Current，A total of 18 bases in Fujian Province were selected as a national -level foreign trade transformation and upgrade base，Quantity ranks fifth in the country。From the perspective of the industry distribution of the national -level foreign trade transformation and upgrade base in Fujian Province，The industry where 18 bases are located are mainly light industrial technology products，At the same time, it also includes textile clothing、Mechanical and Electrical Products、Mechanical and Electrical Products、New materials、Healthcare Kang Pu Equipment、Agricultural products and other industries，Most of them belong to the traditional advantageous industry of Fujian Province。From the perspective of regional distribution，8 State Foreign Trade Transformation and Upgrade Base in Fujian Province is in Quanzhou，The proportion is as high as 44.4%。Where，There are 4 in Jinjiang only，highlight the advantage of Jinjiang in the field of foreign trade in Fujian Province; in addition, there are 5 in Xiamen，There are 2 in Zhangzhou，Fuzhou、Nanping、1 each of Ningde。National Foreign Trade Transformation and Upgrade Base is in economic benefits、Industrial gathering and supporting、Product R & D Innovation、Brand Construction、Construction of public service platform、Driven from leading enterprises to play a positive role，The characteristics and highlights of the foreign trade in Fujian Province，Effectively enhances the competitiveness of foreign trade in Fujian Province。

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Doing a good job of top -level design and planning is an important guarantee for promoting the construction of Fujian's foreign trade transformation and upgrading base。Jinjiang Municipal Committee、Municipal Government has always attached great importance to foreign trade work，It has introduced special support policies for foreign economic and trade for more than ten Bet365 app download consecutive years，Covering the promotion of foreign investment、Develop foreign trade import and export、Expand the International Market、Optimized marketing channel、Build a service platform、Create an independent brand、Cultivate emerging foreign trade models and enhance risk resistance。Especially for advantageous industries such as textile shoes and clothing，Formulated "Jinjiang Textile Shoes and Food Industry Talent Development Strategic Plan (2014-2020)"，Provide talent support for industrial development。The 4 countries' foreign trade transformation and upgrading bases in Jinjiang have also formulated corresponding support policies and supporting measures，Provides good conditions for base construction。The People's Government of Dehua County issued the "Notice on the Establishment of the Leading Group for Promoting the Construction of the Demonstration Base to Promote the Transformation and Upgrade Demonstration Base"，and formulate the "Work Plan for the Construction of the People's Government of Dehua County on Accelerating the Construction of Foreign Trade Transformation and Upgrade Base", "Dehua County Foreign Trade Transformation and Upgrade Demonstration Project Special Funds", etc.，Accelerate the construction of the national foreign trade transformation and upgrade base。Jian'ou organized the preparation of the "General Planning of the Agricultural Science and Technology Park of Jianqi Province in Fujian Province (2018-2021)"，Formulate the "Implementation Plan for the Construction of the Agricultural Science and Technology Park of Jianqi Province in Fujian Province"，Accelerate the transformation and upgrade of the bamboo industry。Dongshan County People's Government released the "Dongshan County to Accelerate the Promotion of Foreign Trade Transformation and Upgrade Base (Aquatic Product) Construction Work Plan"，Accelerate the construction of a national foreign trade transformation base，Effectively play the role of the base demonstration。

　　Adhere to innovation -driven leading industry development

Adhering to innovation -driven development is the key to promoting the high -quality development of Fujian's foreign trade transformation and upgrading base。Cangshan Watch Base Constantly improve the construction of the independent bet365 live casino games innovation service system，Promoting the construction of public technology service platforms such as "Sports Wearable Intelligent Joint Laboratory", "China (Fujian) Watch Industrial Design Center", "Expert Workstation", "Fuzhou Watch Electronic Public Test Testing Platform"，Provide enterprises with advanced、Open、Supporting technical support platform，Improve corporate technological innovation ability，Promoting the product of the clock base enterprise products to the boutique、High -end development，Improve the added value and core competitiveness of watch products。Jinjiang strives to promote products、Technology、Brand、Management and model innovation，Vigorously cultivate a new format for foreign trade，Use the new mode of investment promotion，Improving the level of innovation and development of foreign trade transformation and upgrading base。2018，Jinjiang City has 44 enterprise technology centers above the provincial level，10 National Industrial Design Center，10 Provincial Industrial Design Center。Jinjiang Men's Clothing Base set up the first "Textile Shoes and Food Talent Training and Technology R & D Center"，Build a graphene Industrial Research Institute，Promoting cooperation between government and property and research。Dongshan County aquatic product base also highlights industrial technology innovation，Vigorously promote industrial transformation and upgrade，Dongshan County Xinfu Aquatic Products Group、Haishang aquatic food and other companies have invested more than 8 million yuan in scientific research and innovation funds for technical equipment transformation。Nan'an Water Heating Bathroom Base in Product Design、R & D、Functional ingenuity，Continue leading the product change and innovation of the bathroom industry。

　　Pay attention to the expansion of brand construction

Brand construction is an important part of the popularity and influence of creating a national foreign trade transformation and upgrading base，Fujian Foreign Trade Transformation and Upgrade Base is more importance to brand building。bet365 Play online games Jinjiang encourages enterprises to compete for brand reputation，Give a lot of rewards for the creation of various forms of brands，If the brand brand on the list on the list of national brand value evaluations、Product brand and independent innovation brand，Give a reward of 100,000 yuan to each company，Give 200,000 yuan reward to the top 3 companies entering the list。Dehua continues to implement the "Trademark Cultivation Development Speed ​​Speed" project，Strengthen brand cultivation and support for industries such as ceramics and other characteristics。2018，"Dehua White Porcelain", "Dehua Jade Porcelain" and "Dehua Kiln Porcelain" prove that trademarks are approved by the National Trademark Office for registration，2356 new domestic registered trademarks，10 pieces of registered trademarks in Madrid。6 companies in Jian'ou have been determined to be the first member unit of the "Chinese Bamboo and Team Brand Cluster Alliance"，3 companies have been identified as "Wuyi Landscape" public regional brand use enterprise。Cangshan Watch Base is in brand cultivation and construction，Reida、Axell (Ryida)，EZON (Yizhuan)，emax (Yimei)，Eastime (Eagle high) and other advantageous brands，At present, member companies have won 12 provincial -level famous brands、25 provincial famous trademarks，89 registered trademarks outside the country (border)，Host and participated in the standard number of clock industry in the clock industry set at home and abroad, 58，13 items for certification of export countries (regions) at the same time。

　Strengthening platform construction and strengthening service support

The construction of accelerating the national foreign trade transformation and upgrading base is inseparable from the support of the public service platform。Jinjiang strives to accelerate the construction of foreign trade public service capabilities，Yitangzhou Comprehensive Insurance Area、Land Port and Cross -border E -commerce Garden Hongshan Garden as a carrier，Strengthen the linkage of the port area、Complement function，Vigorously cultivate a comprehensive service bet365 best casino games function institution。Jinjiang Land Port launched the "Quanzhou Cross -border E -commerce Clearance Service Center", "Quanzhou International Express Regulatory Center" and "Xiamen Postal Exchange Bureau Jinjiang Branch Center"，Pilot work to undertake Quanzhou to carry out cross -border e -commerce customs services。Dongshan accelerates the construction of foreign trade public service platform，Based on the original 9 public service platforms，Customs and inspection and quarantine departments set up the "Dongshan County Customs Inspection Service Platform"，Integrated customs inspection business window，Implementation of customs declaration and inspection business in one window "one declaration", "one inspection", "one release"。Nan'an Stone Base Cross -Border Integrated Stone Ceramics、Water warm kitchen and bathroom and other batch of characteristic industrial clusters，Fully build the "Pan Home" platform。At the same time, the centralized procurement platform for Chinese granite is also launched，Attract more than 150 mines at home and abroad，and more than 200 real estate developers、Decoration company reached intention cooperation。The construction of the dragon wenwen watch base has a state、Inspection and Inspection Center of Standard Amendments to the International Industry，service clock industry，Striving for standard time certification，Existing the existing provincial industrial design center、Engineering Center、Key laboratory is promoted to national level，Construction clock appraisal center，authenticity of imported goods、Official identification of the price。

　　Improve the marketing network to open up an international market

Optimize international marketing network、Vigorously developing the international market is also an inevitable requirement for promoting the high -quality construction of national foreign trade transformation and upgrading bases。Fujian Foreign Trade Transformation and Upgrade Base continuously improves the marketing network，Actively open up the international market。Dongshan actively organizes enterprises to participate in the first China International bet365 Play online games Import Expo，With the help of the expo platform，Promote the communication between the base enterprises and foreign businessmen，Introduction Base Product，Enhance the popularity of the product。At the same time, guide enterprises to consolidate Europe、Mei、Japanese and other traditional markets，Expand the “Belt and Road”、Latin America、South Africa and other emerging markets and ASEAN Free Trade Zone Market。Jinjiang seize the opportunity of the country's "Belt and Road" initiative，Vigorously expand the international market。Jinjiang men's clothing base guides companies to hold groups、Industry Holding Group Exhibition，Fully supports enterprises to develop the "Belt and Road" market，Subsidies to the exhibition to the enterprise to participate in the exhibition。Cangshan Watch Base actively organizes enterprises to participate in the domestic and foreign exhibitions，Guide enterprises to implement market diversification strategies in combination with the “Belt and Road” initiative，Further stabilize the United States、EU、Japanese watch industry traditional market，Actively develop Africa、ASEAN、Latin America and other emerging markets，At the same time, actively encourage enterprises to set up marketing outlets or branches abroad，Innovation marketing mode、Vigorously develop e -commerce，Relying on Alibaba、Taobao、Tmall、JD.com and other major e -commerce platforms，Open online market，Fully promote the e -commerce of clocks and watch products。Nan'an Water Heating Snurts Encourage enterprises to "go global" to expand the international market，Accelerate the layout of overseas markets。Where，Jiu Mu has been with Vietnam、UAE、Qatar、Mongolia and other 11 countries along the “Belt and Road” have established in -depth cooperative relationships，and open the first overseas five -star custom flagship store。

　(This article is the Youth Project of the Fujian Provincial Department of Education "Cross -border E -commerce Imported Enterprise Supply Chain Financial Cooperation Empirical Analysis" (JAT190900) phased results)

(Author Unit: Open Economic and Trade Research Center、Fuzhou Melbourne Vocational College)