"China's National Image Global Survey 2018" shows，Among the Chinese cultural elements that overseas respondents are most concerned about，Martial arts including Tai Chi ranked third。Visible，Through years of hard work，The spread of martial arts culture represented by Tai Chi to the outside world，Remarkable achievements have been made。However，Tai Chi as a “local culture” containing profound philosophy，The agenda setting of external communication is mostly "communicator-oriented" with "me first"，In the process of spreading to "heterogeneous culture"，“Low recognition” appears、Not very attractive、Not innovative enough、 Excessive subjectivity、Lack of socialization、Emotional alienation、Insufficient affinity" and other problems，Influenced the original intention and effectiveness bet365 refer a friend code’s external dissemination。How to avoid going out “with a bang”、Walking into the unfavorable situation of “difficult to compete for merit”，Overcoming misunderstandings and the resulting "rejection"，It has become a top priority。

The emotional turn is an emerging theoretical perspective and research hotspot in cultural studies since the 21st century，Mainly examines the role of emotions in social changes、The evolution between changing social structures、Functions and regulations, etc.，Aims to “highlight the trends with the most potential”。Emotions “both illustrate our ability to influence the world around us，Also illustrates our ability to be affected by it，There is also a relationship between the two abilities"。Examining the external communication bet365 refer a friend code from an emotional perspective，It is based on the current profound social background and broad reality basis，Open up a new horizon of cross-cultural communication of contemporary Tai Chi。

From the historical inheritance bet365 refer a friend code，Emotion is the main thread throughout。Tai Chi originated from traditional Chinese culture，It is ancient people’s understanding bet365 refer a friend code culture and nature based on their own understanding，Combined martial arts、Health Care、Compiled by knowledge and experience in health care。Mainly based on blood relationship、Geographic relationship and teacher relationship are the bond，Teaching by precept and example，Continuing to future generations。The "different order pattern" of traditional society plays an important role in the spread bet365 refer a friend code，Emotional blessing with one or more close relationships，Mutual trust between master and disciple is built，Achieve emotional connection from both ends of "passion" and "inheritance"，Form a relatively closed emotional inheritance route。Even in modern times，The distinction between portals and regions has loosened，But the lecturer agrees、The emotional tradition of apprenticeship is deeply rooted。Development to date，Emotion is still an important indicator that distinguishes "inside (outside) people"，Constitutes an important part bet365 refer a friend code culture that cannot be separated，The only way to become a member of the Tai Chi ecosystem。

From the social process of human interaction，Emotions contain unparalleled social power。Different countries、Different groups、Between different individuals and between themselves，When carrying out specific social actions，All have a certain emotional state，Does not automatically assume the achievement of certain emotional goals as an expectation。The emotional release of one party will have a psychological or even physical impact on the other party。Emotional interaction and its impact will form a new social environment，Influence the world around us and the people living in it。Benign emotional interaction，Will form social synergy，Promote harmonious development of society；Vice versa，It will bring social tension，Even society is torn apart，Thereby hindering social development。In today’s world of globalization，The external dissemination bet365 refer a friend code，The essence is the interactive process between cross-cultural social subjects，If we can find the point of agreement between each other's emotions，Achieve positive interaction，Its energy is enough to have an immeasurable positive impact on world sports culture。"Kung Fu Panda" from DreamWorks more than 10 years ago，Based on the integration of two purely Chinese elements, Kung Fu and Panda，Integrate into dreams、Struggle、Growth、Victory and other concepts that transcend cultural barriers，Enter deep emotional interaction with the audience。Silly and clumsy panda Po，Not only conquered Chinese movie fans，also fascinated Western audiences，Record 6.At the same time as a staggering box office of 3.1 billion US dollars，Also promoted Chinese culture, especially Kung Fu culture, around the world，Shows the unique soft power of culture that reaches people’s hearts。Hollywood continues to launch the "Kung Fu Panda" series，Also launching a live-action version based on the animated version of "Mulan"，It has been repeatedly proven that Chinese Kung Fu has a large number of fans and a huge market around the world。As long as you find the "key acupuncture points" that activate emotions，Open up the "Ren and Du two meridians" that affect emotional release，Tai Chi as the treasure of Chinese Kung Fu，Will use the "multiplying effect" of emotion，Contribute the power to change the world in cross-cultural communication。

From the perspective of changes in social structure and social concepts，Emotions require unprecedented space for free expression and experience。With the further development of globalization，The social structure convergence of different nation-states in the world is becoming increasingly obvious，It is rare to stay out of it: the knowledge economy and technological development are changing at a rapid pace，The aging trend is becoming increasingly obvious，The process of urbanization is unstoppable，The proportion of service industry continues to rise, etc.。Especially with the changes in industrial structure，Social structure is “stratified”、Diversification、Opening trend”，Structural form "gradually transforms from pyramid to olive or diamond"，The boundaries between classes are increasingly blurred，The proportion of traditional blue-collar workers is declining，The proportion of non-traditional white-collar workers increases，The proportion of the service industry in Western developed countries has even climbed to more than 70%。“Start from the bet365 refer a friend code needs of consumers，Awaken and arouse consumers’ bet365 refer a friend code needs，Inducing consumers’ spiritual resonance，bet365 refer a friend code marketing that incorporates emotion into marketing，Has become the mainstream of the service industry。All walks of life are under bet365 refer a friend code pressure with nowhere to hide，All face deep "bet365 refer a friend code anxiety"，Making the pleasant expression and experience of personal emotions a necessary "luxury" for social stability，The “entertainment” of social purposes has become a general trend。

　2018，More than a year after TikTok was launched into the international market，covering more than 150 countries and regions around the world，And provide more than 75 service languages, mainly English。TikTok adopts good product technology，For target users，Highlight localization features，Encourage users to upload unique short videos that are funny, cute or self-deprecating，Content production realized、Release、The organic unity of dissemination and use，Free expression of self，The concept of "entertaining yourself to death" is released，Emotional anxiety is fully released。Also uses personalized recommendation algorithm，Based on user emotional preferences，Guide and push related content，Continue to bring new pleasure and emotional experiences to users。Second quarter of 2019，TikTok has surpassed YouTube、Instagram and Facebook，Become the most downloaded app in the App Store。Currently over 1 billion downloads，Over 500 million active users。This provides a successful example for cross-cultural communication bet365 refer a friend code。The practice of cross-cultural communication bet365 refer a friend code，Facing overseas audiences with different cultural backgrounds，According to the cultural concepts and technical essentials bet365 refer a friend code，Let practitioners combine their own understanding，Play freely in a relatively loose space，And focus on the practitioner’s self-emotional experience。“Those who know are worse than those who know well，The good ones are not as good as the happy ones”，Once practiced, people enjoy this，It will naturally stimulate enthusiasm for learning，You will “can’t help yourself”，So much so that "I never tire of it"，You can achieve the spreading effect bet365 refer a friend code in a pleasant atmosphere。If you blindly emphasize the so-called "standards" and "norms"，Make the practitioner’s emotional experience full of failure and pain，Even “no joy”，The gain will outweigh the loss。Superstars in many professional sports，His technical moves can be called “alternative”，For example, "Flying Duck" Johnson's running posture、“The God of Basketball” Jordan’s fadeaway shooting posture, etc.，Almost insulated from “standard”，But they have become “benchmarks” in their respective fields！

From the core value bet365 refer a friend code，The perfect combination of health and science will become the key to uniting the emotions of the world。Tai Chi is also called "Philosophical Boxing"，Is an important carrier of ancient Tai Chi culture，Reflects the essence of Chinese culture，Concentrated representation of the Chinese people’s view of the universe、Natural、Society、Group、Philosophical thoughts on oneself, others and their interrelationships。When people try to pass a punch，With the help of a set of artificial "actions"，Will "travel through the ages，The huge philosophical system and complicated philosophical concepts are clearly explained，Especially when faced with cultural differences、“Heterogeneous cultural” audiences with different characteristics， The “unbearable weight” is not an unfounded worry，Objective and pragmatic knowledge。

As everyone knows，Jack Ma is a bet365 refer a friend code "enthusiast"，Under its influence，From senior executives to ordinary employees of the company，Most of them enjoy practicing bet365 refer a friend code，Is an important part of the formation of corporate culture and beliefs。Alibaba has a fixed internal bet365 refer a friend code training program，Also sent an employee representative team，Participate in the China Jiaozuo International bet365 refer a friend code Exchange Competition，And achieved the first place in the team。Logically，If Alibaba expands overseas markets，Multinational enterprises with whom we have business cooperation，To achieve more consensus basis and cooperation space，Very likely to do what he likes，Attach importance to bet365 refer a friend code culture；And Ali carries the martial arts culture、Employee health culture，It is also easier to achieve consensus on value with foreign companies pursuing similar pursuits，Removing barriers on an emotional level，Join hands on the road to win-win cooperation。Even so，When Jack Ma uses "Gong Shou Dao" to promote bet365 refer a friend code culture，I also have to use funny methods，Use compromise to shorten the emotional distance with the general public。

Therefore，In the cross-cultural dissemination bet365 refer a friend code，We should be pragmatic and seek change，Some choice。It might as well be in the core value system bet365 refer a friend code，Select "health concerns", a common pursuit of mankind across cultural differences, as the fulcrum，Apply multidisciplinary theory and modern scientific and technological means，Take visible、It comes in handy、A feasible "down-to-earth" communication method，Connecting through emotional connection、Symbiotic Sharing，Leverage depends on region、Country、Race、Cultural barriers caused by differences in culture，Bringing the world together on an emotional dimension。We might as well create an advertising slogan for the emotional turn bet365 refer a friend code’s cross-cultural communication: The Best Sport for Better Lives。

(This article is a phased result of the National bet365 refer a friend code Science Fund project "Research on the Modernity and Value Reconstruction of my country's Sports Culture in the Process of Global Communication" (15BTY025)

(Author’s unit: College of Physical Education (bet365 refer a friend code), Henan University of Technology、Taihang Development Research Institute、bet365 refer a friend code Culture Research Center)