Social media should bear media responsibility
September 01, 2021 08:38 Source: "China Social Sciences" September 1, 2021, Issue 2242 Author: Yao Xiaodan/Compilation

  bet365 Play online games In recent years,Social media flourish,To a certain extent, people's social and information dissemination methods,Become an important communication tool for people。,false information and some involved violent incidents、Video of extreme behavior spread on social media a wide range,Let social media supervision the focus of attention。The official website of the official website of the Paris Institute of Politics, France, published a message on August 24,Introduce the school's professor of sociology at the school, Dominique Boullier, the school's understanding of social media。

Britie said,From the perspective of cognitive Bet365 lotto review science,Combining the continuity and intensity of the influence,Social media mainly attract people's attention in four ways。

The first is projection,That is what we usually call concentration、Perseverance、Psychological concentration。By this way,Social media can attract people's attention at high intensity,But the duration is short。The second is loyalty,This is to make people use social media to become regular matters in their lives。From the perspective of cognitive costs,This method is economical and efficient,Because once one thing becomes a habit,People will automatically operate it。This method has low attraction of attention,But lasting time。The third is panic,using irritating、Uncommon text in daily life、Picture、Video and other shocking people,with this to attract its attention。This method Bet365 app download attracts high attractive strength,But the effect lasts short。The fourth type is immersion,That is to attract people to enter an atmosphere or environment,and accept the settings in this environment,Just like those who are addicted to video games are the same as those who accept the environment set in the game。If social media is well designed in this regard,It can be long for a long time、High -intensity attracts people's attention。

Social media also understands user preferences through algorithms,Published targeted advertisements and messages。"Forward" and other functions also make people not need to read a message,It can be released without even copying it,This has caused bad information "viral" spread to some extent。In personal social media account、Message and other pages display viewing、Like、The number of shared times,It has also become bet365 Play online games a "vanity indicator" and is highly sought after。

These have caused two consequences。One is the "bubble" effect。After the algorithm is screened,People can often only see their views、Message of habit,But I rarely see the opposite opinions,In the long run, a cognitive bias may occur。The second is the "panic" effect,is to attract people’s attention,Especially attracting more attention of new users,Social media excessively publish impact messages。Fake news spread faster than other news、The wide range of communication is also related to this。and many websites value when pushing messages is people's response speed to a message,They will push those messages that more people are reposted in a short time,This has caused the large -scale spread of fake news。From this perspective,It is not completely deceptive that the rapid spread bet365 best casino games of fake news,It also includes its impactful "packaging"。

To deal with these problems,Many countries have strengthened the supervision of social media。Although more than 50 countries have passed laws and regulations involving media supervision,But in the past, often used in antitrust fields、How to solve problems by split monopoly enterprises,It may not be suitable for supervision of social media。Britie thinks,Since social media has become part of the new way of communication,It should bear the responsibility as the media,Sure the content it published like a traditional publisher,and ensure the transparency of your own advertising profit mode。You can watch、Like、Share the number of sharing on the display of the social media page to control,Avoid publishing information irresponsible in order to pursue high attention。In order to Bet365 lotto review promote people to think and choose before publishing the news,You can control the user to publish on the same platform for a certain period of time、Share and like the number。The purpose of supervision is to let social media truly assume the responsibility of the media、Give play to the media's functions,Urges it to filter the published information。

 (Yao Xiaodan/Compilation)

Editor in charge: Chen Jing
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