affecting people around the world and people in life。Beautiful emotional bet365 live casino games interaction，It will form a social joint force，Promoting social harmonious development; opposite，will bring social tension，Even society tears，Therefore, it hinders social development。Today's globalization，Tai Chi's external communication，In essence is the interactive process between cross -cultural social subjects，If you can find the fit point of each other's emotions，Realizing benign interaction，Its energy is enough to bring an incomparable positive impact on world sports culture。"Kung Fu Panda" of Dream Workshop more than 10 years ago，Based on the two pure Chinese elements of Gathering Kung Fu and Panda，Intersection into Dream、Struggle、Growth、Victory and other concepts of cross -cultural barriers，Deep emotional interaction with the audience。Stupid and clumsy panda Abao，Not only conquered Chinese fans，It is also intoxicated with Western audience，Creating 631 million US dollars at the same time，It also carried out a image promotion on Chinese culture, especially Kung Fu culture,，Showing the unique flexible power of the cultural uniqueness。Hollywood keeps launching the "Kung Fu Panda" series，Also launched a live -action version on the basis of the animated version of "Mulan"，Repeatedly confirmed that Chinese Kung Fu has a large number of fans and huge markets globally。Just find the "key acupuncture point" that starts emotion，"Ren Du Two Pulse" that affects emotional release，Taiji Boxing as a Chinese Kung Fu Treasure，The "double effect" of emotion will be used，Contribute to the power to change the world in cross -cultural communication。

From the change of social structure and social concepts，Emotional needs unprecedented free expression and experience space。With the further development of globalization，Social structures in different nations in the world are becoming increasingly obvious，Rarely can be placed in it: the development Bet365 app download of knowledge economy and technology is different，The trend of aging is increasingly obvious，Urbanization process cannot be blocked，The proportion of the service industry is rising, etc.。Especially with the change of the industrial structure，Social structure "is classified、Diversified、Open Trends "，Structural form "Gradually converts from the pyramid shape to olive or rhododa"，The boundaries between classes are becoming increasingly blurred，The proportion of traditional blue -collar workers decreases，The proportion of non -traditional white -collar workers rose，The proportion of the service industry in Western developed countries even climbed to more than 70%。"Starting from the emotional needs of consumers，Wake up and stir up the emotional needs of consumers，Resonance in the minds of consumers，Emotional Marketing in Marketing "，It has become the mainstream of the service industry。Under the emotional pressure of all strata under the emotional pressure of nowhere，All faced in -depth "Emotional anxiety"，Make the pleasure expression and experience of personal emotions a "luxury goods" necessary for social stability，The "entertainment" of social eyes becomes the general trend。

2018，TIKTOK is pushing to the international market for more than a year，covering more than 150 countries and regions around the world，and provide more than 75 service languages ​​based on English。TIKTOK through good product technology，For target users，Highlight localized characteristics，Encourage users to upload or funny or sell cute short videos such as，Realized content production、Published、Organic unity of communication and use，Self -expression，The concept of "entertainment to death" can be released，Emotional anxiety can be fully released。also adopts a personalized recommendation algorithm，According to user emotional preferences，Guide and push related content，Continue bet365 live casino games to bring new pleasure and emotional experience to users。The second quarter of 2019，TIKTOK has surpassed YouTube、Instagram and Facebook，Application for becoming the most downloaded number of app stores。At present, there are more than 1 billion or more downloads，over 500 million active users。This provides a successful model for the cross -cultural communication of Taijiquan。Taijiquan cross -cultural communication practice，Facing overseas audience with different cultural backgrounds，According to Tai Chi cultural concepts and technical essentials，Let the practitioners combine their own understanding，freely play in a relatively loose space，and focus on the trainer's self -emotional experience。"Those who know are not as good as good，Good Those who are not as happy "，Once the practitioner uses this as a joy，Naturally, it will inspire learning enthusiasm，I will "love myself"，and even "Leave this"，You can achieve the dissemination effect of Tai Chi in a pleasant atmosphere。If you just emphasize the so -called "standard" and "specification"，Make the trainee's emotional experience full of failure and pain，or even "no way"，I will have to lose it。Super stars in many professional movements，Its technical movements can be called "alternative"，For example, "Flying Duck" Johnson's running posture、"God of Basketball" Jordan's back -up shooting posture, etc.，Almost insulated with "standard"，But it has become the "benchmark" in their respective fields!

From the core value of Taijiquan，The perfect combination of health and science will become the key to condense world emotions。Tai Chi also known as "philosophical boxing"，It is an important carrier of ancient Tai Chi culture，reflects the essence of Chinese culture，Concentrated representation of Chinese people treat the universe、Natural、Society、Group、philosophical thoughts Bet365 lotto review such as yourself and others and their relationship。When people try to pass a boxing species，With a set of artificial "action"，"Evergreen，The huge philosophical system and complicated philosophical concept interpretation of complicated philosophy of philosophy，In particular, you have to face very different culture、The "heterogeneous culture" audience with its own characteristics， "Unbearable weight" is not the risk of being worried，In fact, objective and pragmatic consciousness。

Wish to know，Jack Ma is Tai Chi "enthusiast"，Under its influence，The company from executives to ordinary employees，Most of practicing Taijiquan as a joy，It is an important part of the formation of corporate culture and beliefs。Alibaba has a fixed Tai Chi internal training project，Also sent the employee team，Participate in China Jiaozuo International Taijiquan Exchange Contest，Get the team's first excellent results。Logically speaking，If Alibaba expands overseas markets，multinational enterprises that cooperate with them，To achieve more consensus foundation and cooperation space，It is very likely to invest in what it is good，Pay attention to Tai Chi culture; and Ali carrys martial arts culture、Employee Health Culture，It is also easier to obtain consensus at the value level，Eliminate the diaphragm at the emotional level，Hand hands on the way of win -win cooperation。Even so，When Ma Yun uses "Gong Shou Dao" to promote Tai Chi culture，I have to use a funny way，To compromise to pull closer to the emotional distance with the general public。

Therefore，When the transmission of Taijiquan cross -cultural transmission，Should be pragmatic for change，There is a choice。May wish to be in the core value system of Taijiquan，Select "Health and concerns", a human pursuit of cultural differences as a fulcrum，Application Multi -disciplinary Theory and modern technology，Bet365 app download Take visible to、Use it、The "grounding gas" communication method of the pass is，Interoperability interconnection with emotion、Symbiosis sharing，Pry the area、Guo Bi、race、Cultural barrier formed，Currency the world together in the emotional dimension。May wish to create an advertisement for the emotion of Taijiquan cross -cultural transmission: The Best Sport for Better Lives。

(This article is the Study of the Modernity and Value Reconstruction of Chinese Sports Culture in the Global Communication Process of the National Social Science Fund project (15BTY025) in the process of China)

(Author Unit: Henan University of Technology (Tai Chi) College、Taihang Development Research Institute、Tai Chi Cultural Research Center)