Strengthening the core values ​​of socialism micro -propagation of affinity construction
November 03, 2020 09:46 Source: "China Social Sciences" November 3, 2020 Author: Xu Xia

In recent years,With the rapid development of mobile communication technology,Micro -propagation has become an important way for people's daily communication。The so -called "micro communication",There is a broad sense and narrow sense。In a broad sense,It refers to Weibo、WeChat、Mobile SMS、MMS、Fetion、QQ、Outdoor display、Taxi Call Channel, etc. The information dissemination method of the medium。In a narrow sense,It refers to Weibo、WeChat and other self -media information transmission methods for the media。Strengthen micro -communication affinity construction,It is directly related to whether the core values ​​of socialism can penetrate into the hearts of the majority of netizens,and affect their information acquisition、Value selection and behavioral habits。According to the theory of communication,The core elements of affinity include: whether the content of the communication is close to life,Whether the communication method is colorful,Whether the language is sincere and funny,Is the subject interaction equal and open and other series of indicators。For this,We can create works with thought, temperature and quality、Construction of the core values ​​of socialism,Really improve the speed and temperature of the spread,Continuously enhance the sense of recognition of socialist core values,So as to improve the consciousness of practicing the core values ​​of socialism in social practice。

Based on the new era,Strengthening the core values ​​of socialism micro -propagation of affinity construction,The relevant requirements in the important speech of General Secretary Xi Jinping at the party's news and public opinion work symposium,"Efforts to launch thoughts、Temperature、Has quality works ",So as to continuously improve the effectiveness of the micro -propagation of the core values ​​of socialism。

  bet365 Play online games First,Follow the Law of Communication,Persist in holding up the banner、Quoting leadership、Surrounding the center、service overall,The content and form of the micro -propagation of the core values ​​of socialism。News workers of news public opinion are not only the propaganda of the party's policy,、Recorders of Fengyun in the Times、Promotion of social progress、Fair and Justice Watchman,and is the creator of the core values ​​of socialist core values。Current,my country is in the final stage of the fulfillment of a well -off society、The key node that is about to achieve the first century -old struggle goal and move towards the second century -long goal,We should attach great importance,Give full play to the important role of its theory of spreading ideology。Next,In the micro -propagation of the core values ​​of socialism,We want to learn to promote Xi Jinping's new era of socialist thought with Chinese characteristics,Research and explains the party's line policy and policy of the new era,True reflecting the great practice and spiritual style of the people of the people。News workers of news public opinion should strengthen the "four consciousness",firm "Four Confidence",To achieve "two maintenance",Ideological and political action is also highly consistent with the Party Central Committee with Comrade Xi Jinping as the core,Be Lovers、Protective Party、For the party,At the moment of mind,Follow major events,Heart people。Last,Actively show the good spiritual style of the Communists and the Chinese people,Tell Chinese Stories,spread Chinese voice。Plant the temperament of the people with rich spiritual and cultural products,Shape the soul with socialist core values,Persist in doing a good job of positive publicity,Strengthen positive guidance,Especially insisting on the correct public opinion orientation,Enhanced the attraction of communication、Infectious。

  Second, create a temperature of temperature.First,Communication people、Damn morale、Successive people、Works that condense your heart。Socialist core values ​​micro -propagation objects are people。Where is the people,The focus of spreading should be。From the source,,The temperature of the micro -propagation of the core values ​​of socialism comes from the feelings of the people。We must take root in the vast fertile soil of the people,The depth of root determines the height of the career。We must deeply integrate the work of work into the great practice of the people,The degree of integration determines the temperature of feelings。Only truly perceive people’s sweetness and bitterness,Socialist core values ​​micro -propagation can taste; only in -depth touch the cold, cold and heat of the majority of people,Socialist core values ​​micro -communication can only be effective。Next,Consolidate the main position,Promote the main theme,Especially consolidating mainstream ideological positions,The influence of the mainstream thought,Essence of the spirit that stimulates the unity of the whole society,Improve the quality and level of micro -communication。again,Education of the core values ​​of socialism、Wolver、Inspirational role。We must be good at expressing,Dare to express,Say what the masses want to say,Talk about what the masses can understand,Let the people love to listen and love,Resonance。Create a work with temperature,Strive for unity、persuasive、Infected people。Last,Persist in theoretical contact actual situation,Deeper into the grassroots level、Go deep into the masses,Get first -hand materials,True understanding of national conditions,True physical inspection of the people,The true meaning of true emotional enlightenment。We only have the pace of development with the times,Really transform the core values ​​of socialism into a conscious action of the masses,Only to enrich the spiritual world of members of society,Enhance the spiritual power of social members。

  Third, create quality works.First,The content of the communication is fresh、Rich connotation、Elegant erotic、Works that move people's hearts。Socialist core values ​​micro -propagation requires aiming at the entry point and focus point,firmly grasp the essence of the core values ​​of socialism,Active use of the communication advantage of the new media,Exploring the new idea of ​​spreading、New method,Construct a new pattern of all -media communication,Vividly and accurately spread the core values ​​of socialism。Next,Misunderstanding in the process of spreading the core values ​​of socialism、Quick solution and other phenomena,Accurately describe the facts,Make a scientific judgment,Form the correct idea,Create a connotation、Quality communication works。Last,Master the scientific theory and method,With the help of dialectical materialism and historical materialism, the world,Bold pioneering innovation,V strongly to suppress evil and promote good,Objective、Reflecting the world Vientiane。To persist in seeking truth and pragmatic,、Sinking down to study things。

Socialist core values ​​Story library is the center of the collection of socialist core values,It is also the center of "content production" and "value link"。We want to take the audience as the starting point,The theme content of the core values ​​of socialism is the entry point,Provide different fields、Different levels、New media resources of different styles,Let's involve the country、Society、The value requirements of the three levels of individuals are integrated,Through news、Comments、Audio、Video and other methods,Coordinating the construction of the core values ​​of socialism。We want to tell the story of the Chinese Communist Party governing the country、The story of the Chinese bet365 best casino games people's struggle to make a dream、Chinese stories that adhere to peaceful development cooperation and win -win,Make all kinds of positive energy stories themes complement each other,Formation of communication resonance,Let the world better understand China。

One,Deepen the excellent "Chinese Story",Strong ink and heavy lottery promotion of the main theme。Well -known,Due to the complexity and diversity of communication channels,The relevant micro -communication resources of the core values ​​of socialism still need to be further integrated and refined,and a lot of different levels、Information resources at different levels,also so that these resources are not easy to manage and use。Filter,We can invite the review experts to bear the important mission of communication management,According to the core indicator of the story evaluation,Strict review of the relevant story resources of the core values ​​of socialism、Filter、Optimization and integration,and do a good job of dividing the door,Make full preparation for high -quality resources。At the same time,Using mature big data technology,Surveying a single or batch resource in the story library。When entering the warehouse,To combine audience experience and reading habits,Story attribute、Reporting theme Careful checking the verification,Make sure the scientific nature of the data in the story library、Normative。Based on this,With the technical advantages of social platforms,Make secondary processing of related resources,Increase the highlights of audiovisual,Forms of Innovation and Communication,Create rich content、Stable operation、Simple operation、Story library of the core values ​​of socialism with strong sharing,Strong ink and heavy lottery promotion of the main theme。

Its two,Increase content selection planning strength,Moving to build a stories with clear originality with the times。First,Theme expression around the core values ​​of socialism,bet365 Play online games Review of content from the perspective of professional media people,The dissemination effect of predicting the content of the story,Create the content with clear originality,Refinement with persuasive views,Enhanced the attraction of micro -propagation of the core values ​​of socialism,Strive to achieve "micro -words and righteousness"。Next,New concepts such as "Belt and Road", "Community of Human Destiny", "New Development Concepts", and "Great Epidemic Spirit" and other new concepts、New Method,Moving to build a stories with distinctive originality with the times,Interpretation and spreading the core values ​​of socialism。Last,According to the characteristics of the target group,Determine different story selection,Use different expression forms。Patriotic Education,The topic selection of the story includes serious topics,Including interesting topics, etc.,For example, historical folklore、Patriotic Education、Science and Technology、Yistefun、touching story, etc.。expression form is suitable for children、Youth,It is also suitable for adults of all ages; narrative backgrounds must be ancient,It is necessary to take into account close modernity。

Its three,For overseas audience,Increase the production of various stories,Creation contains the story of "Chinese spirit", "Chinese element" and "Chinese value"。We want to break the inherent thinking habits,constantly developing international vision,Actively expand the radiation circle of overseas audiences,Efforts to improve the influence of international communication。This is a powerful measure to effectively change the international public opinion pattern "Western Qiang Me Weak",It is also the mission of the mainstream media in my country。Cultural background and information consumption habits for overseas audiences,We want to further strengthen the planning and operation,Further increase the production strength of creative stories bet365 live casino games that contain "Chinese spirit", "Chinese element" and "Chinese value",Idea concept、Method、Leading mechanism and other aspects to start a full range of innovation。It should not be thick,It should be universal。We must actively guide overseas audiences to receive and understand the theme information of the core values ​​of socialism,Humanistic care,shows the Chinese style,Promoting overseas communication work is stable and far away。

  (Author is an associate professor of Marxist College of Hubei Police College)

Editor in charge: Zhang Yueying
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