Chatgpt brings opportunities and challenges to the media industry
March 07, 2023 10:08 Source: "China Social Sciences" March 7, 2023 Issue 2604 Author: Cui Baoguo Deng Xiaoyuan

Chatgpt as a chat robot program,At present, monthly active users have exceeded 100 million,Become the fastest consumer -grade application in history。It can give answers according to the user's question,This answer is summarized according to the training of big data,And has some humanized performance,For example, dare to question、Actively admit mistakes、Just kidding, etc.。Current,Discussion around ChatGPT has set off a global whirlwind。

Global attention caused by Chatgpt,Let more ordinary users observe in the short term、Experience the new height of artificial intelligence development,It has also promoted the further development of the industry。Actually,ChatGPT is not a subversive revolution in artificial intelligence technology,Just the progress of artificial intelligence technology on algorithm model and innovation in application scenarios。But compared to the breakthrough of the technology itself,Success in application scenarios can more cause social change。Someone has the appearance of its first iPhone、The first generation of Windows operating system compare。ChatGPT may become the standard for people's daily life and work in the future,Become the first step towards general artificial intelligence。Some people think that this is the hype of capital,"Blockchain the day before yesterday、Yesterday's Yuan Universe,Today ChatGPT,What will be tomorrow? "In fact, it is a good thing to attract capital,More investment,It will inevitably have a further promotion effect on the bet365 live casino games development of technology。Undverted technology is bound to accumulate for a period of time to achieve the effect of quantity change。

Chatgpt still exists in many limitations。The most important one is that ChatGPT does not have the subjectivity of reporters as a news production profession,Unable to realize self -thinking,No reporter's judgment ability。ChatGPT can provide information through interactive question and answer,Help reporters quickly collect、Set up information,Auxiliary news writing,For example, digging the news background。In this sense,Chatgpt plays the role of tools。Artificial intelligence models can also quickly generate some specific types of news reports according to big data,But it cannot think and analyze independently,Problems that cannot solve information increment。It can collect and sort out the information in the database,Even can organize logic,But I can't put forward my own opinions and thinking,Especially some in -depth analysis content。Chatgpt can provide accurate information,But there is no autonomous consciousness and empathy ability,This is also the fundamental difference between machines and humans。The current technical level of ChatGPT,Can be used in general science popularization、News、Advertising and other types of articles writing,but not enough to replace the role of news professionals; it can be used in the field of facts,But the perspective of thought and innovation cannot be produced。ChatGPT will not subvert a certain industry for a long time,But in the long run,Practitioners who may not use AI in some industries。

Writing in the field of humanities and social sciences,In addition to pursuing the facts itself,What needs more is caring for humanity、Output view,Output view、Insight and bet365 live casino games discovery。These are the "mind power" from human beings to find,instead of a problem that can be solved by "intelligence"。In this sense,ChatGPT meets a certain amount of intelligence requirements,But the lack of the most important "heart power"。

In the past few years,The attention of artificial intelligence in the media,More focused on the algorithm。The impact of the algorithm to the distribution link of the news changes the relationship between people and information。ChatGPT to a certain extent allows our attention from distribution to content production link,This is also the bottom part of the news communication。

Robot writing has a lot of exploration in the field of content production。For some relative stylized themes,Ru Finance、Sports、Disaster Category Reports, etc.,ChatGPT can play an advantage,Quickly generate a news report according to the template。But this still requires manual design、Fill template,There is still a gap with the substantial robot writing。other,spread in science、Professional news writing and fake news governance,ChatGPT can be made in the following areas。

First,Create a new form of scientific communication。Scientific and technological progress promotes the continuous upgrade of the scientific communication system。Creation in Popular Science、Interactive communication and other aspects,ChatGPT may reshape the form and mode of scientific communication,Construction is more objective、Efficient communication system。Scientific communication focuses on the accurate expression of facts and scientific principles,This is the most advantageous part of ChatGPT through big data training,Its ideal state is a digital interactive encyclopedia,This provides the basis for scientific communication。In terms of product form,Bet365 lotto review Chatgpt is an interactive program,It can conduct in -depth interaction according to the needs of the audience,Support multiple consecutive rounds of dialogue,and remember the previous dialogue information during the dialogue,Realize context understanding。This greatly enhances the user experience,Help the audience accurately express their needs,Based on this, answer these requirements targeted。Different knowledge level、The public of different occupational status on science popularization content and communication methods is not the same,ChatGPT provides opportunities to achieve precision communication at different levels。So,Can scientific communication be created on the basis of this basis for the demand orientation,More humane、More efficient interactive products and communication forms,Is worth looking forward to。

Second,Change health、Production mode of reports on the rule of law and scientific categories。Natural Science、Law、Medicine is a higher threshold、Discipline with strong professionalism,Related news content is related to the scientific literacy of the entire society,Even the life of the people。Interviews and writing of such news have higher requirements for reporters and editors,Low fault tolerance rate。Taking the report of the new crown epidemic as an example,During the high incidence of the epidemic,The public is most concerned about how to treat it after infection with the new crown、How to use medicine、How to buy medicines and other questions,Authoritative interpretation and guidance from the professional field becomes a necessity,At the same time, it is also scarce。Artificial intelligence can quickly provide relatively accurate information in these fields,bet365 Play online games Avoid factual errors caused by unprofessional。Chatgpt's most useful direction is to provide accurate professional information,and summarize it into an easy -to -understand content,This is natural science、rule of law、Healthy professional news urgently needed。So,in Health、Reports on the rule of law and science,ChatGPT will change the existing content production mode to a certain extent。

third,Check and identify fake news。ChatGPT's emergence has exacerbated the public's concerns about fake news,At the same time,Also because the information of ChatGPT is based on big data,It is also possible to conduct reverse inspection fake news。Where is the source of a message,Who sent the first to,Who reposted the first,How to spread quickly,With strong data search and recognition ability,ChatGPT by analyzing the spread of communication,The credibility of the reverse derivation message,Then judge the authenticity of the message。other,Involved in medicine、Science、The content of the knowledge of legal knowledge,Chatgpt can also judge its authenticity with big data。Real is the lifeline of the news。If ChatGPT can advance the problem of facts verifying and identifying fake news, further,will bring more truth and social value to the media industry。In the treatment of fake news,Laws and regulations、Industry self -discipline、The lag and irresponsibleness of manual verification and other means is strong,Artificial intelligence can use the advantages of identifying information,Open a new path for the governance of fake news。

On ordinary news writing,At present, there is still a big gap between artificial intelligence and reporters。The data used for training training for training is as dead as 2021,In the era of information explosion,The difference Bet365 app download in information in one day will be very different,Not to mention for a year。On the news material,ChatGPT may already be contrary to the facts。So,If the existing database is not updated in real time,The press release written by ChatGPT is at timeliness、There will be obvious deficiency in terms of accuracy。

In culture、Politics and other issues to start questions,ChatGPT answers with obvious cultural bias and values ​​tendency。In model construction and semantic training,ChatGPT uses Chinese encyclopedia、News website、Forum、Blog and other data sources,But the proportion of material is difficult to say that it is appropriate。So,In terms of visibility of cultural diversity,At present, ChatGPT is inevitably biased。How to strengthen the semantic understanding and processing of Chinese data,Voice provided to the world,It is also a direction for technical developers and applicants to work together。

How to transform humans,and how much to change the existing social relationship,It is an important proposition for communication。Blockchain from a few years ago,By Yuan Universe from 2022,ChatGPT in 2023,New scientific and technical concept updates are endless,The media industry also ushered in more opportunities and challenges。On the one hand,We look forward to the new technology bringing new vitality and changes to society,Innovative applications in the field of media through the media,bring new possibilities for people's production and life; on the other hand,We must also maintain rationality,The rapid iteration of technology does not mean everything,or it is a threat to humans。In addition to focusing on the technology itself,Media research to explore the border of technology,Think about how the media Bet365 lotto review industry faces such technological innovation。

CEO SAM Altman of Openai Development Company OpenAI said in an interview.,The powerful basic model will eventually be in the hands of a few companies,But many areas can go further with smaller models,Train small models on the powerful basic model,It is more efficient than training a small model than starting from scratch、More exciting。From this perspective,For a competitive technology between technology companies,We need to consolidate the foundation、Give full play to our institutional advantage,Let our technology company go better、farther。

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