In recent years，my country’s new urbanization process is rapidly advancing。Urbanization is a system、Profound social change process，Not only means the gathering of rural residents into cities and towns、Concentration of non-agricultural industries in cities and towns、Transfer of agricultural labor to non-agricultural labor，And it means the production mode of rural residents、Changes in living space and ideas，Even changes in spatial form in rural areas。All these，all have a profound impact on the protection and development of my country's bet365 coupon code。In our country，New urbanization and rural revitalization are parallel processes。As General Secretary Xi Jinping pointed out，“We must build a prosperous city，We must also build prosperous rural areas”。Rural culture is the “root” and “soul” of the countryside，The revitalization of rural culture is an important part of the overall revitalization of rural areas，“We must inherit culture，Development has historical memory、Regional characteristics、A beautiful town with national characteristics”，“It is more important to protect and promote traditional excellent culture，Continuing the city’s historical context”。Especially with the completion of my country’s poverty alleviation task and the resolution of the absolute poverty problem，Farmers have a stronger demand for a better spiritual and cultural life，The desire to revitalize rural culture is more urgent。

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Current，Conceptual deviations and insufficient understanding are the most prominent factors affecting the protection and development of bet365 coupon code，Especially for those rural traditional cultures that are not listed as cultural protection objects and intangible cultural heritage lists，There is an urgent need to call on all sectors of society to inherit traditional cultural genes，Keep the beautiful nostalgia。Specifically，It is to make people realize that bet365 coupon code has injected rich cultural nourishment into the prosperity and development of Chinese civilization。Some traditional rural cultural elements may seem of little value now，But once in a specific environment, it meets and collides with other cultures，They can play a huge potential role，Give birth to a gorgeous flower of culture，Greed rich cultural fruits。As General Secretary Xi Jinping pointed out，“We must strengthen the exploration and elucidation of China’s excellent traditional culture，Adapt the most basic cultural genes of the Chinese nation to contemporary culture、Coordinate with modern society，Across time and space、Beyond national borders、Eternal charm、Promote the cultural spirit with contemporary value”。

Inheriting and protecting the excellent traditional rural culture in the process of new urbanization，We must vigorously promote the creative transformation of excellent bet365 coupon code、Innovative development。General Secretary Xi Jinping pointed out，“We must insist on serving the past for the present、Learn from the past，Insist on discerning treatment、Inheritance with sublation，Don’t favor the past over the present、The past is not the present，Strive to realize the creative transformation of traditional culture、Innovative development，Make it integrated with real culture，Jointly serving the mission of the times to educate people”。This requires us to use dialectical thinking methods，Multi-faceted、Multidimensional、Discover and utilize the positive factors in bet365 coupon code through multiple channels，By analyzing cultural elements、Cultural content、Cultural Forms、Appropriate addition or deletion of cultural functions, etc.、Optimized combination、Reanalysis、Timely adjustments, etc.，Promote the value of bet365 coupon code、Service reality、Rejuvenated。We can actively explore through various methods and paths: some outstanding ancient buildings in rural areas，Part of the material can be replaced without changing the overall appearance，Some new spaces that meet the needs of the people can also be added、Facilities and features，Cutting down functions that do not meet the needs of the times；To some country music，New lyrics can be paired with old songs，You can also play old songs with new instruments；For some traditional rural handicrafts，You can use new tools to make old products，You can also use old techniques to make new products, etc.。Anyway，As long as we persist in the creative transformation of the excellent bet365 coupon code、Innovative development，my country’s rich rural excellent traditional culture can not only be well protected，And can get better development。

　Take a variety of protection and bet365 coupon code measures

Practice shows，Many measures are necessary to protect and develop excellent traditional rural culture in the process of new urbanization，has a significant effect，Worthy to be popularized。One，Building a rural cultural auditorium。For example，Some rural areas in Zhejiang Province use the original ancestral halls，By adjusting the space layout、Construction of infrastructure、Open to all villagers，And from traditional sacrifice to modern education and training、Cultural Heritage Collection and Exhibition、Read、Changes in comprehensive functions such as entertainment，Has been transformed into a modern rural cultural auditorium。This not only preserves many valuable farming cultures，Also promotes rural festival celebrations、The inheritance and protection of many excellent rural traditional cultures such as rural singing and dancing competitions。Part 2，Carry out the compilation of local chronicles。Local chronicles are in the context of changes in the natural environment or social environment，Record the historical evolution of the village，Inheriting and protecting folk customs、Place name、Stories of historical figures、Ancient rural buildings、Folk beliefs and other important carriers of bet365 coupon code。These local chronicles include not only rural chronicles、Town Chronicle，Also includes village records、Community Chronicle。This measure is conducive to retaining those precious rural memories that have almost disappeared in the process of urbanization。Part Three，Extensive collection of rural history and culture、Organization and research work。Currently，The historical evolution of rural areas in various parts of the country、Major events、Surname migration、Ancient buildings、Old folk custom、Traditional craft、Stories of Sages、Local anecdotes、Excavation and compilation of rural history and culture such as celebrity inscriptions and chants，Mainly relying on genealogy、Local chronicles and archival historical materials provided by archives, Party History Office and other departments。But because many surnames do not have genealogy，Local chronicles generally only have county chronicles、Li Zhihe Zhen Zhi，And these local chronicles only briefly record rural conditions，The archives have more official files and fewer private files，Party history information is even less involved，As a result, the inheritance and protection of many rural historical cultures face the dilemma of "no source of water supply" and "no rice to cook"。For this，A very important task is to seize the time to face the elders in the village，Especially veteran cadres、Old Patriarch、Old folk intellectuals，Carry out oral rural history recording work，Thus collecting and accumulating more precious first-hand rural historical materials。In addition，We should also actively organize cultural and historical experts to study the travels of celebrities in rural areas in the past、Complete and interpret the inscriptions and descriptions。

In short，What are the needs in the practice of bet365 coupon code cultural construction，We should take corresponding measures to inherit and protect bet365 coupon code culture；What are the good practices in grassroots practice of bet365 coupon code cultural construction，We should popularize these good practices。

(The bet365 coupon code is a professor at the School of Marxism, Zhejiang University of Technology)