From the perspective of human information spread，ChatGPT's popularity marks the official position of the intelligent communication driven by data and algorithms，It also means another paradigm change of human information spread，and will cause all levels of society、Basic changes in various fields。

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Social communication based on 5 billion netizens worldwide is the dominant information communication mechanism today，But began to fall into the user saturation、The propagation power reaches the ceiling、Phase of revenue stagnation，This has become the basic era background of ChatGPT's popularity。If you say，Different from the social media content distribution mechanism based on social maps，Tiktok, which is distributed by algorithm driving content, has been generally regarded as another social media，Ignoring the urgency of social media innovation and reform。With the algorithm -driven Tiktok's strong rise，Facebook、Twitter、Traditional social media such as Weibo and WeChat has been in a dilemma of "entering and retreating and worrying"。Now，ChatGPT to generate a stunning appearance with AI content，Delivery with social media，From this division，officially established the mainstream position of intelligent communication。

Web 1.0 network communication in the early days of the Internet revolution，Build top -down、Concentrated control、The propagation pattern of "spreading on the large scale of everyone"，We refer to it image "Cathedral Mode"。Facebook、Weibo、WeChat and other social media have built users -centered、From bottom to top、The new pattern of distributed Bet365 app download self -organized "spread to everyone"，We call it "Daji Market Mode"。Intelligent communication still has the basic features of the large -scale market model，But compared with social communication，Intelligent communication through data and algorithm -driven content production and dissemination，The characteristics of "dark network" have been presented，That is, no longer faces the public in a open manner，It is also impossible to capture content through search engines。With artificial intelligence began to control content and information flow，Information dissemination enters a more complicated "Dark Network Market Mode"。

With the rise of intelligent communication，Volkswagen Communication and social communication have also begun to become a special case of intelligent communication。Three modes continue to play a role，Competition and replacement，Also linkage and collaboration with each other，It constitutes a global open and complicated and comprehensive social information communication system。"Hybrid Media System" called by Andrew Chadwick，It also fits the mobile network of the so -called human and non -human behavior of the so -called human and non -human behavior of Bruno Latur，Echo the "Internet society" that has taken place in the depicting structural change depicted by Manuel Castle。

Chatgpt is not the pioneer of intelligent communication，but a continuation and new breakthrough。Intelligent communication has a long development process，Almost through the development of the entire Internet。Smart communication in the real sense may occur with the digital process。Especially after 2010，With the development of the Internet entered the era of mobile internet，Everyone starts using smartphones，Makes personal digitalization into reality，Intelligent communication can quickly surface。Especially bet365 best casino games in the past 10 years，With big data、The development of algorithms and computing power has entered a new critical point，Intelligent technology has a significant impact on the spread of social information。As a pioneer of intelligent communication，The earliest large -scale application recommended by algorithms is search engine。Mobile Internet era，Chat robot、Smart speakers、Robot anchor、Calculating publicity (robot account), etc.。The first revolution of intelligent communication，That is, the real people really enter the mainstream Volkswagen to become the real "killer application"，It is represented by Tiktok through algorithm to recommend the content distribution in the content dissemination of information dissemination (we mainly divide the communication process into two key links: "content production" and "content dissemination")。and ChatGPT continued the next half of the intelligent communication。ChatGPT is undoubtedly a new stage of the intelligent communication revolution，Really spread to human information for a century、Even the content production link for thousands of years，A disruptive change。

　Construct a governance system that adapts to intelligent communication

ChatGPT represents a new breakthrough in general artificial intelligence technology? Does ChatGPT really become the "killer application" of artificial intelligence?。Everett Rogers divided the consumer's process of using new technologies into five stages，Corresponding to the innovators、Early adopted person、Early Volkswagen、Late Volkswagen and Low Matter，The proportion of the total target consumers is 2.5%、13.5%、34%、34%and 16%。If we use 5 billion netizens today as the target group，So the first stage is about 100 million netizens，Mainly an innovator。ChatGPT has achieved a goal in 2 months，Become the fastest Internet application in history to acquire bet365 best casino games users。The second stage is the early adopted person，Corresponding to about 1 billion users。According to Jeffrey Moore's theory (The Chasm theory)，There is a huge "gap" between the early market of high -tech enterprises and the mainstream and popular markets，Can it successfully "cross the gap" and enter the mainstream market，Successful winning the support of pragmatists，Determined the success or failure of a high -tech product。Therefore，At present, ChatGPT has successfully won the favor of innovators，but，Can truly become a "killer application" that leads the mainstream market，I have to pass another level，That is, in the next time (within 6 months to one year), it has successfully expanded to 1 billion users，can finally prove that it is not a technology bubble。

At present, it seems，Chatgpt high probability to cross the gap。One aspect，ChatGPT is expected to reach 1 billion users in the future，Really becoming a kind of Volkswagen just need、High frequency、Strong sticky super application。On the other hand，It may also be combined with bing，Search for Google's most stable search、One of the oldest Internet applications formed a subversive impact，User experience and usage method of rewriting search engine，Win market share of 20%-30%in one fell swoop，This is enough to prove that ChatGPT is a "killer application"。Inhibitory or ChatGPT gets a breakthrough in the new application scenario，It is also a manifestation of its strength。

Current，Human society's governance mechanism and system around information dissemination is mainly based on top -to -bottom concentrated control cathedral mode，With the rise of social media，It has also initially completed a network comprehensive governance system that combines the characteristics of large market models。but，How to build a governance system that adapts to the unique dark network Bet365 app download market mode adapted to intelligent communication，It is still in the initial exploration phase of "Crossing the river with stones"。Although the "Provisions on the Deep Synthetic Synthetic of Internet Information Services" has been officially implemented from January 10, 2023，But to truly and effectively regulate new smart communication applications such as CHATGPT, it is still far away。

　China needs to actively lead the tide of intelligent communication

From the perspective of communication，The social impact and impact brought by ChatGPT，It is essentially a major change of human information dissemination paradigm，Therefore, it changes the way of human lifestyle and the way the entire society operates。Manuel Castle believes: "In the first 10 years of the 21st century，The deepest change of the Internet，It is the network interaction of individuals and institutions (such as the use of emails)，Transfer to the construction of social independent networks dominated by the user ... The most important activity on the Internet is based on social networks。"Today，Social media will go to the altar。The rise of intelligent communication represents the re -reshuffle of the global communication pattern。With the help of strong technical permeability，Intelligent communication is likely to create a new trend of global information and content "re -monopoly"。

China AI is not too late，and have data advantages and application advantages，Whether it is AI chip、AI applications and autonomous driving are well performed。The success of tiktok，For the first time, China ’s intelligent application innovation ability in the Internet field，Starting to have a certain leadality in intelligent communication。but，Chatgpt's popularity，Explain that the United States in terms of basic research and underlying core technology，Still leading the world。Sino -US joint leadership in the field of artificial Bet365 app download intelligence is initially formed，but，The United States still occupies a basic and dominant position。March 2021，Schmidt, former chairman of Google, said in an interview with CNN，The United States may lose its leading position in the field of artificial intelligence in the next 10 years。He urged the US Congress to increase investment in the field of R & D funds in the field of artificial intelligence，to prevent China from becoming the world's largest artificial intelligence market。Subsequent，AI has become one of the hot spots in the Sino -US science and technology war。ChatGPT's birthday sounds the alarm clock for us。Around 2000，The outbreak of the mobile phone drives SMS value -added business (SP)。The first voice of the mobile Internet，China has formed the first truly mainstream income model before the United States。Relying on China's huge user group，The industry generally believes that mobile Internet is a great opportunity for China to catch up with the United States。but，With the iPhone release in 2007，Mobile Internet wave really set off，The United States finally led the global mobile Internet。Apple via iOS and App Store，Google passed the Android and App Store Combination，Makes the dominant power of the entire mobile Internet industry worldwide re -controlled in the hands of American companies。and Today，If we can't get up to the difficulties，Similar scenes are likely to repeat itself in the AI ​​field。

Facing the tide of intelligent communication，Whether it is Chinese academic or industry，Obviously not to be prepared yet。The game of information dissemination is essentially a game of technological innovation。Today，The dominant mode of digital technology and information dissemination is constantly pushing out new，Like the wheel, it is not ahead，There is no situation that does not slow down the rhythm。The mainstreamization of intelligent communication，bet365 Play online games It marks that human society has entered a new stage。Innovation and safety，Development and governance，This contradiction has just opened。We need to have a more crisis and richer strategy，Welcome to the full arrival of the new era of intelligent communication。

　　(Author is a special professor of Zhejiang University Qiwei、Dean of Wuzhen Digital Civilization Research Institute)