bet365 live casino games American social media has recently scratched a trend of "de -net redization"。But scholars of Northeast University in the United States，This is still a marketing method: by telling you what you should not buy，Come to make you think you should buy it。

Now，As long as people open social media，You can see countless "Internet celebrities" and share your clothing with ordinary people、Cosmetics、Car、health products、Evaluation and experience of various products such as technology bet365 Play online games products。In fact，Praise and recommendation are often the cooperation results of "Internet celebrity" and the brand side，The brand direction "Internet celebrity" pays or provides free products and services for it，In exchange for the positive publicity of "Internet celebrity"。but but，The latest "de -net redization" boom seems to be going on: "Internet celebrity" to persuade fans to think twice before buying hot products，And it is recommended to buy more cheap alternative products。The United States, where the inflation rate is soaring,，"Destin the Internet" is being respected as an anti -consumerist trend。

Alexandra Jane Roberts, Alexandra Jane Roberts, Law and Media of Northeast Bet365 app download University.，"Destin the Internet" is suddenly popular because consumers are tired of the implantation advertisement of social media。But "de -online popularization" is just a new marketing method，It should be rational looking at this new trend。"Those who are advertised as" de -net red "often persuade you not to buy this，and buy that，Because the price is lower、better effect。But in essence, this is the one -side rating of a certain product，Sales another product while selling another product。"Roberts talks。

One of the risks brought by "de -net redization" is，"Internet celebrity" and the brand party do not follow the laws and regulations of advertising and marketing。The US Federal Bet365 app download Trade Commission requires the "net red" that recommend or endorse the product to disclose its relationship with the brand，But many "Internet celebrities" may not understand or ignore。Even if "Internet Red" does not sell the brand's product，Instead of slandering the product of the competitive brand，still constitutes a deception behavior。But this case involving small commodities may not be dealt with in time。"The Federal Trade Commission can only perform duties within its resources。"Roberts said。

According to Amy Pei, associate professor of marketing science at Northeast University, Introduction，Industry report display，Almost all brands promote products through "Internet Red" marketing，The increasing bet365 live casino games popularity of this model has snatched the market share of traditional marketing channels such as TV advertising，and marketing costs far lower than traditional advertisements。For example，A television advertisement for "face -to -face" in the golden period，It may cost millions of dollars，and "Internet celebrity" for marketing may only be tens of dollars。From Roberts,，"Net Red" marketing will not disappear，"Decoction of the Internet" will also be like a shadow。　　

　　(Wang Youran/Compilation)