With the promotion and implementation of the "Belt and Road" initiative，China and Asia、Europe、Africa and other regions have become more closely interacting with people。In the process of associated with these regions and telling Chinese stories，We need to take the problem of cross -cultural communication seriously。

First，Understand the value of cross -cultural communication。Cross -cultural communication refers to individuals from different cultural backgrounds、Acting activities carried out between groups or organizations，It is the flow of various cultural information in time and space、The process of sharing and interaction，It mainly involves the diffusion of human cultural elements、phenomenon of penetration and migration。Cross -cultural communication as a cultural context，Its special is that the restrictions and guidance functions of this culture are diversified and complex，Different cultures affect reality in different ways。The inherent background of the exchangeer、experience and differences，It may make the communication extremely difficult，Even unable to expand。The key factor of this communication is the impact of culture and culture on the communication behavior of both parties。Culture determines the belief of the exchangeer、Value and World View，The language used determined by the exchanges includes body language and contact information with others。Cross -cultural communication mainly has two ways to communicate: international communication and domestic exchanges。International communication refers to individuals from different countries and culture、Affairs between groups and organizations。Domestic communication refers to an individual who lives in the same society but has different cultural backgrounds、Communication between groups。This article focuses on international communication。

Cross -cultural communication is an ancient topic，It can be said that a communication activity generated from the date of the formation of a tribe group and began bet365 best casino games civilization。The "Silk Road" in our country's history, "Xuan Zang's Scriptures", and "Zheng He to the West" are all models of cross -cultural communication，Make an outstanding contribution to the development of human civilization。Cross -cultural communication, as a discipline in the 1950s, was an American anthropologist、Cross -cultural researcher Edward Hall and other scholars，In my country, it is also translated as "cross -cultural communication" or "cross -cultural exchange science"。Cross -cultural communication science as a branch discipline of communication，It aims to study how people from different cultural backgrounds communicate、How to improve cross -cultural communication skills and methods and ways to cross cross -cultural communication obstacles。Cross -cultural communication is a cross -disciplinary discipline，Fusion of anthropology、Culture、Research results in more than a dozen disciplines including psychology and communication。Starting in the 1980s，Cross -cultural communication science gradually enters the Chinese academic community，Scholars of foreign language teaching and international relations are the main force，Introduction to foreign related cross -cultural communication theory，and made a practical exploration and disciplinary work with great value。Although Chinese academic circles have no unified conclusion on the academic boundary of cross -cultural communication，But this does not prevent the theoretical and discourse of cross -cultural communication research in Chinese academic and social practice and its important reference value。

Fresh and Moon in traffic and communication tools、The world economy is increasingly integrated today，Cross -cultural communication activities have penetrated into people's daily life and work。With the rapid development of Internet technology，Mobile terminal becomes a "part of the body"，People can transmit cross -cultural communication anytime, anywhere。Current，Facing the great situation of China's rise and complex international relations with changes，Careful study and draw on cross -cultural communication technology and concepts，For the world Bet365 app download communication of strengthening Chinese stories，It is of great significance to let the world understand China; at the same time, it is conducive to creating an international public opinion environment for my country，Win the right to speak international public opinion，It is undoubtedly one of the effective measures。

Second，Pay attention to the issues that need attention to cross -cultural communication。Let the world understand China，Telling Chinese Stories is the key。The world communication of Chinese story itself must involve cross -cultural communication，We especially need to pay attention to and pay attention to some problems facing cross -cultural communication，to avoid affecting the effect of communication。

One is the problem of misunderstanding。Misunderstanding in cross -cultural communication，refers to the error understanding and evaluation of one culture when analyzing another culture。Misunderstandings can occur in the communicator link、Text link or receiver link。Misunderstanding can be divided into conscious misunderstandings and unconscious misunderstandings。Different ideology、Different cultural backgrounds and inappropriate translations are the causes of misunderstandings。The impact of misunderstanding on cross -cultural communication may be positive，But more negative。No matter what kind of misunderstanding，All can tell the story of Chinese stories to bring negative effects。Avoiding misunderstanding is the necessary condition for telling Chinese stories。

Second is the problem of contraindications。Before telling the Chinese story outside，We need to understand the taboos and culture of the country。For example，Residents of some countries along the "Belt and Road" in some countries in some countries with singles are beautiful，Taboo yellow，Like white; like anti -language wishes、I think it is not auspicious Monday。So，Do a good job of external communication，To establish the story library of the audience，Considering the cultural habits of different countries and "accepting bet365 best casino games vision" of receiving objects，What kind of way of thinking can make the other party agree with our culture，To be targeted。

Three is cultural characteristics。Tell Chinese Story，spread Chinese culture to the outside world，The purpose is to make precious and long Chinese culture be understood and recognized by more and more ethnic groups，Reward new vitality。Chinese culture is extensive and profound，Rich in cultural forms，Reflection of Chinese value and Chinese spirit。So，On the basis of considering avoiding the taboos of the people's culture and customs，We still have to adhere to national cultural characteristics。Only highlights Chinese cultural characteristics，Telling Chinese stories to have the foundation and motivation。Can't get recognition from the audience，Make a great change to Chinese culture，Makes all the best。We should grasp the changes in the process of cross -cultural communication and the unchanged dialectical relationship。

Fourth is the issue of international political relations。International politics is a complicated、Social phenomenon in the international scope in sports form，It reflects very complicated international relations。Where，There is diplomatic relationship、Economic Relations、Religious Relations、National relations、Regional relations、Group relations, etc.。International political relations have both reflection、Political relationships of common problems need to be adjusted，It also reflects special nature、The political relationship of individual problems needs to be adjusted。Only correctly grasped international political relations，Telling Chinese stories can only have an important impact。

third，Promoting the practice of cross -cultural communication，Tell Chinese Stories。To tell the story of Chinese stories is a systematic engineering，Especially in the current complex international environment，We should be based on in -depth research and solving problems with cross -cultural communication，Enhanced external communication skills，Let foreign audience better understand and Bet365 lotto review accept Chinese culture。

First，Choose Chinese Story。Cultural communication needs to pay attention to content quality，In the process of promoting cross -cultural communication，The stories we choose can have such features。The first is to reflect the characteristics of national cultural characteristics，It can highlight the essence and fundamental of Chinese culture。Chinese excellent traditional culture is the basis for forming Chinese thinking and personality，The various elements it contains are important to the development of human civilization，Can provide experience and reference for world development，Provide a rich spiritual soil and active thinking stage for the development of modern society。The second is to reflect the lives of the public、The experience of ordinary people，Express the spirit of Chinese reality and the spirit of the times，This story can move people。Third, carefully consider the national culture of the people of the audience during cultural communication、National habits、Religious beliefs and other factors，Let the recipes better accept the Chinese story。

Next，Enhance the appeal of the story。Tell Chinese Stories，Must have super -narrative ability，attracts Chinese stories、Moved。The content of the Chinese story should be true、Comprehensive、Vivid。For this，Communicationers can learn from and master some skills and laws in news writing。For example, when cross -cultural transmission，Try to use short sentences、short paragraph，Life narrative is vivid、Description of things、The character is clear, etc.。At the same time，Select typical characters，Shape the vivid character image and visible details，Let the protagonist and the incident live，Enhance the appeal of the story。

Last，Cultivation of professional talents who are good at engaging in cross -cultural communication。With the improvement of comprehensive national strength and the expansion of influence，China's role in the world is becoming more and more important。The world we face presents a complex communication network，This globalization complex bet365 live casino games exchange network，Determine people’s information transmission behavior and communication activities，Especially professional information transmission behavior and communication activities，More and more cross -cultural and international communication features。This requires the main body of information dissemination，Especially journalists with information dissemination，It should be a multi -disciplinary knowledge owner，Not only does it need to master a variety of languages ​​as the basis for spreading，And need to understand the economic and political situation and cultural tradition of the country，Familiar with the theoretical knowledge and practice specifications of news communication，to enhance the communication skills、Improve communication effect。Compared with international communication strategic goals，At present, the reporter's team engaged in international communication is in the scale、Quality and structure have a large gap。A journalist who engaged in foreign publicity hired by the news media of my country，Often graduated from foreign language majors and better writing，or a graduate of news communication and high foreign language level。News media and related foreign propaganda departments are very urgent for talents with the above two knowledge backgrounds and professional skills。For this，Starting from 2009，Pilot pilots of some universities，Recruiting graduate students of International News Communication，Concentrate a lot of resources and strength，Cultivate international communication reserve talents for news media。but，High -quality international communication talents are still difficult to meet demand，Talent reserve speed cannot keep up with the expansion of the business。So，We should continue to strengthen the training and reserve of international communication talents，To improve the ability of cross -cultural communication、Tell Chinese Stories、Create a good international public opinion environment to provide solid talent support。

(This article is the major bidding project bet365 live casino games of the National Social Science Foundation "Research on the Construction of Sino -Russian Media Cooperation and International Public Opinion Talks" (17zda289)、Henan Provincial High School Philosophy and Social Science Innovation Team (Education and Social Science [2017] 746) phase results)

(The author is the dean of the School of Journalism and Communication of Zhengzhou University、Professor; PhD in the School of Arts of Zhengzhou University)