Almost all grand social changes，In the end, it will be mapped in the daily consumption life of each individual。From the footprint of the development of consumer society，The evolution of daily consumption is also an important force to promote social changes。Perspective of daily consumption changes，help better observe the changes in contemporary Chinese society，It can be said，Understand the mechanism behind China's consumer change，can better understand contemporary China。but，The rapid changes in daily consumption life in recent years，It has far exceeded the pace of in -depth research on the academic community。Especially under the promotion of a new round of scientific and technological revolution and industrial change，Shopping in my country with online、Mobile payment、New consumption developed by new formats such as online and offline integration and other new formats develops rapidly，Not only deeply changed the traditional consumer form，and created an increasingly increasing application scenario，Since becoming a new crown pneumonia epidemic，"Accelerator" that promotes economic recovery and new kinetic energy for economic growth。New changes in this series，Urgently needs more and more in -depth research，Help new consumption towards a healthier development avenue，At the same time, it also has a deeper understanding of the digital transformation of human daily life.。

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Technology is closely related to social changes，New technology is completely changing our consumer life。The development of new consumption，It is because of big data、Blockchain、bet365 best casino games Cloud computing、The widespread application of new digital technologies represented by artificial intelligence and other representatives and platform economy、The general promotion of new business models led by the sharing economy。Generally speaking，New consumption mainly includes four categories: first, "Internet+service" new format，Ru online education、Online Health Medical Service、Online Entertainment、Online fitness and other new formats; second, the platform economy and sharing economy new format，such as takeaway delivery、Online car、Instant delivery、Accommodation sharing, etc.; Third, there is no contact consumer mode，such as Smart Supermarket、Smart Store、Smart restaurants and other new retail formats; fourth, online and offline integration，Ru Live with the goods、"Cloud Shopping" and other new formats。Of course，New consumption is not a mature and set concept，With the rapid development of digital technology，The related formats and models are also changing。

Since the epidemic of new crown pneumonia，New consumption as a new consumer form，For the needs of residents' life、Promote domestic consumption recovery、Playing the continuous growth of economic growth has played an important role，but，It is not a new crown pneumonia epidemic。In fact，At the beginning of the Internet era，New consumption has emerged。Journal of more than ten years ago，There are a lot of articles on exploring new consumption formats such as online shopping。Indeed，The rise of online society，On the one hand, it lays a solid foundation for the rise of new consumption in physical conditions，On the other hand, a large number of "qualified" consumers are cultivated for the development of new consumption in terms of social conditions，Make full technology and social preparation for the transformation of traditional consumption bet365 Play online games to new consumption。Digital technology expansion and the emergence of the platform economy，Not only did it reshape the scene of production and consumption，It also brought human society into a new digital era，directly spawned various types of new consumption。

Digitalization is different from the informationization that was previously said，but a higher level of information technology development，is the core element of the digital economy。In recent years，Digital transformation has expanded from the field of digital economy to people's livelihood and government affairs，It not only effectively improves the operational efficiency of the entire economic and social，and greatly changed people’s way of thinking，It is an important force to rebuild the world of life。Judging from the form of new consumption，Although there are many categories of new formats and new models，But they have a common premise，That is to exist on the Internet and digital technology。Digitalization is the basic attribute of new consumption，It is also the basic motivation to empower new consumption。The reason why it is called "new" consumption，is to highlight these consumer forms with digital common characteristics，It is a traditional consumer form that is different from offline contact type，and thus highlight the new consumption concept brought by the new consumption itself、New consumption method、New consumption tools and new consumption relations such as new consumption。The current development of digitalization Although there are many shortcomings and blocks，But in the process of digital transformation in human society as a whole，It will inevitably reshape the form of traditional consumption。

　　New consumption -promoting digital technology and deep integration of economic and social

New consumption with digital genes，All aspects of social life have been bet365 best casino games covered。From early online shopping to today's video live shopping，From the transformation of traditional wholesale and retail to digital business，The application scenario of the new generation digital technology has been learned from e -commerce、Work、Life and other comprehensive extension，Like digital government affairs (such as the "most" reform of Zhejiang)、Digital learning (such as "Internet+Education", "Internet+Vocational Skills Training Plan"、Knowledge Sharing Platform and Product)、Digital travel (such as online car ride、Real -time bus、Subway scan code)、Digital Cultural Tourism (such as Digital Library、Digital Cultural Museum) and digital health (such as Internet hospital platform、"Internet+" Health Consultation、Smart Healthy Pension Application) Accelerated emergence of new formats and new modes，In -depth integration of new digital technology and economy and society at a wider level，profoundly changed the consumption habits and consumption concepts of urban and rural residents，Digital transformation of daily life。

Digital transformation is not only the development background of new consumption，It even runs through the technical dominance logic that has basic effects from traditional consumption to the development of new consumption。From this point of view，Daily changes brought about by new consumption，To a large extent different from the changes in previous consumer life。It is not an increase in the number of consumption in the general sense or upgrade of the quality of consumption，but the fundamentality of consumer life、Systematic change，Including the consumption system、Consumption concept、Consumption concept、Consumption tool、major changes in dimensions such as consumption relationship。Nigroon Di summarized the four traits of digital survival in the book "Digital Survival"，Including decentralized Bet365 lotto review power、Globalization、Pursue harmony and give power。These four traits，It is also a revolutionary change contained in new consumption。For example，Diversified power brings a more equal consumer relationship，Globalization expands consumer space，and formed a more diversified consumption method，The pursuit of harmony turned the consumer concept to green and shared，Given power has greatly improved consumer life opportunities through technology，Including more employment opportunities and higher consumption quality。Therefore，We can no longer upgrade with general consumption upgrades to simply understand the digitalization of daily life promoted by new consumption。

　　Provide more choices and guarantees for a better life

So，What should we think of the digital transformation of new consumption and daily life? This paper argues that，Changes that occur in the consumer field now，It can be said that it is a new consumer revolution。It is the continuation of the first consumer revolution that has occurred since the reform and opening up，It is also a new systematic change in consumer life in the digital era。Simply speaking，This new consumer revolution enables daily life to have the four layers of digital "revolution"。First，From the perspective of consumer subjects，The new consumer revolution enhances consumers' autonomy，Digital consumers from offline to online consumers become new consumer entities。Next，From the perspective of consumer tools，If the physical store、Shopping Center、Credit card, etc. is a consumer tool that dominated the leading role in the first consumer revolution，So in this new consumer revolution，The consumer tool that plays a leading role is the platform APP、Live video、Mobile payment、"Internet+Service" and other new consumer tools closely related to digital bet365 best casino games technology。again，From the perspective of consumer culture，In addition to derived more consumption values，New consumption is actually facing the comprehensive penetration of online consumerism culture and the rise of new sceneism，More scene consumption and consumerization scenes have appeared。Last，From the perspective of the consumption system，With digital reform as an important starting point for comprehensive deepening reforms across the country，New digital life services have become an important consumer system arrangement。For example，"Promoting the Digitalization of Life in Shanghai to Build a High -quality Digital Life Action Plan (2021-2023)" proposed by Shanghai、​​"Opinions on Implementation of New Service Action of Digital Life" issued by Zhejiang Province，It has largely promoted the digital transformation of daily life。

The arrival of the digital era is already impossible，New consumption that emerges due to digital technology will gradually become the main form of consumer life。No doubt，New consumption provides more choices and better guarantees for satisfying people's good life.，Especially during the period of 2020 new crown pneumonia epidemic，Under the condition that the traditional offline consumption is hit hard，New consumption plays an irreplaceable role，Effectively guarantee the consumer life needs of urban and rural residents。Not only that，With unique digital advantages，New consumption has become a new growth point for the development of the national economy，The status of building a new development pattern is becoming increasingly important。But from the perspective of digitalization，Facing modern society with increasing risks，The fragility of digital life is becoming increasingly obvious，Once people form the habit of excessive dependence on digital life，So，Risks in daily life will also expand，Bet365 app download Not only the problem of consumer privacy and consumption safety，The identity identity and institutional system constructed by people due to consumption is inevitable，Need to deal with it carefully。

　　(This article is the Study of Social Environment and Social Issues of the State Social Science Fund "Development and Sharing Economy" (16ZDA082) phase results)

(Author Unit: Scientific Research Office of the Party School of the Zhejiang Provincial Party Committee of the Communist Party of China)