How to view the current world situation，Besides politics、Besides economic and military perspectives，The importance of bet365 sports betting app is gradually recognized and accepted。With 5G、The information dissemination infrastructure represented by the Internet and the Internet of Things is reorganizing the global industrial chain，"The whole process、holographic、All members、Full-effect” media construction ideas represent the changing trend of the world’s media ecology，Translation of film and television dramas、Media International bet365 sports betting app、Confucius Institute、Cultural “going global” and other work together with the “Belt and Road” initiative，Whether it is connotation or denotation，They are all expanding the concept of international bet365 sports betting app。

　　The new situation of China’s international bet365 sports betting app

After China’s economic rise，Investment in international bet365 sports betting app is also increasing，The most widely spread politics in contemporary China，Maybe it’s politics that transcends the threshold of international bet365 sports betting app。From the 2008 Olympic Games to the 2022 Winter Olympics，China has made great efforts to strengthen bet365 sports betting app infrastructure and personnel construction，The effects of international bet365 sports betting app capacity building are also gradually emerging。The “visibility” of Chinese information in the world has increased，Promote international people’s understanding of China；Strengthening the bet365 sports betting app process game between self-shaping and other-shaping to enhance China’s international image；China’s media and information technology industry goes global，Promote the construction of a balanced new media order，Conducive to the balance of global bet365 sports betting app ecology；Diversified presentation of bet365 sports betting app content and collision of Chinese and Western cultures，Improved the recognition of global development thinking and thinking about global issues，These all contribute Chinese wisdom and Chinese solutions to healthy and orderly global political bet365 sports betting app。

But the complexity of international bet365 sports betting app is reflected in，Expectations for these “effects”，There is an urgent need to pay attention to some kind of invisible upper limit - content (knowledge and information)。When the content accumulates to a certain extent，Some kind of deep cross-cultural thinking、The inherent existence of consciousness and the newly formed cultural boundaries，Create some kind of barrier for the further functioning of dissemination of different contents and forms。More often，International bet365 sports betting app seems to be formally understood as knowledge and information crossing physical borders of countries and regions，And the need to seriously consider the breakthrough of cultural boundaries，The "last mile" to achieve effective bet365 sports betting app。But look further，The politics of international bet365 sports betting app seems to be some kind of "transparent ceiling"，Across there，Gradually presented。The microscopic or intuitive expression is the reporting caliber (filter)，And how to spread it、Process and scope regulations；The meso level is the bet365 sports betting app system and mechanism that matches the political system and economic system；Macroscopic characteristics are thoughts、The accumulation of culture and philosophy。In other words，From a long-term perspective，In the end, it is historical thought、Religious beliefs and cultural politics determine the political philosophy of bet365 sports betting app。

Since the 18th National Congress of the Communist Party of China，The Party Central Committee attaches great importance to the construction of international bet365 sports betting app capabilities。May 31, 2021，The Political Bureau of the CPC Central Committee held the 30th collective study session on strengthening my country’s international bet365 sports betting app capacity building，Emphasized the importance of strengthening and improving international bet365 sports betting app work under the new situation，From strengthening the theoretical research on international bet365 sports betting app、Research on the laws of international bet365 sports betting app and improve the artistic quality of international bet365 sports betting app from three dimensions to academics、Practice and policy raise higher and more urgent requirements。Looking ahead，How to effectively transmit the excellent traditional Chinese culture with the help of emerging bet365 sports betting app technologies，How to use the upgrade of information bet365 sports betting app infrastructure to promote the reconstruction of the global bet365 sports betting app pattern，How to deeply explore the politics of international bet365 sports betting app，Crossing cultural boundaries，Putting international bet365 sports betting app capacity building into practice，Becoming the top priority for the future development of Chinese bet365 sports betting app studies。

　　Breaking through the “monopoly” of Western bet365 sports betting app discourse

The biggest politics that shape today’s international bet365 sports betting app landscape is also the most hidden politics，It is the historical and ideological legacy of colonialism，This is the easiest、Questions most likely to be ignored。The global cultural ecological system built on the colonial system，Becoming the bottleneck for the next healthy and orderly development and spread of Chinese and even world culture。End of World War II to date，Global cultural hegemony led by Europe and the United States relies on bet365 sports betting app systems and institutions，It not only effectively perpetuates but also long-term conceals the deep erosion process of territory and capital colonization。Looking at it from another perspective，The gap in bet365 sports betting app technology and resources has further widened the global information gap and knowledge gap。The lack of local leadership has made many weak countries、The nation’s lingering deep-seated haze，They are trapped in a deep subject crisis and dependence dilemma in the European and American market-led development model and the value chain dominated by consumerist culture。

Current，About politics、Deeper thinking on many issues in the economic and cultural fields is gradually unfolding。From a historical and logical perspective，If we say during the colonial period，The relationship between the mother country and the colonies is more of a domination and domination relationship in which politics and economics are mutually constraining，Then，In the postcolonial period，The essence of this relationship has not fundamentally changed。Even，With the support of information bet365 sports betting app technology，Developed capitalist countries and third world countries、Struggle for territory between nationalist countries、The game of interests extends to the new battlefield of international bet365 sports betting app，In other words，The new battlefield of international bet365 sports betting app increasingly cannot be described by simple words of information transfer and knowledge dissemination，The power of expression increasingly derives and proves a rhetorical sense of "saying" and "being said"。Symbolic violence in the cultural sense，Extended domination in the international political and economic chain，A "full force" is taking place in the field of international bet365 sports betting app，International media has increasingly evolved into a “cultural bunker” for real information，The politics of bet365 sports betting app and international bet365 sports betting app has evolved into the largest politics in the field of international relations，Determines the global subject cognition、Interest structure and development direction。

The academic community once used “postcolonial” to criticize this legacy of international thought and politics，Looking at it today，You may need to carefully consider its current value。This term first appeared in political theory in the early 1970s，Used to describe the embarrassing situation of countries that broke away from the shackles of European empires after World War II，And try to start a reflective reconstruction process under the guidance of global health development。Early 1990s，"Reading" magazine published three consecutive articles introducing Orientalism and Orientalism，Criticize the influence of Western culture on Chinese local culture since the reform and opening up。At that time，Major mainstream media such as "People's Daily", "Guangming Daily", and "Economic Information News" enthusiastically discuss Orientalism and post-colonial theory as well as the impact of European and American culture on China。But the interesting thing is，Research on postcolonial theory has been almost silent since 2001。After China joins the WTO，The importance and urgency of gaming in the global capital and market fields are increasingly highlighted，Greatly avoids in-depth criticism of the historical colonial system in the cultural and ideological fields，Postcolonial theory and critical thought retreated into purely academic discourse。Even from an academic perspective，Postcolonial cultural criticism, a deeply ideological academic field, is lame due to the lack of bet365 sports betting app perspective，But from the perspective of political and international bet365 sports betting app practice，Also due to the popularity of Western bet365 sports betting app technology and bet365 sports betting app theory in China，And this makes domestic bet365 sports betting app studies "new concept"、New category、New expression "Weak construction"。

Some scholars believe，China’s bet365 sports betting app studies are the process and result of more than 40 years of “international bet365 sports betting app/cross-cultural bet365 sports betting app” of American and European bet365 sports betting app studies in China。In other words，bet365 sports betting app itself is the research object of cross-cultural bet365 sports betting app in China，So far, the lack of cross-cultural awareness in bet365 sports betting app academia is still a potential problem。This will make China’s rise，Facing the lack of voice in global bet365 sports betting app，Facing suppression from the United States and Europe in the field of bet365 sports betting app，Even though the information dissemination infrastructure of Chinese society has been upgraded to 5G，Basically reached the upstream fields of technology and industry，But in the field of thought and culture，The lack of “weapons” for criticizing colonial bet365 sports betting app is increasingly exposed、The double embarrassing situation of being unable to criticize the "weapons" of colonial bet365 sports betting app。The seriousness of this consequence is reflected in，Chinese culture goes global，However, it is accompanied by the problems of "it is reasonable but cannot be expressed", "it has been said but it cannot be spread", "it has been spread but it cannot be shouted out"。If it cannot be strategic from an intuitive level、Solve the problem in stages，Should we think about the power of discourse hidden in bet365 sports betting app、The colonial ideological bottleneck behind the relationship of cultural dominance？In the field of thought and culture，Are colonialism and postcolonialism still at work？

　　The construction of modernity in bet365 sports betting app and culture

In essence，The history of the evolution of capitalism is not only a colonial/neo-colonial history of imperial territory and capital，It is also a history of ideological and cultural changes through bet365 sports betting app。Among the colonial countries in history，The UK has left the most cultural heritage，From the perspective of territorial occupation, it was once called the “Empire on which the Sun Never Sets”，Evolving into a “new cultural empire” where culture and language are everywhere，The role of bet365 sports betting app cannot be underestimated。As Canadian bet365 sports betting app scholar Innis said，“The changing nature of the British Empire in the 20th century，To a certain extent，is the result of pulp and paper industry，It is the result of its influence on public opinion”。The perspective of Michael Hardt and Antonio Negri in describing "Empire" is very creative: "An Empire can only be conceived as a universal republic，It is built without borders、Networks of power and counterpower in accommodation。In the imperial view of sovereignty，Power is constantly innovating in the process of expansion、Recreate one’s own order logic。”Although “empire” is not always a deterministic concept，Its connotation and denotation are also constantly changing，However, the logic of power expansion and the concept of order renewal embodied in it reflect the core of capitalism with "expansion"、Basic development model driven by “colonization”。The bet365 sports betting app network was once a creation、Consolidation、Basic means to innovate and recreate capitalist colonial logic and colonial order，It is even an organic part and typical symptom of the capitalist colonial system。As a way to remove obstacles to the free flow of goods、An important way to implement ideological control，The bet365 sports betting app technology system and network are integrated，Enter reframing politics、The global fragmentation process of economic and cultural resources，Interaction with modernization theory，Become a core part of modernity and evolve into a global bet365 sports betting app ecology that shares weal and woe。

In other words，bet365 sports betting app and culture are each other’s “engines”，Throughout the construction of modernity and the spread of modernization。Colonial period，A cultural channel effectively maintained by the interest mechanism and the interest transmission mechanism，It is formed by reaching a consensus during the bet365 sports betting app process，Because of global spread of effective replacement、Compensate for and extend the politics of guns of imperialism，And become the new protagonist of global resource allocation。It is a characteristic of a market economy that the market plays a decisive role in the resource allocation process，While the market plays a role in resource allocation，bet365 sports betting app plays a decisive role，The modernization of bet365 sports betting app governance has evolved into the new core of modernization。Whether it is the construction of media bet365 sports betting app landscape in modernity，It is still an ideological discussion and consensus on the modernization path of bet365 sports betting app science，And the construction of international bet365 sports betting app studies and global bet365 sports betting app，Development bet365 sports betting app theory (developmental sociology) used in the United States in the first half of the 20th century、Development economics, etc.) have played an important role。The school of structural functionalism presents a constructed "developed" system imagination for developing countries，Even taking the trouble and informality to introduce modern technologies、While putting science and ideas in developing countries，Also uses effective international bet365 sports betting app means to simplify all problems arising in the process of digesting modernity into the "tradition-modern" binary opposition macro system thinking mode，It comes down to its local traditional obstacles or its own problems，Runwu silently carries out in-depth cultural bet365 sports betting app and construction of "others"。

Technological changes accompanying the bet365 sports betting app ecology and its restructuring，Global bet365 sports betting app leadership rooted in cultural hegemony，As a mirror of the cultural consciousness of "I"，It reveals the new type of Western colonialism、The key role in reconstructing a healthy and orderly bet365 sports betting app order has become increasingly prominent。China’s international bet365 sports betting app capacity building faces challenges，But with the development of China’s economic strength and changes in the international bet365 sports betting app environment，It has ushered in a great opportunity for development。Also，China’s International bet365 sports betting app Capacity Building，We cannot completely bypass or ignore the impact of Western colonial history and culture on the world。Comrade Mao Zedong pointed out in the article "The Current Situation and Our Policies after the Victory of the Anti-Japanese War" (August 13, 1945)，“Everything that is reactionary，You won’t fight，He will not fall。This is the same as sweeping the floor，The broom is not available，Dust will not escape by itself as usual”。It can be said，The international bet365 sports betting app system based on colonial history is that dust。Let researchers see it，Building a healthy and orderly global bet365 sports betting app ecosystem，Two stages may be required at the same time: Stage 1，Accelerate the pace of international bet365 sports betting app capacity building，Exchanging time for space，Exchanging words with strength，Let China’s voice be spread effectively，Increase the visibility of Chinese culture；Second stage，On the basis of continuing to promote the “Four Confidences”，Effectively promote the formation of global cultural consciousness through Chinese cultural consciousness，Especially the need to criticize Western colonialism，Create a healthy and orderly international public opinion environment for the effective dissemination of the voices of China and other third world countries，Increase the recognition and reputation of Chinese culture，This stage is becoming increasingly urgent。

　　Building a new international bet365 sports betting app order

Research on Contemporary International bet365 sports betting app Theory，It is necessary to profoundly reveal how the current international bet365 sports betting app landscape is established and evolved within the logical framework of colonialism，How does this bet365 sports betting app system and pattern contribute to the growth of Western capitalist cultural hegemony、Provide breeding ground and passage for spreading and raging。In fact，Get rid of the post-colonial context，International bet365 sports betting app、Cross-cultural bet365 sports betting app、Cross-cultural bet365 sports betting app、Cross-cultural bet365 sports betting app is easily bleached as mild、Neutral theoretical and practical field。American scholar Jared Diamond in "Guns"、Germs and Steel: The Fate of Human Society" pointed out in the book，The hegemonic construction of European civilization has three major advantages: guns、Germs and Steel。The process of globalization led by the West、The cultural hegemony and ideology of capitalism can be put on the free flow of information、The legalized cloak of multicultural collision，It got rid of the "guns、The devil’s face represented by “germs and steel”，Sowing the seeds of “civilization” through the so-called method、The face that promotes the "development" process appears in the process of globalization。

So，Globalization discourse increasingly drowns out postcolonial studies，It has even become an epithet for the expansion of cultural hegemony in the United States and other developed capitalist countries，Cross-cultural bet365 sports betting app and bet365 sports betting app have paved the way for the global spread of consumerist culture。Arif Dirlik thinks，In fact，Cultural globalization is nothing more than replacing capital-led modernization with a changing paradigm，What is achieved is the shift from Eurocentrism to American centrism，Does not offer any solutions to the problems that persist from the past or the growth of cultural conflicts within this system。With Hall (Edward T. Hall) initiated the study of intercultural bet365 sports betting app theory in international bet365 sports betting app practice，But it cannot escape the expansion intention of US strategic bet365 sports betting app。Of course，It is also such a group of people and literature on cross-cultural bet365 sports betting app research，Enriching and supplementing pure reliance on national power、Defects and shortcomings of “international bet365 sports betting app” for cultural bet365 sports betting app across national and regional boundaries。This is also beyond doubt。

Before the founding of New China，Comrade Mao Zedong proposed the policy of “cleaning the house before treating guests”。It means after eliminating the remaining forces and influence of imperialism in China，Consider the establishment of diplomatic relations again。Today，In the modern post-colonial world system，Effectively and healthily make Chinese voices heard，In fact, there is also a process of "cleaning the house"，It’s just that this “house” is not only within China but also includes the global space，Towards today’s global geopolitics and culture、In-depth cultural cleansing of the post-colonial context in the context of economic exchanges；And this "cleaning"，It is even more consistent with the construction of "international bet365 sports betting app" pattern，It needs to mobilize the power of the whole society to carry out。

We must continue to do the work that needs to be done，Even complex and long-term。Because of any cover-up and concealment of illness，Not only is it a waste of resources，More likely a waste of time。Only deconstructing colonialism、The ideas and systems of cultural imperialism，Strengthening research on international bet365 sports betting app theory，Break the Western media’s monopoly on discourse power and the Western-style discourse system，Sound the voice of China，Only in this way can we build a new world media order and international bet365 sports betting app pattern，This must become a staged consensus among Chinese bet365 sports betting app academic circles and industry。

　　(This article is a phased result of the 2019 National Social Science Fund major project "Research on the Centenary bet365 sports betting app of China's National Image in Western Mainstream Media from the Perspective of a Community with a Shared Future for Mankind" (19ZDA323)

(The author is the dean of the School of International Journalism and bet365 sports betting app at Beijing Foreign Studies University、Professor)