In the past ten years，The wave of the intangible cultural heritage (hereinafter referred to as "intangible cultural heritage") protection movement sweeps across Chinese society，Many intangible cultural heritage projects carrying China’s excellent traditional culture come into view。As an important component of the ten major categories of intangible cultural heritage，Traditional bet365 Play online games reflect the people’s ingenuity and wisdom in production and life，Reconnecting people’s life memories，Received widespread attention from public opinion。From the architectural construction of "Zhaizi China" to the tapestry weaving and dyeing of "Clothes and Quilts of China"，The ancient crafts all reveal the metaphysics of harmony and nature，Specific to the current daily life，Such as making tea、Cooking、Utility making and other "handmade" products have become popular in our lives，There are also profound aesthetic tastes and moral norms behind it。Traditional bet365 Play online games are different from large machine production since industrial society，It is an orderly inheritance、Craftsmanship activities with manual labor as the essence。However，Discourse on the protection of intangible cultural heritage today、Under the interactive influence of cultural industry changes and Internet empowerment，The space where traditional bet365 Play online games occur seems to be shifting from the production field of society to the consumption field。The public has constructed a set of consumption ethics about traditional bet365 Play online games，Also makes handicraft workshop、Intangible Cultural Heritage Exhibition Hall、Video websites have become the most typical consumption scenario。While they show their respective operating logic，The situation and prospects of traditional bet365 Play online games in Chinese society are also reflected in this。

　　Experiential bet365 Play online games in craft workshops

The original organizational unit of traditional bet365 Play online games was the family workshop。The inheritance of bet365 Play online games in pre-industrial society，On the one hand, it relies on one-way blood relationships for intergenerational transmission，On the other hand, it relies on the continuation of the master-apprentice system with father and son Tsunadō as the core。“Home” can be said to be an important carrier for the continuation of traditional bet365 Play online games，It is also the initial form of organizing craft workshops。However，With the arrival of industrial society，Family-style workshops are gradually declining。Karl Polanyi described this process in "The Great Transformation"，“Cottage industries produce from raw materials provided by merchant capitalists，These capitalists control the production process in the manner of a purely commercial enterprise。…If the supply of raw materials is insufficient，Those hardest hit are those working in cottage industries，They will be temporarily unemployed”。The family-style production method is gradually disintegrating in the free market and machine production。Until 1851，At the World's Fair at the Crystal Palace in London，After seeing the lifeless assembly line products in the display cabinet，People are beginning to realize the unique value of traditional bet365 Play online games，The “Arts and Crafts Movement” emerged in Europe。Handcraft workshops as an important carrier of traditional bet365 Play online games，Given special meaning by the world。It is no longer a simple production and inheritance unit，Still satisfying people’s sensory needs、Emotional comfort、A place of aesthetic interest。People found，The experience contained in traditional bet365 Play online games is available for consumption。

In recent years，Handcraft workshops across China have been developed and revitalized to varying degrees，To a large extent, it depends on the progress of China’s intangible cultural heritage protection concept，The whole society is aware of the need to strengthen the hematopoietic ability of traditional bet365 Play online games。“Production protection” requires the integration of craft workshops and training centers，Create a cultural industry logo with regional influence by combining culture and tourism。Inspired by this concept，Handcraft workshops everywhere are transforming，Sprung up like mushrooms after a rain，Some are even sought after by many consumers，Become a must-choice place for internet celebrities to check in。However，Handcraft workshops are attracting consumers，Some traditional bet365 Play online games have encountered new problems due to excessive commercialization。Handcraft workshops are designed to attract tourists to the greatest extent，You can only choose to reconstruct the key elements of traditional bet365 Play online games in the "tourist gaze"。Especially when tourists participate in person，Consumer experience is infinitely amplified，This fragments the ontology of bet365 Play online games to a certain extent，Many bet365 Play online games face the dilemma of losing themes and styles in the process of fragmentation and reorganization。Individual craft workshops not only fail to carry out orderly inheritance，On the contrary, it had the opposite effect。

　　Consumption of identity in bet365 Play online games venues

The maintenance of traditional bet365 Play online games in history generally relies on the oral and mental teaching of workers。In traditional Chinese society，The continuity of "shu" is self-contained，Different from the Taoism written in Confucian classics，Most of them are privately operated，Not taken seriously by the temple。After the founding of New China，Traditional bet365 Play online games are regarded as important national cultural heritage，Sequentially being sorted、Record and Archive。2003，The 32nd General Conference of UNESCO adopted the Convention for the Safeguarding of the Intangible Cultural Heritage，Proposed a specific concept of "community" - it can refer to a nation that shares a certain cultural resource，Can also refer to a group living together in a certain cultural region，The important significance of intangible cultural heritage is that it can bring a sense of continuity and identity to the community。Based on the above regulations，China’s implementation of the intangible cultural heritage protection agreement aims to be more open、Diverse museum，And attract all sectors of society to participate in different topics、Category of intangible cultural heritage venues are under construction。Under the impact of the museum trend，The protection of traditional bet365 Play online games is no longer limited to recording and archiving，But develop it into a cultural landscape that is easy to share。People can understand the cultural value of traditional bet365 Play online games in the prescribed design arrangements in the intangible cultural heritage venues，Consumption is the sense of identity with the community。

Observing the current design of intangible cultural heritage venues，The museum display of traditional bet365 Play online games mainly includes physical display、Three ways of video playback and live performance。Physical display can reflect the material elements and trace fragments in the craftsmanship，How images can record bet365 Play online games、Process and Process，Live performances are innovations，Relying on on-site demonstrations and interactions with skill inheritors。Without a doubt，Intangible cultural heritage venues can be efficient、Systematically show the face of traditional bet365 Play online games to the audience，But excessive museum display is not conducive to the healthy development of traditional bet365 Play online games itself。Should realize，The ingenuity contained in traditional bet365 Play online games is often "not enough for outsiders"，This is the secret discovered after long-term labor，Once its consumption is programmed，It may lead to stagnation of reflection by the inheritors of the bet365 Play online games themselves，Reduced drive for excellence。Inheritors only need to submit works that suit the taste of the exhibition hall、Edited image、Bring performance displays to the venue，While a lot of time is taken up, there is no need to repeatedly ponder and improve the process。In this process，Both the exhibition hall and the consumers mostly do not care about the long-term development of the bet365 Play online games in the display，Focus only on whether the design and arrangement of the exhibition create a sense of identity that can be consumed。

　　Popular bet365 Play online games on video websites

All the time，The spread of traditional bet365 Play online games mostly relies on products circulating in the market。These products have excellent quality and excellent creativity，pass ten、Published from generation to generation to form a brand effect，Create word-of-mouth in the form of a "time-honored brand"。However，With the advent of industrial society，The production cycle of many products cannot match the pace of modern life，Resulting in the reduction of the brand effect of some traditional bet365 Play online games。When some relatively niche traditional bet365 Play online games encounter impact，Mobile Internet media has opened the door to rebirth。In today’s Internet ecosystem，Some video websites have developed into important scenes for the consumption of traditional bet365 Play online games，The website also creates related self-media virtual communities，Used to share and watch traditional bet365 Play online games for users to communicate with each other，The inheritor of traditional bet365 Play online games、Consumers and practitioners in surrounding industries have achieved close contact。Everyone is pleasing to the eye、Simple and easy-to-understand short video works may revitalize traditional bet365 Play online games that are on the verge of being lost，Even got a lot of “likes” and retweets。What people consume on video websites is the popular version of traditional bet365 Play online games，Rather than complex and profound teaching and explanation，Short videos are also more in line with the public’s way of reading。

Traditional short video consumption now exhibits the following characteristics: First, tagged content organization，Short videos can be written via text、Soundtrack、Background and other methods to create a style that the target audience likes，And label the corresponding traditional bet365 Play online games such as pastoral、Palace、Markets and other cultural signs；The second is the expression of fast pace，The video showing the bet365 Play online games is ten minutes long、As short as tens of seconds，This short time、High frequency audio-visual output，Can well satisfy consumers’ desire for leisure and sharing。Video websites have played a huge role in promoting the revitalization of traditional bet365 Play online games，But what needs to be viewed dialectically are the consequences of this fast food operation logic。Many cases show，A traditional skill has experienced intense self-media dissemination，Often encounter a knowledge production dilemma，On the one hand, the group of inheritors of bet365 Play online games will habitually label themselves，Generating path dependencies in work，On the other hand，When this technique excessively caters to consumer tastes，The innovative ability of the craft itself will also decline。

Sociologist Richard Sennett summarized bet365 Play online games in the book "The Craftsman" as three abilities that are transmitted orally and heart-to-heart: One is "positioning"，Determine the occurrence of theme and style；The second is "questioning"，Carry out reflection and detailed exploration；The third is "through"，Carry out knowledge production and innovation。The above three abilities constitute the work ethics on which traditional bet365 Play online games can survive - using labor to create a better life。Should realize，Handcraft workshop、The positive role that intangible cultural heritage exhibition halls and video websites play in the inheritance and development of traditional bet365 Play online games，Obviously bigger than the problem。These consumption scenes help traditional bet365 Play online games adapt to the rhythm of modern life，Constructing experience、Sense of identity and popular consumption ethics，Promote the public to effectively participate in the protection of intangible cultural heritage，There is no such thing as goodness。However，When the operational logic of the consumption scene excessively interferes with the development of traditional bet365 Play online games，On the contrary, it will face the loss of theme、Reflection on stagnation、Problems such as the dilemma of knowledge production，Leading to the conflict between consumption ethics and work ethics of traditional bet365 Play online games。In this sense，Only seek a proper balance between the production and consumption fields，While allowing traditional bet365 Play online games to be shared and consumed，Taking into account the values ​​and principles in their work，In order to ensure its healthy development in contemporary society。

　(Author’s unit: bet365 Play online games Academy of Arts)