With the continuous acceleration of the iteration of the new media technology，A "digital culture" that is being generated has gradually become stable in people's life world。Digital culture has a great impact on the survival status of individuals in this cultural environment，Even increasingly constitutes the internal cultural mechanism of the operation of contemporary society，and the development of various cultural fields from deep constraints。One of the important cultural areas is the field of new media literature and art，The key problem formed therefore is the criticism and theoretical construction of new media literature and art。It is worth noting is，If it is placed in the context of constructing the discourse system constructed by contemporary China，Perhaps it can discover some potential theoretical ways。Speaking，This article is trying to review new media literary criticism in the vision of digital culture，Exploration of the theoretical discourse level，To combine theoretical innovation and paradigm innovation into one。

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Digital culture as a digital survival method of human beings，It contains a digital social action standard system embedded in the new media environment and people's digital life value concept system。New media Criticism is closely related to digital cultural practice，Specific analysis from the following aspects。

First，Pay attention to the new media literature and art in the field of digital culture。Many aspects of human life life have produced various forms with new digital media、Activity of frequency and strength，It has accumulated enough foundation to explain a digital survival situation with contemporary people、Digital cultural concepts that are suitable for digital operation in contemporary society。Literature and art is an important carrier of social development and cultural construction，bet365 live casino games In various application scenarios，New media art with "creativity" is undoubtedly an important field of digital culture，Reflected the freedom and innovation of digital culture。

Next，It is necessary to emphasize that this "creative" technical premise is the new medium of digital，This question is related to the media theoretical basis of new media literary criticism。Media technology in development is deeply involved in the process of human social evolution，Guide to media theory，Combining experience philosophy、Technical philosophy and many theoretical resources，Analysis of the indispensable media systemic prerequisites and meaning productive consequences of new media literary criticism。

Last，You can further position the digital cultural coordinates criticized by new media literary and art criticism，Explore the new media literary criticism as a digital cultural practice。Clarify the process and constructive characteristics of digital culture，Following the analysis of new media literary criticisms through cultural characteristics、Explanation of symbolic meaning、Cultural interaction research and literary discourse construction methods，Becoming a more active criticism in the field of digital cultural practice。

　　presents distinctive digital cultural characteristics 

Now，Various digital abilities、immersed、Interactive new media literary production and consumption have entered the field of daily life。Literary Criticism is facing literary production、New changes in communication and acceptance，Not only must you explore new criticism and criticism，More analysis of digital medium、New situation of virtuality and intelligence。I am based on digital or networked type novels、film and television drama、Animation、Game、Super text literary、Short video literature、Literature and art phenomena such as installation art and AI art，Sumulatory and refine the following distinctive digital cultural characteristics as a focus point for new media literary criticism。

First，Intervention of digital artistic generation。Whether it is popular bet365 best casino games or elite new media literature，No matter which cultural taste is satisfied or which cultural atmosphere is created，The generation of digital artistic，Generally presents a significant cultural characteristics that accepts the intervention or participation of subjective subjects。This is the sober consciousness of accepting digital cultural concepts and knowledge systems in daily life，and the active will involved in art generation。At the same time，In the new media literary criticism, you can also think about how "digital humanities" surpass their instrument，In the broader cultural practice。

Second，Change of experience of virtual world experience。In many new media literary forms，Build an experience mode that is different from the reality of various virtual worlds，Become a unique cultural compensation mechanism for digital survival。To overcome the limitations and deficiency of pure theory，This new media aesthetic experience pointing to the virtual world or the Yuan universe，It should be based on the new aesthetic reality，cultural characteristics reflecting the virtual world。

third，Leap of intelligent media factors。Traditional literary theory and aesthetics Based on an organic philosophy，But artificial intelligence literature is not expanded in the category of "function"，This starts the problem of aesthetic judgment in the new media field。AI, the accelerated iteration of the intelligent medium, becomes the cutting -edge problem of the current new media literary production，Unlimited upgrades of data thinking and machine learning capabilities that need to be deepened and discussed in depth.，In particular, it is necessary to criticize the difference between machine intelligence in the presence of the existence and human body，and emotion、Ethics and other related controversial issues。

　Constructing a digital cultural symbol system 

From the perspective of cultural philosophy，Human beings adapt to the living environment in a positive sense。In this process，In addition to "receiving" and "doing" except in the natural sense，Humans also include bet365 best casino games language、Myth、Symbol systems including art and religion，Live in a broader cultural world。In today's new media environment，Digital cultural philosophy needs to realize the overall grasp of digital survival through the form of digital cultural symbols。Digital cultural philosophy can be regarded as a reflection of symbolic and expressive activities of digital society，New media literature and art through symbols to produce human experience and meaning of human experience and meaning，New media literary criticism is meaningful for construction，Therefore, it shows the nature of symbolics。So，You can perform knowledge interpretation of digital culture through symbolic research。

First，Composite symbolic production of digital culture。New Media Literature and Art Based on Super Links、Super text and other technologies to speak、Figure、Vocal Multi -Media Multi -Media Compound symbolic meaning production，Corresponding criticism is the reproduction of meaning、Re -symbolization of symbols，and in -depth discovery of the internal effects of digital culture。The characteristics of culture often lies in strong human nature，What is the object of the essential activity of a person。For digital culture，This "objectization" entered a new stage of symbolic significance in a digital media environment。

Second，Digital existence of the main body of the subject。People are the producers of culture，Also its creator。Production and interpretation activities based on digital cultural symbols and significance，Symbolization activities that constantly self -understand and shape。There are main body in the face of multimedia consciousness and thinking，New media Literary Criticism Criticism and digital perceptual experience through fusion of digital logic and digital perceptual experience。The subjective structure of a person has become a mixed Suber，In the new media literary production and criticism activities，Aesthetic subject has been transformed，The main body -the changing chimeric method of technology is rewriting traditional Bet365 app download literary words，Then a new media aesthetic features are generated。

third，Symbol System of Digital Culture World。New media literary criticism not only participate in the own construction of the digital existence of the main body，and participated in the overall historical process of the interpretation and transformation of the cultural world。In the post -human cultural concept under the blessing of the new media，If Siber pointed to the future human subject，Then the Yuan universe leads the network evolution direction of the future world，The two will change the existence and field of the existence and existence of humans in the world of reality and virtual entanglement。In this field of vision，The digital symbol system gradually established in the new media literary criticism activity，Open the new real dimension in the philosophical sense。

　Direct digital cultural interaction 

Culture is the common recognition of the group with the accumulation of history、Followed the concept and behavior mode，Community with sharing significance and value。This nature is manifested as strong interaction in digital network culture and literature。So，Focusing on new media literary criticism, you can discover multiple creativity that originated from interactive dialogue and media to survive。

First，Criticism and creation of digital interaction subjects。Basic driving force spread or exchange between subjects，In all kinds of people -people、People -Machine's new media literary number interaction interface or space is strengthened。Regardless of dialogue or cooperative literary criticism，The prominent interaction subjectivity means that beyond the pure aesthetic paradigm and move towards the social and cultural paradigm，It contains more creativity。

Second，Diverse community inquiry of the interactive network。Thanks to the integrated integration of dual network platforms of literary production and criticism、Gathering features，New media literary criticism is forming a construction activity of various diverse communities。bet365 best casino games In other words，Digital interactive network，New media literary criticism can provide a "criticism collective wisdom"。This wisdom aims to continue to explore、Update、Fusion，and closely related to the overall digital survival experience of human beings。

third，Interaction of virtual and reality。Literary and artistic activities to create a new world need，The cultural significance and value of the new media literary criticism shared by the main interaction and the community shared，shows the creative potential and limit of the two world interaction of virtual and realistic dual world。Experience of this interactive mode of virtual and reality，Inner precipitates to people's hearts and form potential and stable digital cultural psychological structures，Further change people's ideas and emotions; expand outward to the group，Forms a social behavior habit system with collective and unintentional characteristics。

Extending new media literary criticism theoretical discourse 

Reflection based on the above parts，Here you can summarize and extend theoretical criticism of new media literary criticism as digital cultural practice。

First，New media literary criticism needs to comprehensively dialectically examine the relationship between people and media，Relying on the era and social characteristics of digital culture，Analysis of the meaning of culture and literature and art。This analysis has a metaphysical level，But it is not a traditional existence theory or ontology knowledge，but based on media experience，Expressions of the presence of common digital existence of people and the world。This can be used to explore the general features of human beings under digital media technology，Provide new cultural development logic and general meaning of digital social life based on human life.。

Next，New media literary criticism interprets the new sensual experience of digital culture and aesthetic psychological structure of digital interaction，It contains reflection on many problems on digital culture。Based on dialogue interaction rationality，Aesthetic aesthetics that Bet365 lotto review can lead to an applied and rational cognition，Among them, it also involves the study of digital cultural value research and criticism of digital culture。It can foresee，As a criticized theoretical resource that highlights local experience，New media literary criticism will be launched with a world -wide digital new media literature and art research.。

　 (Author is Hangzhou Normal University School of Humanities、Associate Professor of Literature and Art Institute)