For the past ten years，Intangible Cultural Heritage (hereinafter referred to as "non -heritage") The wave of protection campaign sweeps Chinese society，Many non -heritage projects carrying the excellent traditional culture of Chinese culture reflected in people's eyes。An important component of the Ten Gate categories of non -heritage，Traditional skills reflect the ingenuity and wisdom of the people in production and life，Houlian's life memory of the general public，Wide attention from public opinion。From the building of "Miyaki China" to the silk woven dyeing of "clothing by Huaxia"，The ancient craftsmanship reveals harmonious and natural metaphysics，Specific daily daily，Like tea、Cooking、Creation and other "hand work" is popular in our lives，The same deep aesthetic purpose and moral norms are also contained behind。Traditional skills are different from the production of large machines since industrial society，It is inherited in order、Craftsmanship with handmade work as the essence。But，In today's non -heritage protection words、Under the influence of cultural industrial changes and Internet empowerment，The occurrence of traditional skills seems to be shifting from the field of social production to the consumer field。Volkswagen has constructed a set of consumer ethics about traditional skills，Also makes the hand workshop、Non -Heritage Exhibition Hall、Video website has become the most typical consumer scene。while they show their respective operation logic，Traditional skills are reflected in the situation and prospects of Chinese society。

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The initial organization unit of traditional skills is a family workshop。The Bet365 app download technical inheritance of the former industrial society，On the one hand, it depends on the one -way blood relationship to conduct intergenerational teaching，​​On the other hand, it rely on the master and apprenticeship system with father and son as the core。"Home" can be said to be an important carrier for traditional skills，It is also the original form of organizing craft workshops。But，With the arrival of industrial society，Home -style workshop gradually wither。Carl Polkini described this in "Big Transformation"，"Family handicraft industry is produced by raw materials provided by commercial capitalists，These capitalists control the production process in a purely commercial enterprise。... If the supply of raw materials is not available，The most serious attack on those family handicraft practitioners，They will temporarily unemployment "。Home -based production methods are gradually disintegrated in free markets and machine production。​​until 1851，At the World Expo held at the Crystal Palace of London，After seeing the uninterested assembly line products in the showcase，Only when people start to realize the unique value of traditional skills，"Art and Handicraft Movement" emerged in Europe。The craft workshop as an important carrier of traditional skills，Given a special significance by the world。It is no longer a simple production and inheritance unit，Still meet the needs of people's senses、Emotional comfort、Place of aesthetic purpose。People discovered，The experiential contained in traditional skills is available for consumption。

In recent years，The craft workshops across China have gained different degrees of development and revitalization，To a large extent, it depends on the progress of China's non -heritage protection concept，The whole society is aware of strengthening bet365 best casino games the ability of traditional skills itself。"Product Protection" is to integrate the craft workshop with the practice house，Create a cultural industry logo with regional influence in a combination of cultural tourism。After this concept is urged，Technology workshops in various places have transformed，It has developed like a bamboo mushroom，Some even sought after many consumers，A must -have place for becoming an Internet celebrity punch。But，The craft workshop is attracting consumers to stop，Some traditional skills have encountered new problems in excessive commercialization。The craft workshop attracts tourists to the greatest extent，Can only choose to reconstruct the key elements in traditional skills in "Visitors"。Especially in the session of tourists' personal participation，Consumer experience is amplified infinitely，This has a fragmented body to a certain extent，Many techniques are facing the dilemma of theme and style loss in the process of splitting and reorganization。Individual craft workshops not only have an orderly inheritance，Instead, it has a counterproductive effect。

　　Consumption consumption in non -heritage venues

The maintenance of traditional skills in history depends on the preaching of the workers。In traditional Chinese society，"Art" is integrated，Different from the Taoism of the Confucian classic writing，and most of them are private operations，Not faced by the temple。After the founding of New China，Traditional skills are considered an important national cultural heritage，Set up one after another、Records and archives。2003，The 32nd Conference of UNESCO adopted the Convention on Protection of Intangible Cultural Heritage，proposed a specific concept of "Community" -the ethnic group that can enjoy a certain cultural resources，can also refer to groups living in a cultural area，The significance of the bet365 best casino games non -heritage is that it can bring a sense of continuity and identity to the community。Based on the above regulations，China's non -heritage protection performance aims to be more open for layout、Diverse Museum，and attract all sectors of society to participate in different topics、In the construction of non -heritage venues in the category。Under the impact of the museum trends，The protection of traditional technical categories is no longer limited to records and archives，Instead, develop it as a cultural landscape that is easy to share。People can understand the cultural value of traditional skills in the designated design arrangements in non -heritage venues，Consumption is the sense of identity of the community。

Observe the current non -heritage venue design，Museum of Museum of Traditional Skills mainly has physical display、Image playback and on -site performances。physical display can reflect the material elements and traces of the technique，The method of the image can record skills、crafts and processes，On -site performance belongs to innovation，Relying on the on -site display and communication interaction of the Bet365 app download technical inheritance。Needless doubt，Non -inheritance venues can be efficient、Systematically show the appearance of traditional skills to the audience，But excessive museum display is not conducive to the healthy development of traditional skills itself。You should recognize，The ingenious ingenuity hidden in traditional skills is often "not outsiders"，It is the secret of long -term labor，Once its consumption is checked，It may cause the reflection of the technical inheritor to stagnate，Driving for improving the driving force loss。The inheritor only needs to conform to the taste of the exhibition hall、Early images、The display of performance is brought to the venue，Time is occupied a lot, while no longer pondering and improving bet365 Play online games the process。In this process，Most of the exhibition halls and consumers do not care about the long -term development of skills in the display，Following the design and arrangement of the exhibition has given birth to consumer consumer recognition。

　　Popular state consumption in the video website

Always，The spread of traditional skills depends on products that circulate in the market。These products have excellent quality and excellent creativity，One pass ten、Ten Chuan Baidi Forming Brand Effect，Create word of mouth in the form of "old name"。But，With the arrival of industrial society，The production cycle of many products is difficult to match the rhythm of modern life，The brand effect of some traditional skills has been reduced。When some more niche traditional skills encounter impact，Mobile Internet media opened the door of rebirth。In today's Internet ecology，Some video websites have developed into an important scenario for traditional technology consumption，The website also created related self -media virtual communities，Users used to share and watch traditional skills communicate with each other，Inheritors of traditional skills、Consumers and practitioners in the surrounding industries have achieved close contact。pleasing to the eye one by one、Simple and easy -to -understand short video works may cause the traditional skills that are on the verge of loss，even got a lot of "like" and forwarding。People spend on the popular state of traditional skills on the video website，instead of complex and profound teaching and explanation，Short videos are also more in line with the public's reading method。

Short video consumption of traditional skills now presents the following features: First, labeling content organization，Short videos can pass text、soundtrack、Background and other ways to create a style that the audience likes，and stick to the corresponding bet365 best casino games traditional skills such as pastoral、Palace、Marketai and other cultural logos; second, the form of fast -paced expression，The video of displaying skills is ten minutes long、Short as tens of seconds，This short time、High -frequency audiovisual output，It can meet consumers' leisure and sharing desire。Video website has played a huge role in promoting the revitalization of traditional skills，But it needs to be dialectical.。Many cases display，A traditional skill after experiencing high -strength self -media transmission，Often encounter a kind of knowledge production dilemma，On the one hand, the technical inheritor group will habitually self -label，Geneal path dependencies，On the other hand，When this skill is excessively catered to consumers' taste，The innovation ability of the skill itself will also be attenuated。

Sociologist Richard Santonite summarized the skills as three kinds of oral heart in the book "Craftsman": First, "positioning"，Determine the occurrence of the theme and style; the second is "questioning"，Carry out reflection and detailed exploration; the third is "penetration"，Perform knowledge production and innovation。The above three capabilities constitute the work ethics rely on the survival of traditional skills -create a better life with labor。Should recognize，Technology Workshop、Non -heritage exhibition halls and video websites play a positive role in the inheritance and development of traditional skills，Obviously the problem is where the problem lies。These consumer scenes help traditional skills to adapt to the rhythm of modern life，Experience、Consumption ethics of identity and popular state，Promote the public to effectively participate in non -heritage protection，Shan Mo Da。But，When the operating logic of the consumer scene is excessively intervene in the development of traditional skills，Bet365 app download Instead, it will lose the theme、Reflection stagnation、Dilemma of knowledge production，Has the conflict of traditional skills in consumer ethics and work ethics。From this sense，Only seek proper balance in the field of production and consumption，Make traditional skills be shared and consumed，Take into account the value specifications and principles in their work，Only to ensure its benign development in contemporary society。

　(Author Unit: China Art Research Institute)