Shandong with its cultural history and geographical environment advantages，After thousands of years of breeding，Formed a unique Qilu sports culture。Single -disciplinary boxing，There is a mantis fist、Sun Yan Boxing、Check Boxing、Wen Shengquan Four Boxing，There is also a momentum of the moment、Faculty and Qi Hua Boxing，Fisting method dense、Fetong Boxing, which is darker, etc.。In addition，There are Liangshan Kungfu, which has both historical and geographical characteristics。These unique traditional folk sports culture have spread to this day。In recent years，Marine Sports has gradually entered people's life。Qingdao has been successfully held in 2008 since the Olympic sailing competition in 2008，A wave of marine sports in the Peninsula of Shandong，The rapid rise of the marine sports and cultural industry。

Marine Sports refers to sports activities that can improve physical and mental health by relying on marine resources and environment。Marine sports activities are mainly prevalent in coastal areas，Regional is the biggest feature of marine sports。Different from the required environment，Marine sports activities can be divided into sand sports activities、bet365 Play online games Mud Sports Activity、Maritime Sports Activity、Sea Air Sports Activities, etc.。In recent years，With the adjustment of the economic structure and the transfer of the focus of national development，Shandong and eastern coastal areas become new formats gathering highlands，Ocean Sports meets the strong support of the national marine strategy in line with the requirements of the times and historical changes。The marine leisure and entertainment industry and the sports culture industry have become a new driving force for the development of sports culture。

Take Qingdao, Shandong as an example，Qingdao District is all located in the Shandong Peninsula，The area around the marine territory only reaches about 12,200 square kilometers，Among them，Coastline tortuous，岬 Bay。2014，Qingdao Development and Reform Commission released the "Qingdao Sports Industry Development Plan (2014-2020)"，Proposed to 2020，Qingdao City will rely on empty、Mountain、Sea、River、Many characteristics of the lake，Fusion of a variety of samples，Focus on supporting the development of coastal blue sports and leisure industry，By hosting the international high -end marine sports competition，Create a global marine sports highland，By gathering the global marine sports industry，Create the National Marine Competition Center，Its ultimate purpose is to build Qingdao City into a leading domestic、Internationally bet365 live casino games renowned blue sports and leisure city。In 2017, it proposed 5 years to build 3-4 sports characteristic towns。Qingdao International Sailing Week · Qingdao International Ocean Festival since 2008 to the present has gradually launched the sports industry brand of Qingdao's "Sailing Capital"。From the perspective of the current planning and construction of marine sports，Qingdao Marine Sports Industry Development momentum is fierce，Great potential。2008，The Beijing Olympics sailing competition will further push Qingdao to the international stage。Continue to inherit "green、Technology、Humanities "Olympic concept，Strive to make Qingdao marine sports culture an important engine for the development of marine sports culture in Shandong。Qingdao International Sailing Week · Qingdao International Ocean Festival will be held at the end of 2019，Unique marine cultural characteristics and the main concept of innovation，Collective breeding、Travel、Culture、Fashion、Commerce in one in one，greatly driven the innovative development of sports culture。Today, Qingdao shows characteristic advantages with "sailing capital"，Fully integrate resources、Focus on the ocean，Around the marine industry，Strive to build it as open、Modern、Vitality、Fashionable international metropolis and international marine cities。

But marine sports as an emerging industry，The development of Qingdao Marine Sports is facing many problems and challenges。First，Environmental problems bet365 Play online games need to be solved urgently。The ocean is a huge treasure house for resources，Ocean Sports is gradually emerging，The boom of economic development in coastal areas has continued to rise。Over -pursuit of economic growth rate will inevitably ignore environmental problems。The quality of seawater and beach is particularly important to the development of marine sports activities。In the past ten years, Qingdao has been affected by moss disaster，Seriously restricted the development of maritime sports and beach sports projects。Next，Starts to make efforts in the sustainable development of innovation。Many marine sports activities are developed on the basis of land activities，Some sports activities such as Marathon around the island are just the replacement of the venue，There is no feature of marine sports activities。Innovative sustainable development requires the leadership of technology，Ocean technology advantages should increase in the development of marine sports.。In terms of the development of the marine industry，There is also a problem of imbalance in development。Tourism and leisure industry funds have less investment、Low cost、High return rate、The features of the market，Make the tourism industry occupy more advantages in the use of marine resources。Although the development prospects of marine sports in recent years，But the marine sports and cultural industry still belongs bet365 Play online games to the affiliated products of the development of the tourism and cultural industry，Services for the development of the tourism industry。From the perspective of the development of the marine sports industry，The proportion of the leisure sports industry is too high，Not enough attention to sports cultural brands，Affordable tendency is obvious，Not conducive to the development of marine sports and cultural industries。Current，There are still many irregularities in the marine sports culture market，Although the government has issued relevant policies and development plans，But the marine sports and cultural market still exists in product and project quality.，low cost performance，Some sports and leisure projects are allowed to ask for price，seriously damaged the interests of consumers and sports enthusiasts。Some sports projects have high physical fitness and skills of participants，But there is no clear request for developers of such projects，or the safety guarantee measures during the project development process are not perfect，The personal safety of the participants was not fully guaranteed。

Accelerate the development of marine sports and cultural industries，Start with the sustainable development of resources。Reasonable development and utilization of marine resources can not only reduce capital investment costs，And avoiding the waste of marine resources and unreasonable use。The sustainable use of resources is also conducive to the protection of the marine environment，Reduce human Bet365 app download pollution in people who have not developed waters。Sustainable development and utilization to make funds、Talent、Technology investment is more concentrated，For the creation of marine sports cultural industry chain、Form industrial characteristics、It is important to promote coordinated development of various regions。other，The development of marine sports requires the accumulation of marine sports culture，Cultural brand brands drive industrial development，Create multi -level、Multi -type sports culture consumer products，Meet market demand，It is more conducive to improving the market competitiveness of marine sports。Convergence of culture and market，Jointly promote the development of marine sports。

Marine sports culture is the product of economic development and social progress，It integrates its collective education culture and marine culture，with people’s material life、Passing related to entertainment life。Ocean Sports is still in its infancy，But the future development potential is huge，Vist in market prospects。Shandong Province should seize the opportunity，Using its own culture and geographical environment, vigorously develop the marine sports industry，Forms unique marine sports culture，Create the blue sports cultural brand of Shandong Peninsula。

(Author Unit: Physical Education Teaching Department of Qingdao University of Technology)