To promote the development of the global museum business，Attract the whole society to participate in museum construction，International Museum Association (ICOM) established May 18, 1977 as "International Museum Day"。2022 International Museum Day Theme is "Museum's Power"。To meet the International Museum Day of 2022，"Museum's Power" peak dialogue was held online on May 12，Chinese and foreign experts and scholars have in -depth discussing the innovation and development of museums under the new international situation，I hope to discover the huge potential of the museum，Make the world better。

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As a typical comprehensive industry，Cultural industry and tourism have natural correlation，Cultural and tourism integration is an inevitable trend of the development of the new era。Under the background of the integration of cultural tourism，Museum as a traditional cultural institution，Should think again for your own positioning。

Museum as a carrier，Integrate historical culture and modern civilization into the tourism economy，is the new mission of the museum。From the perspective of Liu Shuguang, chairman of the Chinese Museum Association，Various types and rich resources of Bet365 app download our museum，It laid a solid foundation for the integration of cultural tourism。Free open cultural policy of the museum，It provides a strong support for the integration of cultural tourism。Current，Museum tourism has become a popular form of tourism，The positive role of the museum in the integration of cultural tourism has also been unanimously recognized in the industry and abroad。

Although my country's museum travel has achieved certain results，But there are some shortcomings that need to be supplemented。Liu Shuguang said，The museum industry is also accustomed to limiting the main function of the museum in the collection、Research and Education，Insufficient understanding of the museum's leisure and entertainment function，Especially in specific tourism development projects，Lack of initiative and systemic。And the tourism guidelines for the development of museums and target markets，Lack of overall research on in -depth systems。He suggests，The museum should be based on its own development requirements，Find the best entry point，Promote the support of culture and tourism、complementary advantages、Coordinated together，Expand new development space、Form new development advantages，Let the people enjoy high -quality culture、Tourism products and services。

How to conduct museum tourism innovation? Ren Guocai, director of the Creative Tourism Special Committee of the Shanghai bet365 best casino games Creative Industry Association, believes，The core of the museum tourism innovation is tourists -based。The museum must be based on the characteristics of tourists and the changes in their needs，Form in the exhibition、Product content、Experience、Open hours, innovation。In the future, the museum assessment and evaluation standards will be developed in the future，You should also visit tourists' visits, especially foreign tourists.，and tourist satisfaction is included in it。

　　Digital construction of museums in the post -epidemic era

The epidemic has brought severe challenges to the global museum industry，It has also accelerated the pace of digital construction of the museum。According to the International Museum Association "Museum、Museum practitioners and new crown pneumonia epidemic survey reports "display，April 2020，Affected by the epidemic，Countless museums around the world are forced to close。During the closing period，Many museums add digital activities。Among the 107 museums surveyed，More than half of the museum adds related activities in social media。

The common application of digital technology in the museum，has changed the appearance of today's museum。In the post -epidemic era，How to make digital technology better become a benign museum、Help for sustainable development，It is worth thinking about and exploring from all walks of life。

The museum must not only be open in the form of physical，and open in the bet365 best casino games form of digitalization。Director of the British Museum, Hartviger Fisher, Introduction，During the sealing city of London in April 2020，The British Museum launched the "Favorite Online" platform，shows more than 4 million museum collections，It is convenient for the audience to touch the collection and understand its value。This platform，In addition to showing the collection，Share knowledge，Researchers can learn from all research projects participating in the Great British Museum worldwide。From Fisher's view，Digital field is full of infinite possibilities，immersive exhibition、The combination of augmented reality technology and virtual reality technology，and customized education and entertainment applications，All are important content of the digitalization of future museums。

Digital art produced by the combination of ancient artworks and modern digital technology，It has become a new form of exhibitions that are popular all over the world。Ren Guowei said，The characteristic of digital art is that you can do tour exhibition，Let the artwork approach the source of the customer from its museum，And can continue to update the exhibition content according to the preferences of the audience of the source place，Bring a new experience to the audience。

According to Gong Liang, deputy director of the Jiangsu Provincial Department of Culture and Tourism，The Yangzhou China Grand Canal Museum opened in 2021 is a microcosm of bet365 Play online games the digital construction of my country's museum。The opening of the exhibition of the "boat on the canal" exhibition，There is a large 17 -meter -high ship model，Through multimedia projection allows the audience to appreciate the canal from Hangzhou to Beijing。From Gong Liang's view，Digital technology can become a museum exhibition、Show、Supplementary means of exhibition，But the collection is still the core element of the exhibition。While strengthening the digital construction of the museum，Also alert to the trend of fast foodization and fragmentation in the Internet era。

　Pay attention to the operating income of the museum

As a public cultural institution，Non -profitability or social public welfare is the essential attribute of the museum，But this does not mean that the museum must abandon all business income。Improve economic benefits while achieving social benefits，Economic income in a reasonable way，It can provide a powerful guarantee for the sustainable development of the museum。

Ren Guo can take the Museum of Menau County's Heritage Museum as an example，Introduce the operating income method of the American Museum。Monroe County is the place where Harper Lee Literature Literature Literature Literature Latest Harper Lee Latest Live for a long time。Around Harper Lee and his masterpiece "Kill a Knowing Bird"，The Museum Museum of Monroe County has created many best -selling theme products。In addition，The museum bet365 Play online games also performed regularly during the peak tourist season of "Kill a Knowing a Bird" drama，Let the literary works live，Focusing on tourists。

Compared with foreign museums，The business activities of our museum started late，But in recent years, it has also achieved good results。Not only the Palace Museum、National Museum and other large museums are widely known，Small Weibo Museum also explored the road of social operation that is in line with its own development。Zhang Peng, the executive hall of Beijing Guo Shoujing Memorial Hall, said，The museum passed the exhibition、Cultural and Creative、Education course、Revenue to achieve research projects，and jointly carried out cultural heritage exhibition activities with universities and enterprises and developed human quality related courses，It is also one of the ways of fund support in the museum。From Zhang Peng's view，Whether it is the sales of cultural and creative products，Still the development of research projects，All the museums are satisfied with the basic public cultural services，Divide -level services provided by the deep -seated needs for the masses。Use the "paid" part to help the "public welfare" part of continuous operation，It can achieve better development of the museum。

The meeting was by the Jiangsu Provincial Department of Culture and Tourism、Jiangsu Provincial Cultural Relics Bureau、Suzhou Municipal People's Government co -sponsored。