The 20th National Congress of the Communist Party of China is clearly pointed out when drawing the goals and tasks in the next five years，It is necessary to continuously enhance "Chinese nation cohesion"。April 3，At the study and implementation of Xi Jinping's new era of socialist ideological theme education work conference，General Secretary Xi Jinping emphasized，Take this theme education as an opportunity，Strengthen the theoretical armed forces of the party，Continuously improve the level of Marxism of the whole party，Constantly improving the party's governance ability and leadership level，For the new journey for a new journey。Current，my country is in a historic node to realize the great rejuvenation of the Chinese nation，The whole party is up and down、The people of all ethnic groups in the country are unified、Cohesion co -force has important strategic significance。

Casting the consciousness of the Chinese nation community is the "main line" and "outline" of the party's national work in the new era，Continuing deep coupling of its overall concept of the Chinese nation，Re -confirming the subjectivity of the Chinese nation under the new situation、Express the self -consciousness of the Chinese nation、Stimulated the "internal agglomeration" of the Chinese nation is closely related。Study and implement Xi Jinping's new era of socialist ideology on the theme of socialism with Chinese characteristics in the new era，It is necessary to penetrate the important exposition of General Secretary Xi Jinping on strengthening and improving national work，The theme education is combined with the decision -making deployment of the Party Central Committee on national work、Practical tasks of the consciousness of the Chinese nation community combined together，Thinking and thinking about learning、Uniform，Continuously enhance national unity、Condensing national joint force，Efforts to achieve "condense in communication，The strategic communication effectiveness of surpassing in condensation。

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Casting the consciousness of the Chinese nation community is a systematic engineering，Need to clearly spread the overall target at the strategic communication level、Find the Power Power Point、Control the general direction of spread。General Secretary Xi Jinping stands at the strategic height of realizing the great rejuvenation of the Chinese nation，Make a series of theoretical generalization and scientific planning around the consciousness of the Chinese community of the Chinese nation。General Secretary Xi Jinping repeatedly emphasized，Strengthen the interaction and integration of all nations，Promote all ethnic groups as tightly as pomegranate seeds。This has important guiding significance for the strategic communication practice of the Chinese Bet365 lotto review nation community consciousness。

Based on the direction of internal publicity，Enhance the "internal gathering force" of the Chinese nation。With the rapid change of media technology，The boundary between domestic publicity and external communication is increasingly blurred，In -depth integration of internal propaganda and external propaganda is increasingly apparent。The Fourth Plenary Session of the 19th Central Committee of the Party is clearly proposed，"Build an online online and Internet、The mainstream public opinion pattern of internal and external declarations "。This offense not only clarifies the relationship between internal and external declaration -internal and external、Internal and Outside Link，also explicitly explicitly the requirements of the country's overall publicity strategy -stable internal publicity、Strong Outer Promotion、Internal and external mutual gain。Casting the consciousness of the Chinese nation community is the basic disk of national unity，It is the true fixed force of the development of the country，It is also the "internal driving force" of the great rejuvenation of the Chinese nation。In strategic positioning，To clarify the general direction of internal publicity，Summarize the historical experience of the Communist Party of China，In -depth investigation of the communication practice of the people of all ethnic groups，Face the internal propaganda work dilemma in the ethnic area and the frontier areas，Enhance the "internal gathering force" of the Chinese nation。On the basis of stable and improved internal propaganda，Casting the consciousness of the Chinese nation community also covers the overall identity of Chinese people around the world，Therefore, we must also actively extend outward，Practice in internal practice with strong external propaganda results。

Based on the mainstream value and spiritual kernel，Strengthen the "commonality" of the Chinese nation。General Secretary Xi Jinping repeatedly emphasized，We must "consolidate and strengthen mainstream ideological public opinion", "expand the mainstream value influence map", "shape the new pattern of mainstream public opinion"。In the collision of complex and diversified values，The mainstream value is the fundamental value of doing a good job of current public opinion, especially internal propaganda work。Only clear value leaders，can we establish a good ruler in the communication practice，Make sure to draw well、Drawing Big、Painting the concentric circle of the Chinese nation community。In specific practice，Propagation of mainstream value and properly handling "one", "more", "common" and "difference", "main line" and "element" in national work。，Observation of the Chinese nation's country、History view、Ethics、Cultural view、Concept of Religion，System combing of ideological resources and the re -explanation of the connotation of the times; the main line of the Chinese nation "commonality"，The mainstream value communication system of the architecture，Enhance the interaction of national communication、Dialogue、Bet365 app download Participation，Promoting the value identity of the people of all ethnic groups in "China"，In the communication practice, it is solidly promoted to the cause of national unity and progress。

Based on the practice of all -media communication，Strengthen the Chinese nation's "common sense"。General Secretary Xi Jinping emphasized，To bigger and stronger mainstream public opinion，Consolidation of the common ideological foundation of the people's unity and struggle，To achieve the "two hundred years" goal、The Chinese Dream of the Great Revival of the Chinese nation provides strong spiritual power and public opinion support。Since the 18th National Congress of the Communist Party of China，my country's media integration continues to advance in depth，The construction of the entire media communication system achieved fruitful results。As a "internal group consciousness"，The consciousness of the Chinese nation community is discovered by the people of all ethnic groups、Perception、Knowing、The organic dynamic process of integrating the community of the Chinese nation，Its formation and maturity are embedded in information production、Information Interaction、Information experience and other specific communication practice。Facing the era of all media，Casting the consciousness of the Chinese nation community，Need to actively absorb various mainstream communication subjects，Integrated high -quality communication resources，Explain the party's national policy，Guide social public opinion that is good at national issues，Tells the historical story of the Chinese nation's family、Development Story、Unity Story，Continuously enhance the people of all ethnic groups for rest and common、honor and disgrace and common、Life and death and common、Fate and "Communist Sensing"。

　Strategic layout: Casting the national identity in the communication

The 20th report of the party pointed out，"my country's development enters strategic opportunities and risk challenges、Unsure that it is difficult to predict that the factors increase "。Strategic Communication Customs Customs Customs Council Institutional Security，Casting the Chinese nation community consciousness for resistance to external risks，Activating internal toughness is important。The latter is inseparable from the scientific communication ecosystem，The reasonable layout and function play of different "ecological bits" will help to determine the core issues of the target circle、Drive global linkage with key points。

Casting policy ecology，Strengthen political identity with policy communication。The 20th report of the party is clearly proposed，"Support the revolutionary old district、Accelerate development of ethnic areas，Strengthen the construction of the frontier area，Promote the prosperous people、Steady Bian and Solid Border "。Casting the consciousness of the Chinese nation community，Basically in the central government to ethnic autonomous areas、Frontier area、Effective integration and all -round mobilization of the national settlement area，and this Bet365 app download integration and mobilization cannot be separated from the policy policy of high -efficiency promotion of the healthy development of the frontier ethnic region。Only continuously optimize the policy ecology，Constantly improving the policy communication practice system，Efforts to enhance the understanding of the people of all ethnic groups on national policy discourse、Recognition and satisfaction，Only to establish a positive and benign national public relations，So as to truly promote the development of national institutional mechanism reform and social governance practice in the direction of healthy and healthy。National policy communication practice is directly related to the policy identity of the people in the ethnic region、political party identity、The achievement of political identity such as institutional identity。When strategic layout,，Need to construct the core interpretation framework of mainstream media in national policy communication、Framework and policy review framework，and summarize the social response of national policy spread，Establish a policy case library，to form a regular understanding of the dissemination of national policy。

Consolidate cultural ecology，Communication with cultural dissemination。May 27, 2022，General Secretary Xi Jinping emphasized when the 39th collective study of the Political Bureau of the 19th CPC Central Committee，"The excellent traditional Chinese culture is the wisdom crystal and essence of Chinese civilization，Is the root and soul of the Chinese nation，It is the foundation of our foothold in the world culture of the world "。Casting the consciousness of the Chinese nation community，Must be based on the long history of Chinese civilization，Classic sequence of returning to Chinese culture，Refine the cultural origins of "common home"。National identity from cultural identity，Cultural identity has given birth identity。The communication practice of the consciousness of the Chinese nation community requires two -way force，The first is to "build inward" to build an inner agglomeration，Second, "radiating out" to build internal force。Inner condensation should be based on mainstream culture，Taking the characteristics of various ethnic groups as a beneficial supplement，Highlight the cultural integration between nations，Improve the sense of recognition of Chinese culture in the people of all ethnic groups、Separation、experience; extending outward extension, based on the "root" cultural gene that is born of the Chinese nation's community for a long time，Gather the excellent traditional cultural resources such as "corridor culture", "sea transport culture", "Silk Road culture", "root ancestral culture", "epic culture"，Cultural network of weaving cultural networks for the communication of the Chinese nation community。

Open the media ecosystem，Participate in the communication to help emotional identity。General Secretary Xi Jinping emphasized，To do a good job of the top -level design，Create a new communication Bet365 lotto review platform，Build a new mainstream media，Expand the mainstream value influence，Make the party's voice more open、Pass more、more deeper。Casting the consciousness of the Chinese nation community，It is necessary to coordinate the handling of traditional media and emerging media、Central media and local media、mainstream media and business platforms、The relationship between popular media and professional media，Play the hub function of the mainstream media，Integrate special media resources of the border ethnic area，Create a full media matrix of Chinese communication，It provides guarantee for the practice of solid communication、There are specifications、Valuable authoritative platform。，It should also be widely absorbed by the youth groups in the ethnic region、Internet celebrity group and other high -quality self -media，To drive multiple subjects to participate in the casting practice together，Combined with the rules of the circle of circles and the cause effect of the era of micro -propagation，Build a cultural story group for the Chinese nation community、Character image group、Visual symbol group。By opening the media ecosystem，Integrate the magnificent political discourse and macro cultural narratives of the casting into the practice process of all media communication，Therefore, collective empathy、Promoting a harmonious dialogue、Improve national identity。

　Strategic Implementation: Pulling hands in the dialogue center in the conversation

How to cast a consciousness of the Chinese nation community in the practice of communication is a problem of communication effect，This effect is not a micro -micro -micro -car、Short -term、Small range of response，but macro、Long -term、Large -scale social effect。Therefore，It is necessary to fully learn the important exposition of General Secretary Xi Jinping on national work and national unity，Refine the identification expression and emotional intentions in the discourse of national policy，Construction of a communication discourse system with Chinese characteristics，Really promotes the people of all ethnic groups to "pull hands in the spread，Lianxin in the Dialogue Center "。

First, the "pomegranate seed" potential energy spread。"Pomegranate Seed" is the concept that General Secretary Xi Jinping repeatedly mentioned。June 2021，During the inspection of Qinghai，General Secretary Xi Jinping tells you the meaning of "pomegranate seeds": "The compatriots of the Uighur say we should hold it like pomegranate seeds，The word is very image。Ethnic groups must hold together as tightly like pomegranate seeds，We are all parts of the Chinese nation community。"" Casting the consciousness of the Chinese nation community，It should be fully borrowed by the intention of "pomegranate seeds"，Convert it into a more similar cultural symbol，Theoretically continuously optimizes the pomegranate seed communication model，Promote "Pomegranate Seed Heart、A good story case library construction of the national unity of a family，Use creative bet365 best casino games communication strategy to transform pomegranate seed intention into vivid and lively、Visual communication resources。For example: use new technologies to generate pomegranate visual image、Design "Pomegranate Doll" virtual incarnation、Plan the "Pomegranate Festival" in the ethnic area; build the pomegranate seed theme venue，Show pomegranate seed interactive relationship in the real scene; in national characteristic festivals、Pomegranate seed element，Incorporate pomegranate seed cultural genes into the collective memory construction of national exchanges and integration，Pomegranate seed intention is fully penetrated into the daily communication practice of ethnic areas。

The second is the "concentric circle" dialogue spread。General Secretary Xi Jinping has repeatedly emphasized "concentric circle"，Point out "What is concentric circle? It is under the party's leadership，Mobilize people of all ethnic groups，Move the enthusiasm of all aspects，Struggling to realize the Chinese dream of realizing the great rejuvenation of the Chinese nation "。Casting the consciousness of the Chinese nation community，Basically, it is the concentric circle practice of the Chinese children's unity，Therefore，It must break through the attention and ignore the same sex、Paying attention to the "I -You" relationship is limited，Actively carry out concentric circular dialogue dissemination。In the form of dialogue，Use the new media technology to reproduce national history，Create a virtual dialogue that spans time and space，Continuous activation of the vitality of national history and culture。In the dialogue relationship，Explore intergenerational dialogue、Inter -ethnic Dialogue、Dialogue cross -identity、Multi -language dialogue and other cross conversation practice，This highlights the inner tension of the Chinese nation culture，Discover the dialogue resources。In the dialogue range，Promote a constructive dialogue between the Chinese nation and the world's people around the world，Fully attach great importance to the practice of national relations from developing countries，Avoid using Western anthropology without examining、Nationalology、Political Science、The theoretical framework of international relations explains the national issues of Chinese natives。

Third is the "family conditions" guardianship and spread。General Secretary Xi Jinping has a strong "family feelings"，It is pointed out that "the majority of families must unify love and patriotism，Incorporate the realization of family dreams into the national dream，Think about it in one place，Jiejieye，Use our more than 400 million families、The wisdom and enthusiasm of more than 1.3 billion people brings together the goal of achieving the "two hundred years' struggle、The majestic power to realize the great rejuvenation of the Chinese nation "。In our country，Since ancient times, the concept of "home and the world" has built the emotional logic of "family and country"，Patriotic emotions are bet365 live casino games reflected as the individual's sense of belonging to "home"、sense of responsibility、Anecdotes，It is also a sense of recognition of Huaxia's children in the "mother of the motherland" under the collective identity、Faithfulness、A sense of attachment。"Family National Love" related to the emotional connection between each individual and the country、The real interaction between each citizen and the country，It is the destiny between individuals and the country、The lively practical process of reasonable integration。Casting the consciousness of the Chinese nation community，Relying on the "family conditions" of the people of all ethnic groups，Through real and vivid large -scale publicity practice，Activity strategy、Content production、memory engraving、In the construction of ritual construction, it is reasonable、Emotional person，Fully summon the people to have emotions，Realize empathy with the attachment of guardianship。

(Author Unit: School of Journalism and Communication of Lanzhou University)