bet365 best casino games Many experts in the field of public diplomacy and national image have acknowledged the important role of the media in the construction of soft power。But，Most of these experts describe the media as dialogue with other countries and their public and spread cities、Tools of the positive image of the region and the country。Recent，César Jiménez-Martínez, a lecturer at the Global Media and Communication Lecturer of the University of Kadiff, the United Kingdom, posted a post on the official website of the University of Lifa, the University of Eliba, USA，It should be "the concept of transcending the media is just a tool for transmitting information"，Acknowledge the media, especially foreign journalists, played an intricate role in the process of spreading the national image。

At the Global Soft Power Summit at London in March 2023，More than 500 politicians、Diplomators、Scholar、Media personnel and other participating in the meeting and sustainable development、Brand shape、How to improve the topic of the media to discuss topics and other topics。Speaker thinks，Whether it is a traditional media institution or an increasingly popular digital platform，All can be a powerful tool for shaping the country's overseas image。other，Governments around the world hope to hire people who have a certain influence on various media platforms through employment，Attract tourists、Investors and high -quality immigrants。

Some participants also mentioned，Some Western news institutions will deliberately "distort" the image of a specific bet365 best casino games country。The main reason for this kind of phenomenon is that the relationship between public diplomacy and media (especially news media) has not been fully studied。Jiminz-Martinnez discussed the relationship between Brazil's soft power initiative and foreign journalists in an article about local brands and public diplomacy。The reason why he pays attention to the specific media group of foreign journalists，mainly because of，Many countries including Brazil，Actually relying on foreign reporters to conduct positive news reports。

Martinez found in an interview with foreign journalists，There is a constant change in reporter and public diplomacy，This relationship can be divided into three modes: challenge soft power、Maintain consistency with soft power and filtrate softness。The first mode refers to，Foreign reporters think，Public diplomacy、Similar measures such bet365 live casino games as national image communication are just a public relations or publicity performance。So，These reporters claim to fight against such national image，"Independence" and "objectiveness" of advocating news。

Of course，Sometimes reporters can also become the "friend" that spread the country's image，As shown in the second mode，Foreign journalists occasionally spread the "Alliance" with a country's public diplomacy or image。For example，Some foreign reporters agreed with the Brazilian authorities to use economic performance as the main standard of value measurement，Focus on reporting on growth and investment。The reporters also emphasized "the story of humane"，For example, the origin of Brazilian President Lula，Lula’s personal story is also part of this country's soft power。

But，The relationship between foreign journalists and public diplomacy may also have contradictions。bet365 Play online games The third mode display，Reporters may filter the elements of the national image，Actively choose elements that are consistent with the agenda of the news agency。More specifically，Foreign journalists often "localize" news，Promoting or dilute some aspects，To meet the interests of readers and audiences。other，Foreign journalists tend to observe a country from the perspective of global storyline，The framework of "Reporters can put the seemingly random incidents in it and give them coherent" framework。Examples of global story plots are Cold War、Anti -terrorism war and the new crown epidemic。These storylines can sometimes be conducive to the shape of a country's image，For example，Reports on the 2008 global financial crisis emphasized the strong economic performance of Brazil; however,，Other cases may also reveal the negative aspect，For bet365 best casino games example, the global middle class declines or populist waves with Brazil as a case。

　　(Wang Junmei/Compilation)