Rural Revitalization，Rural customs and civilization are the guarantee。How to arrange the spiritual life of rural residents in the new era，Directly related to the order and stability of grassroots communities and the success or failure of modernization transformation。Rural public culture is a bonus bet365 pedigree created by rural residents in a region based on long-term life experience，Production with local society、Folk customs、The natural environment is embedded and symbiotic，In conjunction with the economic development of the village、Social stability is highly related。Therefore，Improve the construction of public bonus bet365 service system，We must adhere to the rural orientation and the dominant position of rural residents，So as not to separate form and spirit、Walking in the wrong direction。

The supply of rural public culture must activate endogenous resources，Enhancement and modern technology、Intelligent culture combination，Formating multi-bonus bet365 coordinated development。The current supply of public culture in urban and rural communities mainly includes two types: endogenous to the community and external input。Among them，Endogenous culture is based on the traditional heritage of the community itself，Activities formed through internal force guidance or elite self-organization。It is a bonus bet365 type that grows from within the community，Often lack of sustained vitality due to insufficient innate guidance or lack of organizational resources。External input culture specifically includes two methods: local government supply and market supply。In real practice，Local government supply often ignores the diversity and complexity of rural bonus bet365 subjects，Therefore, it is difficult to meet the multicultural demands of the divided masses；Market supply generally lacks deep educational implications，There may even be a bad trend of vulgarity。Visible，A single bonus bet365 supply path cannot shoulder the important task of promoting rural civilization in rural revitalization。

From this，Effective supply of rural public culture，First of all, the relationship between endogenous culture and external input culture should be properly handled。Rural society has its own specific life logic，bonus bet365 activities that are popular among the masses often grow from within the community，Instead of one-way external input。And，If the input culture cannot be combined with the endogenous culture，You will also encounter the dilemma of being acclimatized。Therefore，Local governments should pay attention to cultivating and fostering excellent endogenous culture，By providing appropriate start-up funding、Building an organizational platform，To leverage and activate the engine of grassroots community bonus bet365 development。At the same time，Eclectic on the basis of activating and empowering the endogenous culture of the community，Supplemented by external input culture，And improve the quality and variety of culture through strengthening supervision。In addition，In the interaction between internal and external cultures，Traditional culture and modern technology should also be strengthened、The combination of intelligent culture，To achieve multicultural innovation and collaborative development，Meet the diverse bonus bet365 demands of the masses。

The construction of rural public culture must tap local talents，Mobilize community participation enthusiasm。The key to activating endogenous bonus bet365 resources，It lies in effectively mobilizing bonus bet365 activists in the community，And then form radiation through them，To influence and mobilize the participation enthusiasm of residents in surrounding communities，Then forming a public bonus bet365 construction with the masses as the main body，Achieve low-cost and efficient operation of bonus bet365 services。Under field investigation，Said by a community worker in Jiangsu，"When holding a party during the Spring Festival，The community next door hired a professional performance team from outside，Our community is made up of people who like to perform、Some talented residents take the lead in organizing，Residents themselves participate in the performance。As a result, the performance time in the community next door was less than half，The audience was reduced by half，And our community until the last show，There are no shortage of people，Very lively”。Visible，Public bonus bet365 supply is transformed into bonus bet365 activities for internal members of the community，will be full of vitality。

In the bonus bet365 activities of members of rural communities，Led by community bonus bet365 experts、The masses perform their own shows，Has low threshold、Popular characteristics。And these bonus bet365 themes are mostly the accumulation of community traditional culture and the sublimation of daily interactive life，Often directly related to the preferences and demands of community residents。Although it does not have a gorgeous and elegant form，But it can arouse the interest of the audience、Enthusiasm and intimacy。At the same time，The masses are not just the audience who enjoy the show，Also a performer in bonus bet365 activities，Interaction through physical practice often inspires profound emotional resonance。In collective participation in public culture，Different ages within the community、The presence identity of "we sense" formed among professional groups。The loose social ties among community residents have been strengthened to a certain extent，Thus shaping the cohesion and unity of the community，Enhance residents’ sense of belonging to community life。In short，Only when the public bonus bet365 construction is carried out with the masses as the main body can the source of vitality，Active participation of the masses led by local bonus bet365 talents，It is the core of public bonus bet365 construction in rural communities。

The assessment and evaluation of rural public culture should be based on mass satisfaction，Attach importance to the flexible governance function of bonus bet365 activities。The author discovered during field research，The inspection and assessment process in the construction of public culture consumes the main energy of grassroots cadres。Promotion and push before and after bonus bet365 activities、Ledger material production、Regular reports, etc. need to meet the top-down administrative assessment requirements，Resulting in grassroots bonus bet365 supply focusing on external forms rather than the immediate needs of the masses，Shows the paradox that bonus bet365 workers are busy but the masses have no sense of gain。Visible，The assessment subject of public bonus bet365 activities should not be limited to the one-dimensional perspective of local government，The effect evaluation only uses static text to quantify the assessment, which also has many limitations。Therefore，Local governments must accurately position themselves in the construction of public culture，I am the activator and promoter of public culture，Rather than be a one-way organizer and assessor。Reverse the idea，Starting from the perspective of rural areas and rural residents，The opinions of the participating people can be included in the assessment system，Use the satisfaction and sense of gain of the participating people as core indicators to measure the effect of public bonus bet365 construction，And use this as a benchmark to find the difference。Only this way，Only in this way can the local government further meet the needs of the masses in subsequent bonus bet365 organization and supply，Form bonus bet365 supply、A virtuous cycle of assessment and evaluation，In order to better promote the prosperity of rural public culture。

In addition，When evaluating the effectiveness of public culture, we must also pay attention to its governance function。The "Guiding Opinions on Strengthening and Improving Rural Governance" issued by the General Office of the CPC Central Committee and the General Office of the State Council in 2019 proposed to strengthen the leadership function of rural culture。Community public culture is not just a leisure activity，To a certain extent, it also undertakes the functions of community education and flexible governance。Good public bonus bet365 activities，The subsequent impact can often penetrate into daily life。The integration of physical bonus bet365 activities and abstract values，In order to promote social integration。In short，The key to the governance function of public culture is to be able to produce community publicity。The spillover effects of these bonus bet365 practices are transformed into positive living standards in villagers’ daily interactions，Internalized into daily habits that permeate human relations，Is a flexible force that promotes the development of good governance at the grassroots level。

In short，The construction of rural public bonus bet365 service system must adhere to the orientation of villages and rural residents，By tapping into the excellent bonus bet365 resources endogenous to the countryside、Activate the driving function of village bonus bet365 talents、Constructing a complete evaluation system for bonus bet365 effects，In order to activate the vitality of rural society and enrich the spiritual life of the people in the new era，Promote rural revitalization with civilized rural customs。

　(Author’s unit: School of bonus bet365 Administration, Shandong Normal University)